let us help
Subscribe
Dallas Theological Seminary

How making an ask for a specific program impacted donation page results – Part II

Experiment ID: #83990

Dallas Theological Seminary

Experiment Summary

Timeframe: 02/01/2022 - 03/06/2022

As we looked to increase donor conversion for free online courses, we wanted to find what messaging would most resonate with donors. The existing donation page standard copy was centered on the value proposition of getting the free course into the hands of more people. We wanted to test if transitioning the value proposition to a more specific outcome would motivate donation page visitors. We developed the first treatment to focus on using their gift to promote free online courses to pastors to supplement their training and meet this specific need/problem that exists. We developed a second treatment that highlighted current efforts to translate the free online courses into additional languages to expand their reach, which will require additional funding to build and promote. We wanted to find out if either of these treatments would increase donor conversion by addressing the needs at hand the organization is trying to meet and communicating a specific impact that the donor’s gift would be supporting.

Research Question

We believe that a program-specific value proposition for free online course takers will achieve an increase in donor conversion.

Design

C: Control
Array ( [0] => Array ( [ID] => 64423 [id] => 64423 [title] => Control.png [filename] => Control-764.png [filesize] => 1769280 [url] => https://www.nextafter.com/wp-content/uploads/Control-764.png [link] => https://www.nextafter.com/experiments/how-making-an-ask-for-a-specific-program-impacted-donation-page-results-part-ii/attachment/control-png-8623/ [alt] => [author] => 0 [description] => [caption] => [name] => control-png-8623 [status] => inherit [uploaded_to] => 26951 [date] => 2024-08-12 21:51:52 [modified] => 2024-08-12 21:51:52 [menu_order] => 0 [mime_type] => image/png [type] => image [subtype] => png [icon] => https://www.nextafter.com/wp-includes/images/media/default.png [width] => 2426 [height] => 5644 [sizes] => Array ( [thumbnail] => https://www.nextafter.com/wp-content/uploads/Control-764-150x150.png [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://www.nextafter.com/wp-content/uploads/Control-764-129x300.png [medium-width] => 129 [medium-height] => 300 [medium_large] => https://www.nextafter.com/wp-content/uploads/Control-764-768x1787.png [medium_large-width] => 640 [medium_large-height] => 1489 [large] => https://www.nextafter.com/wp-content/uploads/Control-764-440x1024.png [large-width] => 440 [large-height] => 1024 [1536x1536] => https://www.nextafter.com/wp-content/uploads/Control-764-660x1536.png [1536x1536-width] => 660 [1536x1536-height] => 1536 [2048x2048] => https://www.nextafter.com/wp-content/uploads/Control-764-880x2048.png [2048x2048-width] => 880 [2048x2048-height] => 2048 [tp-image-grid] => https://www.nextafter.com/wp-content/uploads/Control-764-700x700.png [tp-image-grid-width] => 700 [tp-image-grid-height] => 700 [post-thumbnail] => https://www.nextafter.com/wp-content/uploads/Control-764-150x150.png [post-thumbnail-width] => 150 [post-thumbnail-height] => 150 [admin] => https://www.nextafter.com/wp-content/uploads/Control-764-21x50.png [admin-width] => 21 [admin-height] => 50 [full] => https://www.nextafter.com/wp-content/uploads/Control-764.png [full-width] => 2426 [full-height] => 5644 [thumb_372] => https://www.nextafter.com/wp-content/uploads/Control-764-372x865.png [thumb_372-width] => 372 [thumb_372-height] => 865 [single_post_thumbnail] => https://www.nextafter.com/wp-content/uploads/Control-764-269x625.png [single_post_thumbnail-width] => 269 [single_post_thumbnail-height] => 625 [thumb_32_32] => https://www.nextafter.com/wp-content/uploads/Control-764-14x32.png [thumb_32_32-width] => 14 [thumb_32_32-height] => 32 [thumb_48_48] => https://www.nextafter.com/wp-content/uploads/Control-764-21x48.png [thumb_48_48-width] => 21 [thumb_48_48-height] => 48 [thumb_64_64] => https://www.nextafter.com/wp-content/uploads/Control-764-28x64.png [thumb_64_64-width] => 28 [thumb_64_64-height] => 64 [thumb_128_128] => https://www.nextafter.com/wp-content/uploads/Control-764-55x128.png [thumb_128_128-width] => 55 [thumb_128_128-height] => 128 [thumb_122_67] => https://www.nextafter.com/wp-content/uploads/Control-764-29x67.png [thumb_122_67-width] => 29 [thumb_122_67-height] => 67 [thumb_153_153] => https://www.nextafter.com/wp-content/uploads/Control-764-66x153.png [thumb_153_153-width] => 66 [thumb_153_153-height] => 153 [thumb_130_163] => https://www.nextafter.com/wp-content/uploads/Control-764-70x163.png [thumb_130_163-width] => 70 [thumb_130_163-height] => 163 [thumb_232_177] => https://www.nextafter.com/wp-content/uploads/Control-764-76x177.png [thumb_232_177-width] => 76 [thumb_232_177-height] => 177 [thumb_272_325] => https://www.nextafter.com/wp-content/uploads/Control-764-279x650.png [thumb_272_325-width] => 279 [thumb_272_325-height] => 650 [thumb_271_346] => https://www.nextafter.com/wp-content/uploads/Control-764-149x346.png [thumb_271_346-width] => 149 [thumb_271_346-height] => 346 [thumb_271_271] => https://www.nextafter.com/wp-content/uploads/Control-764-116x271.png [thumb_271_271-width] => 116 [thumb_271_271-height] => 271 [thumb_272_172] => https://www.nextafter.com/wp-content/uploads/Control-764-74x172.png [thumb_272_172-width] => 74 [thumb_272_172-height] => 172 [thumb_372_461] => https://www.nextafter.com/wp-content/uploads/Control-764-198x461.png [thumb_372_461-width] => 198 [thumb_372_461-height] => 461 [thumb_372_500] => https://www.nextafter.com/wp-content/uploads/Control-764-215x500.png [thumb_372_500-width] => 215 [thumb_372_500-height] => 500 [thumb_385_270] => https://www.nextafter.com/wp-content/uploads/Control-764-116x270.png [thumb_385_270-width] => 116 [thumb_385_270-height] => 270 [thumb_416_241] => https://www.nextafter.com/wp-content/uploads/Control-764-104x241.png [thumb_416_241-width] => 104 [thumb_416_241-height] => 241 [thumb_448_410] => https://www.nextafter.com/wp-content/uploads/Control-764-176x410.png [thumb_448_410-width] => 176 [thumb_448_410-height] => 410 [thumb_448_410_retina] => https://www.nextafter.com/wp-content/uploads/Control-764-352x820.png [thumb_448_410_retina-width] => 352 [thumb_448_410_retina-height] => 820 [thumb_574_382] => https://www.nextafter.com/wp-content/uploads/Control-764-164x382.png [thumb_574_382-width] => 164 [thumb_574_382-height] => 382 [thumb_776_395] => https://www.nextafter.com/wp-content/uploads/Control-764-170x395.png [thumb_776_395-width] => 170 [thumb_776_395-height] => 395 [gform-image-choice-sm] => https://www.nextafter.com/wp-content/uploads/Control-764.png [gform-image-choice-sm-width] => 129 [gform-image-choice-sm-height] => 300 [gform-image-choice-md] => https://www.nextafter.com/wp-content/uploads/Control-764.png [gform-image-choice-md-width] => 172 [gform-image-choice-md-height] => 400 [gform-image-choice-lg] => https://www.nextafter.com/wp-content/uploads/Control-764.png [gform-image-choice-lg-width] => 258 [gform-image-choice-lg-height] => 600 ) ) [1] => Array ( [ID] => 64427 [id] => 64427 [title] => Treatment_1_-_Pastoral_Training.png [filename] => Treatment_1_-_Pastoral_Training-3.png [filesize] => 2005391 [url] => https://www.nextafter.com/wp-content/uploads/Treatment_1_-_Pastoral_Training-3.png [link] => https://www.nextafter.com/experiments/how-making-an-ask-for-a-specific-program-impacted-donation-page-results-part-ii/attachment/treatment_1_-_pastoral_training-png-22/ [alt] => [author] => 0 [description] => [caption] => [name] => treatment_1_-_pastoral_training-png-22 [status] => inherit [uploaded_to] => 26951 [date] => 2024-08-12 21:52:06 [modified] => 2024-08-12 21:52:06 [menu_order] => 0 [mime_type] => image/png [type] => image [subtype] => png [icon] => https://www.nextafter.com/wp-includes/images/media/default.png [width] => 2560 [height] => 6808 [sizes] => Array ( [thumbnail] => https://www.nextafter.com/wp-content/uploads/Treatment_1_-_Pastoral_Training-3-150x150.png [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://www.nextafter.com/wp-content/uploads/Treatment_1_-_Pastoral_Training-3-113x300.png [medium-width] => 113 [medium-height] => 300 [medium_large] => https://www.nextafter.com/wp-content/uploads/Treatment_1_-_Pastoral_Training-3-768x2042.png [medium_large-width] => 640 [medium_large-height] => 1702 [large] => https://www.nextafter.com/wp-content/uploads/Treatment_1_-_Pastoral_Training-3-385x1024.png [large-width] => 385 [large-height] => 1024 [1536x1536] => https://www.nextafter.com/wp-content/uploads/Treatment_1_-_Pastoral_Training-3-578x1536.png [1536x1536-width] => 578 [1536x1536-height] => 1536 [2048x2048] => https://www.nextafter.com/wp-content/uploads/Treatment_1_-_Pastoral_Training-3-770x2048.png [2048x2048-width] => 770 [2048x2048-height] => 2048 [tp-image-grid] => https://www.nextafter.com/wp-content/uploads/Treatment_1_-_Pastoral_Training-3-700x700.png [tp-image-grid-width] => 700 [tp-image-grid-height] => 700 [post-thumbnail] => https://www.nextafter.com/wp-content/uploads/Treatment_1_-_Pastoral_Training-3-150x150.png [post-thumbnail-width] => 150 [post-thumbnail-height] => 150 [admin] => https://www.nextafter.com/wp-content/uploads/Treatment_1_-_Pastoral_Training-3-19x50.png [admin-width] => 19 [admin-height] => 50 [full] => https://www.nextafter.com/wp-content/uploads/Treatment_1_-_Pastoral_Training-3.png [full-width] => 2560 [full-height] => 6808 [thumb_372] => https://www.nextafter.com/wp-content/uploads/Treatment_1_-_Pastoral_Training-3-372x989.png [thumb_372-width] => 372 [thumb_372-height] => 989 [single_post_thumbnail] => https://www.nextafter.com/wp-content/uploads/Treatment_1_-_Pastoral_Training-3-235x625.png [single_post_thumbnail-width] => 235 [single_post_thumbnail-height] => 625 [thumb_32_32] => https://www.nextafter.com/wp-content/uploads/Treatment_1_-_Pastoral_Training-3-12x32.png [thumb_32_32-width] => 12 [thumb_32_32-height] => 32 [thumb_48_48] => https://www.nextafter.com/wp-content/uploads/Treatment_1_-_Pastoral_Training-3-18x48.png [thumb_48_48-width] => 18 [thumb_48_48-height] => 48 [thumb_64_64] => https://www.nextafter.com/wp-content/uploads/Treatment_1_-_Pastoral_Training-3-24x64.png [thumb_64_64-width] => 24 [thumb_64_64-height] => 64 [thumb_128_128] => https://www.nextafter.com/wp-content/uploads/Treatment_1_-_Pastoral_Training-3-48x128.png [thumb_128_128-width] => 48 [thumb_128_128-height] => 128 [thumb_122_67] => https://www.nextafter.com/wp-content/uploads/Treatment_1_-_Pastoral_Training-3-25x67.png [thumb_122_67-width] => 25 [thumb_122_67-height] => 67 [thumb_153_153] => https://www.nextafter.com/wp-content/uploads/Treatment_1_-_Pastoral_Training-3-58x153.png [thumb_153_153-width] => 58 [thumb_153_153-height] => 153 [thumb_130_163] => https://www.nextafter.com/wp-content/uploads/Treatment_1_-_Pastoral_Training-3-61x163.png [thumb_130_163-width] => 61 [thumb_130_163-height] => 163 [thumb_232_177] => https://www.nextafter.com/wp-content/uploads/Treatment_1_-_Pastoral_Training-3-67x177.png [thumb_232_177-width] => 67 [thumb_232_177-height] => 177 [thumb_272_325] => https://www.nextafter.com/wp-content/uploads/Treatment_1_-_Pastoral_Training-3-244x650.png [thumb_272_325-width] => 244 [thumb_272_325-height] => 650 [thumb_271_346] => https://www.nextafter.com/wp-content/uploads/Treatment_1_-_Pastoral_Training-3-130x346.png [thumb_271_346-width] => 130 [thumb_271_346-height] => 346 [thumb_271_271] => https://www.nextafter.com/wp-content/uploads/Treatment_1_-_Pastoral_Training-3-102x271.png [thumb_271_271-width] => 102 [thumb_271_271-height] => 271 [thumb_272_172] => https://www.nextafter.com/wp-content/uploads/Treatment_1_-_Pastoral_Training-3-65x172.png [thumb_272_172-width] => 65 [thumb_272_172-height] => 172 [thumb_372_461] => https://www.nextafter.com/wp-content/uploads/Treatment_1_-_Pastoral_Training-3-173x461.png [thumb_372_461-width] => 173 [thumb_372_461-height] => 461 [thumb_372_500] => https://www.nextafter.com/wp-content/uploads/Treatment_1_-_Pastoral_Training-3-188x500.png [thumb_372_500-width] => 188 [thumb_372_500-height] => 500 [thumb_385_270] => https://www.nextafter.com/wp-content/uploads/Treatment_1_-_Pastoral_Training-3-102x270.png [thumb_385_270-width] => 102 [thumb_385_270-height] => 270 [thumb_416_241] => https://www.nextafter.com/wp-content/uploads/Treatment_1_-_Pastoral_Training-3-91x241.png [thumb_416_241-width] => 91 [thumb_416_241-height] => 241 [thumb_448_410] => https://www.nextafter.com/wp-content/uploads/Treatment_1_-_Pastoral_Training-3-154x410.png [thumb_448_410-width] => 154 [thumb_448_410-height] => 410 [thumb_448_410_retina] => https://www.nextafter.com/wp-content/uploads/Treatment_1_-_Pastoral_Training-3-308x820.png [thumb_448_410_retina-width] => 308 [thumb_448_410_retina-height] => 820 [thumb_574_382] => https://www.nextafter.com/wp-content/uploads/Treatment_1_-_Pastoral_Training-3-144x382.png [thumb_574_382-width] => 144 [thumb_574_382-height] => 382 [thumb_776_395] => https://www.nextafter.com/wp-content/uploads/Treatment_1_-_Pastoral_Training-3-149x395.png [thumb_776_395-width] => 149 [thumb_776_395-height] => 395 [gform-image-choice-sm] => https://www.nextafter.com/wp-content/uploads/Treatment_1_-_Pastoral_Training-3.png [gform-image-choice-sm-width] => 113 [gform-image-choice-sm-height] => 300 [gform-image-choice-md] => https://www.nextafter.com/wp-content/uploads/Treatment_1_-_Pastoral_Training-3.png [gform-image-choice-md-width] => 150 [gform-image-choice-md-height] => 400 [gform-image-choice-lg] => https://www.nextafter.com/wp-content/uploads/Treatment_1_-_Pastoral_Training-3.png [gform-image-choice-lg-width] => 226 [gform-image-choice-lg-height] => 600 ) ) [2] => Array ( [ID] => 64429 [id] => 64429 [title] => Treatment_2_-_Course_Translation.png [filename] => Treatment_2_-_Course_Translation-5.png [filesize] => 1854329 [url] => https://www.nextafter.com/wp-content/uploads/Treatment_2_-_Course_Translation-5.png [link] => https://www.nextafter.com/experiments/how-making-an-ask-for-a-specific-program-impacted-donation-page-results-part-ii/attachment/treatment_2_-_course_translation-png-21/ [alt] => [author] => 0 [description] => [caption] => [name] => treatment_2_-_course_translation-png-21 [status] => inherit [uploaded_to] => 26951 [date] => 2024-08-12 21:52:20 [modified] => 2024-08-12 21:52:20 [menu_order] => 0 [mime_type] => image/png [type] => image [subtype] => png [icon] => https://www.nextafter.com/wp-includes/images/media/default.png [width] => 2560 [height] => 6310 [sizes] => Array ( [thumbnail] => https://www.nextafter.com/wp-content/uploads/Treatment_2_-_Course_Translation-5-150x150.png [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://www.nextafter.com/wp-content/uploads/Treatment_2_-_Course_Translation-5-122x300.png [medium-width] => 122 [medium-height] => 300 [medium_large] => https://www.nextafter.com/wp-content/uploads/Treatment_2_-_Course_Translation-5-768x1893.png [medium_large-width] => 640 [medium_large-height] => 1578 [large] => https://www.nextafter.com/wp-content/uploads/Treatment_2_-_Course_Translation-5-415x1024.png [large-width] => 415 [large-height] => 1024 [1536x1536] => https://www.nextafter.com/wp-content/uploads/Treatment_2_-_Course_Translation-5-623x1536.png [1536x1536-width] => 623 [1536x1536-height] => 1536 [2048x2048] => https://www.nextafter.com/wp-content/uploads/Treatment_2_-_Course_Translation-5-831x2048.png [2048x2048-width] => 831 [2048x2048-height] => 2048 [tp-image-grid] => https://www.nextafter.com/wp-content/uploads/Treatment_2_-_Course_Translation-5-700x700.png [tp-image-grid-width] => 700 [tp-image-grid-height] => 700 [post-thumbnail] => https://www.nextafter.com/wp-content/uploads/Treatment_2_-_Course_Translation-5-150x150.png [post-thumbnail-width] => 150 [post-thumbnail-height] => 150 [admin] => https://www.nextafter.com/wp-content/uploads/Treatment_2_-_Course_Translation-5-20x50.png [admin-width] => 20 [admin-height] => 50 [full] => https://www.nextafter.com/wp-content/uploads/Treatment_2_-_Course_Translation-5.png [full-width] => 2560 [full-height] => 6310 [thumb_372] => https://www.nextafter.com/wp-content/uploads/Treatment_2_-_Course_Translation-5-372x917.png [thumb_372-width] => 372 [thumb_372-height] => 917 [single_post_thumbnail] => https://www.nextafter.com/wp-content/uploads/Treatment_2_-_Course_Translation-5-254x625.png [single_post_thumbnail-width] => 254 [single_post_thumbnail-height] => 625 [thumb_32_32] => https://www.nextafter.com/wp-content/uploads/Treatment_2_-_Course_Translation-5-13x32.png [thumb_32_32-width] => 13 [thumb_32_32-height] => 32 [thumb_48_48] => https://www.nextafter.com/wp-content/uploads/Treatment_2_-_Course_Translation-5-19x48.png [thumb_48_48-width] => 19 [thumb_48_48-height] => 48 [thumb_64_64] => https://www.nextafter.com/wp-content/uploads/Treatment_2_-_Course_Translation-5-26x64.png [thumb_64_64-width] => 26 [thumb_64_64-height] => 64 [thumb_128_128] => https://www.nextafter.com/wp-content/uploads/Treatment_2_-_Course_Translation-5-52x128.png [thumb_128_128-width] => 52 [thumb_128_128-height] => 128 [thumb_122_67] => https://www.nextafter.com/wp-content/uploads/Treatment_2_-_Course_Translation-5-27x67.png [thumb_122_67-width] => 27 [thumb_122_67-height] => 67 [thumb_153_153] => https://www.nextafter.com/wp-content/uploads/Treatment_2_-_Course_Translation-5-62x153.png [thumb_153_153-width] => 62 [thumb_153_153-height] => 153 [thumb_130_163] => https://www.nextafter.com/wp-content/uploads/Treatment_2_-_Course_Translation-5-66x163.png [thumb_130_163-width] => 66 [thumb_130_163-height] => 163 [thumb_232_177] => https://www.nextafter.com/wp-content/uploads/Treatment_2_-_Course_Translation-5-72x177.png [thumb_232_177-width] => 72 [thumb_232_177-height] => 177 [thumb_272_325] => https://www.nextafter.com/wp-content/uploads/Treatment_2_-_Course_Translation-5-264x650.png [thumb_272_325-width] => 264 [thumb_272_325-height] => 650 [thumb_271_346] => https://www.nextafter.com/wp-content/uploads/Treatment_2_-_Course_Translation-5-140x346.png [thumb_271_346-width] => 140 [thumb_271_346-height] => 346 [thumb_271_271] => https://www.nextafter.com/wp-content/uploads/Treatment_2_-_Course_Translation-5-110x271.png [thumb_271_271-width] => 110 [thumb_271_271-height] => 271 [thumb_272_172] => https://www.nextafter.com/wp-content/uploads/Treatment_2_-_Course_Translation-5-70x172.png [thumb_272_172-width] => 70 [thumb_272_172-height] => 172 [thumb_372_461] => https://www.nextafter.com/wp-content/uploads/Treatment_2_-_Course_Translation-5-187x461.png [thumb_372_461-width] => 187 [thumb_372_461-height] => 461 [thumb_372_500] => https://www.nextafter.com/wp-content/uploads/Treatment_2_-_Course_Translation-5-203x500.png [thumb_372_500-width] => 203 [thumb_372_500-height] => 500 [thumb_385_270] => https://www.nextafter.com/wp-content/uploads/Treatment_2_-_Course_Translation-5-110x270.png [thumb_385_270-width] => 110 [thumb_385_270-height] => 270 [thumb_416_241] => https://www.nextafter.com/wp-content/uploads/Treatment_2_-_Course_Translation-5-98x241.png [thumb_416_241-width] => 98 [thumb_416_241-height] => 241 [thumb_448_410] => https://www.nextafter.com/wp-content/uploads/Treatment_2_-_Course_Translation-5-166x410.png [thumb_448_410-width] => 166 [thumb_448_410-height] => 410 [thumb_448_410_retina] => https://www.nextafter.com/wp-content/uploads/Treatment_2_-_Course_Translation-5-333x820.png [thumb_448_410_retina-width] => 333 [thumb_448_410_retina-height] => 820 [thumb_574_382] => https://www.nextafter.com/wp-content/uploads/Treatment_2_-_Course_Translation-5-155x382.png [thumb_574_382-width] => 155 [thumb_574_382-height] => 382 [thumb_776_395] => https://www.nextafter.com/wp-content/uploads/Treatment_2_-_Course_Translation-5-160x395.png [thumb_776_395-width] => 160 [thumb_776_395-height] => 395 [gform-image-choice-sm] => https://www.nextafter.com/wp-content/uploads/Treatment_2_-_Course_Translation-5.png [gform-image-choice-sm-width] => 122 [gform-image-choice-sm-height] => 300 [gform-image-choice-md] => https://www.nextafter.com/wp-content/uploads/Treatment_2_-_Course_Translation-5.png [gform-image-choice-md-width] => 162 [gform-image-choice-md-height] => 400 [gform-image-choice-lg] => https://www.nextafter.com/wp-content/uploads/Treatment_2_-_Course_Translation-5.png [gform-image-choice-lg-width] => 243 [gform-image-choice-lg-height] => 600 ) ) )
T1: Treatment 1 - Pastoral Training
Array ( [0] => Array ( [ID] => 64423 [id] => 64423 [title] => Control.png [filename] => Control-764.png [filesize] => 1769280 [url] => https://www.nextafter.com/wp-content/uploads/Control-764.png [link] => https://www.nextafter.com/experiments/how-making-an-ask-for-a-specific-program-impacted-donation-page-results-part-ii/attachment/control-png-8623/ [alt] => [author] => 0 [description] => [caption] => [name] => control-png-8623 [status] => inherit [uploaded_to] => 26951 [date] => 2024-08-12 21:51:52 [modified] => 2024-08-12 21:51:52 [menu_order] => 0 [mime_type] => image/png [type] => image [subtype] => png [icon] => https://www.nextafter.com/wp-includes/images/media/default.png [width] => 2426 [height] => 5644 [sizes] => Array ( [thumbnail] => https://www.nextafter.com/wp-content/uploads/Control-764-150x150.png [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://www.nextafter.com/wp-content/uploads/Control-764-129x300.png [medium-width] => 129 [medium-height] => 300 [medium_large] => https://www.nextafter.com/wp-content/uploads/Control-764-768x1787.png [medium_large-width] => 640 [medium_large-height] => 1489 [large] => https://www.nextafter.com/wp-content/uploads/Control-764-440x1024.png [large-width] => 440 [large-height] => 1024 [1536x1536] => https://www.nextafter.com/wp-content/uploads/Control-764-660x1536.png [1536x1536-width] => 660 [1536x1536-height] => 1536 [2048x2048] => https://www.nextafter.com/wp-content/uploads/Control-764-880x2048.png [2048x2048-width] => 880 [2048x2048-height] => 2048 [tp-image-grid] => https://www.nextafter.com/wp-content/uploads/Control-764-700x700.png [tp-image-grid-width] => 700 [tp-image-grid-height] => 700 [post-thumbnail] => https://www.nextafter.com/wp-content/uploads/Control-764-150x150.png [post-thumbnail-width] => 150 [post-thumbnail-height] => 150 [admin] => https://www.nextafter.com/wp-content/uploads/Control-764-21x50.png [admin-width] => 21 [admin-height] => 50 [full] => https://www.nextafter.com/wp-content/uploads/Control-764.png [full-width] => 2426 [full-height] => 5644 [thumb_372] => https://www.nextafter.com/wp-content/uploads/Control-764-372x865.png [thumb_372-width] => 372 [thumb_372-height] => 865 [single_post_thumbnail] => https://www.nextafter.com/wp-content/uploads/Control-764-269x625.png [single_post_thumbnail-width] => 269 [single_post_thumbnail-height] => 625 [thumb_32_32] => https://www.nextafter.com/wp-content/uploads/Control-764-14x32.png [thumb_32_32-width] => 14 [thumb_32_32-height] => 32 [thumb_48_48] => https://www.nextafter.com/wp-content/uploads/Control-764-21x48.png [thumb_48_48-width] => 21 [thumb_48_48-height] => 48 [thumb_64_64] => https://www.nextafter.com/wp-content/uploads/Control-764-28x64.png [thumb_64_64-width] => 28 [thumb_64_64-height] => 64 [thumb_128_128] => https://www.nextafter.com/wp-content/uploads/Control-764-55x128.png [thumb_128_128-width] => 55 [thumb_128_128-height] => 128 [thumb_122_67] => https://www.nextafter.com/wp-content/uploads/Control-764-29x67.png [thumb_122_67-width] => 29 [thumb_122_67-height] => 67 [thumb_153_153] => https://www.nextafter.com/wp-content/uploads/Control-764-66x153.png [thumb_153_153-width] => 66 [thumb_153_153-height] => 153 [thumb_130_163] => https://www.nextafter.com/wp-content/uploads/Control-764-70x163.png [thumb_130_163-width] => 70 [thumb_130_163-height] => 163 [thumb_232_177] => https://www.nextafter.com/wp-content/uploads/Control-764-76x177.png [thumb_232_177-width] => 76 [thumb_232_177-height] => 177 [thumb_272_325] => https://www.nextafter.com/wp-content/uploads/Control-764-279x650.png [thumb_272_325-width] => 279 [thumb_272_325-height] => 650 [thumb_271_346] => https://www.nextafter.com/wp-content/uploads/Control-764-149x346.png [thumb_271_346-width] => 149 [thumb_271_346-height] => 346 [thumb_271_271] => https://www.nextafter.com/wp-content/uploads/Control-764-116x271.png [thumb_271_271-width] => 116 [thumb_271_271-height] => 271 [thumb_272_172] => https://www.nextafter.com/wp-content/uploads/Control-764-74x172.png [thumb_272_172-width] => 74 [thumb_272_172-height] => 172 [thumb_372_461] => https://www.nextafter.com/wp-content/uploads/Control-764-198x461.png [thumb_372_461-width] => 198 [thumb_372_461-height] => 461 [thumb_372_500] => https://www.nextafter.com/wp-content/uploads/Control-764-215x500.png [thumb_372_500-width] => 215 [thumb_372_500-height] => 500 [thumb_385_270] => https://www.nextafter.com/wp-content/uploads/Control-764-116x270.png [thumb_385_270-width] => 116 [thumb_385_270-height] => 270 [thumb_416_241] => https://www.nextafter.com/wp-content/uploads/Control-764-104x241.png [thumb_416_241-width] => 104 [thumb_416_241-height] => 241 [thumb_448_410] => https://www.nextafter.com/wp-content/uploads/Control-764-176x410.png [thumb_448_410-width] => 176 [thumb_448_410-height] => 410 [thumb_448_410_retina] => https://www.nextafter.com/wp-content/uploads/Control-764-352x820.png [thumb_448_410_retina-width] => 352 [thumb_448_410_retina-height] => 820 [thumb_574_382] => https://www.nextafter.com/wp-content/uploads/Control-764-164x382.png [thumb_574_382-width] => 164 [thumb_574_382-height] => 382 [thumb_776_395] => https://www.nextafter.com/wp-content/uploads/Control-764-170x395.png [thumb_776_395-width] => 170 [thumb_776_395-height] => 395 [gform-image-choice-sm] => https://www.nextafter.com/wp-content/uploads/Control-764.png [gform-image-choice-sm-width] => 129 [gform-image-choice-sm-height] => 300 [gform-image-choice-md] => https://www.nextafter.com/wp-content/uploads/Control-764.png [gform-image-choice-md-width] => 172 [gform-image-choice-md-height] => 400 [gform-image-choice-lg] => https://www.nextafter.com/wp-content/uploads/Control-764.png [gform-image-choice-lg-width] => 258 [gform-image-choice-lg-height] => 600 ) ) [1] => Array ( [ID] => 64427 [id] => 64427 [title] => Treatment_1_-_Pastoral_Training.png [filename] => Treatment_1_-_Pastoral_Training-3.png [filesize] => 2005391 [url] => https://www.nextafter.com/wp-content/uploads/Treatment_1_-_Pastoral_Training-3.png [link] => https://www.nextafter.com/experiments/how-making-an-ask-for-a-specific-program-impacted-donation-page-results-part-ii/attachment/treatment_1_-_pastoral_training-png-22/ [alt] => [author] => 0 [description] => [caption] => [name] => treatment_1_-_pastoral_training-png-22 [status] => inherit [uploaded_to] => 26951 [date] => 2024-08-12 21:52:06 [modified] => 2024-08-12 21:52:06 [menu_order] => 0 [mime_type] => image/png [type] => image [subtype] => png [icon] => https://www.nextafter.com/wp-includes/images/media/default.png [width] => 2560 [height] => 6808 [sizes] => Array ( [thumbnail] => https://www.nextafter.com/wp-content/uploads/Treatment_1_-_Pastoral_Training-3-150x150.png [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://www.nextafter.com/wp-content/uploads/Treatment_1_-_Pastoral_Training-3-113x300.png [medium-width] => 113 [medium-height] => 300 [medium_large] => https://www.nextafter.com/wp-content/uploads/Treatment_1_-_Pastoral_Training-3-768x2042.png [medium_large-width] => 640 [medium_large-height] => 1702 [large] => https://www.nextafter.com/wp-content/uploads/Treatment_1_-_Pastoral_Training-3-385x1024.png [large-width] => 385 [large-height] => 1024 [1536x1536] => https://www.nextafter.com/wp-content/uploads/Treatment_1_-_Pastoral_Training-3-578x1536.png [1536x1536-width] => 578 [1536x1536-height] => 1536 [2048x2048] => https://www.nextafter.com/wp-content/uploads/Treatment_1_-_Pastoral_Training-3-770x2048.png [2048x2048-width] => 770 [2048x2048-height] => 2048 [tp-image-grid] => https://www.nextafter.com/wp-content/uploads/Treatment_1_-_Pastoral_Training-3-700x700.png [tp-image-grid-width] => 700 [tp-image-grid-height] => 700 [post-thumbnail] => https://www.nextafter.com/wp-content/uploads/Treatment_1_-_Pastoral_Training-3-150x150.png [post-thumbnail-width] => 150 [post-thumbnail-height] => 150 [admin] => https://www.nextafter.com/wp-content/uploads/Treatment_1_-_Pastoral_Training-3-19x50.png [admin-width] => 19 [admin-height] => 50 [full] => https://www.nextafter.com/wp-content/uploads/Treatment_1_-_Pastoral_Training-3.png [full-width] => 2560 [full-height] => 6808 [thumb_372] => https://www.nextafter.com/wp-content/uploads/Treatment_1_-_Pastoral_Training-3-372x989.png [thumb_372-width] => 372 [thumb_372-height] => 989 [single_post_thumbnail] => https://www.nextafter.com/wp-content/uploads/Treatment_1_-_Pastoral_Training-3-235x625.png [single_post_thumbnail-width] => 235 [single_post_thumbnail-height] => 625 [thumb_32_32] => https://www.nextafter.com/wp-content/uploads/Treatment_1_-_Pastoral_Training-3-12x32.png [thumb_32_32-width] => 12 [thumb_32_32-height] => 32 [thumb_48_48] => https://www.nextafter.com/wp-content/uploads/Treatment_1_-_Pastoral_Training-3-18x48.png [thumb_48_48-width] => 18 [thumb_48_48-height] => 48 [thumb_64_64] => https://www.nextafter.com/wp-content/uploads/Treatment_1_-_Pastoral_Training-3-24x64.png [thumb_64_64-width] => 24 [thumb_64_64-height] => 64 [thumb_128_128] => https://www.nextafter.com/wp-content/uploads/Treatment_1_-_Pastoral_Training-3-48x128.png [thumb_128_128-width] => 48 [thumb_128_128-height] => 128 [thumb_122_67] => https://www.nextafter.com/wp-content/uploads/Treatment_1_-_Pastoral_Training-3-25x67.png [thumb_122_67-width] => 25 [thumb_122_67-height] => 67 [thumb_153_153] => https://www.nextafter.com/wp-content/uploads/Treatment_1_-_Pastoral_Training-3-58x153.png [thumb_153_153-width] => 58 [thumb_153_153-height] => 153 [thumb_130_163] => https://www.nextafter.com/wp-content/uploads/Treatment_1_-_Pastoral_Training-3-61x163.png [thumb_130_163-width] => 61 [thumb_130_163-height] => 163 [thumb_232_177] => https://www.nextafter.com/wp-content/uploads/Treatment_1_-_Pastoral_Training-3-67x177.png [thumb_232_177-width] => 67 [thumb_232_177-height] => 177 [thumb_272_325] => https://www.nextafter.com/wp-content/uploads/Treatment_1_-_Pastoral_Training-3-244x650.png [thumb_272_325-width] => 244 [thumb_272_325-height] => 650 [thumb_271_346] => https://www.nextafter.com/wp-content/uploads/Treatment_1_-_Pastoral_Training-3-130x346.png [thumb_271_346-width] => 130 [thumb_271_346-height] => 346 [thumb_271_271] => https://www.nextafter.com/wp-content/uploads/Treatment_1_-_Pastoral_Training-3-102x271.png [thumb_271_271-width] => 102 [thumb_271_271-height] => 271 [thumb_272_172] => https://www.nextafter.com/wp-content/uploads/Treatment_1_-_Pastoral_Training-3-65x172.png [thumb_272_172-width] => 65 [thumb_272_172-height] => 172 [thumb_372_461] => https://www.nextafter.com/wp-content/uploads/Treatment_1_-_Pastoral_Training-3-173x461.png [thumb_372_461-width] => 173 [thumb_372_461-height] => 461 [thumb_372_500] => https://www.nextafter.com/wp-content/uploads/Treatment_1_-_Pastoral_Training-3-188x500.png [thumb_372_500-width] => 188 [thumb_372_500-height] => 500 [thumb_385_270] => https://www.nextafter.com/wp-content/uploads/Treatment_1_-_Pastoral_Training-3-102x270.png [thumb_385_270-width] => 102 [thumb_385_270-height] => 270 [thumb_416_241] => https://www.nextafter.com/wp-content/uploads/Treatment_1_-_Pastoral_Training-3-91x241.png [thumb_416_241-width] => 91 [thumb_416_241-height] => 241 [thumb_448_410] => https://www.nextafter.com/wp-content/uploads/Treatment_1_-_Pastoral_Training-3-154x410.png [thumb_448_410-width] => 154 [thumb_448_410-height] => 410 [thumb_448_410_retina] => https://www.nextafter.com/wp-content/uploads/Treatment_1_-_Pastoral_Training-3-308x820.png [thumb_448_410_retina-width] => 308 [thumb_448_410_retina-height] => 820 [thumb_574_382] => https://www.nextafter.com/wp-content/uploads/Treatment_1_-_Pastoral_Training-3-144x382.png [thumb_574_382-width] => 144 [thumb_574_382-height] => 382 [thumb_776_395] => https://www.nextafter.com/wp-content/uploads/Treatment_1_-_Pastoral_Training-3-149x395.png [thumb_776_395-width] => 149 [thumb_776_395-height] => 395 [gform-image-choice-sm] => https://www.nextafter.com/wp-content/uploads/Treatment_1_-_Pastoral_Training-3.png [gform-image-choice-sm-width] => 113 [gform-image-choice-sm-height] => 300 [gform-image-choice-md] => https://www.nextafter.com/wp-content/uploads/Treatment_1_-_Pastoral_Training-3.png [gform-image-choice-md-width] => 150 [gform-image-choice-md-height] => 400 [gform-image-choice-lg] => https://www.nextafter.com/wp-content/uploads/Treatment_1_-_Pastoral_Training-3.png [gform-image-choice-lg-width] => 226 [gform-image-choice-lg-height] => 600 ) ) [2] => Array ( [ID] => 64429 [id] => 64429 [title] => Treatment_2_-_Course_Translation.png [filename] => Treatment_2_-_Course_Translation-5.png [filesize] => 1854329 [url] => https://www.nextafter.com/wp-content/uploads/Treatment_2_-_Course_Translation-5.png [link] => https://www.nextafter.com/experiments/how-making-an-ask-for-a-specific-program-impacted-donation-page-results-part-ii/attachment/treatment_2_-_course_translation-png-21/ [alt] => [author] => 0 [description] => [caption] => [name] => treatment_2_-_course_translation-png-21 [status] => inherit [uploaded_to] => 26951 [date] => 2024-08-12 21:52:20 [modified] => 2024-08-12 21:52:20 [menu_order] => 0 [mime_type] => image/png [type] => image [subtype] => png [icon] => https://www.nextafter.com/wp-includes/images/media/default.png [width] => 2560 [height] => 6310 [sizes] => Array ( [thumbnail] => https://www.nextafter.com/wp-content/uploads/Treatment_2_-_Course_Translation-5-150x150.png [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://www.nextafter.com/wp-content/uploads/Treatment_2_-_Course_Translation-5-122x300.png [medium-width] => 122 [medium-height] => 300 [medium_large] => https://www.nextafter.com/wp-content/uploads/Treatment_2_-_Course_Translation-5-768x1893.png [medium_large-width] => 640 [medium_large-height] => 1578 [large] => https://www.nextafter.com/wp-content/uploads/Treatment_2_-_Course_Translation-5-415x1024.png [large-width] => 415 [large-height] => 1024 [1536x1536] => https://www.nextafter.com/wp-content/uploads/Treatment_2_-_Course_Translation-5-623x1536.png [1536x1536-width] => 623 [1536x1536-height] => 1536 [2048x2048] => https://www.nextafter.com/wp-content/uploads/Treatment_2_-_Course_Translation-5-831x2048.png [2048x2048-width] => 831 [2048x2048-height] => 2048 [tp-image-grid] => https://www.nextafter.com/wp-content/uploads/Treatment_2_-_Course_Translation-5-700x700.png [tp-image-grid-width] => 700 [tp-image-grid-height] => 700 [post-thumbnail] => https://www.nextafter.com/wp-content/uploads/Treatment_2_-_Course_Translation-5-150x150.png [post-thumbnail-width] => 150 [post-thumbnail-height] => 150 [admin] => https://www.nextafter.com/wp-content/uploads/Treatment_2_-_Course_Translation-5-20x50.png [admin-width] => 20 [admin-height] => 50 [full] => https://www.nextafter.com/wp-content/uploads/Treatment_2_-_Course_Translation-5.png [full-width] => 2560 [full-height] => 6310 [thumb_372] => https://www.nextafter.com/wp-content/uploads/Treatment_2_-_Course_Translation-5-372x917.png [thumb_372-width] => 372 [thumb_372-height] => 917 [single_post_thumbnail] => https://www.nextafter.com/wp-content/uploads/Treatment_2_-_Course_Translation-5-254x625.png [single_post_thumbnail-width] => 254 [single_post_thumbnail-height] => 625 [thumb_32_32] => https://www.nextafter.com/wp-content/uploads/Treatment_2_-_Course_Translation-5-13x32.png [thumb_32_32-width] => 13 [thumb_32_32-height] => 32 [thumb_48_48] => https://www.nextafter.com/wp-content/uploads/Treatment_2_-_Course_Translation-5-19x48.png [thumb_48_48-width] => 19 [thumb_48_48-height] => 48 [thumb_64_64] => https://www.nextafter.com/wp-content/uploads/Treatment_2_-_Course_Translation-5-26x64.png [thumb_64_64-width] => 26 [thumb_64_64-height] => 64 [thumb_128_128] => https://www.nextafter.com/wp-content/uploads/Treatment_2_-_Course_Translation-5-52x128.png [thumb_128_128-width] => 52 [thumb_128_128-height] => 128 [thumb_122_67] => https://www.nextafter.com/wp-content/uploads/Treatment_2_-_Course_Translation-5-27x67.png [thumb_122_67-width] => 27 [thumb_122_67-height] => 67 [thumb_153_153] => https://www.nextafter.com/wp-content/uploads/Treatment_2_-_Course_Translation-5-62x153.png [thumb_153_153-width] => 62 [thumb_153_153-height] => 153 [thumb_130_163] => https://www.nextafter.com/wp-content/uploads/Treatment_2_-_Course_Translation-5-66x163.png [thumb_130_163-width] => 66 [thumb_130_163-height] => 163 [thumb_232_177] => https://www.nextafter.com/wp-content/uploads/Treatment_2_-_Course_Translation-5-72x177.png [thumb_232_177-width] => 72 [thumb_232_177-height] => 177 [thumb_272_325] => https://www.nextafter.com/wp-content/uploads/Treatment_2_-_Course_Translation-5-264x650.png [thumb_272_325-width] => 264 [thumb_272_325-height] => 650 [thumb_271_346] => https://www.nextafter.com/wp-content/uploads/Treatment_2_-_Course_Translation-5-140x346.png [thumb_271_346-width] => 140 [thumb_271_346-height] => 346 [thumb_271_271] => https://www.nextafter.com/wp-content/uploads/Treatment_2_-_Course_Translation-5-110x271.png [thumb_271_271-width] => 110 [thumb_271_271-height] => 271 [thumb_272_172] => https://www.nextafter.com/wp-content/uploads/Treatment_2_-_Course_Translation-5-70x172.png [thumb_272_172-width] => 70 [thumb_272_172-height] => 172 [thumb_372_461] => https://www.nextafter.com/wp-content/uploads/Treatment_2_-_Course_Translation-5-187x461.png [thumb_372_461-width] => 187 [thumb_372_461-height] => 461 [thumb_372_500] => https://www.nextafter.com/wp-content/uploads/Treatment_2_-_Course_Translation-5-203x500.png [thumb_372_500-width] => 203 [thumb_372_500-height] => 500 [thumb_385_270] => https://www.nextafter.com/wp-content/uploads/Treatment_2_-_Course_Translation-5-110x270.png [thumb_385_270-width] => 110 [thumb_385_270-height] => 270 [thumb_416_241] => https://www.nextafter.com/wp-content/uploads/Treatment_2_-_Course_Translation-5-98x241.png [thumb_416_241-width] => 98 [thumb_416_241-height] => 241 [thumb_448_410] => https://www.nextafter.com/wp-content/uploads/Treatment_2_-_Course_Translation-5-166x410.png [thumb_448_410-width] => 166 [thumb_448_410-height] => 410 [thumb_448_410_retina] => https://www.nextafter.com/wp-content/uploads/Treatment_2_-_Course_Translation-5-333x820.png [thumb_448_410_retina-width] => 333 [thumb_448_410_retina-height] => 820 [thumb_574_382] => https://www.nextafter.com/wp-content/uploads/Treatment_2_-_Course_Translation-5-155x382.png [thumb_574_382-width] => 155 [thumb_574_382-height] => 382 [thumb_776_395] => https://www.nextafter.com/wp-content/uploads/Treatment_2_-_Course_Translation-5-160x395.png [thumb_776_395-width] => 160 [thumb_776_395-height] => 395 [gform-image-choice-sm] => https://www.nextafter.com/wp-content/uploads/Treatment_2_-_Course_Translation-5.png [gform-image-choice-sm-width] => 122 [gform-image-choice-sm-height] => 300 [gform-image-choice-md] => https://www.nextafter.com/wp-content/uploads/Treatment_2_-_Course_Translation-5.png [gform-image-choice-md-width] => 162 [gform-image-choice-md-height] => 400 [gform-image-choice-lg] => https://www.nextafter.com/wp-content/uploads/Treatment_2_-_Course_Translation-5.png [gform-image-choice-lg-width] => 243 [gform-image-choice-lg-height] => 600 ) ) )
T2: Treatment 2 - Course Translation
Array ( [0] => Array ( [ID] => 64423 [id] => 64423 [title] => Control.png [filename] => Control-764.png [filesize] => 1769280 [url] => https://www.nextafter.com/wp-content/uploads/Control-764.png [link] => https://www.nextafter.com/experiments/how-making-an-ask-for-a-specific-program-impacted-donation-page-results-part-ii/attachment/control-png-8623/ [alt] => [author] => 0 [description] => [caption] => [name] => control-png-8623 [status] => inherit [uploaded_to] => 26951 [date] => 2024-08-12 21:51:52 [modified] => 2024-08-12 21:51:52 [menu_order] => 0 [mime_type] => image/png [type] => image [subtype] => png [icon] => https://www.nextafter.com/wp-includes/images/media/default.png [width] => 2426 [height] => 5644 [sizes] => Array ( [thumbnail] => https://www.nextafter.com/wp-content/uploads/Control-764-150x150.png [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://www.nextafter.com/wp-content/uploads/Control-764-129x300.png [medium-width] => 129 [medium-height] => 300 [medium_large] => https://www.nextafter.com/wp-content/uploads/Control-764-768x1787.png [medium_large-width] => 640 [medium_large-height] => 1489 [large] => https://www.nextafter.com/wp-content/uploads/Control-764-440x1024.png [large-width] => 440 [large-height] => 1024 [1536x1536] => https://www.nextafter.com/wp-content/uploads/Control-764-660x1536.png [1536x1536-width] => 660 [1536x1536-height] => 1536 [2048x2048] => https://www.nextafter.com/wp-content/uploads/Control-764-880x2048.png [2048x2048-width] => 880 [2048x2048-height] => 2048 [tp-image-grid] => https://www.nextafter.com/wp-content/uploads/Control-764-700x700.png [tp-image-grid-width] => 700 [tp-image-grid-height] => 700 [post-thumbnail] => https://www.nextafter.com/wp-content/uploads/Control-764-150x150.png [post-thumbnail-width] => 150 [post-thumbnail-height] => 150 [admin] => https://www.nextafter.com/wp-content/uploads/Control-764-21x50.png [admin-width] => 21 [admin-height] => 50 [full] => https://www.nextafter.com/wp-content/uploads/Control-764.png [full-width] => 2426 [full-height] => 5644 [thumb_372] => https://www.nextafter.com/wp-content/uploads/Control-764-372x865.png [thumb_372-width] => 372 [thumb_372-height] => 865 [single_post_thumbnail] => https://www.nextafter.com/wp-content/uploads/Control-764-269x625.png [single_post_thumbnail-width] => 269 [single_post_thumbnail-height] => 625 [thumb_32_32] => https://www.nextafter.com/wp-content/uploads/Control-764-14x32.png [thumb_32_32-width] => 14 [thumb_32_32-height] => 32 [thumb_48_48] => https://www.nextafter.com/wp-content/uploads/Control-764-21x48.png [thumb_48_48-width] => 21 [thumb_48_48-height] => 48 [thumb_64_64] => https://www.nextafter.com/wp-content/uploads/Control-764-28x64.png [thumb_64_64-width] => 28 [thumb_64_64-height] => 64 [thumb_128_128] => https://www.nextafter.com/wp-content/uploads/Control-764-55x128.png [thumb_128_128-width] => 55 [thumb_128_128-height] => 128 [thumb_122_67] => https://www.nextafter.com/wp-content/uploads/Control-764-29x67.png [thumb_122_67-width] => 29 [thumb_122_67-height] => 67 [thumb_153_153] => https://www.nextafter.com/wp-content/uploads/Control-764-66x153.png [thumb_153_153-width] => 66 [thumb_153_153-height] => 153 [thumb_130_163] => https://www.nextafter.com/wp-content/uploads/Control-764-70x163.png [thumb_130_163-width] => 70 [thumb_130_163-height] => 163 [thumb_232_177] => https://www.nextafter.com/wp-content/uploads/Control-764-76x177.png [thumb_232_177-width] => 76 [thumb_232_177-height] => 177 [thumb_272_325] => https://www.nextafter.com/wp-content/uploads/Control-764-279x650.png [thumb_272_325-width] => 279 [thumb_272_325-height] => 650 [thumb_271_346] => https://www.nextafter.com/wp-content/uploads/Control-764-149x346.png [thumb_271_346-width] => 149 [thumb_271_346-height] => 346 [thumb_271_271] => https://www.nextafter.com/wp-content/uploads/Control-764-116x271.png [thumb_271_271-width] => 116 [thumb_271_271-height] => 271 [thumb_272_172] => https://www.nextafter.com/wp-content/uploads/Control-764-74x172.png [thumb_272_172-width] => 74 [thumb_272_172-height] => 172 [thumb_372_461] => https://www.nextafter.com/wp-content/uploads/Control-764-198x461.png [thumb_372_461-width] => 198 [thumb_372_461-height] => 461 [thumb_372_500] => https://www.nextafter.com/wp-content/uploads/Control-764-215x500.png [thumb_372_500-width] => 215 [thumb_372_500-height] => 500 [thumb_385_270] => https://www.nextafter.com/wp-content/uploads/Control-764-116x270.png [thumb_385_270-width] => 116 [thumb_385_270-height] => 270 [thumb_416_241] => https://www.nextafter.com/wp-content/uploads/Control-764-104x241.png [thumb_416_241-width] => 104 [thumb_416_241-height] => 241 [thumb_448_410] => https://www.nextafter.com/wp-content/uploads/Control-764-176x410.png [thumb_448_410-width] => 176 [thumb_448_410-height] => 410 [thumb_448_410_retina] => https://www.nextafter.com/wp-content/uploads/Control-764-352x820.png [thumb_448_410_retina-width] => 352 [thumb_448_410_retina-height] => 820 [thumb_574_382] => https://www.nextafter.com/wp-content/uploads/Control-764-164x382.png [thumb_574_382-width] => 164 [thumb_574_382-height] => 382 [thumb_776_395] => https://www.nextafter.com/wp-content/uploads/Control-764-170x395.png [thumb_776_395-width] => 170 [thumb_776_395-height] => 395 [gform-image-choice-sm] => https://www.nextafter.com/wp-content/uploads/Control-764.png [gform-image-choice-sm-width] => 129 [gform-image-choice-sm-height] => 300 [gform-image-choice-md] => https://www.nextafter.com/wp-content/uploads/Control-764.png [gform-image-choice-md-width] => 172 [gform-image-choice-md-height] => 400 [gform-image-choice-lg] => https://www.nextafter.com/wp-content/uploads/Control-764.png [gform-image-choice-lg-width] => 258 [gform-image-choice-lg-height] => 600 ) ) [1] => Array ( [ID] => 64427 [id] => 64427 [title] => Treatment_1_-_Pastoral_Training.png [filename] => Treatment_1_-_Pastoral_Training-3.png [filesize] => 2005391 [url] => https://www.nextafter.com/wp-content/uploads/Treatment_1_-_Pastoral_Training-3.png [link] => https://www.nextafter.com/experiments/how-making-an-ask-for-a-specific-program-impacted-donation-page-results-part-ii/attachment/treatment_1_-_pastoral_training-png-22/ [alt] => [author] => 0 [description] => [caption] => [name] => treatment_1_-_pastoral_training-png-22 [status] => inherit [uploaded_to] => 26951 [date] => 2024-08-12 21:52:06 [modified] => 2024-08-12 21:52:06 [menu_order] => 0 [mime_type] => image/png [type] => image [subtype] => png [icon] => https://www.nextafter.com/wp-includes/images/media/default.png [width] => 2560 [height] => 6808 [sizes] => Array ( [thumbnail] => https://www.nextafter.com/wp-content/uploads/Treatment_1_-_Pastoral_Training-3-150x150.png [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://www.nextafter.com/wp-content/uploads/Treatment_1_-_Pastoral_Training-3-113x300.png [medium-width] => 113 [medium-height] => 300 [medium_large] => https://www.nextafter.com/wp-content/uploads/Treatment_1_-_Pastoral_Training-3-768x2042.png [medium_large-width] => 640 [medium_large-height] => 1702 [large] => https://www.nextafter.com/wp-content/uploads/Treatment_1_-_Pastoral_Training-3-385x1024.png [large-width] => 385 [large-height] => 1024 [1536x1536] => https://www.nextafter.com/wp-content/uploads/Treatment_1_-_Pastoral_Training-3-578x1536.png [1536x1536-width] => 578 [1536x1536-height] => 1536 [2048x2048] => https://www.nextafter.com/wp-content/uploads/Treatment_1_-_Pastoral_Training-3-770x2048.png [2048x2048-width] => 770 [2048x2048-height] => 2048 [tp-image-grid] => https://www.nextafter.com/wp-content/uploads/Treatment_1_-_Pastoral_Training-3-700x700.png [tp-image-grid-width] => 700 [tp-image-grid-height] => 700 [post-thumbnail] => https://www.nextafter.com/wp-content/uploads/Treatment_1_-_Pastoral_Training-3-150x150.png [post-thumbnail-width] => 150 [post-thumbnail-height] => 150 [admin] => https://www.nextafter.com/wp-content/uploads/Treatment_1_-_Pastoral_Training-3-19x50.png [admin-width] => 19 [admin-height] => 50 [full] => https://www.nextafter.com/wp-content/uploads/Treatment_1_-_Pastoral_Training-3.png [full-width] => 2560 [full-height] => 6808 [thumb_372] => https://www.nextafter.com/wp-content/uploads/Treatment_1_-_Pastoral_Training-3-372x989.png [thumb_372-width] => 372 [thumb_372-height] => 989 [single_post_thumbnail] => https://www.nextafter.com/wp-content/uploads/Treatment_1_-_Pastoral_Training-3-235x625.png [single_post_thumbnail-width] => 235 [single_post_thumbnail-height] => 625 [thumb_32_32] => https://www.nextafter.com/wp-content/uploads/Treatment_1_-_Pastoral_Training-3-12x32.png [thumb_32_32-width] => 12 [thumb_32_32-height] => 32 [thumb_48_48] => https://www.nextafter.com/wp-content/uploads/Treatment_1_-_Pastoral_Training-3-18x48.png [thumb_48_48-width] => 18 [thumb_48_48-height] => 48 [thumb_64_64] => https://www.nextafter.com/wp-content/uploads/Treatment_1_-_Pastoral_Training-3-24x64.png [thumb_64_64-width] => 24 [thumb_64_64-height] => 64 [thumb_128_128] => https://www.nextafter.com/wp-content/uploads/Treatment_1_-_Pastoral_Training-3-48x128.png [thumb_128_128-width] => 48 [thumb_128_128-height] => 128 [thumb_122_67] => https://www.nextafter.com/wp-content/uploads/Treatment_1_-_Pastoral_Training-3-25x67.png [thumb_122_67-width] => 25 [thumb_122_67-height] => 67 [thumb_153_153] => https://www.nextafter.com/wp-content/uploads/Treatment_1_-_Pastoral_Training-3-58x153.png [thumb_153_153-width] => 58 [thumb_153_153-height] => 153 [thumb_130_163] => https://www.nextafter.com/wp-content/uploads/Treatment_1_-_Pastoral_Training-3-61x163.png [thumb_130_163-width] => 61 [thumb_130_163-height] => 163 [thumb_232_177] => https://www.nextafter.com/wp-content/uploads/Treatment_1_-_Pastoral_Training-3-67x177.png [thumb_232_177-width] => 67 [thumb_232_177-height] => 177 [thumb_272_325] => https://www.nextafter.com/wp-content/uploads/Treatment_1_-_Pastoral_Training-3-244x650.png [thumb_272_325-width] => 244 [thumb_272_325-height] => 650 [thumb_271_346] => https://www.nextafter.com/wp-content/uploads/Treatment_1_-_Pastoral_Training-3-130x346.png [thumb_271_346-width] => 130 [thumb_271_346-height] => 346 [thumb_271_271] => https://www.nextafter.com/wp-content/uploads/Treatment_1_-_Pastoral_Training-3-102x271.png [thumb_271_271-width] => 102 [thumb_271_271-height] => 271 [thumb_272_172] => https://www.nextafter.com/wp-content/uploads/Treatment_1_-_Pastoral_Training-3-65x172.png [thumb_272_172-width] => 65 [thumb_272_172-height] => 172 [thumb_372_461] => https://www.nextafter.com/wp-content/uploads/Treatment_1_-_Pastoral_Training-3-173x461.png [thumb_372_461-width] => 173 [thumb_372_461-height] => 461 [thumb_372_500] => https://www.nextafter.com/wp-content/uploads/Treatment_1_-_Pastoral_Training-3-188x500.png [thumb_372_500-width] => 188 [thumb_372_500-height] => 500 [thumb_385_270] => https://www.nextafter.com/wp-content/uploads/Treatment_1_-_Pastoral_Training-3-102x270.png [thumb_385_270-width] => 102 [thumb_385_270-height] => 270 [thumb_416_241] => https://www.nextafter.com/wp-content/uploads/Treatment_1_-_Pastoral_Training-3-91x241.png [thumb_416_241-width] => 91 [thumb_416_241-height] => 241 [thumb_448_410] => https://www.nextafter.com/wp-content/uploads/Treatment_1_-_Pastoral_Training-3-154x410.png [thumb_448_410-width] => 154 [thumb_448_410-height] => 410 [thumb_448_410_retina] => https://www.nextafter.com/wp-content/uploads/Treatment_1_-_Pastoral_Training-3-308x820.png [thumb_448_410_retina-width] => 308 [thumb_448_410_retina-height] => 820 [thumb_574_382] => https://www.nextafter.com/wp-content/uploads/Treatment_1_-_Pastoral_Training-3-144x382.png [thumb_574_382-width] => 144 [thumb_574_382-height] => 382 [thumb_776_395] => https://www.nextafter.com/wp-content/uploads/Treatment_1_-_Pastoral_Training-3-149x395.png [thumb_776_395-width] => 149 [thumb_776_395-height] => 395 [gform-image-choice-sm] => https://www.nextafter.com/wp-content/uploads/Treatment_1_-_Pastoral_Training-3.png [gform-image-choice-sm-width] => 113 [gform-image-choice-sm-height] => 300 [gform-image-choice-md] => https://www.nextafter.com/wp-content/uploads/Treatment_1_-_Pastoral_Training-3.png [gform-image-choice-md-width] => 150 [gform-image-choice-md-height] => 400 [gform-image-choice-lg] => https://www.nextafter.com/wp-content/uploads/Treatment_1_-_Pastoral_Training-3.png [gform-image-choice-lg-width] => 226 [gform-image-choice-lg-height] => 600 ) ) [2] => Array ( [ID] => 64429 [id] => 64429 [title] => Treatment_2_-_Course_Translation.png [filename] => Treatment_2_-_Course_Translation-5.png [filesize] => 1854329 [url] => https://www.nextafter.com/wp-content/uploads/Treatment_2_-_Course_Translation-5.png [link] => https://www.nextafter.com/experiments/how-making-an-ask-for-a-specific-program-impacted-donation-page-results-part-ii/attachment/treatment_2_-_course_translation-png-21/ [alt] => [author] => 0 [description] => [caption] => [name] => treatment_2_-_course_translation-png-21 [status] => inherit [uploaded_to] => 26951 [date] => 2024-08-12 21:52:20 [modified] => 2024-08-12 21:52:20 [menu_order] => 0 [mime_type] => image/png [type] => image [subtype] => png [icon] => https://www.nextafter.com/wp-includes/images/media/default.png [width] => 2560 [height] => 6310 [sizes] => Array ( [thumbnail] => https://www.nextafter.com/wp-content/uploads/Treatment_2_-_Course_Translation-5-150x150.png [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://www.nextafter.com/wp-content/uploads/Treatment_2_-_Course_Translation-5-122x300.png [medium-width] => 122 [medium-height] => 300 [medium_large] => https://www.nextafter.com/wp-content/uploads/Treatment_2_-_Course_Translation-5-768x1893.png [medium_large-width] => 640 [medium_large-height] => 1578 [large] => https://www.nextafter.com/wp-content/uploads/Treatment_2_-_Course_Translation-5-415x1024.png [large-width] => 415 [large-height] => 1024 [1536x1536] => https://www.nextafter.com/wp-content/uploads/Treatment_2_-_Course_Translation-5-623x1536.png [1536x1536-width] => 623 [1536x1536-height] => 1536 [2048x2048] => https://www.nextafter.com/wp-content/uploads/Treatment_2_-_Course_Translation-5-831x2048.png [2048x2048-width] => 831 [2048x2048-height] => 2048 [tp-image-grid] => https://www.nextafter.com/wp-content/uploads/Treatment_2_-_Course_Translation-5-700x700.png [tp-image-grid-width] => 700 [tp-image-grid-height] => 700 [post-thumbnail] => https://www.nextafter.com/wp-content/uploads/Treatment_2_-_Course_Translation-5-150x150.png [post-thumbnail-width] => 150 [post-thumbnail-height] => 150 [admin] => https://www.nextafter.com/wp-content/uploads/Treatment_2_-_Course_Translation-5-20x50.png [admin-width] => 20 [admin-height] => 50 [full] => https://www.nextafter.com/wp-content/uploads/Treatment_2_-_Course_Translation-5.png [full-width] => 2560 [full-height] => 6310 [thumb_372] => https://www.nextafter.com/wp-content/uploads/Treatment_2_-_Course_Translation-5-372x917.png [thumb_372-width] => 372 [thumb_372-height] => 917 [single_post_thumbnail] => https://www.nextafter.com/wp-content/uploads/Treatment_2_-_Course_Translation-5-254x625.png [single_post_thumbnail-width] => 254 [single_post_thumbnail-height] => 625 [thumb_32_32] => https://www.nextafter.com/wp-content/uploads/Treatment_2_-_Course_Translation-5-13x32.png [thumb_32_32-width] => 13 [thumb_32_32-height] => 32 [thumb_48_48] => https://www.nextafter.com/wp-content/uploads/Treatment_2_-_Course_Translation-5-19x48.png [thumb_48_48-width] => 19 [thumb_48_48-height] => 48 [thumb_64_64] => https://www.nextafter.com/wp-content/uploads/Treatment_2_-_Course_Translation-5-26x64.png [thumb_64_64-width] => 26 [thumb_64_64-height] => 64 [thumb_128_128] => https://www.nextafter.com/wp-content/uploads/Treatment_2_-_Course_Translation-5-52x128.png [thumb_128_128-width] => 52 [thumb_128_128-height] => 128 [thumb_122_67] => https://www.nextafter.com/wp-content/uploads/Treatment_2_-_Course_Translation-5-27x67.png [thumb_122_67-width] => 27 [thumb_122_67-height] => 67 [thumb_153_153] => https://www.nextafter.com/wp-content/uploads/Treatment_2_-_Course_Translation-5-62x153.png [thumb_153_153-width] => 62 [thumb_153_153-height] => 153 [thumb_130_163] => https://www.nextafter.com/wp-content/uploads/Treatment_2_-_Course_Translation-5-66x163.png [thumb_130_163-width] => 66 [thumb_130_163-height] => 163 [thumb_232_177] => https://www.nextafter.com/wp-content/uploads/Treatment_2_-_Course_Translation-5-72x177.png [thumb_232_177-width] => 72 [thumb_232_177-height] => 177 [thumb_272_325] => https://www.nextafter.com/wp-content/uploads/Treatment_2_-_Course_Translation-5-264x650.png [thumb_272_325-width] => 264 [thumb_272_325-height] => 650 [thumb_271_346] => https://www.nextafter.com/wp-content/uploads/Treatment_2_-_Course_Translation-5-140x346.png [thumb_271_346-width] => 140 [thumb_271_346-height] => 346 [thumb_271_271] => https://www.nextafter.com/wp-content/uploads/Treatment_2_-_Course_Translation-5-110x271.png [thumb_271_271-width] => 110 [thumb_271_271-height] => 271 [thumb_272_172] => https://www.nextafter.com/wp-content/uploads/Treatment_2_-_Course_Translation-5-70x172.png [thumb_272_172-width] => 70 [thumb_272_172-height] => 172 [thumb_372_461] => https://www.nextafter.com/wp-content/uploads/Treatment_2_-_Course_Translation-5-187x461.png [thumb_372_461-width] => 187 [thumb_372_461-height] => 461 [thumb_372_500] => https://www.nextafter.com/wp-content/uploads/Treatment_2_-_Course_Translation-5-203x500.png [thumb_372_500-width] => 203 [thumb_372_500-height] => 500 [thumb_385_270] => https://www.nextafter.com/wp-content/uploads/Treatment_2_-_Course_Translation-5-110x270.png [thumb_385_270-width] => 110 [thumb_385_270-height] => 270 [thumb_416_241] => https://www.nextafter.com/wp-content/uploads/Treatment_2_-_Course_Translation-5-98x241.png [thumb_416_241-width] => 98 [thumb_416_241-height] => 241 [thumb_448_410] => https://www.nextafter.com/wp-content/uploads/Treatment_2_-_Course_Translation-5-166x410.png [thumb_448_410-width] => 166 [thumb_448_410-height] => 410 [thumb_448_410_retina] => https://www.nextafter.com/wp-content/uploads/Treatment_2_-_Course_Translation-5-333x820.png [thumb_448_410_retina-width] => 333 [thumb_448_410_retina-height] => 820 [thumb_574_382] => https://www.nextafter.com/wp-content/uploads/Treatment_2_-_Course_Translation-5-155x382.png [thumb_574_382-width] => 155 [thumb_574_382-height] => 382 [thumb_776_395] => https://www.nextafter.com/wp-content/uploads/Treatment_2_-_Course_Translation-5-160x395.png [thumb_776_395-width] => 160 [thumb_776_395-height] => 395 [gform-image-choice-sm] => https://www.nextafter.com/wp-content/uploads/Treatment_2_-_Course_Translation-5.png [gform-image-choice-sm-width] => 122 [gform-image-choice-sm-height] => 300 [gform-image-choice-md] => https://www.nextafter.com/wp-content/uploads/Treatment_2_-_Course_Translation-5.png [gform-image-choice-md-width] => 162 [gform-image-choice-md-height] => 400 [gform-image-choice-lg] => https://www.nextafter.com/wp-content/uploads/Treatment_2_-_Course_Translation-5.png [gform-image-choice-lg-width] => 243 [gform-image-choice-lg-height] => 600 ) ) )

Results

  Treatment Name Conv. Rate Relative Difference Confidence Average Gift
C: Control 7.4% $0.00
T1: Treatment 1 - Pastoral Training 3.0% -58.9% 82.7% $0.00
T2: Treatment 2 - Course Translation 9.3% 26.2% 36.1% $0.00

This experiment has a required sample size of 176 in order to be valid. Since the experiment had a total sample size of 280, and the level of confidence is not above 95% the experiment results are not valid.

Key Learnings

We ran the split test across all 3 versions for one month on the donation page. What we found was the first treatment that emphasized pastoral training was decreasing results by 58% with 82% level of confidence. On the second treatment however, we learned that the translation of courses seemed to be lifting donor conversion and at the end of the experiment resulted in a 26% directional increase but only had 36% level of confidence. Because we saw similar results on two additional online course donation pages that were running concurrently, we made the decision to roll out the second treatment as the new control for this donation page experience. We will continue to find opportunities to optimize this copy in future testing. Further analysis on individual transactions will be needed to analyze and uncover the cause for the decrease in average gift and revenue.

Notable changes to other metrics due to the experiment:

  • Revenue experienced a 82.4% decrease with a 98% level of confidence.

Observations of the impact on other visitor segments in the experiment:

  • Desktop visitors had a 70.4% increase in donations with a 91% level of confidence.
  • Organic Search visitors had a 54.7% decrease in donations with an 86% level of confidence.
  • Mobile visitors had a 4.9% increase in donations with an 85% level of confidence.
  • Direct visitors had a 35.7% increase in donations with an 87% level of confidence.
  • Tablet visitors had a 100.0% decrease in donations with a 95% level of confidence.

Experiment Documented by Rebekah Josefy
Rebekah Josefy is an Optimization Director at NextAfter.

Question about experiment #83990

If you have any questions about this experiment or would like additional details not discussed above, please feel free to contact them directly.