How a different value proposition affects click rate in a Facebook Ad

Array ( [0] => Array ( [ID] => 43472 [id] => 43472 [title] => 127_Nonprofits.jpg [filename] => 127_Nonprofits-5.jpg [filesize] => 70099 [url] => https://www.nextafter.com/wp-content/uploads/127_Nonprofits-5.jpg [link] => https://www.nextafter.com/experiments/how-a-different-value-proposition-affects-click-rate-in-a-facebook-ad-2/attachment/127_nonprofits-jpg-7/ [alt] => [author] => 0 [description] => [caption] => [name] => 127_nonprofits-jpg-7 [status] => inherit [uploaded_to] => 43469 [date] => 2022-10-30 19:00:36 [modified] => 2022-10-30 19:00:36 [menu_order] => 0 [mime_type] => image/jpeg [type] => image [subtype] => jpeg [icon] => https://www.nextafter.com/wp-includes/images/media/default.png [width] => 500 [height] => 505 [sizes] => Array ( [thumbnail] => https://www.nextafter.com/wp-content/uploads/127_Nonprofits-5-150x150.jpg [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://www.nextafter.com/wp-content/uploads/127_Nonprofits-5-297x300.jpg [medium-width] => 297 [medium-height] => 300 [medium_large] => https://www.nextafter.com/wp-content/uploads/127_Nonprofits-5.jpg [medium_large-width] => 500 [medium_large-height] => 505 [large] => https://www.nextafter.com/wp-content/uploads/127_Nonprofits-5.jpg [large-width] => 500 [large-height] => 505 [1536x1536] => https://www.nextafter.com/wp-content/uploads/127_Nonprofits-5.jpg [1536x1536-width] => 500 [1536x1536-height] => 505 [2048x2048] => https://www.nextafter.com/wp-content/uploads/127_Nonprofits-5.jpg [2048x2048-width] => 500 [2048x2048-height] => 505 [tp-image-grid] => https://www.nextafter.com/wp-content/uploads/127_Nonprofits-5.jpg [tp-image-grid-width] => 500 [tp-image-grid-height] => 505 [post-thumbnail] => https://www.nextafter.com/wp-content/uploads/127_Nonprofits-5-150x150.jpg [post-thumbnail-width] => 150 [post-thumbnail-height] => 150 [admin] => https://www.nextafter.com/wp-content/uploads/127_Nonprofits-5-50x50.jpg [admin-width] => 50 [admin-height] => 50 [full] => https://www.nextafter.com/wp-content/uploads/127_Nonprofits-5.jpg [full-width] => 500 [full-height] => 505 [thumb_372] => https://www.nextafter.com/wp-content/uploads/127_Nonprofits-5-372x376.jpg [thumb_372-width] => 372 [thumb_372-height] => 376 [single_post_thumbnail] => https://www.nextafter.com/wp-content/uploads/127_Nonprofits-5.jpg [single_post_thumbnail-width] => 500 [single_post_thumbnail-height] => 505 [thumb_32_32] => https://www.nextafter.com/wp-content/uploads/127_Nonprofits-5-32x32.jpg [thumb_32_32-width] => 32 [thumb_32_32-height] => 32 [thumb_48_48] => https://www.nextafter.com/wp-content/uploads/127_Nonprofits-5-48x48.jpg [thumb_48_48-width] => 48 [thumb_48_48-height] => 48 [thumb_64_64] => https://www.nextafter.com/wp-content/uploads/127_Nonprofits-5-64x64.jpg [thumb_64_64-width] => 64 [thumb_64_64-height] => 64 [thumb_128_128] => https://www.nextafter.com/wp-content/uploads/127_Nonprofits-5-128x128.jpg [thumb_128_128-width] => 128 [thumb_128_128-height] => 128 [thumb_122_67] => https://www.nextafter.com/wp-content/uploads/127_Nonprofits-5-66x67.jpg [thumb_122_67-width] => 66 [thumb_122_67-height] => 67 [thumb_153_153] => https://www.nextafter.com/wp-content/uploads/127_Nonprofits-5-151x153.jpg [thumb_153_153-width] => 151 [thumb_153_153-height] => 153 [thumb_130_163] => https://www.nextafter.com/wp-content/uploads/127_Nonprofits-5-130x131.jpg [thumb_130_163-width] => 130 [thumb_130_163-height] => 131 [thumb_232_177] => https://www.nextafter.com/wp-content/uploads/127_Nonprofits-5-175x177.jpg [thumb_232_177-width] => 175 [thumb_232_177-height] => 177 [thumb_272_325] => https://www.nextafter.com/wp-content/uploads/127_Nonprofits-5.jpg [thumb_272_325-width] => 500 [thumb_272_325-height] => 505 [thumb_271_346] => https://www.nextafter.com/wp-content/uploads/127_Nonprofits-5-271x274.jpg [thumb_271_346-width] => 271 [thumb_271_346-height] => 274 [thumb_271_271] => https://www.nextafter.com/wp-content/uploads/127_Nonprofits-5-268x271.jpg [thumb_271_271-width] => 268 [thumb_271_271-height] => 271 [thumb_272_172] => https://www.nextafter.com/wp-content/uploads/127_Nonprofits-5-170x172.jpg [thumb_272_172-width] => 170 [thumb_272_172-height] => 172 [thumb_372_461] => https://www.nextafter.com/wp-content/uploads/127_Nonprofits-5-372x376.jpg [thumb_372_461-width] => 372 [thumb_372_461-height] => 376 [thumb_372_500] => https://www.nextafter.com/wp-content/uploads/127_Nonprofits-5-372x376.jpg [thumb_372_500-width] => 372 [thumb_372_500-height] => 376 [thumb_385_270] => https://www.nextafter.com/wp-content/uploads/127_Nonprofits-5-267x270.jpg [thumb_385_270-width] => 267 [thumb_385_270-height] => 270 [thumb_416_241] => https://www.nextafter.com/wp-content/uploads/127_Nonprofits-5-239x241.jpg [thumb_416_241-width] => 239 [thumb_416_241-height] => 241 [thumb_448_410] => https://www.nextafter.com/wp-content/uploads/127_Nonprofits-5-406x410.jpg [thumb_448_410-width] => 406 [thumb_448_410-height] => 410 [thumb_448_410_retina] => https://www.nextafter.com/wp-content/uploads/127_Nonprofits-5.jpg [thumb_448_410_retina-width] => 500 [thumb_448_410_retina-height] => 505 [thumb_574_382] => https://www.nextafter.com/wp-content/uploads/127_Nonprofits-5-378x382.jpg [thumb_574_382-width] => 378 [thumb_574_382-height] => 382 [thumb_776_395] => https://www.nextafter.com/wp-content/uploads/127_Nonprofits-5-391x395.jpg [thumb_776_395-width] => 391 [thumb_776_395-height] => 395 [gform-image-choice-sm] => https://www.nextafter.com/wp-content/uploads/127_Nonprofits-5.jpg [gform-image-choice-sm-width] => 297 [gform-image-choice-sm-height] => 300 [gform-image-choice-md] => https://www.nextafter.com/wp-content/uploads/127_Nonprofits-5.jpg [gform-image-choice-md-width] => 396 [gform-image-choice-md-height] => 400 [gform-image-choice-lg] => https://www.nextafter.com/wp-content/uploads/127_Nonprofits-5.jpg [gform-image-choice-lg-width] => 500 [gform-image-choice-lg-height] => 505 ) ) [1] => Array ( [ID] => 43480 [id] => 43480 [title] => 4_Key_Components.jpg [filename] => 4_Key_Components-5.jpg [filesize] => 73776 [url] => https://www.nextafter.com/wp-content/uploads/4_Key_Components-5.jpg [link] => https://www.nextafter.com/experiments/how-a-different-value-proposition-affects-click-rate-in-a-facebook-ad-2/attachment/4_key_components-jpg-8/ [alt] => [author] => 0 [description] => [caption] => [name] => 4_key_components-jpg-8 [status] => inherit [uploaded_to] => 43469 [date] => 2022-10-30 19:00:53 [modified] => 2022-10-30 19:00:53 [menu_order] => 0 [mime_type] => image/jpeg [type] => image [subtype] => jpeg [icon] => https://www.nextafter.com/wp-includes/images/media/default.png [width] => 490 [height] => 505 [sizes] => Array ( [thumbnail] => https://www.nextafter.com/wp-content/uploads/4_Key_Components-5-150x150.jpg [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://www.nextafter.com/wp-content/uploads/4_Key_Components-5-291x300.jpg [medium-width] => 291 [medium-height] => 300 [medium_large] => https://www.nextafter.com/wp-content/uploads/4_Key_Components-5.jpg [medium_large-width] => 490 [medium_large-height] => 505 [large] => https://www.nextafter.com/wp-content/uploads/4_Key_Components-5.jpg [large-width] => 490 [large-height] => 505 [1536x1536] => https://www.nextafter.com/wp-content/uploads/4_Key_Components-5.jpg [1536x1536-width] => 490 [1536x1536-height] => 505 [2048x2048] => https://www.nextafter.com/wp-content/uploads/4_Key_Components-5.jpg [2048x2048-width] => 490 [2048x2048-height] => 505 [tp-image-grid] => https://www.nextafter.com/wp-content/uploads/4_Key_Components-5.jpg [tp-image-grid-width] => 490 [tp-image-grid-height] => 505 [post-thumbnail] => https://www.nextafter.com/wp-content/uploads/4_Key_Components-5-150x150.jpg [post-thumbnail-width] => 150 [post-thumbnail-height] => 150 [admin] => https://www.nextafter.com/wp-content/uploads/4_Key_Components-5-50x50.jpg [admin-width] => 50 [admin-height] => 50 [full] => https://www.nextafter.com/wp-content/uploads/4_Key_Components-5.jpg [full-width] => 490 [full-height] => 505 [thumb_372] => https://www.nextafter.com/wp-content/uploads/4_Key_Components-5-372x383.jpg [thumb_372-width] => 372 [thumb_372-height] => 383 [single_post_thumbnail] => https://www.nextafter.com/wp-content/uploads/4_Key_Components-5.jpg [single_post_thumbnail-width] => 490 [single_post_thumbnail-height] => 505 [thumb_32_32] => https://www.nextafter.com/wp-content/uploads/4_Key_Components-5-32x32.jpg [thumb_32_32-width] => 32 [thumb_32_32-height] => 32 [thumb_48_48] => https://www.nextafter.com/wp-content/uploads/4_Key_Components-5-48x48.jpg [thumb_48_48-width] => 48 [thumb_48_48-height] => 48 [thumb_64_64] => https://www.nextafter.com/wp-content/uploads/4_Key_Components-5-62x64.jpg [thumb_64_64-width] => 62 [thumb_64_64-height] => 64 [thumb_128_128] => https://www.nextafter.com/wp-content/uploads/4_Key_Components-5-124x128.jpg [thumb_128_128-width] => 124 [thumb_128_128-height] => 128 [thumb_122_67] => https://www.nextafter.com/wp-content/uploads/4_Key_Components-5-65x67.jpg [thumb_122_67-width] => 65 [thumb_122_67-height] => 67 [thumb_153_153] => https://www.nextafter.com/wp-content/uploads/4_Key_Components-5-148x153.jpg [thumb_153_153-width] => 148 [thumb_153_153-height] => 153 [thumb_130_163] => https://www.nextafter.com/wp-content/uploads/4_Key_Components-5-130x134.jpg [thumb_130_163-width] => 130 [thumb_130_163-height] => 134 [thumb_232_177] => https://www.nextafter.com/wp-content/uploads/4_Key_Components-5-172x177.jpg [thumb_232_177-width] => 172 [thumb_232_177-height] => 177 [thumb_272_325] => https://www.nextafter.com/wp-content/uploads/4_Key_Components-5.jpg [thumb_272_325-width] => 490 [thumb_272_325-height] => 505 [thumb_271_346] => https://www.nextafter.com/wp-content/uploads/4_Key_Components-5-271x279.jpg [thumb_271_346-width] => 271 [thumb_271_346-height] => 279 [thumb_271_271] => https://www.nextafter.com/wp-content/uploads/4_Key_Components-5-263x271.jpg [thumb_271_271-width] => 263 [thumb_271_271-height] => 271 [thumb_272_172] => https://www.nextafter.com/wp-content/uploads/4_Key_Components-5-167x172.jpg [thumb_272_172-width] => 167 [thumb_272_172-height] => 172 [thumb_372_461] => https://www.nextafter.com/wp-content/uploads/4_Key_Components-5-372x383.jpg [thumb_372_461-width] => 372 [thumb_372_461-height] => 383 [thumb_372_500] => https://www.nextafter.com/wp-content/uploads/4_Key_Components-5-372x383.jpg [thumb_372_500-width] => 372 [thumb_372_500-height] => 383 [thumb_385_270] => https://www.nextafter.com/wp-content/uploads/4_Key_Components-5-262x270.jpg [thumb_385_270-width] => 262 [thumb_385_270-height] => 270 [thumb_416_241] => https://www.nextafter.com/wp-content/uploads/4_Key_Components-5-234x241.jpg [thumb_416_241-width] => 234 [thumb_416_241-height] => 241 [thumb_448_410] => https://www.nextafter.com/wp-content/uploads/4_Key_Components-5-398x410.jpg [thumb_448_410-width] => 398 [thumb_448_410-height] => 410 [thumb_448_410_retina] => https://www.nextafter.com/wp-content/uploads/4_Key_Components-5.jpg [thumb_448_410_retina-width] => 490 [thumb_448_410_retina-height] => 505 [thumb_574_382] => https://www.nextafter.com/wp-content/uploads/4_Key_Components-5-371x382.jpg [thumb_574_382-width] => 371 [thumb_574_382-height] => 382 [thumb_776_395] => https://www.nextafter.com/wp-content/uploads/4_Key_Components-5-383x395.jpg [thumb_776_395-width] => 383 [thumb_776_395-height] => 395 [gform-image-choice-sm] => https://www.nextafter.com/wp-content/uploads/4_Key_Components-5.jpg [gform-image-choice-sm-width] => 291 [gform-image-choice-sm-height] => 300 [gform-image-choice-md] => https://www.nextafter.com/wp-content/uploads/4_Key_Components-5.jpg [gform-image-choice-md-width] => 388 [gform-image-choice-md-height] => 400 [gform-image-choice-lg] => https://www.nextafter.com/wp-content/uploads/4_Key_Components-5.jpg [gform-image-choice-lg-width] => 490 [gform-image-choice-lg-height] => 505 ) ) [2] => Array ( [ID] => 43481 [id] => 43481 [title] => Names,_Donors,_and_Dollars.jpg [filename] => Names_Donors_and_Dollars-5.jpg [filesize] => 75002 [url] => https://www.nextafter.com/wp-content/uploads/Names_Donors_and_Dollars-5.jpg [link] => https://www.nextafter.com/experiments/how-a-different-value-proposition-affects-click-rate-in-a-facebook-ad-2/attachment/names_donors_and_dollars-jpg-6/ [alt] => [author] => 0 [description] => [caption] => [name] => names_donors_and_dollars-jpg-6 [status] => inherit [uploaded_to] => 43469 [date] => 2022-10-30 19:01:08 [modified] => 2022-10-30 19:01:08 [menu_order] => 0 [mime_type] => image/jpeg [type] => image [subtype] => jpeg [icon] => https://www.nextafter.com/wp-includes/images/media/default.png [width] => 493 [height] => 508 [sizes] => Array ( [thumbnail] => https://www.nextafter.com/wp-content/uploads/Names_Donors_and_Dollars-5-150x150.jpg [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://www.nextafter.com/wp-content/uploads/Names_Donors_and_Dollars-5-291x300.jpg [medium-width] => 291 [medium-height] => 300 [medium_large] => https://www.nextafter.com/wp-content/uploads/Names_Donors_and_Dollars-5.jpg [medium_large-width] => 493 [medium_large-height] => 508 [large] => https://www.nextafter.com/wp-content/uploads/Names_Donors_and_Dollars-5.jpg [large-width] => 493 [large-height] => 508 [1536x1536] => https://www.nextafter.com/wp-content/uploads/Names_Donors_and_Dollars-5.jpg [1536x1536-width] => 493 [1536x1536-height] => 508 [2048x2048] => https://www.nextafter.com/wp-content/uploads/Names_Donors_and_Dollars-5.jpg [2048x2048-width] => 493 [2048x2048-height] => 508 [tp-image-grid] => https://www.nextafter.com/wp-content/uploads/Names_Donors_and_Dollars-5.jpg [tp-image-grid-width] => 493 [tp-image-grid-height] => 508 [post-thumbnail] => https://www.nextafter.com/wp-content/uploads/Names_Donors_and_Dollars-5-150x150.jpg [post-thumbnail-width] => 150 [post-thumbnail-height] => 150 [admin] => https://www.nextafter.com/wp-content/uploads/Names_Donors_and_Dollars-5-50x50.jpg [admin-width] => 50 [admin-height] => 50 [full] => https://www.nextafter.com/wp-content/uploads/Names_Donors_and_Dollars-5.jpg [full-width] => 493 [full-height] => 508 [thumb_372] => https://www.nextafter.com/wp-content/uploads/Names_Donors_and_Dollars-5-372x383.jpg [thumb_372-width] => 372 [thumb_372-height] => 383 [single_post_thumbnail] => https://www.nextafter.com/wp-content/uploads/Names_Donors_and_Dollars-5.jpg [single_post_thumbnail-width] => 493 [single_post_thumbnail-height] => 508 [thumb_32_32] => https://www.nextafter.com/wp-content/uploads/Names_Donors_and_Dollars-5-32x32.jpg [thumb_32_32-width] => 32 [thumb_32_32-height] => 32 [thumb_48_48] => https://www.nextafter.com/wp-content/uploads/Names_Donors_and_Dollars-5-48x48.jpg [thumb_48_48-width] => 48 [thumb_48_48-height] => 48 [thumb_64_64] => https://www.nextafter.com/wp-content/uploads/Names_Donors_and_Dollars-5-62x64.jpg [thumb_64_64-width] => 62 [thumb_64_64-height] => 64 [thumb_128_128] => https://www.nextafter.com/wp-content/uploads/Names_Donors_and_Dollars-5-124x128.jpg [thumb_128_128-width] => 124 [thumb_128_128-height] => 128 [thumb_122_67] => https://www.nextafter.com/wp-content/uploads/Names_Donors_and_Dollars-5-65x67.jpg [thumb_122_67-width] => 65 [thumb_122_67-height] => 67 [thumb_153_153] => https://www.nextafter.com/wp-content/uploads/Names_Donors_and_Dollars-5-148x153.jpg [thumb_153_153-width] => 148 [thumb_153_153-height] => 153 [thumb_130_163] => https://www.nextafter.com/wp-content/uploads/Names_Donors_and_Dollars-5-130x134.jpg [thumb_130_163-width] => 130 [thumb_130_163-height] => 134 [thumb_232_177] => https://www.nextafter.com/wp-content/uploads/Names_Donors_and_Dollars-5-172x177.jpg [thumb_232_177-width] => 172 [thumb_232_177-height] => 177 [thumb_272_325] => https://www.nextafter.com/wp-content/uploads/Names_Donors_and_Dollars-5.jpg [thumb_272_325-width] => 493 [thumb_272_325-height] => 508 [thumb_271_346] => https://www.nextafter.com/wp-content/uploads/Names_Donors_and_Dollars-5-271x279.jpg [thumb_271_346-width] => 271 [thumb_271_346-height] => 279 [thumb_271_271] => https://www.nextafter.com/wp-content/uploads/Names_Donors_and_Dollars-5-263x271.jpg [thumb_271_271-width] => 263 [thumb_271_271-height] => 271 [thumb_272_172] => https://www.nextafter.com/wp-content/uploads/Names_Donors_and_Dollars-5-167x172.jpg [thumb_272_172-width] => 167 [thumb_272_172-height] => 172 [thumb_372_461] => https://www.nextafter.com/wp-content/uploads/Names_Donors_and_Dollars-5-372x383.jpg [thumb_372_461-width] => 372 [thumb_372_461-height] => 383 [thumb_372_500] => https://www.nextafter.com/wp-content/uploads/Names_Donors_and_Dollars-5-372x383.jpg [thumb_372_500-width] => 372 [thumb_372_500-height] => 383 [thumb_385_270] => https://www.nextafter.com/wp-content/uploads/Names_Donors_and_Dollars-5-262x270.jpg [thumb_385_270-width] => 262 [thumb_385_270-height] => 270 [thumb_416_241] => https://www.nextafter.com/wp-content/uploads/Names_Donors_and_Dollars-5-234x241.jpg [thumb_416_241-width] => 234 [thumb_416_241-height] => 241 [thumb_448_410] => https://www.nextafter.com/wp-content/uploads/Names_Donors_and_Dollars-5-398x410.jpg [thumb_448_410-width] => 398 [thumb_448_410-height] => 410 [thumb_448_410_retina] => https://www.nextafter.com/wp-content/uploads/Names_Donors_and_Dollars-5.jpg [thumb_448_410_retina-width] => 493 [thumb_448_410_retina-height] => 508 [thumb_574_382] => https://www.nextafter.com/wp-content/uploads/Names_Donors_and_Dollars-5-371x382.jpg [thumb_574_382-width] => 371 [thumb_574_382-height] => 382 [thumb_776_395] => https://www.nextafter.com/wp-content/uploads/Names_Donors_and_Dollars-5-383x395.jpg [thumb_776_395-width] => 383 [thumb_776_395-height] => 395 [gform-image-choice-sm] => https://www.nextafter.com/wp-content/uploads/Names_Donors_and_Dollars-5.jpg [gform-image-choice-sm-width] => 291 [gform-image-choice-sm-height] => 300 [gform-image-choice-md] => https://www.nextafter.com/wp-content/uploads/Names_Donors_and_Dollars-5.jpg [gform-image-choice-md-width] => 388 [gform-image-choice-md-height] => 400 [gform-image-choice-lg] => https://www.nextafter.com/wp-content/uploads/Names_Donors_and_Dollars-5.jpg [gform-image-choice-lg-width] => 493 [gform-image-choice-lg-height] => 508 ) ) )

Array ( [0] => Array ( [ID] => 43472 [id] => 43472 [title] => 127_Nonprofits.jpg [filename] => 127_Nonprofits-5.jpg [filesize] => 70099 [url] => https://www.nextafter.com/wp-content/uploads/127_Nonprofits-5.jpg [link] => https://www.nextafter.com/experiments/how-a-different-value-proposition-affects-click-rate-in-a-facebook-ad-2/attachment/127_nonprofits-jpg-7/ [alt] => [author] => 0 [description] => [caption] => [name] => 127_nonprofits-jpg-7 [status] => inherit [uploaded_to] => 43469 [date] => 2022-10-30 19:00:36 [modified] => 2022-10-30 19:00:36 [menu_order] => 0 [mime_type] => image/jpeg [type] => image [subtype] => jpeg [icon] => https://www.nextafter.com/wp-includes/images/media/default.png [width] => 500 [height] => 505 [sizes] => Array ( [thumbnail] => https://www.nextafter.com/wp-content/uploads/127_Nonprofits-5-150x150.jpg [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://www.nextafter.com/wp-content/uploads/127_Nonprofits-5-297x300.jpg [medium-width] => 297 [medium-height] => 300 [medium_large] => https://www.nextafter.com/wp-content/uploads/127_Nonprofits-5.jpg [medium_large-width] => 500 [medium_large-height] => 505 [large] => https://www.nextafter.com/wp-content/uploads/127_Nonprofits-5.jpg [large-width] => 500 [large-height] => 505 [1536x1536] => https://www.nextafter.com/wp-content/uploads/127_Nonprofits-5.jpg [1536x1536-width] => 500 [1536x1536-height] => 505 [2048x2048] => https://www.nextafter.com/wp-content/uploads/127_Nonprofits-5.jpg [2048x2048-width] => 500 [2048x2048-height] => 505 [tp-image-grid] => https://www.nextafter.com/wp-content/uploads/127_Nonprofits-5.jpg [tp-image-grid-width] => 500 [tp-image-grid-height] => 505 [post-thumbnail] => https://www.nextafter.com/wp-content/uploads/127_Nonprofits-5-150x150.jpg [post-thumbnail-width] => 150 [post-thumbnail-height] => 150 [admin] => https://www.nextafter.com/wp-content/uploads/127_Nonprofits-5-50x50.jpg [admin-width] => 50 [admin-height] => 50 [full] => https://www.nextafter.com/wp-content/uploads/127_Nonprofits-5.jpg [full-width] => 500 [full-height] => 505 [thumb_372] => https://www.nextafter.com/wp-content/uploads/127_Nonprofits-5-372x376.jpg [thumb_372-width] => 372 [thumb_372-height] => 376 [single_post_thumbnail] => https://www.nextafter.com/wp-content/uploads/127_Nonprofits-5.jpg [single_post_thumbnail-width] => 500 [single_post_thumbnail-height] => 505 [thumb_32_32] => https://www.nextafter.com/wp-content/uploads/127_Nonprofits-5-32x32.jpg [thumb_32_32-width] => 32 [thumb_32_32-height] => 32 [thumb_48_48] => https://www.nextafter.com/wp-content/uploads/127_Nonprofits-5-48x48.jpg [thumb_48_48-width] => 48 [thumb_48_48-height] => 48 [thumb_64_64] => https://www.nextafter.com/wp-content/uploads/127_Nonprofits-5-64x64.jpg [thumb_64_64-width] => 64 [thumb_64_64-height] => 64 [thumb_128_128] => https://www.nextafter.com/wp-content/uploads/127_Nonprofits-5-128x128.jpg [thumb_128_128-width] => 128 [thumb_128_128-height] => 128 [thumb_122_67] => https://www.nextafter.com/wp-content/uploads/127_Nonprofits-5-66x67.jpg [thumb_122_67-width] => 66 [thumb_122_67-height] => 67 [thumb_153_153] => https://www.nextafter.com/wp-content/uploads/127_Nonprofits-5-151x153.jpg [thumb_153_153-width] => 151 [thumb_153_153-height] => 153 [thumb_130_163] => https://www.nextafter.com/wp-content/uploads/127_Nonprofits-5-130x131.jpg [thumb_130_163-width] => 130 [thumb_130_163-height] => 131 [thumb_232_177] => https://www.nextafter.com/wp-content/uploads/127_Nonprofits-5-175x177.jpg [thumb_232_177-width] => 175 [thumb_232_177-height] => 177 [thumb_272_325] => https://www.nextafter.com/wp-content/uploads/127_Nonprofits-5.jpg [thumb_272_325-width] => 500 [thumb_272_325-height] => 505 [thumb_271_346] => https://www.nextafter.com/wp-content/uploads/127_Nonprofits-5-271x274.jpg [thumb_271_346-width] => 271 [thumb_271_346-height] => 274 [thumb_271_271] => https://www.nextafter.com/wp-content/uploads/127_Nonprofits-5-268x271.jpg [thumb_271_271-width] => 268 [thumb_271_271-height] => 271 [thumb_272_172] => https://www.nextafter.com/wp-content/uploads/127_Nonprofits-5-170x172.jpg [thumb_272_172-width] => 170 [thumb_272_172-height] => 172 [thumb_372_461] => https://www.nextafter.com/wp-content/uploads/127_Nonprofits-5-372x376.jpg [thumb_372_461-width] => 372 [thumb_372_461-height] => 376 [thumb_372_500] => https://www.nextafter.com/wp-content/uploads/127_Nonprofits-5-372x376.jpg [thumb_372_500-width] => 372 [thumb_372_500-height] => 376 [thumb_385_270] => https://www.nextafter.com/wp-content/uploads/127_Nonprofits-5-267x270.jpg [thumb_385_270-width] => 267 [thumb_385_270-height] => 270 [thumb_416_241] => https://www.nextafter.com/wp-content/uploads/127_Nonprofits-5-239x241.jpg [thumb_416_241-width] => 239 [thumb_416_241-height] => 241 [thumb_448_410] => https://www.nextafter.com/wp-content/uploads/127_Nonprofits-5-406x410.jpg [thumb_448_410-width] => 406 [thumb_448_410-height] => 410 [thumb_448_410_retina] => https://www.nextafter.com/wp-content/uploads/127_Nonprofits-5.jpg [thumb_448_410_retina-width] => 500 [thumb_448_410_retina-height] => 505 [thumb_574_382] => https://www.nextafter.com/wp-content/uploads/127_Nonprofits-5-378x382.jpg [thumb_574_382-width] => 378 [thumb_574_382-height] => 382 [thumb_776_395] => https://www.nextafter.com/wp-content/uploads/127_Nonprofits-5-391x395.jpg [thumb_776_395-width] => 391 [thumb_776_395-height] => 395 [gform-image-choice-sm] => https://www.nextafter.com/wp-content/uploads/127_Nonprofits-5.jpg [gform-image-choice-sm-width] => 297 [gform-image-choice-sm-height] => 300 [gform-image-choice-md] => https://www.nextafter.com/wp-content/uploads/127_Nonprofits-5.jpg [gform-image-choice-md-width] => 396 [gform-image-choice-md-height] => 400 [gform-image-choice-lg] => https://www.nextafter.com/wp-content/uploads/127_Nonprofits-5.jpg [gform-image-choice-lg-width] => 500 [gform-image-choice-lg-height] => 505 ) ) [1] => Array ( [ID] => 43480 [id] => 43480 [title] => 4_Key_Components.jpg [filename] => 4_Key_Components-5.jpg [filesize] => 73776 [url] => https://www.nextafter.com/wp-content/uploads/4_Key_Components-5.jpg [link] => https://www.nextafter.com/experiments/how-a-different-value-proposition-affects-click-rate-in-a-facebook-ad-2/attachment/4_key_components-jpg-8/ [alt] => [author] => 0 [description] => [caption] => [name] => 4_key_components-jpg-8 [status] => inherit [uploaded_to] => 43469 [date] => 2022-10-30 19:00:53 [modified] => 2022-10-30 19:00:53 [menu_order] => 0 [mime_type] => image/jpeg [type] => image [subtype] => jpeg [icon] => https://www.nextafter.com/wp-includes/images/media/default.png [width] => 490 [height] => 505 [sizes] => Array ( [thumbnail] => https://www.nextafter.com/wp-content/uploads/4_Key_Components-5-150x150.jpg [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://www.nextafter.com/wp-content/uploads/4_Key_Components-5-291x300.jpg [medium-width] => 291 [medium-height] => 300 [medium_large] => https://www.nextafter.com/wp-content/uploads/4_Key_Components-5.jpg [medium_large-width] => 490 [medium_large-height] => 505 [large] => https://www.nextafter.com/wp-content/uploads/4_Key_Components-5.jpg [large-width] => 490 [large-height] => 505 [1536x1536] => https://www.nextafter.com/wp-content/uploads/4_Key_Components-5.jpg [1536x1536-width] => 490 [1536x1536-height] => 505 [2048x2048] => https://www.nextafter.com/wp-content/uploads/4_Key_Components-5.jpg [2048x2048-width] => 490 [2048x2048-height] => 505 [tp-image-grid] => https://www.nextafter.com/wp-content/uploads/4_Key_Components-5.jpg [tp-image-grid-width] => 490 [tp-image-grid-height] => 505 [post-thumbnail] => https://www.nextafter.com/wp-content/uploads/4_Key_Components-5-150x150.jpg [post-thumbnail-width] => 150 [post-thumbnail-height] => 150 [admin] => https://www.nextafter.com/wp-content/uploads/4_Key_Components-5-50x50.jpg [admin-width] => 50 [admin-height] => 50 [full] => https://www.nextafter.com/wp-content/uploads/4_Key_Components-5.jpg [full-width] => 490 [full-height] => 505 [thumb_372] => https://www.nextafter.com/wp-content/uploads/4_Key_Components-5-372x383.jpg [thumb_372-width] => 372 [thumb_372-height] => 383 [single_post_thumbnail] => https://www.nextafter.com/wp-content/uploads/4_Key_Components-5.jpg [single_post_thumbnail-width] => 490 [single_post_thumbnail-height] => 505 [thumb_32_32] => https://www.nextafter.com/wp-content/uploads/4_Key_Components-5-32x32.jpg [thumb_32_32-width] => 32 [thumb_32_32-height] => 32 [thumb_48_48] => https://www.nextafter.com/wp-content/uploads/4_Key_Components-5-48x48.jpg [thumb_48_48-width] => 48 [thumb_48_48-height] => 48 [thumb_64_64] => https://www.nextafter.com/wp-content/uploads/4_Key_Components-5-62x64.jpg [thumb_64_64-width] => 62 [thumb_64_64-height] => 64 [thumb_128_128] => https://www.nextafter.com/wp-content/uploads/4_Key_Components-5-124x128.jpg [thumb_128_128-width] => 124 [thumb_128_128-height] => 128 [thumb_122_67] => https://www.nextafter.com/wp-content/uploads/4_Key_Components-5-65x67.jpg [thumb_122_67-width] => 65 [thumb_122_67-height] => 67 [thumb_153_153] => https://www.nextafter.com/wp-content/uploads/4_Key_Components-5-148x153.jpg [thumb_153_153-width] => 148 [thumb_153_153-height] => 153 [thumb_130_163] => https://www.nextafter.com/wp-content/uploads/4_Key_Components-5-130x134.jpg [thumb_130_163-width] => 130 [thumb_130_163-height] => 134 [thumb_232_177] => https://www.nextafter.com/wp-content/uploads/4_Key_Components-5-172x177.jpg [thumb_232_177-width] => 172 [thumb_232_177-height] => 177 [thumb_272_325] => https://www.nextafter.com/wp-content/uploads/4_Key_Components-5.jpg [thumb_272_325-width] => 490 [thumb_272_325-height] => 505 [thumb_271_346] => https://www.nextafter.com/wp-content/uploads/4_Key_Components-5-271x279.jpg [thumb_271_346-width] => 271 [thumb_271_346-height] => 279 [thumb_271_271] => https://www.nextafter.com/wp-content/uploads/4_Key_Components-5-263x271.jpg [thumb_271_271-width] => 263 [thumb_271_271-height] => 271 [thumb_272_172] => https://www.nextafter.com/wp-content/uploads/4_Key_Components-5-167x172.jpg [thumb_272_172-width] => 167 [thumb_272_172-height] => 172 [thumb_372_461] => https://www.nextafter.com/wp-content/uploads/4_Key_Components-5-372x383.jpg [thumb_372_461-width] => 372 [thumb_372_461-height] => 383 [thumb_372_500] => https://www.nextafter.com/wp-content/uploads/4_Key_Components-5-372x383.jpg [thumb_372_500-width] => 372 [thumb_372_500-height] => 383 [thumb_385_270] => https://www.nextafter.com/wp-content/uploads/4_Key_Components-5-262x270.jpg [thumb_385_270-width] => 262 [thumb_385_270-height] => 270 [thumb_416_241] => https://www.nextafter.com/wp-content/uploads/4_Key_Components-5-234x241.jpg [thumb_416_241-width] => 234 [thumb_416_241-height] => 241 [thumb_448_410] => https://www.nextafter.com/wp-content/uploads/4_Key_Components-5-398x410.jpg [thumb_448_410-width] => 398 [thumb_448_410-height] => 410 [thumb_448_410_retina] => https://www.nextafter.com/wp-content/uploads/4_Key_Components-5.jpg [thumb_448_410_retina-width] => 490 [thumb_448_410_retina-height] => 505 [thumb_574_382] => https://www.nextafter.com/wp-content/uploads/4_Key_Components-5-371x382.jpg [thumb_574_382-width] => 371 [thumb_574_382-height] => 382 [thumb_776_395] => https://www.nextafter.com/wp-content/uploads/4_Key_Components-5-383x395.jpg [thumb_776_395-width] => 383 [thumb_776_395-height] => 395 [gform-image-choice-sm] => https://www.nextafter.com/wp-content/uploads/4_Key_Components-5.jpg [gform-image-choice-sm-width] => 291 [gform-image-choice-sm-height] => 300 [gform-image-choice-md] => https://www.nextafter.com/wp-content/uploads/4_Key_Components-5.jpg [gform-image-choice-md-width] => 388 [gform-image-choice-md-height] => 400 [gform-image-choice-lg] => https://www.nextafter.com/wp-content/uploads/4_Key_Components-5.jpg [gform-image-choice-lg-width] => 490 [gform-image-choice-lg-height] => 505 ) ) [2] => Array ( [ID] => 43481 [id] => 43481 [title] => Names,_Donors,_and_Dollars.jpg [filename] => Names_Donors_and_Dollars-5.jpg [filesize] => 75002 [url] => https://www.nextafter.com/wp-content/uploads/Names_Donors_and_Dollars-5.jpg [link] => https://www.nextafter.com/experiments/how-a-different-value-proposition-affects-click-rate-in-a-facebook-ad-2/attachment/names_donors_and_dollars-jpg-6/ [alt] => [author] => 0 [description] => [caption] => [name] => names_donors_and_dollars-jpg-6 [status] => inherit [uploaded_to] => 43469 [date] => 2022-10-30 19:01:08 [modified] => 2022-10-30 19:01:08 [menu_order] => 0 [mime_type] => image/jpeg [type] => image [subtype] => jpeg [icon] => https://www.nextafter.com/wp-includes/images/media/default.png [width] => 493 [height] => 508 [sizes] => Array ( [thumbnail] => https://www.nextafter.com/wp-content/uploads/Names_Donors_and_Dollars-5-150x150.jpg [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://www.nextafter.com/wp-content/uploads/Names_Donors_and_Dollars-5-291x300.jpg [medium-width] => 291 [medium-height] => 300 [medium_large] => https://www.nextafter.com/wp-content/uploads/Names_Donors_and_Dollars-5.jpg [medium_large-width] => 493 [medium_large-height] => 508 [large] => https://www.nextafter.com/wp-content/uploads/Names_Donors_and_Dollars-5.jpg [large-width] => 493 [large-height] => 508 [1536x1536] => https://www.nextafter.com/wp-content/uploads/Names_Donors_and_Dollars-5.jpg [1536x1536-width] => 493 [1536x1536-height] => 508 [2048x2048] => https://www.nextafter.com/wp-content/uploads/Names_Donors_and_Dollars-5.jpg [2048x2048-width] => 493 [2048x2048-height] => 508 [tp-image-grid] => https://www.nextafter.com/wp-content/uploads/Names_Donors_and_Dollars-5.jpg [tp-image-grid-width] => 493 [tp-image-grid-height] => 508 [post-thumbnail] => https://www.nextafter.com/wp-content/uploads/Names_Donors_and_Dollars-5-150x150.jpg [post-thumbnail-width] => 150 [post-thumbnail-height] => 150 [admin] => https://www.nextafter.com/wp-content/uploads/Names_Donors_and_Dollars-5-50x50.jpg [admin-width] => 50 [admin-height] => 50 [full] => https://www.nextafter.com/wp-content/uploads/Names_Donors_and_Dollars-5.jpg [full-width] => 493 [full-height] => 508 [thumb_372] => https://www.nextafter.com/wp-content/uploads/Names_Donors_and_Dollars-5-372x383.jpg [thumb_372-width] => 372 [thumb_372-height] => 383 [single_post_thumbnail] => https://www.nextafter.com/wp-content/uploads/Names_Donors_and_Dollars-5.jpg [single_post_thumbnail-width] => 493 [single_post_thumbnail-height] => 508 [thumb_32_32] => https://www.nextafter.com/wp-content/uploads/Names_Donors_and_Dollars-5-32x32.jpg [thumb_32_32-width] => 32 [thumb_32_32-height] => 32 [thumb_48_48] => https://www.nextafter.com/wp-content/uploads/Names_Donors_and_Dollars-5-48x48.jpg [thumb_48_48-width] => 48 [thumb_48_48-height] => 48 [thumb_64_64] => https://www.nextafter.com/wp-content/uploads/Names_Donors_and_Dollars-5-62x64.jpg [thumb_64_64-width] => 62 [thumb_64_64-height] => 64 [thumb_128_128] => https://www.nextafter.com/wp-content/uploads/Names_Donors_and_Dollars-5-124x128.jpg [thumb_128_128-width] => 124 [thumb_128_128-height] => 128 [thumb_122_67] => https://www.nextafter.com/wp-content/uploads/Names_Donors_and_Dollars-5-65x67.jpg [thumb_122_67-width] => 65 [thumb_122_67-height] => 67 [thumb_153_153] => https://www.nextafter.com/wp-content/uploads/Names_Donors_and_Dollars-5-148x153.jpg [thumb_153_153-width] => 148 [thumb_153_153-height] => 153 [thumb_130_163] => https://www.nextafter.com/wp-content/uploads/Names_Donors_and_Dollars-5-130x134.jpg [thumb_130_163-width] => 130 [thumb_130_163-height] => 134 [thumb_232_177] => https://www.nextafter.com/wp-content/uploads/Names_Donors_and_Dollars-5-172x177.jpg [thumb_232_177-width] => 172 [thumb_232_177-height] => 177 [thumb_272_325] => https://www.nextafter.com/wp-content/uploads/Names_Donors_and_Dollars-5.jpg [thumb_272_325-width] => 493 [thumb_272_325-height] => 508 [thumb_271_346] => https://www.nextafter.com/wp-content/uploads/Names_Donors_and_Dollars-5-271x279.jpg [thumb_271_346-width] => 271 [thumb_271_346-height] => 279 [thumb_271_271] => https://www.nextafter.com/wp-content/uploads/Names_Donors_and_Dollars-5-263x271.jpg [thumb_271_271-width] => 263 [thumb_271_271-height] => 271 [thumb_272_172] => https://www.nextafter.com/wp-content/uploads/Names_Donors_and_Dollars-5-167x172.jpg [thumb_272_172-width] => 167 [thumb_272_172-height] => 172 [thumb_372_461] => https://www.nextafter.com/wp-content/uploads/Names_Donors_and_Dollars-5-372x383.jpg [thumb_372_461-width] => 372 [thumb_372_461-height] => 383 [thumb_372_500] => https://www.nextafter.com/wp-content/uploads/Names_Donors_and_Dollars-5-372x383.jpg [thumb_372_500-width] => 372 [thumb_372_500-height] => 383 [thumb_385_270] => https://www.nextafter.com/wp-content/uploads/Names_Donors_and_Dollars-5-262x270.jpg [thumb_385_270-width] => 262 [thumb_385_270-height] => 270 [thumb_416_241] => https://www.nextafter.com/wp-content/uploads/Names_Donors_and_Dollars-5-234x241.jpg [thumb_416_241-width] => 234 [thumb_416_241-height] => 241 [thumb_448_410] => https://www.nextafter.com/wp-content/uploads/Names_Donors_and_Dollars-5-398x410.jpg [thumb_448_410-width] => 398 [thumb_448_410-height] => 410 [thumb_448_410_retina] => https://www.nextafter.com/wp-content/uploads/Names_Donors_and_Dollars-5.jpg [thumb_448_410_retina-width] => 493 [thumb_448_410_retina-height] => 508 [thumb_574_382] => https://www.nextafter.com/wp-content/uploads/Names_Donors_and_Dollars-5-371x382.jpg [thumb_574_382-width] => 371 [thumb_574_382-height] => 382 [thumb_776_395] => https://www.nextafter.com/wp-content/uploads/Names_Donors_and_Dollars-5-383x395.jpg [thumb_776_395-width] => 383 [thumb_776_395-height] => 395 [gform-image-choice-sm] => https://www.nextafter.com/wp-content/uploads/Names_Donors_and_Dollars-5.jpg [gform-image-choice-sm-width] => 291 [gform-image-choice-sm-height] => 300 [gform-image-choice-md] => https://www.nextafter.com/wp-content/uploads/Names_Donors_and_Dollars-5.jpg [gform-image-choice-md-width] => 388 [gform-image-choice-md-height] => 400 [gform-image-choice-lg] => https://www.nextafter.com/wp-content/uploads/Names_Donors_and_Dollars-5.jpg [gform-image-choice-lg-width] => 493 [gform-image-choice-lg-height] => 508 ) ) )

Array ( [0] => Array ( [ID] => 43472 [id] => 43472 [title] => 127_Nonprofits.jpg [filename] => 127_Nonprofits-5.jpg [filesize] => 70099 [url] => https://www.nextafter.com/wp-content/uploads/127_Nonprofits-5.jpg [link] => https://www.nextafter.com/experiments/how-a-different-value-proposition-affects-click-rate-in-a-facebook-ad-2/attachment/127_nonprofits-jpg-7/ [alt] => [author] => 0 [description] => [caption] => [name] => 127_nonprofits-jpg-7 [status] => inherit [uploaded_to] => 43469 [date] => 2022-10-30 19:00:36 [modified] => 2022-10-30 19:00:36 [menu_order] => 0 [mime_type] => image/jpeg [type] => image [subtype] => jpeg [icon] => https://www.nextafter.com/wp-includes/images/media/default.png [width] => 500 [height] => 505 [sizes] => Array ( [thumbnail] => https://www.nextafter.com/wp-content/uploads/127_Nonprofits-5-150x150.jpg [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://www.nextafter.com/wp-content/uploads/127_Nonprofits-5-297x300.jpg [medium-width] => 297 [medium-height] => 300 [medium_large] => https://www.nextafter.com/wp-content/uploads/127_Nonprofits-5.jpg [medium_large-width] => 500 [medium_large-height] => 505 [large] => https://www.nextafter.com/wp-content/uploads/127_Nonprofits-5.jpg [large-width] => 500 [large-height] => 505 [1536x1536] => https://www.nextafter.com/wp-content/uploads/127_Nonprofits-5.jpg [1536x1536-width] => 500 [1536x1536-height] => 505 [2048x2048] => https://www.nextafter.com/wp-content/uploads/127_Nonprofits-5.jpg [2048x2048-width] => 500 [2048x2048-height] => 505 [tp-image-grid] => https://www.nextafter.com/wp-content/uploads/127_Nonprofits-5.jpg [tp-image-grid-width] => 500 [tp-image-grid-height] => 505 [post-thumbnail] => https://www.nextafter.com/wp-content/uploads/127_Nonprofits-5-150x150.jpg [post-thumbnail-width] => 150 [post-thumbnail-height] => 150 [admin] => https://www.nextafter.com/wp-content/uploads/127_Nonprofits-5-50x50.jpg [admin-width] => 50 [admin-height] => 50 [full] => https://www.nextafter.com/wp-content/uploads/127_Nonprofits-5.jpg [full-width] => 500 [full-height] => 505 [thumb_372] => https://www.nextafter.com/wp-content/uploads/127_Nonprofits-5-372x376.jpg [thumb_372-width] => 372 [thumb_372-height] => 376 [single_post_thumbnail] => https://www.nextafter.com/wp-content/uploads/127_Nonprofits-5.jpg [single_post_thumbnail-width] => 500 [single_post_thumbnail-height] => 505 [thumb_32_32] => https://www.nextafter.com/wp-content/uploads/127_Nonprofits-5-32x32.jpg [thumb_32_32-width] => 32 [thumb_32_32-height] => 32 [thumb_48_48] => https://www.nextafter.com/wp-content/uploads/127_Nonprofits-5-48x48.jpg [thumb_48_48-width] => 48 [thumb_48_48-height] => 48 [thumb_64_64] => https://www.nextafter.com/wp-content/uploads/127_Nonprofits-5-64x64.jpg [thumb_64_64-width] => 64 [thumb_64_64-height] => 64 [thumb_128_128] => https://www.nextafter.com/wp-content/uploads/127_Nonprofits-5-128x128.jpg [thumb_128_128-width] => 128 [thumb_128_128-height] => 128 [thumb_122_67] => https://www.nextafter.com/wp-content/uploads/127_Nonprofits-5-66x67.jpg [thumb_122_67-width] => 66 [thumb_122_67-height] => 67 [thumb_153_153] => https://www.nextafter.com/wp-content/uploads/127_Nonprofits-5-151x153.jpg [thumb_153_153-width] => 151 [thumb_153_153-height] => 153 [thumb_130_163] => https://www.nextafter.com/wp-content/uploads/127_Nonprofits-5-130x131.jpg [thumb_130_163-width] => 130 [thumb_130_163-height] => 131 [thumb_232_177] => https://www.nextafter.com/wp-content/uploads/127_Nonprofits-5-175x177.jpg [thumb_232_177-width] => 175 [thumb_232_177-height] => 177 [thumb_272_325] => https://www.nextafter.com/wp-content/uploads/127_Nonprofits-5.jpg [thumb_272_325-width] => 500 [thumb_272_325-height] => 505 [thumb_271_346] => https://www.nextafter.com/wp-content/uploads/127_Nonprofits-5-271x274.jpg [thumb_271_346-width] => 271 [thumb_271_346-height] => 274 [thumb_271_271] => https://www.nextafter.com/wp-content/uploads/127_Nonprofits-5-268x271.jpg [thumb_271_271-width] => 268 [thumb_271_271-height] => 271 [thumb_272_172] => https://www.nextafter.com/wp-content/uploads/127_Nonprofits-5-170x172.jpg [thumb_272_172-width] => 170 [thumb_272_172-height] => 172 [thumb_372_461] => https://www.nextafter.com/wp-content/uploads/127_Nonprofits-5-372x376.jpg [thumb_372_461-width] => 372 [thumb_372_461-height] => 376 [thumb_372_500] => https://www.nextafter.com/wp-content/uploads/127_Nonprofits-5-372x376.jpg [thumb_372_500-width] => 372 [thumb_372_500-height] => 376 [thumb_385_270] => https://www.nextafter.com/wp-content/uploads/127_Nonprofits-5-267x270.jpg [thumb_385_270-width] => 267 [thumb_385_270-height] => 270 [thumb_416_241] => https://www.nextafter.com/wp-content/uploads/127_Nonprofits-5-239x241.jpg [thumb_416_241-width] => 239 [thumb_416_241-height] => 241 [thumb_448_410] => https://www.nextafter.com/wp-content/uploads/127_Nonprofits-5-406x410.jpg [thumb_448_410-width] => 406 [thumb_448_410-height] => 410 [thumb_448_410_retina] => https://www.nextafter.com/wp-content/uploads/127_Nonprofits-5.jpg [thumb_448_410_retina-width] => 500 [thumb_448_410_retina-height] => 505 [thumb_574_382] => https://www.nextafter.com/wp-content/uploads/127_Nonprofits-5-378x382.jpg [thumb_574_382-width] => 378 [thumb_574_382-height] => 382 [thumb_776_395] => https://www.nextafter.com/wp-content/uploads/127_Nonprofits-5-391x395.jpg [thumb_776_395-width] => 391 [thumb_776_395-height] => 395 [gform-image-choice-sm] => https://www.nextafter.com/wp-content/uploads/127_Nonprofits-5.jpg [gform-image-choice-sm-width] => 297 [gform-image-choice-sm-height] => 300 [gform-image-choice-md] => https://www.nextafter.com/wp-content/uploads/127_Nonprofits-5.jpg [gform-image-choice-md-width] => 396 [gform-image-choice-md-height] => 400 [gform-image-choice-lg] => https://www.nextafter.com/wp-content/uploads/127_Nonprofits-5.jpg [gform-image-choice-lg-width] => 500 [gform-image-choice-lg-height] => 505 ) ) [1] => Array ( [ID] => 43480 [id] => 43480 [title] => 4_Key_Components.jpg [filename] => 4_Key_Components-5.jpg [filesize] => 73776 [url] => https://www.nextafter.com/wp-content/uploads/4_Key_Components-5.jpg [link] => https://www.nextafter.com/experiments/how-a-different-value-proposition-affects-click-rate-in-a-facebook-ad-2/attachment/4_key_components-jpg-8/ [alt] => [author] => 0 [description] => [caption] => [name] => 4_key_components-jpg-8 [status] => inherit [uploaded_to] => 43469 [date] => 2022-10-30 19:00:53 [modified] => 2022-10-30 19:00:53 [menu_order] => 0 [mime_type] => image/jpeg [type] => image [subtype] => jpeg [icon] => https://www.nextafter.com/wp-includes/images/media/default.png [width] => 490 [height] => 505 [sizes] => Array ( [thumbnail] => https://www.nextafter.com/wp-content/uploads/4_Key_Components-5-150x150.jpg [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://www.nextafter.com/wp-content/uploads/4_Key_Components-5-291x300.jpg [medium-width] => 291 [medium-height] => 300 [medium_large] => https://www.nextafter.com/wp-content/uploads/4_Key_Components-5.jpg [medium_large-width] => 490 [medium_large-height] => 505 [large] => https://www.nextafter.com/wp-content/uploads/4_Key_Components-5.jpg [large-width] => 490 [large-height] => 505 [1536x1536] => https://www.nextafter.com/wp-content/uploads/4_Key_Components-5.jpg [1536x1536-width] => 490 [1536x1536-height] => 505 [2048x2048] => https://www.nextafter.com/wp-content/uploads/4_Key_Components-5.jpg [2048x2048-width] => 490 [2048x2048-height] => 505 [tp-image-grid] => https://www.nextafter.com/wp-content/uploads/4_Key_Components-5.jpg [tp-image-grid-width] => 490 [tp-image-grid-height] => 505 [post-thumbnail] => https://www.nextafter.com/wp-content/uploads/4_Key_Components-5-150x150.jpg [post-thumbnail-width] => 150 [post-thumbnail-height] => 150 [admin] => https://www.nextafter.com/wp-content/uploads/4_Key_Components-5-50x50.jpg [admin-width] => 50 [admin-height] => 50 [full] => https://www.nextafter.com/wp-content/uploads/4_Key_Components-5.jpg [full-width] => 490 [full-height] => 505 [thumb_372] => https://www.nextafter.com/wp-content/uploads/4_Key_Components-5-372x383.jpg [thumb_372-width] => 372 [thumb_372-height] => 383 [single_post_thumbnail] => https://www.nextafter.com/wp-content/uploads/4_Key_Components-5.jpg [single_post_thumbnail-width] => 490 [single_post_thumbnail-height] => 505 [thumb_32_32] => https://www.nextafter.com/wp-content/uploads/4_Key_Components-5-32x32.jpg [thumb_32_32-width] => 32 [thumb_32_32-height] => 32 [thumb_48_48] => https://www.nextafter.com/wp-content/uploads/4_Key_Components-5-48x48.jpg [thumb_48_48-width] => 48 [thumb_48_48-height] => 48 [thumb_64_64] => https://www.nextafter.com/wp-content/uploads/4_Key_Components-5-62x64.jpg [thumb_64_64-width] => 62 [thumb_64_64-height] => 64 [thumb_128_128] => https://www.nextafter.com/wp-content/uploads/4_Key_Components-5-124x128.jpg [thumb_128_128-width] => 124 [thumb_128_128-height] => 128 [thumb_122_67] => https://www.nextafter.com/wp-content/uploads/4_Key_Components-5-65x67.jpg [thumb_122_67-width] => 65 [thumb_122_67-height] => 67 [thumb_153_153] => https://www.nextafter.com/wp-content/uploads/4_Key_Components-5-148x153.jpg [thumb_153_153-width] => 148 [thumb_153_153-height] => 153 [thumb_130_163] => https://www.nextafter.com/wp-content/uploads/4_Key_Components-5-130x134.jpg [thumb_130_163-width] => 130 [thumb_130_163-height] => 134 [thumb_232_177] => https://www.nextafter.com/wp-content/uploads/4_Key_Components-5-172x177.jpg [thumb_232_177-width] => 172 [thumb_232_177-height] => 177 [thumb_272_325] => https://www.nextafter.com/wp-content/uploads/4_Key_Components-5.jpg [thumb_272_325-width] => 490 [thumb_272_325-height] => 505 [thumb_271_346] => https://www.nextafter.com/wp-content/uploads/4_Key_Components-5-271x279.jpg [thumb_271_346-width] => 271 [thumb_271_346-height] => 279 [thumb_271_271] => https://www.nextafter.com/wp-content/uploads/4_Key_Components-5-263x271.jpg [thumb_271_271-width] => 263 [thumb_271_271-height] => 271 [thumb_272_172] => https://www.nextafter.com/wp-content/uploads/4_Key_Components-5-167x172.jpg [thumb_272_172-width] => 167 [thumb_272_172-height] => 172 [thumb_372_461] => https://www.nextafter.com/wp-content/uploads/4_Key_Components-5-372x383.jpg [thumb_372_461-width] => 372 [thumb_372_461-height] => 383 [thumb_372_500] => https://www.nextafter.com/wp-content/uploads/4_Key_Components-5-372x383.jpg [thumb_372_500-width] => 372 [thumb_372_500-height] => 383 [thumb_385_270] => https://www.nextafter.com/wp-content/uploads/4_Key_Components-5-262x270.jpg [thumb_385_270-width] => 262 [thumb_385_270-height] => 270 [thumb_416_241] => https://www.nextafter.com/wp-content/uploads/4_Key_Components-5-234x241.jpg [thumb_416_241-width] => 234 [thumb_416_241-height] => 241 [thumb_448_410] => https://www.nextafter.com/wp-content/uploads/4_Key_Components-5-398x410.jpg [thumb_448_410-width] => 398 [thumb_448_410-height] => 410 [thumb_448_410_retina] => https://www.nextafter.com/wp-content/uploads/4_Key_Components-5.jpg [thumb_448_410_retina-width] => 490 [thumb_448_410_retina-height] => 505 [thumb_574_382] => https://www.nextafter.com/wp-content/uploads/4_Key_Components-5-371x382.jpg [thumb_574_382-width] => 371 [thumb_574_382-height] => 382 [thumb_776_395] => https://www.nextafter.com/wp-content/uploads/4_Key_Components-5-383x395.jpg [thumb_776_395-width] => 383 [thumb_776_395-height] => 395 [gform-image-choice-sm] => https://www.nextafter.com/wp-content/uploads/4_Key_Components-5.jpg [gform-image-choice-sm-width] => 291 [gform-image-choice-sm-height] => 300 [gform-image-choice-md] => https://www.nextafter.com/wp-content/uploads/4_Key_Components-5.jpg [gform-image-choice-md-width] => 388 [gform-image-choice-md-height] => 400 [gform-image-choice-lg] => https://www.nextafter.com/wp-content/uploads/4_Key_Components-5.jpg [gform-image-choice-lg-width] => 490 [gform-image-choice-lg-height] => 505 ) ) [2] => Array ( [ID] => 43481 [id] => 43481 [title] => Names,_Donors,_and_Dollars.jpg [filename] => Names_Donors_and_Dollars-5.jpg [filesize] => 75002 [url] => https://www.nextafter.com/wp-content/uploads/Names_Donors_and_Dollars-5.jpg [link] => https://www.nextafter.com/experiments/how-a-different-value-proposition-affects-click-rate-in-a-facebook-ad-2/attachment/names_donors_and_dollars-jpg-6/ [alt] => [author] => 0 [description] => [caption] => [name] => names_donors_and_dollars-jpg-6 [status] => inherit [uploaded_to] => 43469 [date] => 2022-10-30 19:01:08 [modified] => 2022-10-30 19:01:08 [menu_order] => 0 [mime_type] => image/jpeg [type] => image [subtype] => jpeg [icon] => https://www.nextafter.com/wp-includes/images/media/default.png [width] => 493 [height] => 508 [sizes] => Array ( [thumbnail] => https://www.nextafter.com/wp-content/uploads/Names_Donors_and_Dollars-5-150x150.jpg [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://www.nextafter.com/wp-content/uploads/Names_Donors_and_Dollars-5-291x300.jpg [medium-width] => 291 [medium-height] => 300 [medium_large] => https://www.nextafter.com/wp-content/uploads/Names_Donors_and_Dollars-5.jpg [medium_large-width] => 493 [medium_large-height] => 508 [large] => https://www.nextafter.com/wp-content/uploads/Names_Donors_and_Dollars-5.jpg [large-width] => 493 [large-height] => 508 [1536x1536] => https://www.nextafter.com/wp-content/uploads/Names_Donors_and_Dollars-5.jpg [1536x1536-width] => 493 [1536x1536-height] => 508 [2048x2048] => https://www.nextafter.com/wp-content/uploads/Names_Donors_and_Dollars-5.jpg [2048x2048-width] => 493 [2048x2048-height] => 508 [tp-image-grid] => https://www.nextafter.com/wp-content/uploads/Names_Donors_and_Dollars-5.jpg [tp-image-grid-width] => 493 [tp-image-grid-height] => 508 [post-thumbnail] => https://www.nextafter.com/wp-content/uploads/Names_Donors_and_Dollars-5-150x150.jpg [post-thumbnail-width] => 150 [post-thumbnail-height] => 150 [admin] => https://www.nextafter.com/wp-content/uploads/Names_Donors_and_Dollars-5-50x50.jpg [admin-width] => 50 [admin-height] => 50 [full] => https://www.nextafter.com/wp-content/uploads/Names_Donors_and_Dollars-5.jpg [full-width] => 493 [full-height] => 508 [thumb_372] => https://www.nextafter.com/wp-content/uploads/Names_Donors_and_Dollars-5-372x383.jpg [thumb_372-width] => 372 [thumb_372-height] => 383 [single_post_thumbnail] => https://www.nextafter.com/wp-content/uploads/Names_Donors_and_Dollars-5.jpg [single_post_thumbnail-width] => 493 [single_post_thumbnail-height] => 508 [thumb_32_32] => https://www.nextafter.com/wp-content/uploads/Names_Donors_and_Dollars-5-32x32.jpg [thumb_32_32-width] => 32 [thumb_32_32-height] => 32 [thumb_48_48] => https://www.nextafter.com/wp-content/uploads/Names_Donors_and_Dollars-5-48x48.jpg [thumb_48_48-width] => 48 [thumb_48_48-height] => 48 [thumb_64_64] => https://www.nextafter.com/wp-content/uploads/Names_Donors_and_Dollars-5-62x64.jpg [thumb_64_64-width] => 62 [thumb_64_64-height] => 64 [thumb_128_128] => https://www.nextafter.com/wp-content/uploads/Names_Donors_and_Dollars-5-124x128.jpg [thumb_128_128-width] => 124 [thumb_128_128-height] => 128 [thumb_122_67] => https://www.nextafter.com/wp-content/uploads/Names_Donors_and_Dollars-5-65x67.jpg [thumb_122_67-width] => 65 [thumb_122_67-height] => 67 [thumb_153_153] => https://www.nextafter.com/wp-content/uploads/Names_Donors_and_Dollars-5-148x153.jpg [thumb_153_153-width] => 148 [thumb_153_153-height] => 153 [thumb_130_163] => https://www.nextafter.com/wp-content/uploads/Names_Donors_and_Dollars-5-130x134.jpg [thumb_130_163-width] => 130 [thumb_130_163-height] => 134 [thumb_232_177] => https://www.nextafter.com/wp-content/uploads/Names_Donors_and_Dollars-5-172x177.jpg [thumb_232_177-width] => 172 [thumb_232_177-height] => 177 [thumb_272_325] => https://www.nextafter.com/wp-content/uploads/Names_Donors_and_Dollars-5.jpg [thumb_272_325-width] => 493 [thumb_272_325-height] => 508 [thumb_271_346] => https://www.nextafter.com/wp-content/uploads/Names_Donors_and_Dollars-5-271x279.jpg [thumb_271_346-width] => 271 [thumb_271_346-height] => 279 [thumb_271_271] => https://www.nextafter.com/wp-content/uploads/Names_Donors_and_Dollars-5-263x271.jpg [thumb_271_271-width] => 263 [thumb_271_271-height] => 271 [thumb_272_172] => https://www.nextafter.com/wp-content/uploads/Names_Donors_and_Dollars-5-167x172.jpg [thumb_272_172-width] => 167 [thumb_272_172-height] => 172 [thumb_372_461] => https://www.nextafter.com/wp-content/uploads/Names_Donors_and_Dollars-5-372x383.jpg [thumb_372_461-width] => 372 [thumb_372_461-height] => 383 [thumb_372_500] => https://www.nextafter.com/wp-content/uploads/Names_Donors_and_Dollars-5-372x383.jpg [thumb_372_500-width] => 372 [thumb_372_500-height] => 383 [thumb_385_270] => https://www.nextafter.com/wp-content/uploads/Names_Donors_and_Dollars-5-262x270.jpg [thumb_385_270-width] => 262 [thumb_385_270-height] => 270 [thumb_416_241] => https://www.nextafter.com/wp-content/uploads/Names_Donors_and_Dollars-5-234x241.jpg [thumb_416_241-width] => 234 [thumb_416_241-height] => 241 [thumb_448_410] => https://www.nextafter.com/wp-content/uploads/Names_Donors_and_Dollars-5-398x410.jpg [thumb_448_410-width] => 398 [thumb_448_410-height] => 410 [thumb_448_410_retina] => https://www.nextafter.com/wp-content/uploads/Names_Donors_and_Dollars-5.jpg [thumb_448_410_retina-width] => 493 [thumb_448_410_retina-height] => 508 [thumb_574_382] => https://www.nextafter.com/wp-content/uploads/Names_Donors_and_Dollars-5-371x382.jpg [thumb_574_382-width] => 371 [thumb_574_382-height] => 382 [thumb_776_395] => https://www.nextafter.com/wp-content/uploads/Names_Donors_and_Dollars-5-383x395.jpg [thumb_776_395-width] => 383 [thumb_776_395-height] => 395 [gform-image-choice-sm] => https://www.nextafter.com/wp-content/uploads/Names_Donors_and_Dollars-5.jpg [gform-image-choice-sm-width] => 291 [gform-image-choice-sm-height] => 300 [gform-image-choice-md] => https://www.nextafter.com/wp-content/uploads/Names_Donors_and_Dollars-5.jpg [gform-image-choice-md-width] => 388 [gform-image-choice-md-height] => 400 [gform-image-choice-lg] => https://www.nextafter.com/wp-content/uploads/Names_Donors_and_Dollars-5.jpg [gform-image-choice-lg-width] => 493 [gform-image-choice-lg-height] => 508 ) ) )