Resources Home

Digital-First Approach Leads to an Exponential Increase in Names, Donors, and Dollars

Published by Yanni Saratsis


Increase in digital revenue


Increase in new donors


Increase in new subscribers

Our Role: Campaign Strategy, Campaign Management, Data Analysis


This client is an organization that offers resources for those looking for authentic, Catholic, spiritual direction.

Before the start of our engagement, these resources were primarily distributed through webinars and events, with little effort paid to other digital channels. Despite this, the demand for these resources was great.

NextAfter was tasked to take the program to another level by increasing the names, dollars, and donors generated by the program.


Through an intentional investment in digital–including moving to a new marketing platform–this organization was able to increase names, dollars, and donors exponentially. By promoting their great resources through Facebook, as well as spinning up a Google grant, more people were able to receive spiritual direction from this organization.


By using digital acquisition channels to grow their file size, more people were able to attend webinars and events, more people downloaded timely resources (such as guides for specific Church seasons), and through intentional campaigns and their donor base grew by 117%.

Donor Growth Over Time

Digital Donor Growth Over Time

Revenue Growth Over Time

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
John Doe

Ready to take the first step toward digital-first fundraising?

Published by Yanni Saratsis