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7 Types of Friction That Are Killing Your Donations

Published by Riley Young

Most donation pages have an 87% failure rate — nearly 9 out of 10 donation page visitors don’t end up giving.

While there are lot of reasons a would-be donor may decide not to give, one of the biggest killers of donations is donation page friction.

“Friction” is any element on the page that is causing frustrations, challenges, difficulty, confusion, and sometimes even anxiety — so much so that potential donors leave altogether.

And you might not realize that friction even exists on your page because friction is a tricky thing to self-identify.

Preview new research on donation page friction with this free webinar

In this free webinar on donation page friction, you will discover:

  • 7 types of friction that can slow donors
  • Tangible ways to reduce friction and boost donations
  • New research on the most common types of friction from 600+ real nonprofit donation pages

Watch the Donation Page Friction Webinar

Additional Resources

Dive deeper into donation page friction and analyze your organization’s donation page to receive your own, personalize friction report so that you can apply specific tactics to reduce friction and boost revenue.

Get Your Free Friction Report Now

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Published by Riley Young

Riley Landenberger is Audience Engagement Manager at NextAfter.