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The Nonprofit Mobile Donation Experience Study

Published by Annie Hailey

What We Learned from Making 135 Mobile Donations

Web traffic became predominantly mobile back in 2017. Yet, 6 years later, mobile donations only represent 28% of total online donations.

Do donors not want to give on their phones? Or have fundraisers neglected mobile users?

To get a clearer picture, we made 135 donations on a mobile device to analyze the whole mobile donation experience. And the results might surprise you.

What You’ll Learn in this Free Webinar

In this webinar, you’ll discover exactly what donors go through when they try to make a donation on their mobile device.

Moreover, you’ll get answers to key questions that can help improve the experience for mobile users considering making a donation including:

  • Is it even possible to increase mobile donations?
  • How hard is it for mobile donors to find where to give?
  • Are other organizations using mobile payments (Apple Pay, Google Pay, etc)?
  • How much copy should I have on my mobile donation page?

Watch the “Nonprofit Mobile Donation Experience” webinar

Additional Resources

Get the Mobile Donation Experience study

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Published by Annie Hailey

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