Ardee Coolidge

Optimization Director

Ardee Coolidge Headshot

Ardee believes that the best fundraising and marketing connects with someone’s heart and empowers them to be a better person than they were before.

In an age of “click bait” and robotic campaigns that treat people like cogs in a machine rather than human beings, there’s greater opportunity than ever for fundraisers to leverage digital technology to meaningfully create value for donors at scale.

The world’s challenges have increased in complexity but the solution to the crises we see today remains the same: people are relentlessly committed to bettering their communities through generosity and service, and that’s what fundraisers get to help unleash every single day.

Before Next After, Ardee spent his career working for three national nonprofits helping them scale their marketing and fundraising efforts to achieve success through constant testing and optimization. He helped grow one organization’s email file by more than 550% and their monthly donor program by 300%.

Ardee and his wife Christina have four children and live in West Virginia.