Email marketing is the number one source of online fundraising revenue for the vast majority of nonprofit organizations. And for many nonprofits, it’s steadily replacing traditional direct mail as the primary fundraising revenue channel.
Despite this, very few organizations are unlocking the full potential of their email fundraising.
Many look to for-profit marketing email examples for the latest “best practices,” in hopes that different images, a fancier template, or bigger buttons will help bring in more donations.
But the reality is that email fundraising is a fundamentally different practice. People don’t give to email machines, email templates, or appeals at all. People give to people.
In this free eBook, we’ve outlined 7 proven strategies that will help you:
- Capture the attention of your donor
- Humanize your email appeals
- Lift your email fundraising revenue