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19 Pitfalls to Avoid on Your Main Donation Page

Published by NextAfter

Most fundraisers assume that someone visiting their main donation page has already decided to give. And to an extent, they are right! Few visitors accidentally land on your main donation page – they often have to click through at least one other page to find it.

So then why do our main donation pages suffer from such low conversion rates? How is it that well-intending people arrive, and then leave without donating?

Is it something we are saying? Or something we are not saying?

A deep analysis of 300+ donation page experiments has revealed 19 areas that can significantly hurt your donor conversion rates and revenue on your main donation page if overlooked and unadjusted.

In this webinar, Jon Powell will show you how to adjust each of these 19 key areas of your main donation page so you can ensure the greatest possible generosity from those considering giving to your organization.

Download the Slide Deck

Get notified when the free online course becomes available

The upcoming online course, Donation & Landing Page Optimization, will teach you the fundamentals of creating effective donation pages and landing pages for your online fundraising. We’ll walk element by element through the 3 distinct types of donation pages, as well as a research-proven template for your email acquisition pages.

The course will be released in May 2018. If you would like to be first in line to get free access to the course, you can fill out the form below to be notified when the course becomes available.

Published by NextAfter