Google Analytics is your best tool for measuring your nonprofit’s online fundraising and marketing – until you realize that your revenue might be under-reported by as much as 20%.
While your analytics data is never an exact match of your actual accounting, it should be very close.
But in the past few months, our team of data & analytics experts have discovered that your analytics data may be under-reporting your online fundraising results by a significant margin.
Discover your missing online revenue in this free webinar
In the free webinar, Kevin Peters – NextAfter’s CTO – will show you how your online revenue is being under-reported.
This means your online program might be performing better than you think.
During the webinar, you’ll hear all about:
- How Google Analytics is under-reporting your online fundraising revenue
- Ways to ensure you’re getting accurate online revenue reporting
- What you need to know about Google Analytics 4
Watch the Google Analytics is Under-Reporting Your Donations Webinar
Additional Resources
Dive deeper into analytics and walk through how to set up Google Analytics, get a framework to answer your biggest analytics questions, and learn to navigate the most relevant and helpful reports.
Take the Google Analytics for Nonprofits CourseBe the First to Know About Upcoming Events
Make sure you don’t miss the next online fundraising webinar – packed with data-driven insights, tactics, and strategies from our library of 5000+ online fundraising experiments.
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