Most nonprofits have a donation page somewhere on their website. And while many nonprofits see a steady stream of gifts come through that form, very few realize that less than 50% of the traffic that visits their donation page actually makes a gift. Why? Because in many cases, the form is not optimized. In fact, unless it has the mythical 100% conversion rate, no donation form is every fully optimized. But any nonprofit can apply a few key optimization principes to get more donations from their existing donation page.
Understanding Donation Page Optimization
In this live broadcast recording, Tim Kachuriak discusses the key principles of donation page optimization and how to apply these principles to increase donations. He shows how elements like an effective value proposition can have a drastic impact on your conversion rates, and how reducing friction in the donation process can result in more donors and dollars for your organization.
Whether you’re looking to improve your standard donation form or trying to acquire new donors in an upcoming fundraising campaign, this live broadcast will equip you with the tools you need to grow online fundraising revenue.
Download the 7 Elements of an Effective Donation Page guide.
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