Google Analytics is your best tool for measuring your nonprofit’s online fundraising and marketing – until you realize that your revenue might be under-reported by as much as 20%.
While your analytics data is never an exact match of your actual accounting, it should be very close.
But in the past few months, our team of data & analytics experts have discovered that your analytics data may be under-reporting your online fundraising results by a significant margin.
Discover your missing online revenue in this free webinar
In the free webinar, Kevin Peters – NextAfter’s CTO – will show you how your online revenue is being under-reported.
This means your online program might be performing better than you think.
During the webinar, you’ll hear all about:
- How Google Analytics is under-reporting your online fundraising revenue
- Ways to ensure you’re getting accurate online revenue reporting
- What you need to know about Google Analytics 4
Watch the Google Analytics is Under-Reporting Your Donations Webinar
Dive deeper into analytics and walk through how to set up Google Analytics, get a framework to answer your biggest analytics questions, and learn to navigate the most relevant and helpful reports.Take the Google Analytics for Nonprofits Course
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Make sure you don’t miss the next online fundraising webinar – packed with data-driven insights, tactics, and strategies from our library of 2500+ online fundraising experiments.
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