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A Proven Formula to Optimize Your Email Campaigns

Published by Tim Kachuriak

Fundraisers love sending email. Why?

It’s one of the most tried and true channels to raise money. But it’s not as simple as just hitting send — at least not anymore. Simply plowing through the deluge of emails we receive every day is cause for celebration (it’s called “Inbox Zero”). So how can nonprofit organizations make sure that their emails stand out, engage our constituents, and ultimately raise the funds necessary to make a difference in the world? The answer is to effectively optimize email campaigns.

I put together this video explaining the formula that changed the way I thought about email communication. I hope it gives you ideas to instantly optimize your fundraising emails and raise more money than you thought possible.

Published by Tim Kachuriak

Tim is the Chief Innovation & Optimization Officer for NextAfter. Tim has accomplished a lot over his career between driving online fundraising growth for countless nonprofits, sitting on the board of multiple nonprofits, and being a sought-after international speaker. But his biggest accomplishment may be winning "Best Stage Presence" for the 1991 Pittsburgh Boys Choir.