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Google Analytics is Under-Reporting Your Donations

Published by Riley Young

Google Analytics is your best tool for measuring your nonprofit’s online fundraising and marketing – until you realize that your revenue might be under-reported by as much as 20%.

While your analytics data is never an exact match of your actual accounting, it should be very close.

But in the past few months, our team of data & analytics experts have discovered that your analytics data may be under-reporting your online fundraising results by a significant margin.

Discover your missing online revenue in this free webinar

In the free webinar, Kevin Peters – NextAfter’s CTO – will show you how your online revenue is being under-reported.

This means your online program might be performing better than you think.

During the webinar, you’ll hear all about:

  • How Google Analytics is under-reporting your online fundraising revenue
  • Ways to ensure you’re getting accurate online revenue reporting
  • What you need to know about Google Analytics 4

Watch the Google Analytics is Under-Reporting Your Donations Webinar

Additional Resources

Dive deeper into analytics and walk through how to set up Google Analytics, get a framework to answer your biggest analytics questions, and learn to navigate the most relevant and helpful reports.

Take the Google Analytics for Nonprofits Course

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Published by Riley Young

Riley Landenberger is Audience Engagement Manager at NextAfter.