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Get The Canadian Online Fundraising Scorecard and Optimize Your Online Giving Experience.

The Canadian Online Fundraising Scorecard will be a groundbreaking study that looks at charitable giving in Canada. We will analyze the online fundraising habits and donor experiences of 152 Canadian charities and document the results. These results will shine a light on the gap between known best practices around online fundraising and what is actually occurring.

The Canadian Online Fundraising Scorecard will review the four key areas of an online donation process:

  • Email Signup
  • Email Communication
  • Online Donation Experience
  • Gift Acknowledgement

In addition to those four areas, we'll also answer questions like:

  • What technology and tools are organizations using?
  • What are the most common gift array's being used?
  • What is the mobile giving experience like?
  • What is the value proposition for a monthly gift?

Our Process

Instead of asking donors what their online giving experience is like, we will “interview” 152 charity websites by signing up for email communications and scoring the process. Then, we will analyze the follow-up communications and give $25 when/if we are asked. We will then look at 29 different items to each site while making a donation online. Finally, we will score the thank-you communications, timing, and content of the stewardship process. You'll be able to learn what these top nonprofits did well — and what they missed completely.

If you are serious about improving your online fundraising then the online fundraising scorecard is required reading.

The Canadian Online Fundraising Scorecard is built on the methodology of The Online Fundraising Scorecard which has been downloaded by thousands of fundraisers from the leading universities to the largest charities in the world. The results have been featured in the Chronicle of Philanthropy, Huffington Post, NTEN, NonProfit Hub, About.com, NonProfit Marketing Guide, npEngage, Charity Digital News, Fundraising and Philanthropy Magazine, and featured in hundreds of fundraising blogs.

Be the First to Get The Canadian Online Fundraising Scorecard and Get Updates and Insights As the Study Progresses

Coming Summer 2018