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Exploring Donor Motivation

Published by NextAfter

Through applied research, we’ve discovered that several factors influence the decision to give a gift: value proposition, friction, anxiety, incentive, the offer. But one factor influences the decision to give more than any other–and it’s the most difficult to understand and affect: Donor Motivation.

In this recording, we reveal optimization experiments that will help you better understand and intensify donor motivation to grow your fundraising program like wildfire.

Featured Donor Motivation Research

Published by NextAfter