Jewish Voice Ministries
E Appeal Stylized vs Plain (CTR)
Experiment ID: #5592
Jewish Voice Ministries
Research Question
Will plain text get more clicks than stylized text.
Results
| Treatment Name | Click Rate | Relative Difference | Confidence | |
|---|---|---|---|---|
| C: | Original Layout | 1.9% | ||
| T1: | Plain | 1.8% | -8.4% | 61.0% |
This experiment has a required sample size of 52,391 in order to be valid. Unfortunately, the required sample size was not met and a level of confidence above 95% was not met so the experiment results are not valid.
Key Learnings
More testing needed.
Experiment Documented by Jeff Giddens
Jeff Giddens is President of NextAfter.
Question about experiment #5592
If you have any questions about this experiment or would like additional details not discussed above, please feel free to contact them directly.