Donors who give monthly can be 5x to 10x more valuable to nonprofits over their lifetime compared to one-time donors and is the focus of this podcast. We chat with Harvey McKinnon who literally wrote the book on monthly giving, called Hidden Gold, and discuss the state of monthly giving today, what it looks like around the world, and what is holding organizations back. Enjoy!
Links & Resources:
- Harvey McKinnon: https://www.harveymckinnon.com/
- Harvey’s Books: https://www.harveymckinnon.com/books/
- The Nonprofit Recurring Giving Benchmark Report: https://recurringgiving.com/
Monthly Giving with Harvey McKinnon, Author of Hidden Gold and The Power of Giving
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