Jeff Giddens


Jeff GiddensAs President of NextAfter, Jeff is responsible for leading client relationships by growing the capacity and effectiveness of their digital fundraising programs. Since joining NextAfter in 2014, he’s helped lead research efforts to produce a 47,000% cumulative net lift in conversion for more than 20 nonprofit clients.

Before NextAfter,Jeff lead the digital marketing department for Mark Cuban’s television network, HDNet (later AXSTV). He also ran marketing and membership at North Texas Public Broadcasting, Dallas’ triple-affiliate public broadcasting station.

In his decade-long nonprofit career, Jeff has consulted with a number of organizations including like Compassion International, Mercy Ships, Feed the Children, to help them grow digital fundraising programs and attract new supporters, donors, and dollars.

Jeff has been privileged to speak at a number of national nonprofit conferences including TEDx, the Direct Marketing Association Non Profit Federation, Association of Fundraising Professionals International, DonorDirect, Missio Nexus Conference, and the National Catholic Development Conference, among others.

Originally from Nashville, Tennessee, Jeff graduated from Abilene Christian University, where he serves on the Visiting Committee for the Communications Department. Jeff, his wife, and four kids live in the Lake Highlands area of Dallas, Texas.