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Donor Cultivation: Strategies and Tactics from 199 Nonprofits

Published by NextAfter

It’s no secret that donor retention is one of the biggest challenges that nonprofits face today. And most fundraising experts would tell you that the key to tackling this problem is cultivation.

But data-driven, tested, and proven strategies are rare to come by in the area of cultivation – in particularly online donor cultivation.

So we set out to gather brand new data and research in order to understand the tactics and strategies being used by 199 nonprofits across the industry in order to cultivate donors.

In this free webinar on donor cultivation, you’ll discover what we learned from analyzing 3,556 emails sent to new subscribers and new donors from 199 organizations over the course of 45 days.

During the free webinar, you’ll find answers to questions including:

  • How often do nonprofits ask for a 2nd donation?
  • What types of content are being used to cultivate new donors?
  • Are there any strategies that are proven to impact donor retention?
  • What’s the most common time to ask a new subscriber for a donation?

Download the Slides »

Learn more about Kindful, sponsor of the study, here.

Learn more about McQueen Mackin & Associates, who helped compile and analyze the data, here.


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Published by NextAfter