How a personalized slide out impacted email conversion rates
Experiment ID: #159772
WUNC
Experiment Summary
Ended On: 08/02/2023
WUNC is North Carolina’s largest NPR station. In an effort to convert new web traffic into to subscribers we decided to test a more human approach slide out.
Research Question
We believe that making the slide out from an individual for new web visitors will achieve a higher email conversion because this is a personal invitation and expectations of the offer they will receive .
Design
C: Control
Array
(
[0] => Array
(
[ID] => 57807
[id] => 57807
[title] => Control.png
[filename] => Control-225.png
[filesize] => 172866
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-225.png
[link] => https://www.nextafter.com/experiments/how-a-personalized-slide-out-impacted-email-conversion-rates/attachment/control-png-6812/
[alt] =>
[author] => 0
[description] =>
[caption] =>
[name] => control-png-6812
[status] => inherit
[uploaded_to] => 57804
[date] => 2024-02-08 23:50:45
[modified] => 2024-02-08 23:50:45
[menu_order] => 0
[mime_type] => image/png
[type] => image
[subtype] => png
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 640
[height] => 774
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-225-150x150.png
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-225-248x300.png
[medium-width] => 248
[medium-height] => 300
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-225.png
[medium_large-width] => 640
[medium_large-height] => 774
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-225.png
[large-width] => 640
[large-height] => 774
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-225.png
[1536x1536-width] => 640
[1536x1536-height] => 774
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-225.png
[2048x2048-width] => 640
[2048x2048-height] => 774
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-225-600x400.png
[ab-block-post-grid-landscape-width] => 600
[ab-block-post-grid-landscape-height] => 400
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-225-600x600.png
[ab-block-post-grid-square-width] => 600
[ab-block-post-grid-square-height] => 600
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-225.png
[tp-image-grid-width] => 579
[tp-image-grid-height] => 700
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-225-150x150.png
[post-thumbnail-width] => 150
[post-thumbnail-height] => 150
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-225-41x50.png
[admin-width] => 41
[admin-height] => 50
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-225.png
[full-width] => 640
[full-height] => 774
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-225-372x450.png
[thumb_372-width] => 372
[thumb_372-height] => 450
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-225-517x625.png
[single_post_thumbnail-width] => 517
[single_post_thumbnail-height] => 625
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-225-26x32.png
[thumb_32_32-width] => 26
[thumb_32_32-height] => 32
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-225-40x48.png
[thumb_48_48-width] => 40
[thumb_48_48-height] => 48
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-225-53x64.png
[thumb_64_64-width] => 53
[thumb_64_64-height] => 64
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-225-106x128.png
[thumb_128_128-width] => 106
[thumb_128_128-height] => 128
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-225-55x67.png
[thumb_122_67-width] => 55
[thumb_122_67-height] => 67
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-225-127x153.png
[thumb_153_153-width] => 127
[thumb_153_153-height] => 153
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-225-130x157.png
[thumb_130_163-width] => 130
[thumb_130_163-height] => 157
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-225-146x177.png
[thumb_232_177-width] => 146
[thumb_232_177-height] => 177
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-225-537x650.png
[thumb_272_325-width] => 537
[thumb_272_325-height] => 650
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-225-271x328.png
[thumb_271_346-width] => 271
[thumb_271_346-height] => 328
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-225-224x271.png
[thumb_271_271-width] => 224
[thumb_271_271-height] => 271
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-225-142x172.png
[thumb_272_172-width] => 142
[thumb_272_172-height] => 172
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-225-372x450.png
[thumb_372_461-width] => 372
[thumb_372_461-height] => 450
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-225-372x450.png
[thumb_372_500-width] => 372
[thumb_372_500-height] => 450
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-225-223x270.png
[thumb_385_270-width] => 223
[thumb_385_270-height] => 270
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-225-199x241.png
[thumb_416_241-width] => 199
[thumb_416_241-height] => 241
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-225-339x410.png
[thumb_448_410-width] => 339
[thumb_448_410-height] => 410
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-225.png
[thumb_448_410_retina-width] => 640
[thumb_448_410_retina-height] => 774
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-225-316x382.png
[thumb_574_382-width] => 316
[thumb_574_382-height] => 382
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-225-327x395.png
[thumb_776_395-width] => 327
[thumb_776_395-height] => 395
) ) [1] => Array
(
[ID] => 57810
[id] => 57810
[title] => Treatment_#1.png
[filename] => Treatment_1-101.png
[filesize] => 278314
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-101.png
[link] => https://www.nextafter.com/experiments/how-a-personalized-slide-out-impacted-email-conversion-rates/attachment/treatment_1-png-2185/
[alt] =>
[author] => 0
[description] =>
[caption] =>
[name] => treatment_1-png-2185
[status] => inherit
[uploaded_to] => 57804
[date] => 2024-02-08 23:50:52
[modified] => 2024-02-08 23:50:52
[menu_order] => 0
[mime_type] => image/png
[type] => image
[subtype] => png
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 574
[height] => 1002
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-101-150x150.png
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-101-172x300.png
[medium-width] => 172
[medium-height] => 300
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-101.png
[medium_large-width] => 574
[medium_large-height] => 1002
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-101.png
[large-width] => 574
[large-height] => 1002
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-101.png
[1536x1536-width] => 574
[1536x1536-height] => 1002
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-101.png
[2048x2048-width] => 574
[2048x2048-height] => 1002
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-101-574x400.png
[ab-block-post-grid-landscape-width] => 574
[ab-block-post-grid-landscape-height] => 400
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-101-574x600.png
[ab-block-post-grid-square-width] => 574
[ab-block-post-grid-square-height] => 600
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-101.png
[tp-image-grid-width] => 401
[tp-image-grid-height] => 700
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-101-150x150.png
[post-thumbnail-width] => 150
[post-thumbnail-height] => 150
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-101-29x50.png
[admin-width] => 29
[admin-height] => 50
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-101.png
[full-width] => 574
[full-height] => 1002
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-101-372x649.png
[thumb_372-width] => 372
[thumb_372-height] => 649
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-101-358x625.png
[single_post_thumbnail-width] => 358
[single_post_thumbnail-height] => 625
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-101-18x32.png
[thumb_32_32-width] => 18
[thumb_32_32-height] => 32
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-101-27x48.png
[thumb_48_48-width] => 27
[thumb_48_48-height] => 48
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-101-37x64.png
[thumb_64_64-width] => 37
[thumb_64_64-height] => 64
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-101-73x128.png
[thumb_128_128-width] => 73
[thumb_128_128-height] => 128
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-101-38x67.png
[thumb_122_67-width] => 38
[thumb_122_67-height] => 67
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-101-88x153.png
[thumb_153_153-width] => 88
[thumb_153_153-height] => 153
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-101-93x163.png
[thumb_130_163-width] => 93
[thumb_130_163-height] => 163
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-101-101x177.png
[thumb_232_177-width] => 101
[thumb_232_177-height] => 177
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-101-372x650.png
[thumb_272_325-width] => 372
[thumb_272_325-height] => 650
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-101-198x346.png
[thumb_271_346-width] => 198
[thumb_271_346-height] => 346
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-101-155x271.png
[thumb_271_271-width] => 155
[thumb_271_271-height] => 271
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-101-99x172.png
[thumb_272_172-width] => 99
[thumb_272_172-height] => 172
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-101-264x461.png
[thumb_372_461-width] => 264
[thumb_372_461-height] => 461
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-101-286x500.png
[thumb_372_500-width] => 286
[thumb_372_500-height] => 500
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-101-155x270.png
[thumb_385_270-width] => 155
[thumb_385_270-height] => 270
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-101-138x241.png
[thumb_416_241-width] => 138
[thumb_416_241-height] => 241
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-101-235x410.png
[thumb_448_410-width] => 235
[thumb_448_410-height] => 410
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-101-470x820.png
[thumb_448_410_retina-width] => 470
[thumb_448_410_retina-height] => 820
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-101-219x382.png
[thumb_574_382-width] => 219
[thumb_574_382-height] => 382
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-101-226x395.png
[thumb_776_395-width] => 226
[thumb_776_395-height] => 395
) ) )
T1: Treatment #1
Array
(
[0] => Array
(
[ID] => 57807
[id] => 57807
[title] => Control.png
[filename] => Control-225.png
[filesize] => 172866
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-225.png
[link] => https://www.nextafter.com/experiments/how-a-personalized-slide-out-impacted-email-conversion-rates/attachment/control-png-6812/
[alt] =>
[author] => 0
[description] =>
[caption] =>
[name] => control-png-6812
[status] => inherit
[uploaded_to] => 57804
[date] => 2024-02-08 23:50:45
[modified] => 2024-02-08 23:50:45
[menu_order] => 0
[mime_type] => image/png
[type] => image
[subtype] => png
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 640
[height] => 774
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-225-150x150.png
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-225-248x300.png
[medium-width] => 248
[medium-height] => 300
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-225.png
[medium_large-width] => 640
[medium_large-height] => 774
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-225.png
[large-width] => 640
[large-height] => 774
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-225.png
[1536x1536-width] => 640
[1536x1536-height] => 774
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-225.png
[2048x2048-width] => 640
[2048x2048-height] => 774
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-225-600x400.png
[ab-block-post-grid-landscape-width] => 600
[ab-block-post-grid-landscape-height] => 400
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-225-600x600.png
[ab-block-post-grid-square-width] => 600
[ab-block-post-grid-square-height] => 600
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-225.png
[tp-image-grid-width] => 579
[tp-image-grid-height] => 700
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-225-150x150.png
[post-thumbnail-width] => 150
[post-thumbnail-height] => 150
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-225-41x50.png
[admin-width] => 41
[admin-height] => 50
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-225.png
[full-width] => 640
[full-height] => 774
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-225-372x450.png
[thumb_372-width] => 372
[thumb_372-height] => 450
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-225-517x625.png
[single_post_thumbnail-width] => 517
[single_post_thumbnail-height] => 625
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-225-26x32.png
[thumb_32_32-width] => 26
[thumb_32_32-height] => 32
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-225-40x48.png
[thumb_48_48-width] => 40
[thumb_48_48-height] => 48
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-225-53x64.png
[thumb_64_64-width] => 53
[thumb_64_64-height] => 64
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-225-106x128.png
[thumb_128_128-width] => 106
[thumb_128_128-height] => 128
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-225-55x67.png
[thumb_122_67-width] => 55
[thumb_122_67-height] => 67
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-225-127x153.png
[thumb_153_153-width] => 127
[thumb_153_153-height] => 153
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-225-130x157.png
[thumb_130_163-width] => 130
[thumb_130_163-height] => 157
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-225-146x177.png
[thumb_232_177-width] => 146
[thumb_232_177-height] => 177
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-225-537x650.png
[thumb_272_325-width] => 537
[thumb_272_325-height] => 650
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-225-271x328.png
[thumb_271_346-width] => 271
[thumb_271_346-height] => 328
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-225-224x271.png
[thumb_271_271-width] => 224
[thumb_271_271-height] => 271
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-225-142x172.png
[thumb_272_172-width] => 142
[thumb_272_172-height] => 172
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-225-372x450.png
[thumb_372_461-width] => 372
[thumb_372_461-height] => 450
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-225-372x450.png
[thumb_372_500-width] => 372
[thumb_372_500-height] => 450
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-225-223x270.png
[thumb_385_270-width] => 223
[thumb_385_270-height] => 270
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-225-199x241.png
[thumb_416_241-width] => 199
[thumb_416_241-height] => 241
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-225-339x410.png
[thumb_448_410-width] => 339
[thumb_448_410-height] => 410
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-225.png
[thumb_448_410_retina-width] => 640
[thumb_448_410_retina-height] => 774
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-225-316x382.png
[thumb_574_382-width] => 316
[thumb_574_382-height] => 382
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-225-327x395.png
[thumb_776_395-width] => 327
[thumb_776_395-height] => 395
) ) [1] => Array
(
[ID] => 57810
[id] => 57810
[title] => Treatment_#1.png
[filename] => Treatment_1-101.png
[filesize] => 278314
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-101.png
[link] => https://www.nextafter.com/experiments/how-a-personalized-slide-out-impacted-email-conversion-rates/attachment/treatment_1-png-2185/
[alt] =>
[author] => 0
[description] =>
[caption] =>
[name] => treatment_1-png-2185
[status] => inherit
[uploaded_to] => 57804
[date] => 2024-02-08 23:50:52
[modified] => 2024-02-08 23:50:52
[menu_order] => 0
[mime_type] => image/png
[type] => image
[subtype] => png
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 574
[height] => 1002
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-101-150x150.png
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-101-172x300.png
[medium-width] => 172
[medium-height] => 300
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-101.png
[medium_large-width] => 574
[medium_large-height] => 1002
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-101.png
[large-width] => 574
[large-height] => 1002
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-101.png
[1536x1536-width] => 574
[1536x1536-height] => 1002
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-101.png
[2048x2048-width] => 574
[2048x2048-height] => 1002
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-101-574x400.png
[ab-block-post-grid-landscape-width] => 574
[ab-block-post-grid-landscape-height] => 400
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-101-574x600.png
[ab-block-post-grid-square-width] => 574
[ab-block-post-grid-square-height] => 600
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-101.png
[tp-image-grid-width] => 401
[tp-image-grid-height] => 700
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-101-150x150.png
[post-thumbnail-width] => 150
[post-thumbnail-height] => 150
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-101-29x50.png
[admin-width] => 29
[admin-height] => 50
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-101.png
[full-width] => 574
[full-height] => 1002
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-101-372x649.png
[thumb_372-width] => 372
[thumb_372-height] => 649
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-101-358x625.png
[single_post_thumbnail-width] => 358
[single_post_thumbnail-height] => 625
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-101-18x32.png
[thumb_32_32-width] => 18
[thumb_32_32-height] => 32
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-101-27x48.png
[thumb_48_48-width] => 27
[thumb_48_48-height] => 48
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-101-37x64.png
[thumb_64_64-width] => 37
[thumb_64_64-height] => 64
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-101-73x128.png
[thumb_128_128-width] => 73
[thumb_128_128-height] => 128
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-101-38x67.png
[thumb_122_67-width] => 38
[thumb_122_67-height] => 67
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-101-88x153.png
[thumb_153_153-width] => 88
[thumb_153_153-height] => 153
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-101-93x163.png
[thumb_130_163-width] => 93
[thumb_130_163-height] => 163
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-101-101x177.png
[thumb_232_177-width] => 101
[thumb_232_177-height] => 177
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-101-372x650.png
[thumb_272_325-width] => 372
[thumb_272_325-height] => 650
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-101-198x346.png
[thumb_271_346-width] => 198
[thumb_271_346-height] => 346
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-101-155x271.png
[thumb_271_271-width] => 155
[thumb_271_271-height] => 271
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-101-99x172.png
[thumb_272_172-width] => 99
[thumb_272_172-height] => 172
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-101-264x461.png
[thumb_372_461-width] => 264
[thumb_372_461-height] => 461
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-101-286x500.png
[thumb_372_500-width] => 286
[thumb_372_500-height] => 500
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-101-155x270.png
[thumb_385_270-width] => 155
[thumb_385_270-height] => 270
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-101-138x241.png
[thumb_416_241-width] => 138
[thumb_416_241-height] => 241
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-101-235x410.png
[thumb_448_410-width] => 235
[thumb_448_410-height] => 410
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-101-470x820.png
[thumb_448_410_retina-width] => 470
[thumb_448_410_retina-height] => 820
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-101-219x382.png
[thumb_574_382-width] => 219
[thumb_574_382-height] => 382
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Treatment_1-101-226x395.png
[thumb_776_395-width] => 226
[thumb_776_395-height] => 395
) ) )
Results
| Treatment Name | Conv. Rate | Relative Difference | Confidence | |
|---|---|---|---|---|
| C: | Control | 0.12% | ||
| T1: | Treatment #1 | 0.26% | 123.2% | 99.4% |
This experiment has a required sample size of 6,954 in order to be valid. Since the experiment had a total sample size of 27,076, and the level of confidence is above 95% the experiment results are valid.
Flux Metrics Affected
The Flux Metrics analyze the three primary metrics that affect revenue (traffic, conversion rate, and average gift). This experiment produced the following results:
0% increase in traffic
× 123.2% increase in conversion rate
× 0% increase in average gift
Key Learnings
The key learning from this experiment is that using a personalized slide out from an individual for new web visitors resulted in a significant increase in email conversions. The treatment group, which received the personalized invitation, had a 123.2% increase in acquired emails compared to the control group.
This test only targeting new visitors to WUNC’s website so that we are reaching new names and not existing contacts.
This suggests that personalizing the communication and creating expectations of the offer can be highly effective in converting new web visitors into subscribers. This human approach resonated with the visitors and made them more likely to provide their email address.
In future experimentation, it is recommended to continue using this personalized slide out approach for new web visitors. This can be further refined by testing different variations of the personal invitation message, such as the tone and wording, to find the most effective combination. Additionally, it would be valuable to expand this experimentation to other conversion goals, such as donations or membership sign-ups, to see if the same human approach can be successful in those areas as well.