Cut Through the Year-End Fundraising Clutter | NextAfter.com
Resources Home

Cut Through the Clutter with your Year-End Fundraising

Published by NextAfter

Last year we captured 17,263 emails from 151 charities (100 of which are in the Chronicle of Philanthropy’s Philanthropy 400) and analyzed them using an optimization methodology used by Fortune 100 enterprises.

As the critical year-end fundraising season is about to begin, we thought we’d take a fresh look at the data to see if there were any observations that maybe relevant as to help you optimize your own fundraising efforts.

As we looked at the data, we asked a few specific questions, such as:

  • When is the best time to send email?
  • When should you start your fundraising campaign?
  • How much email is too much?
  • What is the best way to get a donor’s attention?

Even we were a little bit surprised by what we discovered.

Be the First to Know About Upcoming Events

Make sure you don’t miss the next online fundraising webinar – packed with data-driven insights, tactics, and strategies from our library of 2500+ online fundraising experiments.

Where should we send your notification about the next webinar?

  • This field is for validation purposes and should be left unchanged.

Published by NextAfter