Last year we captured 17,263 emails from 151 charities (100 of which are in the Chronicle of Philanthropy’s Philanthropy 400) and analyzed them using an optimization methodology used by Fortune 100 enterprises.
As the critical year-end fundraising season is about to begin, we thought we’d take a fresh look at the data to see if there were any observations that maybe relevant as to help you optimize your own fundraising efforts.
As we looked at the data, we asked a few specific questions, such as:
- When is the best time to send email?
- When should you start your fundraising campaign?
- How much email is too much?
- What is the best way to get a donor’s attention?
Even we were a little bit surprised by what we discovered.
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