CaringBridge

How a slide out with educational copy increased site follows

Experiment ID: #189955

CaringBridge

CaringBridge offers free personal, protected websites for people to easily share updates and receive support and encouragement from their community during a health journey. Every 7 minutes, a CaringBridge website is created for someone experiencing a health event.

Experiment Summary

Timeframe: 08/24/2024 - 08/28/2024

To improve site follows, CaringBridge had tested into a Sticky Follow button that kept this CTA pinned to the top of the screen if a user scrolled down. While this resulted in increased follows due to the greater visibility, we hypothesized that a second iteration that called attention to this CTA while also including educational copy around “why” a user should follow would increase this metric even more.

Research Question

We believe that an educational slide out for visitors on an author page will achieve an increase in site follows because it not only draws more attention, but includes copy that addresses the value of following.

Design

C: Sticky Follow
Array ( [0] => Array ( [ID] => 66760 [id] => 66760 [title] => 783631-40_1725628077998_Screenshot+2024-09-06+at+8.07.45 AM [filename] => 783631-40_1725628077998_Screenshot2024-09-06at8.07.45 AM.png [filesize] => 163897 [url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628077998_Screenshot2024-09-06at8.07.45 AM.png [link] => https://www.nextafter.com/experiments/how-a-slide-out-with-educational-copy-increased-site-follows/attachment/783631-40_1725628077998_screenshot2024-09-06at8-07-45-am/ [alt] => [author] => 52 [description] => [caption] => [name] => 783631-40_1725628077998_screenshot2024-09-06at8-07-45-am [status] => inherit [uploaded_to] => 66693 [date] => 2024-09-09 14:08:05 [modified] => 2024-09-09 14:08:05 [menu_order] => 0 [mime_type] => image/png [type] => image [subtype] => png [icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png [width] => 1832 [height] => 1069 [sizes] => Array ( [thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628077998_Screenshot2024-09-06at8.07.45 AM-150x150.png [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628077998_Screenshot2024-09-06at8.07.45 AM-300x175.png [medium-width] => 300 [medium-height] => 175 [medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628077998_Screenshot2024-09-06at8.07.45 AM-768x448.png [medium_large-width] => 640 [medium_large-height] => 373 [large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628077998_Screenshot2024-09-06at8.07.45 AM-1024x598.png [large-width] => 640 [large-height] => 374 [1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628077998_Screenshot2024-09-06at8.07.45 AM-1536x896.png [1536x1536-width] => 1536 [1536x1536-height] => 896 [2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628077998_Screenshot2024-09-06at8.07.45 AM.png [2048x2048-width] => 1832 [2048x2048-height] => 1069 [ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628077998_Screenshot2024-09-06at8.07.45 AM-600x400.png [ab-block-post-grid-landscape-width] => 600 [ab-block-post-grid-landscape-height] => 400 [ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628077998_Screenshot2024-09-06at8.07.45 AM-600x600.png [ab-block-post-grid-square-width] => 600 [ab-block-post-grid-square-height] => 600 [tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628077998_Screenshot2024-09-06at8.07.45 AM-700x700.png [tp-image-grid-width] => 700 [tp-image-grid-height] => 700 [post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628077998_Screenshot2024-09-06at8.07.45 AM-150x150.png [post-thumbnail-width] => 150 [post-thumbnail-height] => 150 [admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628077998_Screenshot2024-09-06at8.07.45 AM-50x29.png [admin-width] => 50 [admin-height] => 29 [full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628077998_Screenshot2024-09-06at8.07.45 AM.png [full-width] => 1832 [full-height] => 1069 [thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628077998_Screenshot2024-09-06at8.07.45 AM-372x217.png [thumb_372-width] => 372 [thumb_372-height] => 217 [single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628077998_Screenshot2024-09-06at8.07.45 AM-980x572.png [single_post_thumbnail-width] => 980 [single_post_thumbnail-height] => 572 [thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628077998_Screenshot2024-09-06at8.07.45 AM-32x19.png [thumb_32_32-width] => 32 [thumb_32_32-height] => 19 [thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628077998_Screenshot2024-09-06at8.07.45 AM-48x28.png [thumb_48_48-width] => 48 [thumb_48_48-height] => 28 [thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628077998_Screenshot2024-09-06at8.07.45 AM-64x37.png [thumb_64_64-width] => 64 [thumb_64_64-height] => 37 [thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628077998_Screenshot2024-09-06at8.07.45 AM-128x75.png [thumb_128_128-width] => 128 [thumb_128_128-height] => 75 [thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628077998_Screenshot2024-09-06at8.07.45 AM-115x67.png [thumb_122_67-width] => 115 [thumb_122_67-height] => 67 [thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628077998_Screenshot2024-09-06at8.07.45 AM-153x89.png [thumb_153_153-width] => 153 [thumb_153_153-height] => 89 [thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628077998_Screenshot2024-09-06at8.07.45 AM-130x76.png [thumb_130_163-width] => 130 [thumb_130_163-height] => 76 [thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628077998_Screenshot2024-09-06at8.07.45 AM-232x135.png [thumb_232_177-width] => 232 [thumb_232_177-height] => 135 [thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628077998_Screenshot2024-09-06at8.07.45 AM-544x317.png [thumb_272_325-width] => 544 [thumb_272_325-height] => 317 [thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628077998_Screenshot2024-09-06at8.07.45 AM-271x158.png [thumb_271_346-width] => 271 [thumb_271_346-height] => 158 [thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628077998_Screenshot2024-09-06at8.07.45 AM-271x158.png [thumb_271_271-width] => 271 [thumb_271_271-height] => 158 [thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628077998_Screenshot2024-09-06at8.07.45 AM-272x159.png [thumb_272_172-width] => 272 [thumb_272_172-height] => 159 [thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628077998_Screenshot2024-09-06at8.07.45 AM-372x217.png [thumb_372_461-width] => 372 [thumb_372_461-height] => 217 [thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628077998_Screenshot2024-09-06at8.07.45 AM-372x217.png [thumb_372_500-width] => 372 [thumb_372_500-height] => 217 [thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628077998_Screenshot2024-09-06at8.07.45 AM-385x225.png [thumb_385_270-width] => 385 [thumb_385_270-height] => 225 [thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628077998_Screenshot2024-09-06at8.07.45 AM-413x241.png [thumb_416_241-width] => 413 [thumb_416_241-height] => 241 [thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628077998_Screenshot2024-09-06at8.07.45 AM-448x261.png [thumb_448_410-width] => 448 [thumb_448_410-height] => 261 [thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628077998_Screenshot2024-09-06at8.07.45 AM-896x523.png [thumb_448_410_retina-width] => 896 [thumb_448_410_retina-height] => 523 [thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628077998_Screenshot2024-09-06at8.07.45 AM-574x335.png [thumb_574_382-width] => 574 [thumb_574_382-height] => 335 [thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628077998_Screenshot2024-09-06at8.07.45 AM-677x395.png [thumb_776_395-width] => 677 [thumb_776_395-height] => 395 ) ) [1] => Array ( [ID] => 66761 [id] => 66761 [title] => 783631-40_1725628083148_image-3 [filename] => 783631-40_1725628083148_image-3.png [filesize] => 119354 [url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628083148_image-3.png [link] => https://www.nextafter.com/experiments/how-a-slide-out-with-educational-copy-increased-site-follows/attachment/783631-40_1725628083148_image-3/ [alt] => [author] => 52 [description] => [caption] => [name] => 783631-40_1725628083148_image-3 [status] => inherit [uploaded_to] => 66693 [date] => 2024-09-09 14:08:27 [modified] => 2024-09-09 14:08:27 [menu_order] => 0 [mime_type] => image/png [type] => image [subtype] => png [icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png [width] => 1468 [height] => 836 [sizes] => Array ( [thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628083148_image-3-150x150.png [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628083148_image-3-300x171.png [medium-width] => 300 [medium-height] => 171 [medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628083148_image-3-768x437.png [medium_large-width] => 640 [medium_large-height] => 364 [large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628083148_image-3-1024x583.png [large-width] => 640 [large-height] => 364 [1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628083148_image-3.png [1536x1536-width] => 1468 [1536x1536-height] => 836 [2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628083148_image-3.png [2048x2048-width] => 1468 [2048x2048-height] => 836 [ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628083148_image-3-600x400.png [ab-block-post-grid-landscape-width] => 600 [ab-block-post-grid-landscape-height] => 400 [ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628083148_image-3-600x600.png [ab-block-post-grid-square-width] => 600 [ab-block-post-grid-square-height] => 600 [tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628083148_image-3-700x700.png [tp-image-grid-width] => 700 [tp-image-grid-height] => 700 [post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628083148_image-3-150x150.png [post-thumbnail-width] => 150 [post-thumbnail-height] => 150 [admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628083148_image-3-50x28.png [admin-width] => 50 [admin-height] => 28 [full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628083148_image-3.png [full-width] => 1468 [full-height] => 836 [thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628083148_image-3-372x212.png [thumb_372-width] => 372 [thumb_372-height] => 212 [single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628083148_image-3-980x558.png [single_post_thumbnail-width] => 980 [single_post_thumbnail-height] => 558 [thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628083148_image-3-32x18.png [thumb_32_32-width] => 32 [thumb_32_32-height] => 18 [thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628083148_image-3-48x27.png [thumb_48_48-width] => 48 [thumb_48_48-height] => 27 [thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628083148_image-3-64x36.png [thumb_64_64-width] => 64 [thumb_64_64-height] => 36 [thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628083148_image-3-128x73.png [thumb_128_128-width] => 128 [thumb_128_128-height] => 73 [thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628083148_image-3-118x67.png [thumb_122_67-width] => 118 [thumb_122_67-height] => 67 [thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628083148_image-3-153x87.png [thumb_153_153-width] => 153 [thumb_153_153-height] => 87 [thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628083148_image-3-130x74.png [thumb_130_163-width] => 130 [thumb_130_163-height] => 74 [thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628083148_image-3-232x132.png [thumb_232_177-width] => 232 [thumb_232_177-height] => 132 [thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628083148_image-3-544x310.png [thumb_272_325-width] => 544 [thumb_272_325-height] => 310 [thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628083148_image-3-271x154.png [thumb_271_346-width] => 271 [thumb_271_346-height] => 154 [thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628083148_image-3-271x154.png [thumb_271_271-width] => 271 [thumb_271_271-height] => 154 [thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628083148_image-3-272x155.png [thumb_272_172-width] => 272 [thumb_272_172-height] => 155 [thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628083148_image-3-372x212.png [thumb_372_461-width] => 372 [thumb_372_461-height] => 212 [thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628083148_image-3-372x212.png [thumb_372_500-width] => 372 [thumb_372_500-height] => 212 [thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628083148_image-3-385x219.png [thumb_385_270-width] => 385 [thumb_385_270-height] => 219 [thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628083148_image-3-416x237.png [thumb_416_241-width] => 416 [thumb_416_241-height] => 237 [thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628083148_image-3-448x255.png [thumb_448_410-width] => 448 [thumb_448_410-height] => 255 [thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628083148_image-3-896x510.png [thumb_448_410_retina-width] => 896 [thumb_448_410_retina-height] => 510 [thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628083148_image-3-574x327.png [thumb_574_382-width] => 574 [thumb_574_382-height] => 327 [thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628083148_image-3-694x395.png [thumb_776_395-width] => 694 [thumb_776_395-height] => 395 ) ) )
T1: Treatment 1
Array ( [0] => Array ( [ID] => 66760 [id] => 66760 [title] => 783631-40_1725628077998_Screenshot+2024-09-06+at+8.07.45 AM [filename] => 783631-40_1725628077998_Screenshot2024-09-06at8.07.45 AM.png [filesize] => 163897 [url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628077998_Screenshot2024-09-06at8.07.45 AM.png [link] => https://www.nextafter.com/experiments/how-a-slide-out-with-educational-copy-increased-site-follows/attachment/783631-40_1725628077998_screenshot2024-09-06at8-07-45-am/ [alt] => [author] => 52 [description] => [caption] => [name] => 783631-40_1725628077998_screenshot2024-09-06at8-07-45-am [status] => inherit [uploaded_to] => 66693 [date] => 2024-09-09 14:08:05 [modified] => 2024-09-09 14:08:05 [menu_order] => 0 [mime_type] => image/png [type] => image [subtype] => png [icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png [width] => 1832 [height] => 1069 [sizes] => Array ( [thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628077998_Screenshot2024-09-06at8.07.45 AM-150x150.png [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628077998_Screenshot2024-09-06at8.07.45 AM-300x175.png [medium-width] => 300 [medium-height] => 175 [medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628077998_Screenshot2024-09-06at8.07.45 AM-768x448.png [medium_large-width] => 640 [medium_large-height] => 373 [large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628077998_Screenshot2024-09-06at8.07.45 AM-1024x598.png [large-width] => 640 [large-height] => 374 [1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628077998_Screenshot2024-09-06at8.07.45 AM-1536x896.png [1536x1536-width] => 1536 [1536x1536-height] => 896 [2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628077998_Screenshot2024-09-06at8.07.45 AM.png [2048x2048-width] => 1832 [2048x2048-height] => 1069 [ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628077998_Screenshot2024-09-06at8.07.45 AM-600x400.png [ab-block-post-grid-landscape-width] => 600 [ab-block-post-grid-landscape-height] => 400 [ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628077998_Screenshot2024-09-06at8.07.45 AM-600x600.png [ab-block-post-grid-square-width] => 600 [ab-block-post-grid-square-height] => 600 [tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628077998_Screenshot2024-09-06at8.07.45 AM-700x700.png [tp-image-grid-width] => 700 [tp-image-grid-height] => 700 [post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628077998_Screenshot2024-09-06at8.07.45 AM-150x150.png [post-thumbnail-width] => 150 [post-thumbnail-height] => 150 [admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628077998_Screenshot2024-09-06at8.07.45 AM-50x29.png [admin-width] => 50 [admin-height] => 29 [full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628077998_Screenshot2024-09-06at8.07.45 AM.png [full-width] => 1832 [full-height] => 1069 [thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628077998_Screenshot2024-09-06at8.07.45 AM-372x217.png [thumb_372-width] => 372 [thumb_372-height] => 217 [single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628077998_Screenshot2024-09-06at8.07.45 AM-980x572.png [single_post_thumbnail-width] => 980 [single_post_thumbnail-height] => 572 [thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628077998_Screenshot2024-09-06at8.07.45 AM-32x19.png [thumb_32_32-width] => 32 [thumb_32_32-height] => 19 [thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628077998_Screenshot2024-09-06at8.07.45 AM-48x28.png [thumb_48_48-width] => 48 [thumb_48_48-height] => 28 [thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628077998_Screenshot2024-09-06at8.07.45 AM-64x37.png [thumb_64_64-width] => 64 [thumb_64_64-height] => 37 [thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628077998_Screenshot2024-09-06at8.07.45 AM-128x75.png [thumb_128_128-width] => 128 [thumb_128_128-height] => 75 [thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628077998_Screenshot2024-09-06at8.07.45 AM-115x67.png [thumb_122_67-width] => 115 [thumb_122_67-height] => 67 [thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628077998_Screenshot2024-09-06at8.07.45 AM-153x89.png [thumb_153_153-width] => 153 [thumb_153_153-height] => 89 [thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628077998_Screenshot2024-09-06at8.07.45 AM-130x76.png [thumb_130_163-width] => 130 [thumb_130_163-height] => 76 [thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628077998_Screenshot2024-09-06at8.07.45 AM-232x135.png [thumb_232_177-width] => 232 [thumb_232_177-height] => 135 [thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628077998_Screenshot2024-09-06at8.07.45 AM-544x317.png [thumb_272_325-width] => 544 [thumb_272_325-height] => 317 [thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628077998_Screenshot2024-09-06at8.07.45 AM-271x158.png [thumb_271_346-width] => 271 [thumb_271_346-height] => 158 [thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628077998_Screenshot2024-09-06at8.07.45 AM-271x158.png [thumb_271_271-width] => 271 [thumb_271_271-height] => 158 [thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628077998_Screenshot2024-09-06at8.07.45 AM-272x159.png [thumb_272_172-width] => 272 [thumb_272_172-height] => 159 [thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628077998_Screenshot2024-09-06at8.07.45 AM-372x217.png [thumb_372_461-width] => 372 [thumb_372_461-height] => 217 [thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628077998_Screenshot2024-09-06at8.07.45 AM-372x217.png [thumb_372_500-width] => 372 [thumb_372_500-height] => 217 [thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628077998_Screenshot2024-09-06at8.07.45 AM-385x225.png [thumb_385_270-width] => 385 [thumb_385_270-height] => 225 [thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628077998_Screenshot2024-09-06at8.07.45 AM-413x241.png [thumb_416_241-width] => 413 [thumb_416_241-height] => 241 [thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628077998_Screenshot2024-09-06at8.07.45 AM-448x261.png [thumb_448_410-width] => 448 [thumb_448_410-height] => 261 [thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628077998_Screenshot2024-09-06at8.07.45 AM-896x523.png [thumb_448_410_retina-width] => 896 [thumb_448_410_retina-height] => 523 [thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628077998_Screenshot2024-09-06at8.07.45 AM-574x335.png [thumb_574_382-width] => 574 [thumb_574_382-height] => 335 [thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628077998_Screenshot2024-09-06at8.07.45 AM-677x395.png [thumb_776_395-width] => 677 [thumb_776_395-height] => 395 ) ) [1] => Array ( [ID] => 66761 [id] => 66761 [title] => 783631-40_1725628083148_image-3 [filename] => 783631-40_1725628083148_image-3.png [filesize] => 119354 [url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628083148_image-3.png [link] => https://www.nextafter.com/experiments/how-a-slide-out-with-educational-copy-increased-site-follows/attachment/783631-40_1725628083148_image-3/ [alt] => [author] => 52 [description] => [caption] => [name] => 783631-40_1725628083148_image-3 [status] => inherit [uploaded_to] => 66693 [date] => 2024-09-09 14:08:27 [modified] => 2024-09-09 14:08:27 [menu_order] => 0 [mime_type] => image/png [type] => image [subtype] => png [icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png [width] => 1468 [height] => 836 [sizes] => Array ( [thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628083148_image-3-150x150.png [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628083148_image-3-300x171.png [medium-width] => 300 [medium-height] => 171 [medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628083148_image-3-768x437.png [medium_large-width] => 640 [medium_large-height] => 364 [large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628083148_image-3-1024x583.png [large-width] => 640 [large-height] => 364 [1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628083148_image-3.png [1536x1536-width] => 1468 [1536x1536-height] => 836 [2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628083148_image-3.png [2048x2048-width] => 1468 [2048x2048-height] => 836 [ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628083148_image-3-600x400.png [ab-block-post-grid-landscape-width] => 600 [ab-block-post-grid-landscape-height] => 400 [ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628083148_image-3-600x600.png [ab-block-post-grid-square-width] => 600 [ab-block-post-grid-square-height] => 600 [tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628083148_image-3-700x700.png [tp-image-grid-width] => 700 [tp-image-grid-height] => 700 [post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628083148_image-3-150x150.png [post-thumbnail-width] => 150 [post-thumbnail-height] => 150 [admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628083148_image-3-50x28.png [admin-width] => 50 [admin-height] => 28 [full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628083148_image-3.png [full-width] => 1468 [full-height] => 836 [thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628083148_image-3-372x212.png [thumb_372-width] => 372 [thumb_372-height] => 212 [single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628083148_image-3-980x558.png [single_post_thumbnail-width] => 980 [single_post_thumbnail-height] => 558 [thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628083148_image-3-32x18.png [thumb_32_32-width] => 32 [thumb_32_32-height] => 18 [thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628083148_image-3-48x27.png [thumb_48_48-width] => 48 [thumb_48_48-height] => 27 [thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628083148_image-3-64x36.png [thumb_64_64-width] => 64 [thumb_64_64-height] => 36 [thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628083148_image-3-128x73.png [thumb_128_128-width] => 128 [thumb_128_128-height] => 73 [thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628083148_image-3-118x67.png [thumb_122_67-width] => 118 [thumb_122_67-height] => 67 [thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628083148_image-3-153x87.png [thumb_153_153-width] => 153 [thumb_153_153-height] => 87 [thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628083148_image-3-130x74.png [thumb_130_163-width] => 130 [thumb_130_163-height] => 74 [thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628083148_image-3-232x132.png [thumb_232_177-width] => 232 [thumb_232_177-height] => 132 [thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628083148_image-3-544x310.png [thumb_272_325-width] => 544 [thumb_272_325-height] => 310 [thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628083148_image-3-271x154.png [thumb_271_346-width] => 271 [thumb_271_346-height] => 154 [thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628083148_image-3-271x154.png [thumb_271_271-width] => 271 [thumb_271_271-height] => 154 [thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628083148_image-3-272x155.png [thumb_272_172-width] => 272 [thumb_272_172-height] => 155 [thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628083148_image-3-372x212.png [thumb_372_461-width] => 372 [thumb_372_461-height] => 212 [thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628083148_image-3-372x212.png [thumb_372_500-width] => 372 [thumb_372_500-height] => 212 [thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628083148_image-3-385x219.png [thumb_385_270-width] => 385 [thumb_385_270-height] => 219 [thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628083148_image-3-416x237.png [thumb_416_241-width] => 416 [thumb_416_241-height] => 237 [thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628083148_image-3-448x255.png [thumb_448_410-width] => 448 [thumb_448_410-height] => 255 [thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628083148_image-3-896x510.png [thumb_448_410_retina-width] => 896 [thumb_448_410_retina-height] => 510 [thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628083148_image-3-574x327.png [thumb_574_382-width] => 574 [thumb_574_382-height] => 327 [thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/783631-40_1725628083148_image-3-694x395.png [thumb_776_395-width] => 694 [thumb_776_395-height] => 395 ) ) )

Results

 Treatment NameConv. RateRelative DifferenceConfidence
C: Sticky Follow 2.1%
T1: Treatment 1 5.4%151.9% 100.0%

This experiment has a required sample size of 265 in order to be valid. Since the experiment had a total sample size of 62,799, and the level of confidence is above 95% the experiment results are valid.

Flux Metrics Affected

The Flux Metrics analyze the three primary metrics that affect revenue (traffic, conversion rate, and average gift). This experiment produced the following results:

    0% increase in traffic
× 151.9% increase in conversion rate
× 0% increase in average gift

Key Learnings

The key learning from this experiment is that implementing an educational slide out on the author page led to a significant increase in site follows. The treatment resulted in a 151.1% increase in Site Follows for All Traffic with a 100.0% statistical level of confidence, indicating a strong impact on user behavior.

What this indicates is that although increasing visibility was effective, the real question that needed to be addressed for users was why they should follow in the first place. By including copy that emphasizes the follow as a way to stay updated and receive important updates on the user’s health journey, more users were likely to follow.


Experiment Documented by NextAfter

Question about experiment #189955

If you have any questions about this experiment or would like additional details not discussed above, please feel free to contact them directly.