Gina Gallutia is the Manager of Direct Response at Hillsdale College and decided to flip the script on Tim Kachuriak Chief Innovation and Optimization officer at NextAfter in this episode of Optimization Insider, filmed at the 2018 NIO Summit.
Tim and Gina discuss listening to the donors, engaging them in conversations, and asking the right questions while listening to the data. They also take a look at alternatives to a basic marketing piece and where the value of that comes into play.
Watch the full episode below. Or, you can check out all of the NIO Summit sessions for free.