Save the Children

How prioritizing a specific gift on a gift catalogue page impacts conversion rates

Experiment ID: #196852

Save the Children

Experiment Summary

Timeframe: 03/12/2025 - 04/11/2025

This test aimed to assess the impact of highlighting a “priority” product to the top of the gift catalogue all products page for Save the Children. The gift catalogue is something that STC has used over the years to generate support for their mission. In this treatment, we showed one product out of a possible five that we chose to highlight.

 

Research Question

We believe that prioritizing a specific gift for potential donors will achieve a change in conversion rates.

Design

C: Control
Array ( [0] => Array ( [ID] => 71516 [id] => 71516 [title] => Control.png [filename] => Control-4.png [filesize] => 2020692 [url] => https://www.nextafter.com/wp-content/uploads/Control-4.png [link] => https://www.nextafter.com/experiments/how-prioritizing-a-specific-gift-on-a-gift-catalogue-page-impacts-conversion-rates/attachment/control-png-10232/ [alt] => [author] => 0 [description] => [caption] => [name] => control-png-10232 [status] => inherit [uploaded_to] => 71512 [date] => 2025-04-28 15:31:25 [modified] => 2025-04-28 15:31:25 [menu_order] => 0 [mime_type] => image/png [type] => image [subtype] => png [icon] => https://www.nextafter.com/wp-includes/images/media/default.png [width] => 1365 [height] => 1215 [sizes] => Array ( [thumbnail] => https://www.nextafter.com/wp-content/uploads/Control-4-150x150.png [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://www.nextafter.com/wp-content/uploads/Control-4-300x267.png [medium-width] => 300 [medium-height] => 267 [medium_large] => https://www.nextafter.com/wp-content/uploads/Control-4-768x684.png [medium_large-width] => 640 [medium_large-height] => 570 [large] => https://www.nextafter.com/wp-content/uploads/Control-4-1024x911.png [large-width] => 640 [large-height] => 569 [1536x1536] => https://www.nextafter.com/wp-content/uploads/Control-4.png [1536x1536-width] => 1365 [1536x1536-height] => 1215 [2048x2048] => https://www.nextafter.com/wp-content/uploads/Control-4.png [2048x2048-width] => 1365 [2048x2048-height] => 1215 [tp-image-grid] => https://www.nextafter.com/wp-content/uploads/Control-4-700x700.png [tp-image-grid-width] => 700 [tp-image-grid-height] => 700 [post-thumbnail] => https://www.nextafter.com/wp-content/uploads/Control-4-150x150.png [post-thumbnail-width] => 150 [post-thumbnail-height] => 150 [admin] => https://www.nextafter.com/wp-content/uploads/Control-4-50x45.png [admin-width] => 50 [admin-height] => 45 [full] => https://www.nextafter.com/wp-content/uploads/Control-4.png [full-width] => 1365 [full-height] => 1215 [thumb_372] => https://www.nextafter.com/wp-content/uploads/Control-4-372x331.png [thumb_372-width] => 372 [thumb_372-height] => 331 [single_post_thumbnail] => https://www.nextafter.com/wp-content/uploads/Control-4-702x625.png [single_post_thumbnail-width] => 702 [single_post_thumbnail-height] => 625 [thumb_32_32] => https://www.nextafter.com/wp-content/uploads/Control-4-32x28.png [thumb_32_32-width] => 32 [thumb_32_32-height] => 28 [thumb_48_48] => https://www.nextafter.com/wp-content/uploads/Control-4-48x43.png [thumb_48_48-width] => 48 [thumb_48_48-height] => 43 [thumb_64_64] => https://www.nextafter.com/wp-content/uploads/Control-4-64x57.png [thumb_64_64-width] => 64 [thumb_64_64-height] => 57 [thumb_128_128] => https://www.nextafter.com/wp-content/uploads/Control-4-128x114.png [thumb_128_128-width] => 128 [thumb_128_128-height] => 114 [thumb_122_67] => https://www.nextafter.com/wp-content/uploads/Control-4-75x67.png [thumb_122_67-width] => 75 [thumb_122_67-height] => 67 [thumb_153_153] => https://www.nextafter.com/wp-content/uploads/Control-4-153x136.png [thumb_153_153-width] => 153 [thumb_153_153-height] => 136 [thumb_130_163] => https://www.nextafter.com/wp-content/uploads/Control-4-130x116.png [thumb_130_163-width] => 130 [thumb_130_163-height] => 116 [thumb_232_177] => https://www.nextafter.com/wp-content/uploads/Control-4-199x177.png [thumb_232_177-width] => 199 [thumb_232_177-height] => 177 [thumb_272_325] => https://www.nextafter.com/wp-content/uploads/Control-4-544x484.png [thumb_272_325-width] => 544 [thumb_272_325-height] => 484 [thumb_271_346] => https://www.nextafter.com/wp-content/uploads/Control-4-271x241.png [thumb_271_346-width] => 271 [thumb_271_346-height] => 241 [thumb_271_271] => https://www.nextafter.com/wp-content/uploads/Control-4-271x241.png [thumb_271_271-width] => 271 [thumb_271_271-height] => 241 [thumb_272_172] => https://www.nextafter.com/wp-content/uploads/Control-4-193x172.png [thumb_272_172-width] => 193 [thumb_272_172-height] => 172 [thumb_372_461] => https://www.nextafter.com/wp-content/uploads/Control-4-372x331.png [thumb_372_461-width] => 372 [thumb_372_461-height] => 331 [thumb_372_500] => https://www.nextafter.com/wp-content/uploads/Control-4-372x331.png [thumb_372_500-width] => 372 [thumb_372_500-height] => 331 [thumb_385_270] => https://www.nextafter.com/wp-content/uploads/Control-4-303x270.png [thumb_385_270-width] => 303 [thumb_385_270-height] => 270 [thumb_416_241] => https://www.nextafter.com/wp-content/uploads/Control-4-271x241.png [thumb_416_241-width] => 271 [thumb_416_241-height] => 241 [thumb_448_410] => https://www.nextafter.com/wp-content/uploads/Control-4-448x399.png [thumb_448_410-width] => 448 [thumb_448_410-height] => 399 [thumb_448_410_retina] => https://www.nextafter.com/wp-content/uploads/Control-4-896x798.png [thumb_448_410_retina-width] => 896 [thumb_448_410_retina-height] => 798 [thumb_574_382] => https://www.nextafter.com/wp-content/uploads/Control-4-429x382.png [thumb_574_382-width] => 429 [thumb_574_382-height] => 382 [thumb_776_395] => https://www.nextafter.com/wp-content/uploads/Control-4-444x395.png [thumb_776_395-width] => 444 [thumb_776_395-height] => 395 [gform-image-choice-sm] => https://www.nextafter.com/wp-content/uploads/Control-4.png [gform-image-choice-sm-width] => 300 [gform-image-choice-sm-height] => 267 [gform-image-choice-md] => https://www.nextafter.com/wp-content/uploads/Control-4.png [gform-image-choice-md-width] => 400 [gform-image-choice-md-height] => 356 [gform-image-choice-lg] => https://www.nextafter.com/wp-content/uploads/Control-4.png [gform-image-choice-lg-width] => 600 [gform-image-choice-lg-height] => 534 ) ) [1] => Array ( [ID] => 71514 [id] => 71514 [title] => Treatment_#1.png [filename] => Treatment_1-2.png [filesize] => 1691171 [url] => https://www.nextafter.com/wp-content/uploads/Treatment_1-2.png [link] => https://www.nextafter.com/experiments/how-prioritizing-a-specific-gift-on-a-gift-catalogue-page-impacts-conversion-rates/attachment/treatment_1-png-3731/ [alt] => [author] => 0 [description] => [caption] => [name] => treatment_1-png-3731 [status] => inherit [uploaded_to] => 71512 [date] => 2025-04-28 15:30:32 [modified] => 2025-04-28 15:30:32 [menu_order] => 0 [mime_type] => image/png [type] => image [subtype] => png [icon] => https://www.nextafter.com/wp-includes/images/media/default.png [width] => 1287 [height] => 1207 [sizes] => Array ( [thumbnail] => https://www.nextafter.com/wp-content/uploads/Treatment_1-2-150x150.png [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://www.nextafter.com/wp-content/uploads/Treatment_1-2-300x281.png [medium-width] => 300 [medium-height] => 281 [medium_large] => https://www.nextafter.com/wp-content/uploads/Treatment_1-2-768x720.png [medium_large-width] => 640 [medium_large-height] => 600 [large] => https://www.nextafter.com/wp-content/uploads/Treatment_1-2-1024x960.png [large-width] => 640 [large-height] => 600 [1536x1536] => https://www.nextafter.com/wp-content/uploads/Treatment_1-2.png [1536x1536-width] => 1287 [1536x1536-height] => 1207 [2048x2048] => https://www.nextafter.com/wp-content/uploads/Treatment_1-2.png [2048x2048-width] => 1287 [2048x2048-height] => 1207 [tp-image-grid] => https://www.nextafter.com/wp-content/uploads/Treatment_1-2-700x700.png [tp-image-grid-width] => 700 [tp-image-grid-height] => 700 [post-thumbnail] => https://www.nextafter.com/wp-content/uploads/Treatment_1-2-150x150.png [post-thumbnail-width] => 150 [post-thumbnail-height] => 150 [admin] => https://www.nextafter.com/wp-content/uploads/Treatment_1-2-50x47.png [admin-width] => 50 [admin-height] => 47 [full] => https://www.nextafter.com/wp-content/uploads/Treatment_1-2.png [full-width] => 1287 [full-height] => 1207 [thumb_372] => https://www.nextafter.com/wp-content/uploads/Treatment_1-2-372x349.png [thumb_372-width] => 372 [thumb_372-height] => 349 [single_post_thumbnail] => https://www.nextafter.com/wp-content/uploads/Treatment_1-2-666x625.png [single_post_thumbnail-width] => 666 [single_post_thumbnail-height] => 625 [thumb_32_32] => https://www.nextafter.com/wp-content/uploads/Treatment_1-2-32x30.png [thumb_32_32-width] => 32 [thumb_32_32-height] => 30 [thumb_48_48] => https://www.nextafter.com/wp-content/uploads/Treatment_1-2-48x45.png [thumb_48_48-width] => 48 [thumb_48_48-height] => 45 [thumb_64_64] => https://www.nextafter.com/wp-content/uploads/Treatment_1-2-64x60.png [thumb_64_64-width] => 64 [thumb_64_64-height] => 60 [thumb_128_128] => https://www.nextafter.com/wp-content/uploads/Treatment_1-2-128x120.png [thumb_128_128-width] => 128 [thumb_128_128-height] => 120 [thumb_122_67] => https://www.nextafter.com/wp-content/uploads/Treatment_1-2-71x67.png [thumb_122_67-width] => 71 [thumb_122_67-height] => 67 [thumb_153_153] => https://www.nextafter.com/wp-content/uploads/Treatment_1-2-153x143.png [thumb_153_153-width] => 153 [thumb_153_153-height] => 143 [thumb_130_163] => https://www.nextafter.com/wp-content/uploads/Treatment_1-2-130x122.png [thumb_130_163-width] => 130 [thumb_130_163-height] => 122 [thumb_232_177] => https://www.nextafter.com/wp-content/uploads/Treatment_1-2-189x177.png [thumb_232_177-width] => 189 [thumb_232_177-height] => 177 [thumb_272_325] => https://www.nextafter.com/wp-content/uploads/Treatment_1-2-544x510.png [thumb_272_325-width] => 544 [thumb_272_325-height] => 510 [thumb_271_346] => https://www.nextafter.com/wp-content/uploads/Treatment_1-2-271x254.png [thumb_271_346-width] => 271 [thumb_271_346-height] => 254 [thumb_271_271] => https://www.nextafter.com/wp-content/uploads/Treatment_1-2-271x254.png [thumb_271_271-width] => 271 [thumb_271_271-height] => 254 [thumb_272_172] => https://www.nextafter.com/wp-content/uploads/Treatment_1-2-183x172.png [thumb_272_172-width] => 183 [thumb_272_172-height] => 172 [thumb_372_461] => https://www.nextafter.com/wp-content/uploads/Treatment_1-2-372x349.png [thumb_372_461-width] => 372 [thumb_372_461-height] => 349 [thumb_372_500] => https://www.nextafter.com/wp-content/uploads/Treatment_1-2-372x349.png [thumb_372_500-width] => 372 [thumb_372_500-height] => 349 [thumb_385_270] => https://www.nextafter.com/wp-content/uploads/Treatment_1-2-288x270.png [thumb_385_270-width] => 288 [thumb_385_270-height] => 270 [thumb_416_241] => https://www.nextafter.com/wp-content/uploads/Treatment_1-2-257x241.png [thumb_416_241-width] => 257 [thumb_416_241-height] => 241 [thumb_448_410] => https://www.nextafter.com/wp-content/uploads/Treatment_1-2-437x410.png [thumb_448_410-width] => 437 [thumb_448_410-height] => 410 [thumb_448_410_retina] => https://www.nextafter.com/wp-content/uploads/Treatment_1-2-874x820.png [thumb_448_410_retina-width] => 874 [thumb_448_410_retina-height] => 820 [thumb_574_382] => https://www.nextafter.com/wp-content/uploads/Treatment_1-2-407x382.png [thumb_574_382-width] => 407 [thumb_574_382-height] => 382 [thumb_776_395] => https://www.nextafter.com/wp-content/uploads/Treatment_1-2-421x395.png [thumb_776_395-width] => 421 [thumb_776_395-height] => 395 [gform-image-choice-sm] => https://www.nextafter.com/wp-content/uploads/Treatment_1-2.png [gform-image-choice-sm-width] => 300 [gform-image-choice-sm-height] => 281 [gform-image-choice-md] => https://www.nextafter.com/wp-content/uploads/Treatment_1-2.png [gform-image-choice-md-width] => 400 [gform-image-choice-md-height] => 375 [gform-image-choice-lg] => https://www.nextafter.com/wp-content/uploads/Treatment_1-2.png [gform-image-choice-lg-width] => 600 [gform-image-choice-lg-height] => 563 ) ) )
T1: Treatment #1
Array ( [0] => Array ( [ID] => 71516 [id] => 71516 [title] => Control.png [filename] => Control-4.png [filesize] => 2020692 [url] => https://www.nextafter.com/wp-content/uploads/Control-4.png [link] => https://www.nextafter.com/experiments/how-prioritizing-a-specific-gift-on-a-gift-catalogue-page-impacts-conversion-rates/attachment/control-png-10232/ [alt] => [author] => 0 [description] => [caption] => [name] => control-png-10232 [status] => inherit [uploaded_to] => 71512 [date] => 2025-04-28 15:31:25 [modified] => 2025-04-28 15:31:25 [menu_order] => 0 [mime_type] => image/png [type] => image [subtype] => png [icon] => https://www.nextafter.com/wp-includes/images/media/default.png [width] => 1365 [height] => 1215 [sizes] => Array ( [thumbnail] => https://www.nextafter.com/wp-content/uploads/Control-4-150x150.png [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://www.nextafter.com/wp-content/uploads/Control-4-300x267.png [medium-width] => 300 [medium-height] => 267 [medium_large] => https://www.nextafter.com/wp-content/uploads/Control-4-768x684.png [medium_large-width] => 640 [medium_large-height] => 570 [large] => https://www.nextafter.com/wp-content/uploads/Control-4-1024x911.png [large-width] => 640 [large-height] => 569 [1536x1536] => https://www.nextafter.com/wp-content/uploads/Control-4.png [1536x1536-width] => 1365 [1536x1536-height] => 1215 [2048x2048] => https://www.nextafter.com/wp-content/uploads/Control-4.png [2048x2048-width] => 1365 [2048x2048-height] => 1215 [tp-image-grid] => https://www.nextafter.com/wp-content/uploads/Control-4-700x700.png [tp-image-grid-width] => 700 [tp-image-grid-height] => 700 [post-thumbnail] => https://www.nextafter.com/wp-content/uploads/Control-4-150x150.png [post-thumbnail-width] => 150 [post-thumbnail-height] => 150 [admin] => https://www.nextafter.com/wp-content/uploads/Control-4-50x45.png [admin-width] => 50 [admin-height] => 45 [full] => https://www.nextafter.com/wp-content/uploads/Control-4.png [full-width] => 1365 [full-height] => 1215 [thumb_372] => https://www.nextafter.com/wp-content/uploads/Control-4-372x331.png [thumb_372-width] => 372 [thumb_372-height] => 331 [single_post_thumbnail] => https://www.nextafter.com/wp-content/uploads/Control-4-702x625.png [single_post_thumbnail-width] => 702 [single_post_thumbnail-height] => 625 [thumb_32_32] => https://www.nextafter.com/wp-content/uploads/Control-4-32x28.png [thumb_32_32-width] => 32 [thumb_32_32-height] => 28 [thumb_48_48] => https://www.nextafter.com/wp-content/uploads/Control-4-48x43.png [thumb_48_48-width] => 48 [thumb_48_48-height] => 43 [thumb_64_64] => https://www.nextafter.com/wp-content/uploads/Control-4-64x57.png [thumb_64_64-width] => 64 [thumb_64_64-height] => 57 [thumb_128_128] => https://www.nextafter.com/wp-content/uploads/Control-4-128x114.png [thumb_128_128-width] => 128 [thumb_128_128-height] => 114 [thumb_122_67] => https://www.nextafter.com/wp-content/uploads/Control-4-75x67.png [thumb_122_67-width] => 75 [thumb_122_67-height] => 67 [thumb_153_153] => https://www.nextafter.com/wp-content/uploads/Control-4-153x136.png [thumb_153_153-width] => 153 [thumb_153_153-height] => 136 [thumb_130_163] => https://www.nextafter.com/wp-content/uploads/Control-4-130x116.png [thumb_130_163-width] => 130 [thumb_130_163-height] => 116 [thumb_232_177] => https://www.nextafter.com/wp-content/uploads/Control-4-199x177.png [thumb_232_177-width] => 199 [thumb_232_177-height] => 177 [thumb_272_325] => https://www.nextafter.com/wp-content/uploads/Control-4-544x484.png [thumb_272_325-width] => 544 [thumb_272_325-height] => 484 [thumb_271_346] => https://www.nextafter.com/wp-content/uploads/Control-4-271x241.png [thumb_271_346-width] => 271 [thumb_271_346-height] => 241 [thumb_271_271] => https://www.nextafter.com/wp-content/uploads/Control-4-271x241.png [thumb_271_271-width] => 271 [thumb_271_271-height] => 241 [thumb_272_172] => https://www.nextafter.com/wp-content/uploads/Control-4-193x172.png [thumb_272_172-width] => 193 [thumb_272_172-height] => 172 [thumb_372_461] => https://www.nextafter.com/wp-content/uploads/Control-4-372x331.png [thumb_372_461-width] => 372 [thumb_372_461-height] => 331 [thumb_372_500] => https://www.nextafter.com/wp-content/uploads/Control-4-372x331.png [thumb_372_500-width] => 372 [thumb_372_500-height] => 331 [thumb_385_270] => https://www.nextafter.com/wp-content/uploads/Control-4-303x270.png [thumb_385_270-width] => 303 [thumb_385_270-height] => 270 [thumb_416_241] => https://www.nextafter.com/wp-content/uploads/Control-4-271x241.png [thumb_416_241-width] => 271 [thumb_416_241-height] => 241 [thumb_448_410] => https://www.nextafter.com/wp-content/uploads/Control-4-448x399.png [thumb_448_410-width] => 448 [thumb_448_410-height] => 399 [thumb_448_410_retina] => https://www.nextafter.com/wp-content/uploads/Control-4-896x798.png [thumb_448_410_retina-width] => 896 [thumb_448_410_retina-height] => 798 [thumb_574_382] => https://www.nextafter.com/wp-content/uploads/Control-4-429x382.png [thumb_574_382-width] => 429 [thumb_574_382-height] => 382 [thumb_776_395] => https://www.nextafter.com/wp-content/uploads/Control-4-444x395.png [thumb_776_395-width] => 444 [thumb_776_395-height] => 395 [gform-image-choice-sm] => https://www.nextafter.com/wp-content/uploads/Control-4.png [gform-image-choice-sm-width] => 300 [gform-image-choice-sm-height] => 267 [gform-image-choice-md] => https://www.nextafter.com/wp-content/uploads/Control-4.png [gform-image-choice-md-width] => 400 [gform-image-choice-md-height] => 356 [gform-image-choice-lg] => https://www.nextafter.com/wp-content/uploads/Control-4.png [gform-image-choice-lg-width] => 600 [gform-image-choice-lg-height] => 534 ) ) [1] => Array ( [ID] => 71514 [id] => 71514 [title] => Treatment_#1.png [filename] => Treatment_1-2.png [filesize] => 1691171 [url] => https://www.nextafter.com/wp-content/uploads/Treatment_1-2.png [link] => https://www.nextafter.com/experiments/how-prioritizing-a-specific-gift-on-a-gift-catalogue-page-impacts-conversion-rates/attachment/treatment_1-png-3731/ [alt] => [author] => 0 [description] => [caption] => [name] => treatment_1-png-3731 [status] => inherit [uploaded_to] => 71512 [date] => 2025-04-28 15:30:32 [modified] => 2025-04-28 15:30:32 [menu_order] => 0 [mime_type] => image/png [type] => image [subtype] => png [icon] => https://www.nextafter.com/wp-includes/images/media/default.png [width] => 1287 [height] => 1207 [sizes] => Array ( [thumbnail] => https://www.nextafter.com/wp-content/uploads/Treatment_1-2-150x150.png [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://www.nextafter.com/wp-content/uploads/Treatment_1-2-300x281.png [medium-width] => 300 [medium-height] => 281 [medium_large] => https://www.nextafter.com/wp-content/uploads/Treatment_1-2-768x720.png [medium_large-width] => 640 [medium_large-height] => 600 [large] => https://www.nextafter.com/wp-content/uploads/Treatment_1-2-1024x960.png [large-width] => 640 [large-height] => 600 [1536x1536] => https://www.nextafter.com/wp-content/uploads/Treatment_1-2.png [1536x1536-width] => 1287 [1536x1536-height] => 1207 [2048x2048] => https://www.nextafter.com/wp-content/uploads/Treatment_1-2.png [2048x2048-width] => 1287 [2048x2048-height] => 1207 [tp-image-grid] => https://www.nextafter.com/wp-content/uploads/Treatment_1-2-700x700.png [tp-image-grid-width] => 700 [tp-image-grid-height] => 700 [post-thumbnail] => https://www.nextafter.com/wp-content/uploads/Treatment_1-2-150x150.png [post-thumbnail-width] => 150 [post-thumbnail-height] => 150 [admin] => https://www.nextafter.com/wp-content/uploads/Treatment_1-2-50x47.png [admin-width] => 50 [admin-height] => 47 [full] => https://www.nextafter.com/wp-content/uploads/Treatment_1-2.png [full-width] => 1287 [full-height] => 1207 [thumb_372] => https://www.nextafter.com/wp-content/uploads/Treatment_1-2-372x349.png [thumb_372-width] => 372 [thumb_372-height] => 349 [single_post_thumbnail] => https://www.nextafter.com/wp-content/uploads/Treatment_1-2-666x625.png [single_post_thumbnail-width] => 666 [single_post_thumbnail-height] => 625 [thumb_32_32] => https://www.nextafter.com/wp-content/uploads/Treatment_1-2-32x30.png [thumb_32_32-width] => 32 [thumb_32_32-height] => 30 [thumb_48_48] => https://www.nextafter.com/wp-content/uploads/Treatment_1-2-48x45.png [thumb_48_48-width] => 48 [thumb_48_48-height] => 45 [thumb_64_64] => https://www.nextafter.com/wp-content/uploads/Treatment_1-2-64x60.png [thumb_64_64-width] => 64 [thumb_64_64-height] => 60 [thumb_128_128] => https://www.nextafter.com/wp-content/uploads/Treatment_1-2-128x120.png [thumb_128_128-width] => 128 [thumb_128_128-height] => 120 [thumb_122_67] => https://www.nextafter.com/wp-content/uploads/Treatment_1-2-71x67.png [thumb_122_67-width] => 71 [thumb_122_67-height] => 67 [thumb_153_153] => https://www.nextafter.com/wp-content/uploads/Treatment_1-2-153x143.png [thumb_153_153-width] => 153 [thumb_153_153-height] => 143 [thumb_130_163] => https://www.nextafter.com/wp-content/uploads/Treatment_1-2-130x122.png [thumb_130_163-width] => 130 [thumb_130_163-height] => 122 [thumb_232_177] => https://www.nextafter.com/wp-content/uploads/Treatment_1-2-189x177.png [thumb_232_177-width] => 189 [thumb_232_177-height] => 177 [thumb_272_325] => https://www.nextafter.com/wp-content/uploads/Treatment_1-2-544x510.png [thumb_272_325-width] => 544 [thumb_272_325-height] => 510 [thumb_271_346] => https://www.nextafter.com/wp-content/uploads/Treatment_1-2-271x254.png [thumb_271_346-width] => 271 [thumb_271_346-height] => 254 [thumb_271_271] => https://www.nextafter.com/wp-content/uploads/Treatment_1-2-271x254.png [thumb_271_271-width] => 271 [thumb_271_271-height] => 254 [thumb_272_172] => https://www.nextafter.com/wp-content/uploads/Treatment_1-2-183x172.png [thumb_272_172-width] => 183 [thumb_272_172-height] => 172 [thumb_372_461] => https://www.nextafter.com/wp-content/uploads/Treatment_1-2-372x349.png [thumb_372_461-width] => 372 [thumb_372_461-height] => 349 [thumb_372_500] => https://www.nextafter.com/wp-content/uploads/Treatment_1-2-372x349.png [thumb_372_500-width] => 372 [thumb_372_500-height] => 349 [thumb_385_270] => https://www.nextafter.com/wp-content/uploads/Treatment_1-2-288x270.png [thumb_385_270-width] => 288 [thumb_385_270-height] => 270 [thumb_416_241] => https://www.nextafter.com/wp-content/uploads/Treatment_1-2-257x241.png [thumb_416_241-width] => 257 [thumb_416_241-height] => 241 [thumb_448_410] => https://www.nextafter.com/wp-content/uploads/Treatment_1-2-437x410.png [thumb_448_410-width] => 437 [thumb_448_410-height] => 410 [thumb_448_410_retina] => https://www.nextafter.com/wp-content/uploads/Treatment_1-2-874x820.png [thumb_448_410_retina-width] => 874 [thumb_448_410_retina-height] => 820 [thumb_574_382] => https://www.nextafter.com/wp-content/uploads/Treatment_1-2-407x382.png [thumb_574_382-width] => 407 [thumb_574_382-height] => 382 [thumb_776_395] => https://www.nextafter.com/wp-content/uploads/Treatment_1-2-421x395.png [thumb_776_395-width] => 421 [thumb_776_395-height] => 395 [gform-image-choice-sm] => https://www.nextafter.com/wp-content/uploads/Treatment_1-2.png [gform-image-choice-sm-width] => 300 [gform-image-choice-sm-height] => 281 [gform-image-choice-md] => https://www.nextafter.com/wp-content/uploads/Treatment_1-2.png [gform-image-choice-md-width] => 400 [gform-image-choice-md-height] => 375 [gform-image-choice-lg] => https://www.nextafter.com/wp-content/uploads/Treatment_1-2.png [gform-image-choice-lg-width] => 600 [gform-image-choice-lg-height] => 563 ) ) )

Results

  Treatment Name Conv. Rate Relative Difference Confidence
C: Control 2.0%
T1: Treatment #1 1.6% -18.1% 63.0%

This experiment has a required sample size of 10,625 in order to be valid. Unfortunately, the required sample size was not met and a level of confidence above 95% was not met so the experiment results are not valid.

Key Learnings

The key learnings from this experiment are that by highlighting a specific gift in the gift catalogue, there was a decrease in donations for all traffic by 18.1%. However, the statistical level of confidence was only 63.0%, which is below the threshold of 95% for results to be considered valid. Additionally, revenue per visitor also saw a decrease of 14%, but only with a 67% level of confidence.


Experiment Documented by NextAfter

Question about experiment #196852

If you have any questions about this experiment or would like additional details not discussed above, please feel free to contact them directly.