In this episode, Drew Seman, now Director of Product Management at Cro Metrics (a website optimization consulting firm), shares from his experience running digital fundraising, advertising, and website optimization at Sierra Club. Drew talks about the culture of testing, walks through some of their experiments, and discusses what’s holding nonprofits back when it comes to testing.
Links & Resources
- Cro Metrics: crometrics.com/
- Sierra Club: www.sierraclub.org/
- Experiments: www.optimizely.com/customers/sierra-club/
Drew Seman from Cro Metrics on Sierra Club’s Testing & Optimization
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