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Crafting More Effective Year-End Email Appeals

Published by NextAfter

Email appeals are the largest single source of online revenue during the year-end fundraising season. Yet, many fundraisers fail to implement some of the most fundamental, field-test principles of email fundraising. These include:

  • How to write subject lines to get the most opens.
  • How long email copy should be.
  • Which calls-to-action get the most clicks and conversions.
  • How an email appeal should be designed.

In this webinar, our panel of fundraising optimization experts will walk through the 3 key principles of year-end email fundraising, reviewing real year-end appeals and giving practical and simple ideas you can test in your own appeals to lift revenue.

Download the Slide Deck

 

Additional Resources

Cut Through the Clutter

Get 10 data-driven and research-proven strategies for optimizing your year-end fundraising campaigns. In this free eBook, you’ll learn how to make sure your year-end campaign cuts through all of the noise of the holiday season, and find practical strategies to test on your donation pages and in your email appeals.

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Published by NextAfter

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