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The Anatomy of an Effective Email Appeal

Published by NextAfter

For the vast majority of organizations, email is the number one driver of online fundraising revenue.  This is because email is one of few channels where our donors and potential donors have opted in and said “I want to hear from you.”

But as you’re well aware, the average email inbox is full of more messages you want to delete than ones you want to read. And no one checks their email with the hope that someone will ask them for money.

So then, how do we design, write, and create email appeals that…

  • Influence an open?
  • Prompt someone to read?
  • Inspire a click?
  • And convert into donations?

In this live broadcast, Jeff Giddens will show you how to optimize each element of your email appeals in order to inspire more people to donate to your organization’s world-changing cause.

Download the Slide Deck

Featured Resources

6 Ways to Grow Your Email File

Time and time again, email revenue proves to be the most significant source of online revenue for nonprofit organizations. And the primary factor influencing your email revenue is the size and quality of your email file.

In this free eBook, you’ll find six strategies that you can test in your email acquisition efforts to grow your email file and raise more money online. Learn More

Turning Likes Into Donors

At NextAfter, we’ve been perfecting a model that will help you turn Facebook into your best source of new email addresses, donors, and dollars. This eBook clearly unpacks the model and gives you everything you need to start your first donor campaign today. You can get your copy for free today. Learn More

7 Proven Strategies to Optimize Your Email Appeals

In this free eBook, you’ll discover 7 key areas of your email appeals that you can test to improve performance and lift your email revenue.

Get the free eBook by filling out the form below.

Published by NextAfter