How an animated video ad image increased ad clickthrough rate

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[thumb_385_270-height] => 270 [thumb_416_241] => https://www.nextafter.com/wp-content/uploads/Video_Ad-141x241.jpg [thumb_416_241-width] => 141 [thumb_416_241-height] => 241 [thumb_448_410] => https://www.nextafter.com/wp-content/uploads/Video_Ad-239x410.jpg [thumb_448_410-width] => 239 [thumb_448_410-height] => 410 [thumb_448_410_retina] => https://www.nextafter.com/wp-content/uploads/Video_Ad.jpg [thumb_448_410_retina-width] => 344 [thumb_448_410_retina-height] => 589 [thumb_574_382] => https://www.nextafter.com/wp-content/uploads/Video_Ad-223x382.jpg [thumb_574_382-width] => 223 [thumb_574_382-height] => 382 [thumb_776_395] => https://www.nextafter.com/wp-content/uploads/Video_Ad-231x395.jpg [thumb_776_395-width] => 231 [thumb_776_395-height] => 395 [gform-image-choice-sm] => https://www.nextafter.com/wp-content/uploads/Video_Ad.jpg [gform-image-choice-sm-width] => 175 [gform-image-choice-sm-height] => 300 [gform-image-choice-md] => https://www.nextafter.com/wp-content/uploads/Video_Ad.jpg [gform-image-choice-md-width] => 234 [gform-image-choice-md-height] => 400 [gform-image-choice-lg] => https://www.nextafter.com/wp-content/uploads/Video_Ad.jpg [gform-image-choice-lg-width] => 344 [gform-image-choice-lg-height] => 589 ) ) )