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What Works in Online Fundraising

Published by NextAfter

What We Learned From Over 600 Online Fundraising Experiments

If there’s one overarching lesson we’ve learned from conducting over 600 online fundraising experiments with top nonprofit organizations, it’s that “best practices” are rarely the best performing, and they often suppress the potential of an organization’s online fundraising.

In the video lesson below, you’ll discover our most important and significant learnings from our research library. You’ll also find practical ways to apply these learnings to your online fundraising, helping you acquire more online revenue than you previously thought possible.

Featured Resources

Why Should I Give to You?
Your donors are all asking this one question. Learn how you can effectively answer this fundamental value proposition question on your donation page and across your communication channels. Learn More>>
The Mid-Level Donor Crisis
Mid-level donors are being forgotten by the organizations they support. Discover what we learned by making $1000–$5000 donations to 37 organizations, and monitoring their communication for 90 days. Learn More>>
The Online Fundraising Scorecard
We signed up for the email lists of 151 nonprofits, and donated $20 when asked. Afterwards, we scored the entire process to learn what nonprofits are doing well and where there is room for improvement. Learn More>>

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Published by NextAfter