What is ‘optimization’, how are organizations using it successfully, and where is it headed? All questions discussed in this episode with Carl Tsukahara, Chief Marketing Officer at Optimizely — the world’s leading experimentation platform.
Links & Resources
- Optimizely: https://www.optimizely.com/
- A/B Test Sample Size Calculator: https://www.optimizely.com/sample-size-calculator/
Carl Tsukahara, Chief Marketing Officer at Optimizely, on What’s Next in the World of Optimization
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