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6 Steps to Launching Effective Tests on Your Website

Published by NextAfter

Learn how to set up and accurately measure tests on your landing and donation pages through this live broadcast

There are 2 critical components of effective optimization: knowing what to test, and knowing how to test it. If you don’t know how to run an effective test, you may end up questioning your results, or not knowing how to apply what you learned.

One tool that we use to help set up tests, ensure accurate results, and gain confident learnings is Optimizely. In this live broadcast, two Launch Managers from Optimizely walk through a simple, step-by-step process that will allow you to set up and launch an effective test on any page of your website.

Watch the video of the full broadcast below.

Download the slide deck


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Optimizely Resources

Next Steps: Build your first experiment! If you’d like additional interactive training, dig into our Foundations of Web A/B Testing course in the Optimizely Academy.

Get an Optimizely Account: Optimizely provides substantial discounts to eligible nonprofit organizations. Get more information and sign up for a 30-day free trial at

Stay Connected: If you have any questions, create a post in the Optimizely Community. We’ll be engaging in the Community boards so your learnings can be shared with all attendees.

Find Answers to your questions in the Knowledge Base!

Review Today’s Material: You can find an overview of the 6 Steps for creating experiments here.

Get Support: If you have any additional questions, check out our Knowledge Base, or contact our support team at 

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Published by NextAfter