But what does it take to write a high performing subject line?

An analysis of 80 nonprofit-specific email subject line experiments has revealed 5 proven mental levers that can lead to more opens, clicks, and donations.

This free subject line worksheet will help you utilize these 5 mental levers every time you sit down to write a subject line for your email – even if you don’t consider yourself to be a great copywriter or wordsmith.

Where should we send your subject line worksheet?

You can write an effective subject line every time you send a marketing or fundraising email by using this step-by-step guide. Fill out the form below to tell us where to send your free subject line worksheet.