The Year-End Fundraising Playbook - NextAfter
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The Year-End Fundraising Playbook

Published by Riley Landenberger

The data shows that the year-end season is when nonprofits bring in a bulk of their revenue. But most organizations are missing out on even more donations because they either won’t send more emails or don’t know the research-driven strategies to create higher converting donation appeals.

Get the playbook to improve your year-end fundraising this season

In the free webinar on October 21st, we reviewed the importance of year-end from the data itself and the playbook to craft a better, more effective year-end email campaign. You’ll see key insights and takeaways providing key strategies like:

  • 3 different types of emails to use to build your year-end email campaign 
  • How to prime donors for forthcoming appeals using cultivation 
  • How to craft an effective donation appeal 
  • How to effectively remind donors to give as the year-end deadline approaches

Watch the Year-End Fundraising Playbook Webinar

Additional Resources

Dive deeper into year-end fundraising and how to optimize your year-end campaign by taking the Year-End Fundraising for Online Fundraisers certification course.

Begin the Certification Course Now

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Make sure you don’t miss the next online fundraising webinar – packed with data-driven insights, tactics, and strategies from our library of 2500+ online fundraising experiments.

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Published by Riley Landenberger

Riley Landenberger is Marketing Manager at NextAfter.