As the EVP of Optimization & Strategy for NextAfter, Greg is responsible for leading client engagements, optimizing existing campaigns, identifying strategic opportunities to improve the effectiveness of digital fundraising programs and client results.
Before joining the NextAfter team, Greg most recently served as the Chief Strategy Officer at a publicly traded full-services digital marketing services agency and was a part of the executive leadership team that developed and oversaw a topline revenue growth of more than 200% over his three years of service there.
Greg has nearly 20 years of marketing, sales and consulting experience, working across the B2B and B2C for-profit and nonprofit segments. Within the nonprofit industry, he’s experienced with developing strategies and overseeing the execution of name and email acquisition campaigns through content marketing, online fundraising, donor cultivation and donor upgrade programs.
He brings a knowledge and skillset of being on the front lines of a for-profit marketing services organization and is excited to bring innovative opportunities to driving program performance improvements to nonprofit organizations, along with leveraging his passion in data-driven strategies to generate ROI and extending brand reach for his customers at NextAfter.
Greg has worked as a strategic consultant with some of the largest brands spanning a myriad of industry categories, including: The Heritage Foundation, Operation Smile, the Children’s Hospital of Philadelphia (CHOP), Project HOPE, EDS, AT&T, Sprint, ExxonMobil and Dairy Queen.