How does pre-selecting monthly on a tabbed form impact recurring gifts in paid media?
Experiment ID: #198799
Time of Grace
Experiment Summary
Timeframe: 07/23/2025 - 08/05/2025
Time of Grace had recently tested and rolled out a valid increase in overall transactions when using a tabbed form for paid media traffic. We hypothesize that defaulting the tab to monthly would passively increase recurring giving without a negative impact on overall transactions.
Research Question
We believe that defaulting the tabbed form to monthly for paid media users on instant donation pages will lead to an increase in recurring giving, while not negatively impacting overall transactions, as it treats monthly giving as a priority, suggesting it as the primary way of giving, rather than an afterthought or add-on.
Design
C: Control
Array
(
[0] => Array
(
[ID] => 721853
[id] => 721853
[title] => 778811-128_1757535935594_Screenshot+2025-09-10+at+3.16.44 PM
[filename] => 778811-128_1757535935594_Screenshot2025-09-10at3.16.44-PM.png
[filesize] => 89795
[url] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535935594_Screenshot2025-09-10at3.16.44-PM.png
[link] => https://www.nextafter.com/experiments/how-does-pre-selecting-monthly-on-a-tabbed-form-impact-recurring-gifts-in-paid-media-3/attachment/778811-128_1757535935594_screenshot2025-09-10at3-16-44-pm/
[alt] =>
[author] => 52
[description] =>
[caption] =>
[name] => 778811-128_1757535935594_screenshot2025-09-10at3-16-44-pm
[status] => inherit
[uploaded_to] => 721834
[date] => 2025-11-10 20:10:06
[modified] => 2025-11-10 20:10:06
[menu_order] => 0
[mime_type] => image/png
[type] => image
[subtype] => png
[icon] => https://www.nextafter.com/wp-includes/images/media/default.png
[width] => 987
[height] => 436
[sizes] => Array
(
[thumbnail] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535935594_Screenshot2025-09-10at3.16.44-PM-150x150.png
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535935594_Screenshot2025-09-10at3.16.44-PM-300x133.png
[medium-width] => 300
[medium-height] => 133
[medium_large] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535935594_Screenshot2025-09-10at3.16.44-PM-768x339.png
[medium_large-width] => 640
[medium_large-height] => 283
[large] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535935594_Screenshot2025-09-10at3.16.44-PM.png
[large-width] => 640
[large-height] => 283
[1536x1536] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535935594_Screenshot2025-09-10at3.16.44-PM.png
[1536x1536-width] => 987
[1536x1536-height] => 436
[2048x2048] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535935594_Screenshot2025-09-10at3.16.44-PM.png
[2048x2048-width] => 987
[2048x2048-height] => 436
[tp-image-grid] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535935594_Screenshot2025-09-10at3.16.44-PM-700x700.png
[tp-image-grid-width] => 700
[tp-image-grid-height] => 700
[post-thumbnail] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535935594_Screenshot2025-09-10at3.16.44-PM-150x150.png
[post-thumbnail-width] => 150
[post-thumbnail-height] => 150
[admin] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535935594_Screenshot2025-09-10at3.16.44-PM-50x22.png
[admin-width] => 50
[admin-height] => 22
[full] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535935594_Screenshot2025-09-10at3.16.44-PM.png
[full-width] => 987
[full-height] => 436
[thumb_372] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535935594_Screenshot2025-09-10at3.16.44-PM-372x164.png
[thumb_372-width] => 372
[thumb_372-height] => 164
[single_post_thumbnail] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535935594_Screenshot2025-09-10at3.16.44-PM-980x433.png
[single_post_thumbnail-width] => 980
[single_post_thumbnail-height] => 433
[thumb_32_32] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535935594_Screenshot2025-09-10at3.16.44-PM-32x14.png
[thumb_32_32-width] => 32
[thumb_32_32-height] => 14
[thumb_48_48] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535935594_Screenshot2025-09-10at3.16.44-PM-48x21.png
[thumb_48_48-width] => 48
[thumb_48_48-height] => 21
[thumb_64_64] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535935594_Screenshot2025-09-10at3.16.44-PM-64x28.png
[thumb_64_64-width] => 64
[thumb_64_64-height] => 28
[thumb_128_128] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535935594_Screenshot2025-09-10at3.16.44-PM-128x57.png
[thumb_128_128-width] => 128
[thumb_128_128-height] => 57
[thumb_122_67] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535935594_Screenshot2025-09-10at3.16.44-PM-122x54.png
[thumb_122_67-width] => 122
[thumb_122_67-height] => 54
[thumb_153_153] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535935594_Screenshot2025-09-10at3.16.44-PM-153x68.png
[thumb_153_153-width] => 153
[thumb_153_153-height] => 68
[thumb_130_163] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535935594_Screenshot2025-09-10at3.16.44-PM-130x57.png
[thumb_130_163-width] => 130
[thumb_130_163-height] => 57
[thumb_232_177] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535935594_Screenshot2025-09-10at3.16.44-PM-232x102.png
[thumb_232_177-width] => 232
[thumb_232_177-height] => 102
[thumb_272_325] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535935594_Screenshot2025-09-10at3.16.44-PM-544x240.png
[thumb_272_325-width] => 544
[thumb_272_325-height] => 240
[thumb_271_346] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535935594_Screenshot2025-09-10at3.16.44-PM-271x120.png
[thumb_271_346-width] => 271
[thumb_271_346-height] => 120
[thumb_271_271] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535935594_Screenshot2025-09-10at3.16.44-PM-271x120.png
[thumb_271_271-width] => 271
[thumb_271_271-height] => 120
[thumb_272_172] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535935594_Screenshot2025-09-10at3.16.44-PM-272x120.png
[thumb_272_172-width] => 272
[thumb_272_172-height] => 120
[thumb_372_461] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535935594_Screenshot2025-09-10at3.16.44-PM-372x164.png
[thumb_372_461-width] => 372
[thumb_372_461-height] => 164
[thumb_372_500] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535935594_Screenshot2025-09-10at3.16.44-PM-372x164.png
[thumb_372_500-width] => 372
[thumb_372_500-height] => 164
[thumb_385_270] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535935594_Screenshot2025-09-10at3.16.44-PM-385x170.png
[thumb_385_270-width] => 385
[thumb_385_270-height] => 170
[thumb_416_241] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535935594_Screenshot2025-09-10at3.16.44-PM-416x184.png
[thumb_416_241-width] => 416
[thumb_416_241-height] => 184
[thumb_448_410] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535935594_Screenshot2025-09-10at3.16.44-PM-448x198.png
[thumb_448_410-width] => 448
[thumb_448_410-height] => 198
[thumb_448_410_retina] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535935594_Screenshot2025-09-10at3.16.44-PM-896x396.png
[thumb_448_410_retina-width] => 896
[thumb_448_410_retina-height] => 396
[thumb_574_382] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535935594_Screenshot2025-09-10at3.16.44-PM-574x254.png
[thumb_574_382-width] => 574
[thumb_574_382-height] => 254
[thumb_776_395] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535935594_Screenshot2025-09-10at3.16.44-PM-776x343.png
[thumb_776_395-width] => 776
[thumb_776_395-height] => 343
[gform-image-choice-sm] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535935594_Screenshot2025-09-10at3.16.44-PM.png
[gform-image-choice-sm-width] => 300
[gform-image-choice-sm-height] => 133
[gform-image-choice-md] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535935594_Screenshot2025-09-10at3.16.44-PM.png
[gform-image-choice-md-width] => 400
[gform-image-choice-md-height] => 177
[gform-image-choice-lg] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535935594_Screenshot2025-09-10at3.16.44-PM.png
[gform-image-choice-lg-width] => 600
[gform-image-choice-lg-height] => 265
)
)
[1] => Array
(
[ID] => 721854
[id] => 721854
[title] => 778811-128_1757535941190_Screenshot+2025-09-10+at+3.16.30 PM
[filename] => 778811-128_1757535941190_Screenshot2025-09-10at3.16.30-PM.png
[filesize] => 105979
[url] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535941190_Screenshot2025-09-10at3.16.30-PM.png
[link] => https://www.nextafter.com/experiments/how-does-pre-selecting-monthly-on-a-tabbed-form-impact-recurring-gifts-in-paid-media-3/attachment/778811-128_1757535941190_screenshot2025-09-10at3-16-30-pm/
[alt] =>
[author] => 52
[description] =>
[caption] =>
[name] => 778811-128_1757535941190_screenshot2025-09-10at3-16-30-pm
[status] => inherit
[uploaded_to] => 721834
[date] => 2025-11-10 20:10:36
[modified] => 2025-11-10 20:10:36
[menu_order] => 0
[mime_type] => image/png
[type] => image
[subtype] => png
[icon] => https://www.nextafter.com/wp-includes/images/media/default.png
[width] => 994
[height] => 561
[sizes] => Array
(
[thumbnail] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535941190_Screenshot2025-09-10at3.16.30-PM-150x150.png
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535941190_Screenshot2025-09-10at3.16.30-PM-300x169.png
[medium-width] => 300
[medium-height] => 169
[medium_large] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535941190_Screenshot2025-09-10at3.16.30-PM-768x433.png
[medium_large-width] => 640
[medium_large-height] => 361
[large] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535941190_Screenshot2025-09-10at3.16.30-PM.png
[large-width] => 640
[large-height] => 361
[1536x1536] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535941190_Screenshot2025-09-10at3.16.30-PM.png
[1536x1536-width] => 994
[1536x1536-height] => 561
[2048x2048] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535941190_Screenshot2025-09-10at3.16.30-PM.png
[2048x2048-width] => 994
[2048x2048-height] => 561
[tp-image-grid] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535941190_Screenshot2025-09-10at3.16.30-PM-700x700.png
[tp-image-grid-width] => 700
[tp-image-grid-height] => 700
[post-thumbnail] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535941190_Screenshot2025-09-10at3.16.30-PM-150x150.png
[post-thumbnail-width] => 150
[post-thumbnail-height] => 150
[admin] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535941190_Screenshot2025-09-10at3.16.30-PM-50x28.png
[admin-width] => 50
[admin-height] => 28
[full] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535941190_Screenshot2025-09-10at3.16.30-PM.png
[full-width] => 994
[full-height] => 561
[thumb_372] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535941190_Screenshot2025-09-10at3.16.30-PM-372x210.png
[thumb_372-width] => 372
[thumb_372-height] => 210
[single_post_thumbnail] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535941190_Screenshot2025-09-10at3.16.30-PM-980x553.png
[single_post_thumbnail-width] => 980
[single_post_thumbnail-height] => 553
[thumb_32_32] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535941190_Screenshot2025-09-10at3.16.30-PM-32x18.png
[thumb_32_32-width] => 32
[thumb_32_32-height] => 18
[thumb_48_48] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535941190_Screenshot2025-09-10at3.16.30-PM-48x27.png
[thumb_48_48-width] => 48
[thumb_48_48-height] => 27
[thumb_64_64] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535941190_Screenshot2025-09-10at3.16.30-PM-64x36.png
[thumb_64_64-width] => 64
[thumb_64_64-height] => 36
[thumb_128_128] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535941190_Screenshot2025-09-10at3.16.30-PM-128x72.png
[thumb_128_128-width] => 128
[thumb_128_128-height] => 72
[thumb_122_67] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535941190_Screenshot2025-09-10at3.16.30-PM-119x67.png
[thumb_122_67-width] => 119
[thumb_122_67-height] => 67
[thumb_153_153] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535941190_Screenshot2025-09-10at3.16.30-PM-153x86.png
[thumb_153_153-width] => 153
[thumb_153_153-height] => 86
[thumb_130_163] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535941190_Screenshot2025-09-10at3.16.30-PM-130x73.png
[thumb_130_163-width] => 130
[thumb_130_163-height] => 73
[thumb_232_177] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535941190_Screenshot2025-09-10at3.16.30-PM-232x131.png
[thumb_232_177-width] => 232
[thumb_232_177-height] => 131
[thumb_272_325] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535941190_Screenshot2025-09-10at3.16.30-PM-544x307.png
[thumb_272_325-width] => 544
[thumb_272_325-height] => 307
[thumb_271_346] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535941190_Screenshot2025-09-10at3.16.30-PM-271x153.png
[thumb_271_346-width] => 271
[thumb_271_346-height] => 153
[thumb_271_271] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535941190_Screenshot2025-09-10at3.16.30-PM-271x153.png
[thumb_271_271-width] => 271
[thumb_271_271-height] => 153
[thumb_272_172] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535941190_Screenshot2025-09-10at3.16.30-PM-272x154.png
[thumb_272_172-width] => 272
[thumb_272_172-height] => 154
[thumb_372_461] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535941190_Screenshot2025-09-10at3.16.30-PM-372x210.png
[thumb_372_461-width] => 372
[thumb_372_461-height] => 210
[thumb_372_500] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535941190_Screenshot2025-09-10at3.16.30-PM-372x210.png
[thumb_372_500-width] => 372
[thumb_372_500-height] => 210
[thumb_385_270] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535941190_Screenshot2025-09-10at3.16.30-PM-385x217.png
[thumb_385_270-width] => 385
[thumb_385_270-height] => 217
[thumb_416_241] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535941190_Screenshot2025-09-10at3.16.30-PM-416x235.png
[thumb_416_241-width] => 416
[thumb_416_241-height] => 235
[thumb_448_410] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535941190_Screenshot2025-09-10at3.16.30-PM-448x253.png
[thumb_448_410-width] => 448
[thumb_448_410-height] => 253
[thumb_448_410_retina] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535941190_Screenshot2025-09-10at3.16.30-PM-896x506.png
[thumb_448_410_retina-width] => 896
[thumb_448_410_retina-height] => 506
[thumb_574_382] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535941190_Screenshot2025-09-10at3.16.30-PM-574x324.png
[thumb_574_382-width] => 574
[thumb_574_382-height] => 324
[thumb_776_395] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535941190_Screenshot2025-09-10at3.16.30-PM-700x395.png
[thumb_776_395-width] => 700
[thumb_776_395-height] => 395
[gform-image-choice-sm] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535941190_Screenshot2025-09-10at3.16.30-PM.png
[gform-image-choice-sm-width] => 300
[gform-image-choice-sm-height] => 169
[gform-image-choice-md] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535941190_Screenshot2025-09-10at3.16.30-PM.png
[gform-image-choice-md-width] => 400
[gform-image-choice-md-height] => 226
[gform-image-choice-lg] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535941190_Screenshot2025-09-10at3.16.30-PM.png
[gform-image-choice-lg-width] => 600
[gform-image-choice-lg-height] => 339
)
)
)
T1: Treatment 1
Array
(
[0] => Array
(
[ID] => 721853
[id] => 721853
[title] => 778811-128_1757535935594_Screenshot+2025-09-10+at+3.16.44 PM
[filename] => 778811-128_1757535935594_Screenshot2025-09-10at3.16.44-PM.png
[filesize] => 89795
[url] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535935594_Screenshot2025-09-10at3.16.44-PM.png
[link] => https://www.nextafter.com/experiments/how-does-pre-selecting-monthly-on-a-tabbed-form-impact-recurring-gifts-in-paid-media-3/attachment/778811-128_1757535935594_screenshot2025-09-10at3-16-44-pm/
[alt] =>
[author] => 52
[description] =>
[caption] =>
[name] => 778811-128_1757535935594_screenshot2025-09-10at3-16-44-pm
[status] => inherit
[uploaded_to] => 721834
[date] => 2025-11-10 20:10:06
[modified] => 2025-11-10 20:10:06
[menu_order] => 0
[mime_type] => image/png
[type] => image
[subtype] => png
[icon] => https://www.nextafter.com/wp-includes/images/media/default.png
[width] => 987
[height] => 436
[sizes] => Array
(
[thumbnail] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535935594_Screenshot2025-09-10at3.16.44-PM-150x150.png
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535935594_Screenshot2025-09-10at3.16.44-PM-300x133.png
[medium-width] => 300
[medium-height] => 133
[medium_large] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535935594_Screenshot2025-09-10at3.16.44-PM-768x339.png
[medium_large-width] => 640
[medium_large-height] => 283
[large] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535935594_Screenshot2025-09-10at3.16.44-PM.png
[large-width] => 640
[large-height] => 283
[1536x1536] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535935594_Screenshot2025-09-10at3.16.44-PM.png
[1536x1536-width] => 987
[1536x1536-height] => 436
[2048x2048] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535935594_Screenshot2025-09-10at3.16.44-PM.png
[2048x2048-width] => 987
[2048x2048-height] => 436
[tp-image-grid] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535935594_Screenshot2025-09-10at3.16.44-PM-700x700.png
[tp-image-grid-width] => 700
[tp-image-grid-height] => 700
[post-thumbnail] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535935594_Screenshot2025-09-10at3.16.44-PM-150x150.png
[post-thumbnail-width] => 150
[post-thumbnail-height] => 150
[admin] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535935594_Screenshot2025-09-10at3.16.44-PM-50x22.png
[admin-width] => 50
[admin-height] => 22
[full] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535935594_Screenshot2025-09-10at3.16.44-PM.png
[full-width] => 987
[full-height] => 436
[thumb_372] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535935594_Screenshot2025-09-10at3.16.44-PM-372x164.png
[thumb_372-width] => 372
[thumb_372-height] => 164
[single_post_thumbnail] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535935594_Screenshot2025-09-10at3.16.44-PM-980x433.png
[single_post_thumbnail-width] => 980
[single_post_thumbnail-height] => 433
[thumb_32_32] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535935594_Screenshot2025-09-10at3.16.44-PM-32x14.png
[thumb_32_32-width] => 32
[thumb_32_32-height] => 14
[thumb_48_48] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535935594_Screenshot2025-09-10at3.16.44-PM-48x21.png
[thumb_48_48-width] => 48
[thumb_48_48-height] => 21
[thumb_64_64] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535935594_Screenshot2025-09-10at3.16.44-PM-64x28.png
[thumb_64_64-width] => 64
[thumb_64_64-height] => 28
[thumb_128_128] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535935594_Screenshot2025-09-10at3.16.44-PM-128x57.png
[thumb_128_128-width] => 128
[thumb_128_128-height] => 57
[thumb_122_67] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535935594_Screenshot2025-09-10at3.16.44-PM-122x54.png
[thumb_122_67-width] => 122
[thumb_122_67-height] => 54
[thumb_153_153] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535935594_Screenshot2025-09-10at3.16.44-PM-153x68.png
[thumb_153_153-width] => 153
[thumb_153_153-height] => 68
[thumb_130_163] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535935594_Screenshot2025-09-10at3.16.44-PM-130x57.png
[thumb_130_163-width] => 130
[thumb_130_163-height] => 57
[thumb_232_177] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535935594_Screenshot2025-09-10at3.16.44-PM-232x102.png
[thumb_232_177-width] => 232
[thumb_232_177-height] => 102
[thumb_272_325] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535935594_Screenshot2025-09-10at3.16.44-PM-544x240.png
[thumb_272_325-width] => 544
[thumb_272_325-height] => 240
[thumb_271_346] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535935594_Screenshot2025-09-10at3.16.44-PM-271x120.png
[thumb_271_346-width] => 271
[thumb_271_346-height] => 120
[thumb_271_271] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535935594_Screenshot2025-09-10at3.16.44-PM-271x120.png
[thumb_271_271-width] => 271
[thumb_271_271-height] => 120
[thumb_272_172] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535935594_Screenshot2025-09-10at3.16.44-PM-272x120.png
[thumb_272_172-width] => 272
[thumb_272_172-height] => 120
[thumb_372_461] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535935594_Screenshot2025-09-10at3.16.44-PM-372x164.png
[thumb_372_461-width] => 372
[thumb_372_461-height] => 164
[thumb_372_500] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535935594_Screenshot2025-09-10at3.16.44-PM-372x164.png
[thumb_372_500-width] => 372
[thumb_372_500-height] => 164
[thumb_385_270] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535935594_Screenshot2025-09-10at3.16.44-PM-385x170.png
[thumb_385_270-width] => 385
[thumb_385_270-height] => 170
[thumb_416_241] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535935594_Screenshot2025-09-10at3.16.44-PM-416x184.png
[thumb_416_241-width] => 416
[thumb_416_241-height] => 184
[thumb_448_410] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535935594_Screenshot2025-09-10at3.16.44-PM-448x198.png
[thumb_448_410-width] => 448
[thumb_448_410-height] => 198
[thumb_448_410_retina] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535935594_Screenshot2025-09-10at3.16.44-PM-896x396.png
[thumb_448_410_retina-width] => 896
[thumb_448_410_retina-height] => 396
[thumb_574_382] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535935594_Screenshot2025-09-10at3.16.44-PM-574x254.png
[thumb_574_382-width] => 574
[thumb_574_382-height] => 254
[thumb_776_395] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535935594_Screenshot2025-09-10at3.16.44-PM-776x343.png
[thumb_776_395-width] => 776
[thumb_776_395-height] => 343
[gform-image-choice-sm] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535935594_Screenshot2025-09-10at3.16.44-PM.png
[gform-image-choice-sm-width] => 300
[gform-image-choice-sm-height] => 133
[gform-image-choice-md] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535935594_Screenshot2025-09-10at3.16.44-PM.png
[gform-image-choice-md-width] => 400
[gform-image-choice-md-height] => 177
[gform-image-choice-lg] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535935594_Screenshot2025-09-10at3.16.44-PM.png
[gform-image-choice-lg-width] => 600
[gform-image-choice-lg-height] => 265
)
)
[1] => Array
(
[ID] => 721854
[id] => 721854
[title] => 778811-128_1757535941190_Screenshot+2025-09-10+at+3.16.30 PM
[filename] => 778811-128_1757535941190_Screenshot2025-09-10at3.16.30-PM.png
[filesize] => 105979
[url] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535941190_Screenshot2025-09-10at3.16.30-PM.png
[link] => https://www.nextafter.com/experiments/how-does-pre-selecting-monthly-on-a-tabbed-form-impact-recurring-gifts-in-paid-media-3/attachment/778811-128_1757535941190_screenshot2025-09-10at3-16-30-pm/
[alt] =>
[author] => 52
[description] =>
[caption] =>
[name] => 778811-128_1757535941190_screenshot2025-09-10at3-16-30-pm
[status] => inherit
[uploaded_to] => 721834
[date] => 2025-11-10 20:10:36
[modified] => 2025-11-10 20:10:36
[menu_order] => 0
[mime_type] => image/png
[type] => image
[subtype] => png
[icon] => https://www.nextafter.com/wp-includes/images/media/default.png
[width] => 994
[height] => 561
[sizes] => Array
(
[thumbnail] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535941190_Screenshot2025-09-10at3.16.30-PM-150x150.png
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535941190_Screenshot2025-09-10at3.16.30-PM-300x169.png
[medium-width] => 300
[medium-height] => 169
[medium_large] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535941190_Screenshot2025-09-10at3.16.30-PM-768x433.png
[medium_large-width] => 640
[medium_large-height] => 361
[large] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535941190_Screenshot2025-09-10at3.16.30-PM.png
[large-width] => 640
[large-height] => 361
[1536x1536] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535941190_Screenshot2025-09-10at3.16.30-PM.png
[1536x1536-width] => 994
[1536x1536-height] => 561
[2048x2048] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535941190_Screenshot2025-09-10at3.16.30-PM.png
[2048x2048-width] => 994
[2048x2048-height] => 561
[tp-image-grid] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535941190_Screenshot2025-09-10at3.16.30-PM-700x700.png
[tp-image-grid-width] => 700
[tp-image-grid-height] => 700
[post-thumbnail] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535941190_Screenshot2025-09-10at3.16.30-PM-150x150.png
[post-thumbnail-width] => 150
[post-thumbnail-height] => 150
[admin] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535941190_Screenshot2025-09-10at3.16.30-PM-50x28.png
[admin-width] => 50
[admin-height] => 28
[full] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535941190_Screenshot2025-09-10at3.16.30-PM.png
[full-width] => 994
[full-height] => 561
[thumb_372] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535941190_Screenshot2025-09-10at3.16.30-PM-372x210.png
[thumb_372-width] => 372
[thumb_372-height] => 210
[single_post_thumbnail] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535941190_Screenshot2025-09-10at3.16.30-PM-980x553.png
[single_post_thumbnail-width] => 980
[single_post_thumbnail-height] => 553
[thumb_32_32] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535941190_Screenshot2025-09-10at3.16.30-PM-32x18.png
[thumb_32_32-width] => 32
[thumb_32_32-height] => 18
[thumb_48_48] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535941190_Screenshot2025-09-10at3.16.30-PM-48x27.png
[thumb_48_48-width] => 48
[thumb_48_48-height] => 27
[thumb_64_64] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535941190_Screenshot2025-09-10at3.16.30-PM-64x36.png
[thumb_64_64-width] => 64
[thumb_64_64-height] => 36
[thumb_128_128] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535941190_Screenshot2025-09-10at3.16.30-PM-128x72.png
[thumb_128_128-width] => 128
[thumb_128_128-height] => 72
[thumb_122_67] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535941190_Screenshot2025-09-10at3.16.30-PM-119x67.png
[thumb_122_67-width] => 119
[thumb_122_67-height] => 67
[thumb_153_153] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535941190_Screenshot2025-09-10at3.16.30-PM-153x86.png
[thumb_153_153-width] => 153
[thumb_153_153-height] => 86
[thumb_130_163] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535941190_Screenshot2025-09-10at3.16.30-PM-130x73.png
[thumb_130_163-width] => 130
[thumb_130_163-height] => 73
[thumb_232_177] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535941190_Screenshot2025-09-10at3.16.30-PM-232x131.png
[thumb_232_177-width] => 232
[thumb_232_177-height] => 131
[thumb_272_325] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535941190_Screenshot2025-09-10at3.16.30-PM-544x307.png
[thumb_272_325-width] => 544
[thumb_272_325-height] => 307
[thumb_271_346] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535941190_Screenshot2025-09-10at3.16.30-PM-271x153.png
[thumb_271_346-width] => 271
[thumb_271_346-height] => 153
[thumb_271_271] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535941190_Screenshot2025-09-10at3.16.30-PM-271x153.png
[thumb_271_271-width] => 271
[thumb_271_271-height] => 153
[thumb_272_172] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535941190_Screenshot2025-09-10at3.16.30-PM-272x154.png
[thumb_272_172-width] => 272
[thumb_272_172-height] => 154
[thumb_372_461] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535941190_Screenshot2025-09-10at3.16.30-PM-372x210.png
[thumb_372_461-width] => 372
[thumb_372_461-height] => 210
[thumb_372_500] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535941190_Screenshot2025-09-10at3.16.30-PM-372x210.png
[thumb_372_500-width] => 372
[thumb_372_500-height] => 210
[thumb_385_270] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535941190_Screenshot2025-09-10at3.16.30-PM-385x217.png
[thumb_385_270-width] => 385
[thumb_385_270-height] => 217
[thumb_416_241] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535941190_Screenshot2025-09-10at3.16.30-PM-416x235.png
[thumb_416_241-width] => 416
[thumb_416_241-height] => 235
[thumb_448_410] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535941190_Screenshot2025-09-10at3.16.30-PM-448x253.png
[thumb_448_410-width] => 448
[thumb_448_410-height] => 253
[thumb_448_410_retina] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535941190_Screenshot2025-09-10at3.16.30-PM-896x506.png
[thumb_448_410_retina-width] => 896
[thumb_448_410_retina-height] => 506
[thumb_574_382] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535941190_Screenshot2025-09-10at3.16.30-PM-574x324.png
[thumb_574_382-width] => 574
[thumb_574_382-height] => 324
[thumb_776_395] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535941190_Screenshot2025-09-10at3.16.30-PM-700x395.png
[thumb_776_395-width] => 700
[thumb_776_395-height] => 395
[gform-image-choice-sm] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535941190_Screenshot2025-09-10at3.16.30-PM.png
[gform-image-choice-sm-width] => 300
[gform-image-choice-sm-height] => 169
[gform-image-choice-md] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535941190_Screenshot2025-09-10at3.16.30-PM.png
[gform-image-choice-md-width] => 400
[gform-image-choice-md-height] => 226
[gform-image-choice-lg] => https://www.nextafter.com/wp-content/uploads/778811-128_1757535941190_Screenshot2025-09-10at3.16.30-PM.png
[gform-image-choice-lg-width] => 600
[gform-image-choice-lg-height] => 339
)
)
)
Results
| Treatment Name | Conv. Rate | Relative Difference | Confidence | |
|---|---|---|---|---|
| C: | Control | 0.03% | ||
| T1: | Treatment 1 | 0.41% | 1,354.8% | 100.0% |
This experiment has a required sample size of 1,165 in order to be valid. Since the experiment had a total sample size of 7,194, and the level of confidence is above 95% the experiment results are valid.
Flux Metrics Affected
The Flux Metrics analyze the three primary metrics that affect revenue (traffic, conversion rate, and average gift). This experiment produced the following results:
0% increase in traffic
× 1,354.8% increase in conversion rate
× 0% increase in average gift
Key Learnings
Based on this data, defaulting the tabbed form to monthly giving for paid media users on instant donation pages significantly increased recurring donations by 1,354.5%.
In addition, Overall Transactions were not negatively impacted; instead, there was a slight bump in giving overall to the treatment. Indicating that this experience is not misleading, the 300+ donors who participated were able to select the type of gift they wanted to give—whether that was monthly or one-time. Total transactions and validity of the lift can be seen below:
Overall Transactions:
Control: 3,452 Samples | 151 Donations |
Treatment: 3,652 Samples | 172 Donations | +10% Increase with 64% LOC.
Finally, within the time frame of this experiment, only one donor reached out to cancel their monthly gift. The impact of this experiment is that Time of Grace can now begin passively acquiring recurring donors from their paid media traffic, without any increase to budget or a separate monthly campaign.