Email is the primary means you have of engaging donors digitally and asking them to give online.
And 2500+ fundraising experiments have proven that there is one fundamental rule of email fundraising that can lead to better engagement, more donors, and more revenue.
But monitoring thousands of real nonprofit fundraising emails has made it clear that many fundraisers are breaking this fundamental rule that’s foundational to effective email fundraising.
Worse than that…every bad fundraising email represents thousands of donors who are being let down and alienated by the organizations where they’ve entrusted their donation.
In this free webinar you’ll learn the fundamental rule of email fundraising that can lead to more donations.
Plus, you’ll see 5 examples of just how easy it is to break this rule and alienate your donors.
And in NextAfter fashion, you’ll see real a/b tests, data driven tactics, and proven results to ensure that you’re equipped to write and send better emails to your donors.
Watch the 5 Emails You Should Never Send to Your Donors Webinar
Dive deeper into email fundraising and get certified with tested and proven strategies to write, design, launch, and optimize email fundraising campaigns that lead to more donations and revenue for your organization.Get Certified in Email Fundraising
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