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Donation Page Optimization for Nonprofits

Published by Riley Young

Most nonprofits have a donation page somewhere on their website. And while many nonprofits see a steady stream of gifts come through that form, very few realize that less than 50% of the traffic that visits their donation page actually makes a gift. Why? Because in many cases, the form is not optimized. In fact, unless it has the mythical 100% conversion rate, no donation form is every fully optimized. But any nonprofit can apply a few key optimization principes to get more donations from their existing donation page.

Understanding Donation Page Optimization

In this live broadcast recording, Tim Kachuriak discusses the key principles of donation page optimization and how to apply these principles to increase donations. He shows how elements like an effective value proposition can have a drastic impact on your conversion rates, and how reducing friction in the donation process can result in more donors and dollars for your organization.

Whether you’re looking to improve your standard donation form or trying to acquire new donors in an upcoming fundraising campaign, this live broadcast will equip you with the tools you need to grow online fundraising revenue.

Download the 7 Elements of an Effective Donation Page guide.

Featured Experiments

How copy on a donation page affects the force of the value proposition

How adding one required field affects donor conversion

How reducing donation form friction affects donor conversion

How a more modern donation form user experience impacted donor conversion

How simplifying a donation form affects revenue

How reducing form friction on email acquisition affects donor conversion

How the force of the value proposition can be altered with a radical redesign

How donor-centric language affects conversion rate

How adding video to an donation page affects revenue

How a radical donation page redesign affects donor conversion

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Published by Riley Young

Riley Landenberger is Audience Engagement Manager at NextAfter.