Year-End Fundraising Campaign Resources

Get Certified in Year-End Fundraising Course 

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In this 4-session year-end fundraising certification course, you'll learn proven techniques, strategies, and tactics that can help lead you to a record setting year-end season. 

During the course, you'll receive insights to cut through a crowded inbox, a full year-end timeline outlining what emails to send, tips to get the most out of each type of email, and ideas to implement on your donation page to maximize revenue.

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Free Webinars On Year-End Fundraising Strategies

8 Year-End Fundraising Email You Need to Send This Year - Webinar Image

8 Year-End Fundraising Emails You Need to Send This Year

Watch the Free Webinar Now »

Boost Your Giving Tuesday Revenue Using Content Marketing

Watch the Free Webinar Now »

Live Optimization! Featuring Your Year-End Emails and Donation Pages

December 5th, 2019
@ 1pm Central Time

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Get a Head Start on Your Year-End Email Campaign

The year-end email timeline is designed to help you cultivate your donor file through-out the year-end season, prime your donors for a donation ask, and increase your year-end revenue by getting more donations.

Get Your Free Email Timeline »

Other Resources to Grow Your Online Fundraising

Cut Through the Clutter with Your Year-End Fundraising [eBook]

Use the insights from an analysis of thousands year-end fundraising emails sent from top nonprofits in this free ebook to cut through the inbox clutter and reach more donors this year-end season.

Get the Cut Through the Clutter eBook »

Digital Fundraising Campaign Toolkit [Tool]

Everything you need to plan, build, and execute your highest-grossing online fundraising campaign yet! Powered by the learnings from more than 5,000 fundraising case studies.

Get the FREE Campaign Toolkit »

Year-end fundraising campaigns often end up being exactly the same year after year. On the one hand, there are common tactics that are proven to work. But on the other, if you aren't testing new strategies, you can't hope to improve your results each year-end season.

The resources below will equip you with essential strategies and skills to improve your online fundraising efforts this year-end and optimize your way to more donations and revenue.

Advanced Year-End Optimization Strategies
[NextAfter Institute Members Only]

November 13th, 2019
@ 2pm Central Time

Learn More About Membership »
5 Email Fundraising Hacks to Boost Your Campaign Results - Blog image
10 Proven Year-End Fundraising Ideas to Actually Grow Your Revenue - Blog image

A 3 Step Guide to Giving Tuesday [Blog Post]

Read the blog post on Giving Tuesday »

10 Proven Year-End Fundraising Ideas to Actually Grow Your Revenue [Blog Post]

Read the blog post on year-end fundraising ideas »


NextAfter Institute is the training arm of NextAfter, an online fundraising research and consultancy focuses on helping nonprofits acquire more donors and grow their revenue in order to increase impact and grow generosity.

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Brand New Year-End Multichannel Fundraising Research

in this brand new research study conducted in partnership between Virtuous and NextAfter, you’ll see exactly how nonprofits communicate with, cultivate, and appeal to both online and offline donors during the year-end season.

You'll get critical answers to questions like:

  • How do nonprofits communicate with online and offline donors differently during the end of the year?
  • What do organizations prioritize first: Giving Tuesday or December 31st?
  • What's the balance of appeals versus donor cultivation during year-end?
  • And What kinds of strategies can improve my year-end communications?
Get Your Copy of the Research Study »

3 Perspectives of Year-End Fundraising – The Generosity Freakshow [Podcast]

Listen to the podcast on year-end fundraising »

3 Perspectives of Year-End Fundraising - The Generosity Freakshow - podcast image

Maximize Your Online Fundraising During the Last Week of the Year

Whether you've started planning your year-end fundraising campaign or not, this guide will equip you with field-tested and proven strategies to maximize donations during the biggest giving week of the entire year.

  • In part 1, you'll learn 5 specific tactics you can implement to maximize donations from your existing web traffic.

  • In part 2, you'll get a 3-email timeline with complete instructions on when to email your donors and what to say during the final year-end stretch.

  • In part 3, you'll find 5 tested and proven ways to increase donations and revenue on your year-end donation page during the last week.

Get the Free eBook »

Winning the Fundraising Race with Supermarket Sweep [Blog Post]

Read the blog post on winning year-end »

10 Proven Year-End Fundraising Ideas to Actually Grow Your Revenue - Blog image