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9 Simple Steps to Write More Effective Email Appeals

Published by Riley Young

Writing emails can be difficult. Especially when you’re deep in the trenches of your year-end planning.

That’s why it’s crucial to lean into the data to tell you what’s going to work better in your email appeals to bring in more donations in this year-end season and build lasting donor relationships.

Get the 9-step strategy to create more effective email appeals

In the free webinar, you’ll learn 9 steps to craft a highly effective email appeal based on learnings from our library of 3,000+ online fundraising experiments. The tactics you’ll learn include:

  • Choosing the right sender
  • Optimizing your email subject line & preview text
  • Structuring your donation appeal copy
  • Crafting a call-to-action to increase donations

Watch the Writing More Effective Email Appeals Webinar

Additional Resources

Dive deeper into year-end fundraising and how to optimize your year-end campaign by taking the Year-End Fundraising for Online Fundraisers certification course.

Begin the Certification Course Now

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Published by Riley Young

Riley Landenberger is Audience Engagement Manager at NextAfter.