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At the Nonprofit Innovation & Optimization (NIO) Summit, we have the pleasure of hosting a variety of speakers from across the board of experts. One of those speakers is Gabe Cooper. Gabe is the Founder and CEO of Virtuous Software, a SaaS CRM and Marketing platform helping charities increase their impact. He is also the founder of Brushfire Interactive and co-founder of Shotzoom Software. Gabe has a true passion for creating market-defining software and helping charities re-imagine generosity.

At last year’s NIO Summit, Gabe spoke about how the for-profit sector has changed the game. They have created a personalized and tailored experience for the consumer and because of that donors expect a personal connection. This is why he says “unless nonprofits begin to create personalized experiences and authentic relationships with their donors at scale, they’re bound to fail.” You can view an excerpt from his session below or you can watch all of the 2018 NIO session videos here.

About the author:

Allan Torres

Allan Torres

Allan is the Associate Marketing Specialist for NextAfter. He assists with marketing content creation and distribution. He is also a passionate Madridista (Real Madrid fan.) #HALAMADRID