Resources Home

The Surprisingly Simple Secret to a Successful Email Welcome Series

Published by NextAfter

If you search for “nonprofit email welcome series”, many of the top results will tell you that effective welcome emails use:

  • Eye-catching subject lines
  • Consistent sender names
  • Visual elements in your design

But the truth is that most fundraisers waste their time trying to sound catchy, appear super creative, or adhere to “best practices” that they miss the most important aspect of email fundraising:

People give to people.

In this free webinar, we’re going to take a deep-dive into what we’ve learned about creating humanized email fundraising from over 2,500 online fundraising experiments and crafting real email welcome series for countless nonprofits.

What you’ll get in the free email welcome series webinar 

Courtney Gaines – a seasoned optimizer running rapidly growing online fundraising programs – breaks down a proven methodology for crafting humanized emails that resonate with potential donors.

Over the course of an hour, she’ll equip you to implement humanized emails in a welcome series that leads to meaningful results.

What do we mean by meaningful results?

Ultimately, you shouldn’t care about getting more clicks if they don’t lead to more donations and revenue. All the strategies that Courtney shares will be focused around key outcomes including:

  • Increasing new donations
  • Boosting your email fundraising revenue
  • Creating meaningful relationships that lead to new donors

Watch the Email Welcome Series Webinar

Download the Slides »

Additional Resources

Email Fundraising Reference Guide

Get 9 questions to ask when creating your next email fundraising appeal that will help ensure your email is optimized to increase donations and revenue in the Email Fundraising Reference Guide.

Get Your Free Guide

Be the First to Know About Upcoming Events

Make sure you don’t miss the next online fundraising webinar – packed with data-driven insights, tactics, and strategies from our library of 5000+ online fundraising experiments.

Where should we send your notification about the next webinar?

  • This field is for validation purposes and should be left unchanged.

Published by NextAfter