How a Rotating Exit Intent Offer Impacts Desktop Email Acquisition Rate
Experiment ID: #6893
Alliance Defending Freedom
Experiment Summary
Timeframe: 05/30/2017 - 06/30/2017
Alliance Defending Freedom knows that their blog attracts significant amounts of organic traffic. Keeping these visitors engaged is a big opportunity and major step forward in their donor journey. After running a series of tests, they found that using an exit intent pop-up as a final attempt to engage users before leaving a blog page increased email acquisition rate. Though they have seen an increase in engagement and conversion rates since adopting these pop-ups, they wondered if users were weary of seeing the same exit-intent messaging on every visit. To test their hypothesis, they decided to introduce a series of four rotating exit-intent offers. This would provide a new offer on the 2nd, 3rd, and 4th visit.
Research Question
Will showing people a different offer on each visit increase the chances of email acquisition?
Design
C: Static Exit Intent
Array
(
[0] => Array
(
[ID] => 13793
[id] => 13793
[title] => Screenshot-2017-06-30-12.51.56-2.png
[filename] => Screenshot-2017-06-30-12.51.56-2.png
[filesize] => 0
[url] => https://www.nextafter.com/wp-content/uploads/Screenshot-2017-06-30-12.51.56-2.png
[link] => https://www.nextafter.com/experiments/how-a-rotating-exit-intent-offer-impacts-desktop-email-acquisition-rate/attachment/screenshot-2017-06-30-12-51-56-2-png/
[alt] =>
[author] => 1
[description] =>
[caption] =>
[name] => screenshot-2017-06-30-12-51-56-2-png
[status] => inherit
[uploaded_to] => 13792
[date] => 2021-02-25 06:48:49
[modified] => 2021-02-25 06:48:49
[menu_order] => 0
[mime_type] => image/png
[type] => image
[subtype] => png
[icon] => https://www.nextafter.com/wp-includes/images/media/default.png
[width] => 1046
[height] => 626
[sizes] => Array
(
[thumbnail] => https://www.nextafter.com/wp-content/uploads/Screenshot-2017-06-30-12.51.56-2-150x150.png
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://www.nextafter.com/wp-content/uploads/Screenshot-2017-06-30-12.51.56-2-300x180.png
[medium-width] => 300
[medium-height] => 180
[medium_large] => https://www.nextafter.com/wp-content/uploads/Screenshot-2017-06-30-12.51.56-2-768x460.png
[medium_large-width] => 640
[medium_large-height] => 383
[large] => https://www.nextafter.com/wp-content/uploads/Screenshot-2017-06-30-12.51.56-2-1024x613.png
[large-width] => 640
[large-height] => 383
[1536x1536] => https://www.nextafter.com/wp-content/uploads/Screenshot-2017-06-30-12.51.56-2.png
[1536x1536-width] => 1046
[1536x1536-height] => 626
[2048x2048] => https://www.nextafter.com/wp-content/uploads/Screenshot-2017-06-30-12.51.56-2.png
[2048x2048-width] => 1046
[2048x2048-height] => 626
[tp-image-grid] => https://www.nextafter.com/wp-content/uploads/Screenshot-2017-06-30-12.51.56-2.png
[tp-image-grid-width] => 700
[tp-image-grid-height] => 419
[post-thumbnail] => https://www.nextafter.com/wp-content/uploads/Screenshot-2017-06-30-12.51.56-2-150x150.png
[post-thumbnail-width] => 150
[post-thumbnail-height] => 150
[admin] => https://www.nextafter.com/wp-content/uploads/Screenshot-2017-06-30-12.51.56-2-50x30.png
[admin-width] => 50
[admin-height] => 30
[full] => https://www.nextafter.com/wp-content/uploads/Screenshot-2017-06-30-12.51.56-2.png
[full-width] => 1046
[full-height] => 626
[thumb_372] => https://www.nextafter.com/wp-content/uploads/Screenshot-2017-06-30-12.51.56-2-372x223.png
[thumb_372-width] => 372
[thumb_372-height] => 223
[single_post_thumbnail] => https://www.nextafter.com/wp-content/uploads/Screenshot-2017-06-30-12.51.56-2-980x587.png
[single_post_thumbnail-width] => 980
[single_post_thumbnail-height] => 587
[thumb_32_32] => https://www.nextafter.com/wp-content/uploads/Screenshot-2017-06-30-12.51.56-2-32x19.png
[thumb_32_32-width] => 32
[thumb_32_32-height] => 19
[thumb_48_48] => https://www.nextafter.com/wp-content/uploads/Screenshot-2017-06-30-12.51.56-2-48x29.png
[thumb_48_48-width] => 48
[thumb_48_48-height] => 29
[thumb_64_64] => https://www.nextafter.com/wp-content/uploads/Screenshot-2017-06-30-12.51.56-2-64x38.png
[thumb_64_64-width] => 64
[thumb_64_64-height] => 38
[thumb_128_128] => https://www.nextafter.com/wp-content/uploads/Screenshot-2017-06-30-12.51.56-2-128x77.png
[thumb_128_128-width] => 128
[thumb_128_128-height] => 77
[thumb_122_67] => https://www.nextafter.com/wp-content/uploads/Screenshot-2017-06-30-12.51.56-2-112x67.png
[thumb_122_67-width] => 112
[thumb_122_67-height] => 67
[thumb_153_153] => https://www.nextafter.com/wp-content/uploads/Screenshot-2017-06-30-12.51.56-2-153x92.png
[thumb_153_153-width] => 153
[thumb_153_153-height] => 92
[thumb_130_163] => https://www.nextafter.com/wp-content/uploads/Screenshot-2017-06-30-12.51.56-2-130x78.png
[thumb_130_163-width] => 130
[thumb_130_163-height] => 78
[thumb_232_177] => https://www.nextafter.com/wp-content/uploads/Screenshot-2017-06-30-12.51.56-2-232x139.png
[thumb_232_177-width] => 232
[thumb_232_177-height] => 139
[thumb_272_325] => https://www.nextafter.com/wp-content/uploads/Screenshot-2017-06-30-12.51.56-2-544x326.png
[thumb_272_325-width] => 544
[thumb_272_325-height] => 326
[thumb_271_346] => https://www.nextafter.com/wp-content/uploads/Screenshot-2017-06-30-12.51.56-2-271x162.png
[thumb_271_346-width] => 271
[thumb_271_346-height] => 162
[thumb_271_271] => https://www.nextafter.com/wp-content/uploads/Screenshot-2017-06-30-12.51.56-2-271x162.png
[thumb_271_271-width] => 271
[thumb_271_271-height] => 162
[thumb_272_172] => https://www.nextafter.com/wp-content/uploads/Screenshot-2017-06-30-12.51.56-2-272x163.png
[thumb_272_172-width] => 272
[thumb_272_172-height] => 163
[thumb_372_461] => https://www.nextafter.com/wp-content/uploads/Screenshot-2017-06-30-12.51.56-2-372x223.png
[thumb_372_461-width] => 372
[thumb_372_461-height] => 223
[thumb_372_500] => https://www.nextafter.com/wp-content/uploads/Screenshot-2017-06-30-12.51.56-2-372x223.png
[thumb_372_500-width] => 372
[thumb_372_500-height] => 223
[thumb_385_270] => https://www.nextafter.com/wp-content/uploads/Screenshot-2017-06-30-12.51.56-2-385x230.png
[thumb_385_270-width] => 385
[thumb_385_270-height] => 230
[thumb_416_241] => https://www.nextafter.com/wp-content/uploads/Screenshot-2017-06-30-12.51.56-2-403x241.png
[thumb_416_241-width] => 403
[thumb_416_241-height] => 241
[thumb_448_410] => https://www.nextafter.com/wp-content/uploads/Screenshot-2017-06-30-12.51.56-2-448x268.png
[thumb_448_410-width] => 448
[thumb_448_410-height] => 268
[thumb_448_410_retina] => https://www.nextafter.com/wp-content/uploads/Screenshot-2017-06-30-12.51.56-2-896x536.png
[thumb_448_410_retina-width] => 896
[thumb_448_410_retina-height] => 536
[thumb_574_382] => https://www.nextafter.com/wp-content/uploads/Screenshot-2017-06-30-12.51.56-2-574x344.png
[thumb_574_382-width] => 574
[thumb_574_382-height] => 344
[thumb_776_395] => https://www.nextafter.com/wp-content/uploads/Screenshot-2017-06-30-12.51.56-2-660x395.png
[thumb_776_395-width] => 660
[thumb_776_395-height] => 395
[gform-image-choice-sm] => https://www.nextafter.com/wp-content/uploads/Screenshot-2017-06-30-12.51.56-2.png
[gform-image-choice-sm-width] => 300
[gform-image-choice-sm-height] => 180
[gform-image-choice-md] => https://www.nextafter.com/wp-content/uploads/Screenshot-2017-06-30-12.51.56-2.png
[gform-image-choice-md-width] => 400
[gform-image-choice-md-height] => 239
[gform-image-choice-lg] => https://www.nextafter.com/wp-content/uploads/Screenshot-2017-06-30-12.51.56-2.png
[gform-image-choice-lg-width] => 600
[gform-image-choice-lg-height] => 359
)
)
[1] => Array
(
[ID] => 13794
[id] => 13794
[title] => combo-1.jpg
[filename] => combo-1-scaled.jpg
[filesize] => 0
[url] => https://www.nextafter.com/wp-content/uploads/combo-1-scaled.jpg
[link] => https://www.nextafter.com/experiments/how-a-rotating-exit-intent-offer-impacts-desktop-email-acquisition-rate/attachment/combo-1-jpg/
[alt] =>
[author] => 1
[description] =>
[caption] =>
[name] => combo-1-jpg
[status] => inherit
[uploaded_to] => 13792
[date] => 2021-02-25 06:48:58
[modified] => 2021-02-25 06:48:58
[menu_order] => 0
[mime_type] => image/jpeg
[type] => image
[subtype] => jpeg
[icon] => https://www.nextafter.com/wp-includes/images/media/default.png
[width] => 927
[height] => 2560
[sizes] => Array
(
[thumbnail] => https://www.nextafter.com/wp-content/uploads/combo-1-150x150.jpg
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://www.nextafter.com/wp-content/uploads/combo-1-109x300.jpg
[medium-width] => 109
[medium-height] => 300
[medium_large] => https://www.nextafter.com/wp-content/uploads/combo-1-768x2121.jpg
[medium_large-width] => 640
[medium_large-height] => 1768
[large] => https://www.nextafter.com/wp-content/uploads/combo-1-371x1024.jpg
[large-width] => 371
[large-height] => 1024
[1536x1536] => https://www.nextafter.com/wp-content/uploads/combo-1-556x1536.jpg
[1536x1536-width] => 556
[1536x1536-height] => 1536
[2048x2048] => https://www.nextafter.com/wp-content/uploads/combo-1-742x2048.jpg
[2048x2048-width] => 742
[2048x2048-height] => 2048
[tp-image-grid] => https://www.nextafter.com/wp-content/uploads/combo-1-scaled.jpg
[tp-image-grid-width] => 253
[tp-image-grid-height] => 700
[post-thumbnail] => https://www.nextafter.com/wp-content/uploads/combo-1-150x150.jpg
[post-thumbnail-width] => 150
[post-thumbnail-height] => 150
[admin] => https://www.nextafter.com/wp-content/uploads/combo-1-18x50.jpg
[admin-width] => 18
[admin-height] => 50
[full] => https://www.nextafter.com/wp-content/uploads/combo-1-scaled.jpg
[full-width] => 927
[full-height] => 2560
[thumb_372] => https://www.nextafter.com/wp-content/uploads/combo-1-372x1027.jpg
[thumb_372-width] => 372
[thumb_372-height] => 1027
[single_post_thumbnail] => https://www.nextafter.com/wp-content/uploads/combo-1-226x625.jpg
[single_post_thumbnail-width] => 226
[single_post_thumbnail-height] => 625
[thumb_32_32] => https://www.nextafter.com/wp-content/uploads/combo-1-12x32.jpg
[thumb_32_32-width] => 12
[thumb_32_32-height] => 32
[thumb_48_48] => https://www.nextafter.com/wp-content/uploads/combo-1-17x48.jpg
[thumb_48_48-width] => 17
[thumb_48_48-height] => 48
[thumb_64_64] => https://www.nextafter.com/wp-content/uploads/combo-1-23x64.jpg
[thumb_64_64-width] => 23
[thumb_64_64-height] => 64
[thumb_128_128] => https://www.nextafter.com/wp-content/uploads/combo-1-46x128.jpg
[thumb_128_128-width] => 46
[thumb_128_128-height] => 128
[thumb_122_67] => https://www.nextafter.com/wp-content/uploads/combo-1-24x67.jpg
[thumb_122_67-width] => 24
[thumb_122_67-height] => 67
[thumb_153_153] => https://www.nextafter.com/wp-content/uploads/combo-1-55x153.jpg
[thumb_153_153-width] => 55
[thumb_153_153-height] => 153
[thumb_130_163] => https://www.nextafter.com/wp-content/uploads/combo-1-59x163.jpg
[thumb_130_163-width] => 59
[thumb_130_163-height] => 163
[thumb_232_177] => https://www.nextafter.com/wp-content/uploads/combo-1-64x177.jpg
[thumb_232_177-width] => 64
[thumb_232_177-height] => 177
[thumb_272_325] => https://www.nextafter.com/wp-content/uploads/combo-1-235x650.jpg
[thumb_272_325-width] => 235
[thumb_272_325-height] => 650
[thumb_271_346] => https://www.nextafter.com/wp-content/uploads/combo-1-125x346.jpg
[thumb_271_346-width] => 125
[thumb_271_346-height] => 346
[thumb_271_271] => https://www.nextafter.com/wp-content/uploads/combo-1-98x271.jpg
[thumb_271_271-width] => 98
[thumb_271_271-height] => 271
[thumb_272_172] => https://www.nextafter.com/wp-content/uploads/combo-1-62x172.jpg
[thumb_272_172-width] => 62
[thumb_272_172-height] => 172
[thumb_372_461] => https://www.nextafter.com/wp-content/uploads/combo-1-167x461.jpg
[thumb_372_461-width] => 167
[thumb_372_461-height] => 461
[thumb_372_500] => https://www.nextafter.com/wp-content/uploads/combo-1-181x500.jpg
[thumb_372_500-width] => 181
[thumb_372_500-height] => 500
[thumb_385_270] => https://www.nextafter.com/wp-content/uploads/combo-1-98x270.jpg
[thumb_385_270-width] => 98
[thumb_385_270-height] => 270
[thumb_416_241] => https://www.nextafter.com/wp-content/uploads/combo-1-87x241.jpg
[thumb_416_241-width] => 87
[thumb_416_241-height] => 241
[thumb_448_410] => https://www.nextafter.com/wp-content/uploads/combo-1-148x410.jpg
[thumb_448_410-width] => 148
[thumb_448_410-height] => 410
[thumb_448_410_retina] => https://www.nextafter.com/wp-content/uploads/combo-1-297x820.jpg
[thumb_448_410_retina-width] => 297
[thumb_448_410_retina-height] => 820
[thumb_574_382] => https://www.nextafter.com/wp-content/uploads/combo-1-138x382.jpg
[thumb_574_382-width] => 138
[thumb_574_382-height] => 382
[thumb_776_395] => https://www.nextafter.com/wp-content/uploads/combo-1-143x395.jpg
[thumb_776_395-width] => 143
[thumb_776_395-height] => 395
[gform-image-choice-sm] => https://www.nextafter.com/wp-content/uploads/combo-1-scaled.jpg
[gform-image-choice-sm-width] => 109
[gform-image-choice-sm-height] => 300
[gform-image-choice-md] => https://www.nextafter.com/wp-content/uploads/combo-1-scaled.jpg
[gform-image-choice-md-width] => 145
[gform-image-choice-md-height] => 400
[gform-image-choice-lg] => https://www.nextafter.com/wp-content/uploads/combo-1-scaled.jpg
[gform-image-choice-lg-width] => 217
[gform-image-choice-lg-height] => 600
)
)
)
T1: Rotating Exit Intent
Array
(
[0] => Array
(
[ID] => 13793
[id] => 13793
[title] => Screenshot-2017-06-30-12.51.56-2.png
[filename] => Screenshot-2017-06-30-12.51.56-2.png
[filesize] => 0
[url] => https://www.nextafter.com/wp-content/uploads/Screenshot-2017-06-30-12.51.56-2.png
[link] => https://www.nextafter.com/experiments/how-a-rotating-exit-intent-offer-impacts-desktop-email-acquisition-rate/attachment/screenshot-2017-06-30-12-51-56-2-png/
[alt] =>
[author] => 1
[description] =>
[caption] =>
[name] => screenshot-2017-06-30-12-51-56-2-png
[status] => inherit
[uploaded_to] => 13792
[date] => 2021-02-25 06:48:49
[modified] => 2021-02-25 06:48:49
[menu_order] => 0
[mime_type] => image/png
[type] => image
[subtype] => png
[icon] => https://www.nextafter.com/wp-includes/images/media/default.png
[width] => 1046
[height] => 626
[sizes] => Array
(
[thumbnail] => https://www.nextafter.com/wp-content/uploads/Screenshot-2017-06-30-12.51.56-2-150x150.png
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://www.nextafter.com/wp-content/uploads/Screenshot-2017-06-30-12.51.56-2-300x180.png
[medium-width] => 300
[medium-height] => 180
[medium_large] => https://www.nextafter.com/wp-content/uploads/Screenshot-2017-06-30-12.51.56-2-768x460.png
[medium_large-width] => 640
[medium_large-height] => 383
[large] => https://www.nextafter.com/wp-content/uploads/Screenshot-2017-06-30-12.51.56-2-1024x613.png
[large-width] => 640
[large-height] => 383
[1536x1536] => https://www.nextafter.com/wp-content/uploads/Screenshot-2017-06-30-12.51.56-2.png
[1536x1536-width] => 1046
[1536x1536-height] => 626
[2048x2048] => https://www.nextafter.com/wp-content/uploads/Screenshot-2017-06-30-12.51.56-2.png
[2048x2048-width] => 1046
[2048x2048-height] => 626
[tp-image-grid] => https://www.nextafter.com/wp-content/uploads/Screenshot-2017-06-30-12.51.56-2.png
[tp-image-grid-width] => 700
[tp-image-grid-height] => 419
[post-thumbnail] => https://www.nextafter.com/wp-content/uploads/Screenshot-2017-06-30-12.51.56-2-150x150.png
[post-thumbnail-width] => 150
[post-thumbnail-height] => 150
[admin] => https://www.nextafter.com/wp-content/uploads/Screenshot-2017-06-30-12.51.56-2-50x30.png
[admin-width] => 50
[admin-height] => 30
[full] => https://www.nextafter.com/wp-content/uploads/Screenshot-2017-06-30-12.51.56-2.png
[full-width] => 1046
[full-height] => 626
[thumb_372] => https://www.nextafter.com/wp-content/uploads/Screenshot-2017-06-30-12.51.56-2-372x223.png
[thumb_372-width] => 372
[thumb_372-height] => 223
[single_post_thumbnail] => https://www.nextafter.com/wp-content/uploads/Screenshot-2017-06-30-12.51.56-2-980x587.png
[single_post_thumbnail-width] => 980
[single_post_thumbnail-height] => 587
[thumb_32_32] => https://www.nextafter.com/wp-content/uploads/Screenshot-2017-06-30-12.51.56-2-32x19.png
[thumb_32_32-width] => 32
[thumb_32_32-height] => 19
[thumb_48_48] => https://www.nextafter.com/wp-content/uploads/Screenshot-2017-06-30-12.51.56-2-48x29.png
[thumb_48_48-width] => 48
[thumb_48_48-height] => 29
[thumb_64_64] => https://www.nextafter.com/wp-content/uploads/Screenshot-2017-06-30-12.51.56-2-64x38.png
[thumb_64_64-width] => 64
[thumb_64_64-height] => 38
[thumb_128_128] => https://www.nextafter.com/wp-content/uploads/Screenshot-2017-06-30-12.51.56-2-128x77.png
[thumb_128_128-width] => 128
[thumb_128_128-height] => 77
[thumb_122_67] => https://www.nextafter.com/wp-content/uploads/Screenshot-2017-06-30-12.51.56-2-112x67.png
[thumb_122_67-width] => 112
[thumb_122_67-height] => 67
[thumb_153_153] => https://www.nextafter.com/wp-content/uploads/Screenshot-2017-06-30-12.51.56-2-153x92.png
[thumb_153_153-width] => 153
[thumb_153_153-height] => 92
[thumb_130_163] => https://www.nextafter.com/wp-content/uploads/Screenshot-2017-06-30-12.51.56-2-130x78.png
[thumb_130_163-width] => 130
[thumb_130_163-height] => 78
[thumb_232_177] => https://www.nextafter.com/wp-content/uploads/Screenshot-2017-06-30-12.51.56-2-232x139.png
[thumb_232_177-width] => 232
[thumb_232_177-height] => 139
[thumb_272_325] => https://www.nextafter.com/wp-content/uploads/Screenshot-2017-06-30-12.51.56-2-544x326.png
[thumb_272_325-width] => 544
[thumb_272_325-height] => 326
[thumb_271_346] => https://www.nextafter.com/wp-content/uploads/Screenshot-2017-06-30-12.51.56-2-271x162.png
[thumb_271_346-width] => 271
[thumb_271_346-height] => 162
[thumb_271_271] => https://www.nextafter.com/wp-content/uploads/Screenshot-2017-06-30-12.51.56-2-271x162.png
[thumb_271_271-width] => 271
[thumb_271_271-height] => 162
[thumb_272_172] => https://www.nextafter.com/wp-content/uploads/Screenshot-2017-06-30-12.51.56-2-272x163.png
[thumb_272_172-width] => 272
[thumb_272_172-height] => 163
[thumb_372_461] => https://www.nextafter.com/wp-content/uploads/Screenshot-2017-06-30-12.51.56-2-372x223.png
[thumb_372_461-width] => 372
[thumb_372_461-height] => 223
[thumb_372_500] => https://www.nextafter.com/wp-content/uploads/Screenshot-2017-06-30-12.51.56-2-372x223.png
[thumb_372_500-width] => 372
[thumb_372_500-height] => 223
[thumb_385_270] => https://www.nextafter.com/wp-content/uploads/Screenshot-2017-06-30-12.51.56-2-385x230.png
[thumb_385_270-width] => 385
[thumb_385_270-height] => 230
[thumb_416_241] => https://www.nextafter.com/wp-content/uploads/Screenshot-2017-06-30-12.51.56-2-403x241.png
[thumb_416_241-width] => 403
[thumb_416_241-height] => 241
[thumb_448_410] => https://www.nextafter.com/wp-content/uploads/Screenshot-2017-06-30-12.51.56-2-448x268.png
[thumb_448_410-width] => 448
[thumb_448_410-height] => 268
[thumb_448_410_retina] => https://www.nextafter.com/wp-content/uploads/Screenshot-2017-06-30-12.51.56-2-896x536.png
[thumb_448_410_retina-width] => 896
[thumb_448_410_retina-height] => 536
[thumb_574_382] => https://www.nextafter.com/wp-content/uploads/Screenshot-2017-06-30-12.51.56-2-574x344.png
[thumb_574_382-width] => 574
[thumb_574_382-height] => 344
[thumb_776_395] => https://www.nextafter.com/wp-content/uploads/Screenshot-2017-06-30-12.51.56-2-660x395.png
[thumb_776_395-width] => 660
[thumb_776_395-height] => 395
[gform-image-choice-sm] => https://www.nextafter.com/wp-content/uploads/Screenshot-2017-06-30-12.51.56-2.png
[gform-image-choice-sm-width] => 300
[gform-image-choice-sm-height] => 180
[gform-image-choice-md] => https://www.nextafter.com/wp-content/uploads/Screenshot-2017-06-30-12.51.56-2.png
[gform-image-choice-md-width] => 400
[gform-image-choice-md-height] => 239
[gform-image-choice-lg] => https://www.nextafter.com/wp-content/uploads/Screenshot-2017-06-30-12.51.56-2.png
[gform-image-choice-lg-width] => 600
[gform-image-choice-lg-height] => 359
)
)
[1] => Array
(
[ID] => 13794
[id] => 13794
[title] => combo-1.jpg
[filename] => combo-1-scaled.jpg
[filesize] => 0
[url] => https://www.nextafter.com/wp-content/uploads/combo-1-scaled.jpg
[link] => https://www.nextafter.com/experiments/how-a-rotating-exit-intent-offer-impacts-desktop-email-acquisition-rate/attachment/combo-1-jpg/
[alt] =>
[author] => 1
[description] =>
[caption] =>
[name] => combo-1-jpg
[status] => inherit
[uploaded_to] => 13792
[date] => 2021-02-25 06:48:58
[modified] => 2021-02-25 06:48:58
[menu_order] => 0
[mime_type] => image/jpeg
[type] => image
[subtype] => jpeg
[icon] => https://www.nextafter.com/wp-includes/images/media/default.png
[width] => 927
[height] => 2560
[sizes] => Array
(
[thumbnail] => https://www.nextafter.com/wp-content/uploads/combo-1-150x150.jpg
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://www.nextafter.com/wp-content/uploads/combo-1-109x300.jpg
[medium-width] => 109
[medium-height] => 300
[medium_large] => https://www.nextafter.com/wp-content/uploads/combo-1-768x2121.jpg
[medium_large-width] => 640
[medium_large-height] => 1768
[large] => https://www.nextafter.com/wp-content/uploads/combo-1-371x1024.jpg
[large-width] => 371
[large-height] => 1024
[1536x1536] => https://www.nextafter.com/wp-content/uploads/combo-1-556x1536.jpg
[1536x1536-width] => 556
[1536x1536-height] => 1536
[2048x2048] => https://www.nextafter.com/wp-content/uploads/combo-1-742x2048.jpg
[2048x2048-width] => 742
[2048x2048-height] => 2048
[tp-image-grid] => https://www.nextafter.com/wp-content/uploads/combo-1-scaled.jpg
[tp-image-grid-width] => 253
[tp-image-grid-height] => 700
[post-thumbnail] => https://www.nextafter.com/wp-content/uploads/combo-1-150x150.jpg
[post-thumbnail-width] => 150
[post-thumbnail-height] => 150
[admin] => https://www.nextafter.com/wp-content/uploads/combo-1-18x50.jpg
[admin-width] => 18
[admin-height] => 50
[full] => https://www.nextafter.com/wp-content/uploads/combo-1-scaled.jpg
[full-width] => 927
[full-height] => 2560
[thumb_372] => https://www.nextafter.com/wp-content/uploads/combo-1-372x1027.jpg
[thumb_372-width] => 372
[thumb_372-height] => 1027
[single_post_thumbnail] => https://www.nextafter.com/wp-content/uploads/combo-1-226x625.jpg
[single_post_thumbnail-width] => 226
[single_post_thumbnail-height] => 625
[thumb_32_32] => https://www.nextafter.com/wp-content/uploads/combo-1-12x32.jpg
[thumb_32_32-width] => 12
[thumb_32_32-height] => 32
[thumb_48_48] => https://www.nextafter.com/wp-content/uploads/combo-1-17x48.jpg
[thumb_48_48-width] => 17
[thumb_48_48-height] => 48
[thumb_64_64] => https://www.nextafter.com/wp-content/uploads/combo-1-23x64.jpg
[thumb_64_64-width] => 23
[thumb_64_64-height] => 64
[thumb_128_128] => https://www.nextafter.com/wp-content/uploads/combo-1-46x128.jpg
[thumb_128_128-width] => 46
[thumb_128_128-height] => 128
[thumb_122_67] => https://www.nextafter.com/wp-content/uploads/combo-1-24x67.jpg
[thumb_122_67-width] => 24
[thumb_122_67-height] => 67
[thumb_153_153] => https://www.nextafter.com/wp-content/uploads/combo-1-55x153.jpg
[thumb_153_153-width] => 55
[thumb_153_153-height] => 153
[thumb_130_163] => https://www.nextafter.com/wp-content/uploads/combo-1-59x163.jpg
[thumb_130_163-width] => 59
[thumb_130_163-height] => 163
[thumb_232_177] => https://www.nextafter.com/wp-content/uploads/combo-1-64x177.jpg
[thumb_232_177-width] => 64
[thumb_232_177-height] => 177
[thumb_272_325] => https://www.nextafter.com/wp-content/uploads/combo-1-235x650.jpg
[thumb_272_325-width] => 235
[thumb_272_325-height] => 650
[thumb_271_346] => https://www.nextafter.com/wp-content/uploads/combo-1-125x346.jpg
[thumb_271_346-width] => 125
[thumb_271_346-height] => 346
[thumb_271_271] => https://www.nextafter.com/wp-content/uploads/combo-1-98x271.jpg
[thumb_271_271-width] => 98
[thumb_271_271-height] => 271
[thumb_272_172] => https://www.nextafter.com/wp-content/uploads/combo-1-62x172.jpg
[thumb_272_172-width] => 62
[thumb_272_172-height] => 172
[thumb_372_461] => https://www.nextafter.com/wp-content/uploads/combo-1-167x461.jpg
[thumb_372_461-width] => 167
[thumb_372_461-height] => 461
[thumb_372_500] => https://www.nextafter.com/wp-content/uploads/combo-1-181x500.jpg
[thumb_372_500-width] => 181
[thumb_372_500-height] => 500
[thumb_385_270] => https://www.nextafter.com/wp-content/uploads/combo-1-98x270.jpg
[thumb_385_270-width] => 98
[thumb_385_270-height] => 270
[thumb_416_241] => https://www.nextafter.com/wp-content/uploads/combo-1-87x241.jpg
[thumb_416_241-width] => 87
[thumb_416_241-height] => 241
[thumb_448_410] => https://www.nextafter.com/wp-content/uploads/combo-1-148x410.jpg
[thumb_448_410-width] => 148
[thumb_448_410-height] => 410
[thumb_448_410_retina] => https://www.nextafter.com/wp-content/uploads/combo-1-297x820.jpg
[thumb_448_410_retina-width] => 297
[thumb_448_410_retina-height] => 820
[thumb_574_382] => https://www.nextafter.com/wp-content/uploads/combo-1-138x382.jpg
[thumb_574_382-width] => 138
[thumb_574_382-height] => 382
[thumb_776_395] => https://www.nextafter.com/wp-content/uploads/combo-1-143x395.jpg
[thumb_776_395-width] => 143
[thumb_776_395-height] => 395
[gform-image-choice-sm] => https://www.nextafter.com/wp-content/uploads/combo-1-scaled.jpg
[gform-image-choice-sm-width] => 109
[gform-image-choice-sm-height] => 300
[gform-image-choice-md] => https://www.nextafter.com/wp-content/uploads/combo-1-scaled.jpg
[gform-image-choice-md-width] => 145
[gform-image-choice-md-height] => 400
[gform-image-choice-lg] => https://www.nextafter.com/wp-content/uploads/combo-1-scaled.jpg
[gform-image-choice-lg-width] => 217
[gform-image-choice-lg-height] => 600
)
)
)
Results
| Treatment Name | Conv. Rate | Relative Difference | Confidence | |
|---|---|---|---|---|
| C: | Static Exit Intent | 0.91% | ||
| T1: | Rotating Exit Intent | 0.74% | -18.7% | 81.1% |
This experiment has a required sample size of 21,646 in order to be valid. Unfortunately, the required sample size was not met and a level of confidence above 95% was not met so the experiment results are not valid.
Key Learnings
Alliance Defending Freedom noticed that the series of rotating offers appeared to decrease email acquisition rates over the course of one month. However, this test was not statistically valid. Their findings must, consequently, remain anecdotal. This test may suggest that four different offers reduced the familiarity, and therefore the clarity, of the exit intent’s true value proposition–to keep exiting visitor up-to-date on news regarding religious liberty. Further tests will be conducted to discover the answer to this question.