How clarifying the value proposition affects email acquisition rate
Experiment ID: #2684
Hillsdale College
Founded in 1844, Hillsdale College is an independent liberal arts college with a student body of about 1,400. Hillsdale’s educational mission rests upon two principles: academic excellence and institutional independence. The College does not accept federal or state taxpayer subsidies for any of its operations.
Experiment Summary
Timeframe: 11/14/2015 - 11/24/2015
Hillsdale College was promoting their popular Constitution 101 course with a page that had been through a series of tests centered around copy and the email acquisition form. Through all of these, the top banner had remained the same. They hypothesized that the separation of the headline from the rest of the copy might be creating a “break” between the two sections. They designed a treatment that removed the “banner” section and closely joined it to the body copy, in an effort to reduce friction and increase the clarity of the value proposition. Also, they tested an alternate headline that tested the value proposition offering “Instant Free Access” to the course, hoping both of these changes would result in an increase in emails acquired.
Research Question
Can we affect email acquisition rate by positioning the headline in greater proximity to the body copy and increasing the clarity of the value proposition?
Design
C: Control - Banner & Know the Constitution
Array
(
[0] => Array
(
[ID] => 12265
[id] => 12265
[title] => Control_-_Banner__Know.png
[filename] => Control_-_Banner__Know.png
[filesize] => 0
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Banner__Know.png
[link] => https://www.nextafter.com/experiments/how-clarifying-the-value-proposition-affects-email-acquisition-rate/attachment/control_-_banner__know-png/
[alt] =>
[author] => 6
[description] =>
[caption] =>
[name] => control_-_banner__know-png
[status] => inherit
[uploaded_to] => 12264
[date] => 2021-02-24 21:40:24
[modified] => 2021-02-24 21:40:24
[menu_order] => 0
[mime_type] => image/png
[type] => image
[subtype] => png
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 1440
[height] => 2053
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Banner__Know-150x150.png
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Banner__Know-210x300.png
[medium-width] => 210
[medium-height] => 300
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Banner__Know-768x1095.png
[medium_large-width] => 640
[medium_large-height] => 913
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Banner__Know-718x1024.png
[large-width] => 640
[large-height] => 913
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Banner__Know-1077x1536.png
[1536x1536-width] => 1077
[1536x1536-height] => 1536
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Banner__Know-1436x2048.png
[2048x2048-width] => 1436
[2048x2048-height] => 2048
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Banner__Know-600x400.png
[ab-block-post-grid-landscape-width] => 600
[ab-block-post-grid-landscape-height] => 400
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Banner__Know-600x600.png
[ab-block-post-grid-square-width] => 600
[ab-block-post-grid-square-height] => 600
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Banner__Know.png
[tp-image-grid-width] => 491
[tp-image-grid-height] => 700
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Banner__Know-150x150.png
[post-thumbnail-width] => 150
[post-thumbnail-height] => 150
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Banner__Know-35x50.png
[admin-width] => 35
[admin-height] => 50
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Banner__Know.png
[full-width] => 1440
[full-height] => 2053
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Banner__Know-372x530.png
[thumb_372-width] => 372
[thumb_372-height] => 530
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Banner__Know-438x625.png
[single_post_thumbnail-width] => 438
[single_post_thumbnail-height] => 625
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Banner__Know-22x32.png
[thumb_32_32-width] => 22
[thumb_32_32-height] => 32
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Banner__Know-34x48.png
[thumb_48_48-width] => 34
[thumb_48_48-height] => 48
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Banner__Know-45x64.png
[thumb_64_64-width] => 45
[thumb_64_64-height] => 64
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Banner__Know-90x128.png
[thumb_128_128-width] => 90
[thumb_128_128-height] => 128
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Banner__Know-47x67.png
[thumb_122_67-width] => 47
[thumb_122_67-height] => 67
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Banner__Know-107x153.png
[thumb_153_153-width] => 107
[thumb_153_153-height] => 153
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Banner__Know-114x163.png
[thumb_130_163-width] => 114
[thumb_130_163-height] => 163
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Banner__Know-124x177.png
[thumb_232_177-width] => 124
[thumb_232_177-height] => 177
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Banner__Know-456x650.png
[thumb_272_325-width] => 456
[thumb_272_325-height] => 650
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Banner__Know-243x346.png
[thumb_271_346-width] => 243
[thumb_271_346-height] => 346
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Banner__Know-190x271.png
[thumb_271_271-width] => 190
[thumb_271_271-height] => 271
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Banner__Know-121x172.png
[thumb_272_172-width] => 121
[thumb_272_172-height] => 172
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Banner__Know-323x461.png
[thumb_372_461-width] => 323
[thumb_372_461-height] => 461
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Banner__Know-351x500.png
[thumb_372_500-width] => 351
[thumb_372_500-height] => 500
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Banner__Know-189x270.png
[thumb_385_270-width] => 189
[thumb_385_270-height] => 270
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Banner__Know-169x241.png
[thumb_416_241-width] => 169
[thumb_416_241-height] => 241
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Banner__Know-288x410.png
[thumb_448_410-width] => 288
[thumb_448_410-height] => 410
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Banner__Know-575x820.png
[thumb_448_410_retina-width] => 575
[thumb_448_410_retina-height] => 820
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Banner__Know-268x382.png
[thumb_574_382-width] => 268
[thumb_574_382-height] => 382
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Banner__Know-277x395.png
[thumb_776_395-width] => 277
[thumb_776_395-height] => 395
) ) [1] => Array
(
[ID] => 12266
[id] => 12266
[title] => Instant_Free_Access_-_No_Banner.png
[filename] => Instant_Free_Access_-_No_Banner.png
[filesize] => 0
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Instant_Free_Access_-_No_Banner.png
[link] => https://www.nextafter.com/experiments/how-clarifying-the-value-proposition-affects-email-acquisition-rate/attachment/instant_free_access_-_no_banner-png/
[alt] =>
[author] => 6
[description] =>
[caption] =>
[name] => instant_free_access_-_no_banner-png
[status] => inherit
[uploaded_to] => 12264
[date] => 2021-02-24 21:44:36
[modified] => 2021-02-24 21:44:36
[menu_order] => 0
[mime_type] => image/png
[type] => image
[subtype] => png
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 1440
[height] => 2004
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Instant_Free_Access_-_No_Banner-150x150.png
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Instant_Free_Access_-_No_Banner-216x300.png
[medium-width] => 216
[medium-height] => 300
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Instant_Free_Access_-_No_Banner-768x1069.png
[medium_large-width] => 640
[medium_large-height] => 891
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Instant_Free_Access_-_No_Banner-736x1024.png
[large-width] => 640
[large-height] => 890
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Instant_Free_Access_-_No_Banner-1104x1536.png
[1536x1536-width] => 1104
[1536x1536-height] => 1536
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Instant_Free_Access_-_No_Banner.png
[2048x2048-width] => 1440
[2048x2048-height] => 2004
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Instant_Free_Access_-_No_Banner-600x400.png
[ab-block-post-grid-landscape-width] => 600
[ab-block-post-grid-landscape-height] => 400
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Instant_Free_Access_-_No_Banner-600x600.png
[ab-block-post-grid-square-width] => 600
[ab-block-post-grid-square-height] => 600
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Instant_Free_Access_-_No_Banner.png
[tp-image-grid-width] => 503
[tp-image-grid-height] => 700
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Instant_Free_Access_-_No_Banner-150x150.png
[post-thumbnail-width] => 150
[post-thumbnail-height] => 150
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Instant_Free_Access_-_No_Banner-36x50.png
[admin-width] => 36
[admin-height] => 50
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Instant_Free_Access_-_No_Banner.png
[full-width] => 1440
[full-height] => 2004
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Instant_Free_Access_-_No_Banner-372x518.png
[thumb_372-width] => 372
[thumb_372-height] => 518
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Instant_Free_Access_-_No_Banner-449x625.png
[single_post_thumbnail-width] => 449
[single_post_thumbnail-height] => 625
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Instant_Free_Access_-_No_Banner-23x32.png
[thumb_32_32-width] => 23
[thumb_32_32-height] => 32
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Instant_Free_Access_-_No_Banner-34x48.png
[thumb_48_48-width] => 34
[thumb_48_48-height] => 48
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Instant_Free_Access_-_No_Banner-46x64.png
[thumb_64_64-width] => 46
[thumb_64_64-height] => 64
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Instant_Free_Access_-_No_Banner-92x128.png
[thumb_128_128-width] => 92
[thumb_128_128-height] => 128
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Instant_Free_Access_-_No_Banner-48x67.png
[thumb_122_67-width] => 48
[thumb_122_67-height] => 67
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Instant_Free_Access_-_No_Banner-110x153.png
[thumb_153_153-width] => 110
[thumb_153_153-height] => 153
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Instant_Free_Access_-_No_Banner-117x163.png
[thumb_130_163-width] => 117
[thumb_130_163-height] => 163
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Instant_Free_Access_-_No_Banner-127x177.png
[thumb_232_177-width] => 127
[thumb_232_177-height] => 177
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Instant_Free_Access_-_No_Banner-467x650.png
[thumb_272_325-width] => 467
[thumb_272_325-height] => 650
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Instant_Free_Access_-_No_Banner-249x346.png
[thumb_271_346-width] => 249
[thumb_271_346-height] => 346
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Instant_Free_Access_-_No_Banner-195x271.png
[thumb_271_271-width] => 195
[thumb_271_271-height] => 271
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Instant_Free_Access_-_No_Banner-124x172.png
[thumb_272_172-width] => 124
[thumb_272_172-height] => 172
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Instant_Free_Access_-_No_Banner-331x461.png
[thumb_372_461-width] => 331
[thumb_372_461-height] => 461
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Instant_Free_Access_-_No_Banner-359x500.png
[thumb_372_500-width] => 359
[thumb_372_500-height] => 500
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Instant_Free_Access_-_No_Banner-194x270.png
[thumb_385_270-width] => 194
[thumb_385_270-height] => 270
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Instant_Free_Access_-_No_Banner-173x241.png
[thumb_416_241-width] => 173
[thumb_416_241-height] => 241
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Instant_Free_Access_-_No_Banner-295x410.png
[thumb_448_410-width] => 295
[thumb_448_410-height] => 410
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Instant_Free_Access_-_No_Banner-589x820.png
[thumb_448_410_retina-width] => 589
[thumb_448_410_retina-height] => 820
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Instant_Free_Access_-_No_Banner-274x382.png
[thumb_574_382-width] => 274
[thumb_574_382-height] => 382
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Instant_Free_Access_-_No_Banner-284x395.png
[thumb_776_395-width] => 284
[thumb_776_395-height] => 395
) ) [2] => Array
(
[ID] => 12267
[id] => 12267
[title] => Know_the_constitution_-_No_Banner.png
[filename] => Know_the_constitution_-_No_Banner.png
[filesize] => 0
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Know_the_constitution_-_No_Banner.png
[link] => https://www.nextafter.com/experiments/how-clarifying-the-value-proposition-affects-email-acquisition-rate/attachment/know_the_constitution_-_no_banner-png/
[alt] =>
[author] => 6
[description] =>
[caption] =>
[name] => know_the_constitution_-_no_banner-png
[status] => inherit
[uploaded_to] => 12264
[date] => 2021-02-24 21:44:49
[modified] => 2021-02-24 21:44:49
[menu_order] => 0
[mime_type] => image/png
[type] => image
[subtype] => png
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 1440
[height] => 1954
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Know_the_constitution_-_No_Banner-150x150.png
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Know_the_constitution_-_No_Banner-221x300.png
[medium-width] => 221
[medium-height] => 300
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Know_the_constitution_-_No_Banner-768x1042.png
[medium_large-width] => 640
[medium_large-height] => 868
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Know_the_constitution_-_No_Banner-755x1024.png
[large-width] => 640
[large-height] => 868
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Know_the_constitution_-_No_Banner-1132x1536.png
[1536x1536-width] => 1132
[1536x1536-height] => 1536
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Know_the_constitution_-_No_Banner.png
[2048x2048-width] => 1440
[2048x2048-height] => 1954
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Know_the_constitution_-_No_Banner-600x400.png
[ab-block-post-grid-landscape-width] => 600
[ab-block-post-grid-landscape-height] => 400
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Know_the_constitution_-_No_Banner-600x600.png
[ab-block-post-grid-square-width] => 600
[ab-block-post-grid-square-height] => 600
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Know_the_constitution_-_No_Banner.png
[tp-image-grid-width] => 516
[tp-image-grid-height] => 700
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Know_the_constitution_-_No_Banner-150x150.png
[post-thumbnail-width] => 150
[post-thumbnail-height] => 150
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Know_the_constitution_-_No_Banner-37x50.png
[admin-width] => 37
[admin-height] => 50
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Know_the_constitution_-_No_Banner.png
[full-width] => 1440
[full-height] => 1954
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Know_the_constitution_-_No_Banner-372x505.png
[thumb_372-width] => 372
[thumb_372-height] => 505
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Know_the_constitution_-_No_Banner-461x625.png
[single_post_thumbnail-width] => 461
[single_post_thumbnail-height] => 625
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Know_the_constitution_-_No_Banner-24x32.png
[thumb_32_32-width] => 24
[thumb_32_32-height] => 32
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Know_the_constitution_-_No_Banner-35x48.png
[thumb_48_48-width] => 35
[thumb_48_48-height] => 48
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Know_the_constitution_-_No_Banner-47x64.png
[thumb_64_64-width] => 47
[thumb_64_64-height] => 64
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Know_the_constitution_-_No_Banner-94x128.png
[thumb_128_128-width] => 94
[thumb_128_128-height] => 128
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Know_the_constitution_-_No_Banner-49x67.png
[thumb_122_67-width] => 49
[thumb_122_67-height] => 67
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Know_the_constitution_-_No_Banner-113x153.png
[thumb_153_153-width] => 113
[thumb_153_153-height] => 153
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Know_the_constitution_-_No_Banner-120x163.png
[thumb_130_163-width] => 120
[thumb_130_163-height] => 163
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Know_the_constitution_-_No_Banner-130x177.png
[thumb_232_177-width] => 130
[thumb_232_177-height] => 177
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Know_the_constitution_-_No_Banner-479x650.png
[thumb_272_325-width] => 479
[thumb_272_325-height] => 650
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Know_the_constitution_-_No_Banner-255x346.png
[thumb_271_346-width] => 255
[thumb_271_346-height] => 346
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Know_the_constitution_-_No_Banner-200x271.png
[thumb_271_271-width] => 200
[thumb_271_271-height] => 271
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Know_the_constitution_-_No_Banner-127x172.png
[thumb_272_172-width] => 127
[thumb_272_172-height] => 172
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Know_the_constitution_-_No_Banner-340x461.png
[thumb_372_461-width] => 340
[thumb_372_461-height] => 461
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Know_the_constitution_-_No_Banner-368x500.png
[thumb_372_500-width] => 368
[thumb_372_500-height] => 500
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Know_the_constitution_-_No_Banner-199x270.png
[thumb_385_270-width] => 199
[thumb_385_270-height] => 270
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Know_the_constitution_-_No_Banner-178x241.png
[thumb_416_241-width] => 178
[thumb_416_241-height] => 241
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Know_the_constitution_-_No_Banner-302x410.png
[thumb_448_410-width] => 302
[thumb_448_410-height] => 410
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Know_the_constitution_-_No_Banner-604x820.png
[thumb_448_410_retina-width] => 604
[thumb_448_410_retina-height] => 820
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Know_the_constitution_-_No_Banner-282x382.png
[thumb_574_382-width] => 282
[thumb_574_382-height] => 382
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Know_the_constitution_-_No_Banner-291x395.png
[thumb_776_395-width] => 291
[thumb_776_395-height] => 395
) ) )
T1: Instant Free Access - No Banner
Array
(
[0] => Array
(
[ID] => 12265
[id] => 12265
[title] => Control_-_Banner__Know.png
[filename] => Control_-_Banner__Know.png
[filesize] => 0
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Banner__Know.png
[link] => https://www.nextafter.com/experiments/how-clarifying-the-value-proposition-affects-email-acquisition-rate/attachment/control_-_banner__know-png/
[alt] =>
[author] => 6
[description] =>
[caption] =>
[name] => control_-_banner__know-png
[status] => inherit
[uploaded_to] => 12264
[date] => 2021-02-24 21:40:24
[modified] => 2021-02-24 21:40:24
[menu_order] => 0
[mime_type] => image/png
[type] => image
[subtype] => png
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 1440
[height] => 2053
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Banner__Know-150x150.png
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Banner__Know-210x300.png
[medium-width] => 210
[medium-height] => 300
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Banner__Know-768x1095.png
[medium_large-width] => 640
[medium_large-height] => 913
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Banner__Know-718x1024.png
[large-width] => 640
[large-height] => 913
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Banner__Know-1077x1536.png
[1536x1536-width] => 1077
[1536x1536-height] => 1536
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Banner__Know-1436x2048.png
[2048x2048-width] => 1436
[2048x2048-height] => 2048
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Banner__Know-600x400.png
[ab-block-post-grid-landscape-width] => 600
[ab-block-post-grid-landscape-height] => 400
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Banner__Know-600x600.png
[ab-block-post-grid-square-width] => 600
[ab-block-post-grid-square-height] => 600
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Banner__Know.png
[tp-image-grid-width] => 491
[tp-image-grid-height] => 700
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Banner__Know-150x150.png
[post-thumbnail-width] => 150
[post-thumbnail-height] => 150
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Banner__Know-35x50.png
[admin-width] => 35
[admin-height] => 50
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Banner__Know.png
[full-width] => 1440
[full-height] => 2053
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Banner__Know-372x530.png
[thumb_372-width] => 372
[thumb_372-height] => 530
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Banner__Know-438x625.png
[single_post_thumbnail-width] => 438
[single_post_thumbnail-height] => 625
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Banner__Know-22x32.png
[thumb_32_32-width] => 22
[thumb_32_32-height] => 32
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Banner__Know-34x48.png
[thumb_48_48-width] => 34
[thumb_48_48-height] => 48
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Banner__Know-45x64.png
[thumb_64_64-width] => 45
[thumb_64_64-height] => 64
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Banner__Know-90x128.png
[thumb_128_128-width] => 90
[thumb_128_128-height] => 128
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Banner__Know-47x67.png
[thumb_122_67-width] => 47
[thumb_122_67-height] => 67
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Banner__Know-107x153.png
[thumb_153_153-width] => 107
[thumb_153_153-height] => 153
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Banner__Know-114x163.png
[thumb_130_163-width] => 114
[thumb_130_163-height] => 163
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Banner__Know-124x177.png
[thumb_232_177-width] => 124
[thumb_232_177-height] => 177
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Banner__Know-456x650.png
[thumb_272_325-width] => 456
[thumb_272_325-height] => 650
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Banner__Know-243x346.png
[thumb_271_346-width] => 243
[thumb_271_346-height] => 346
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Banner__Know-190x271.png
[thumb_271_271-width] => 190
[thumb_271_271-height] => 271
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Banner__Know-121x172.png
[thumb_272_172-width] => 121
[thumb_272_172-height] => 172
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Banner__Know-323x461.png
[thumb_372_461-width] => 323
[thumb_372_461-height] => 461
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Banner__Know-351x500.png
[thumb_372_500-width] => 351
[thumb_372_500-height] => 500
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Banner__Know-189x270.png
[thumb_385_270-width] => 189
[thumb_385_270-height] => 270
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Banner__Know-169x241.png
[thumb_416_241-width] => 169
[thumb_416_241-height] => 241
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Banner__Know-288x410.png
[thumb_448_410-width] => 288
[thumb_448_410-height] => 410
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Banner__Know-575x820.png
[thumb_448_410_retina-width] => 575
[thumb_448_410_retina-height] => 820
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Banner__Know-268x382.png
[thumb_574_382-width] => 268
[thumb_574_382-height] => 382
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Banner__Know-277x395.png
[thumb_776_395-width] => 277
[thumb_776_395-height] => 395
) ) [1] => Array
(
[ID] => 12266
[id] => 12266
[title] => Instant_Free_Access_-_No_Banner.png
[filename] => Instant_Free_Access_-_No_Banner.png
[filesize] => 0
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Instant_Free_Access_-_No_Banner.png
[link] => https://www.nextafter.com/experiments/how-clarifying-the-value-proposition-affects-email-acquisition-rate/attachment/instant_free_access_-_no_banner-png/
[alt] =>
[author] => 6
[description] =>
[caption] =>
[name] => instant_free_access_-_no_banner-png
[status] => inherit
[uploaded_to] => 12264
[date] => 2021-02-24 21:44:36
[modified] => 2021-02-24 21:44:36
[menu_order] => 0
[mime_type] => image/png
[type] => image
[subtype] => png
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 1440
[height] => 2004
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Instant_Free_Access_-_No_Banner-150x150.png
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Instant_Free_Access_-_No_Banner-216x300.png
[medium-width] => 216
[medium-height] => 300
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Instant_Free_Access_-_No_Banner-768x1069.png
[medium_large-width] => 640
[medium_large-height] => 891
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Instant_Free_Access_-_No_Banner-736x1024.png
[large-width] => 640
[large-height] => 890
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Instant_Free_Access_-_No_Banner-1104x1536.png
[1536x1536-width] => 1104
[1536x1536-height] => 1536
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Instant_Free_Access_-_No_Banner.png
[2048x2048-width] => 1440
[2048x2048-height] => 2004
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Instant_Free_Access_-_No_Banner-600x400.png
[ab-block-post-grid-landscape-width] => 600
[ab-block-post-grid-landscape-height] => 400
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Instant_Free_Access_-_No_Banner-600x600.png
[ab-block-post-grid-square-width] => 600
[ab-block-post-grid-square-height] => 600
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Instant_Free_Access_-_No_Banner.png
[tp-image-grid-width] => 503
[tp-image-grid-height] => 700
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Instant_Free_Access_-_No_Banner-150x150.png
[post-thumbnail-width] => 150
[post-thumbnail-height] => 150
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Instant_Free_Access_-_No_Banner-36x50.png
[admin-width] => 36
[admin-height] => 50
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Instant_Free_Access_-_No_Banner.png
[full-width] => 1440
[full-height] => 2004
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Instant_Free_Access_-_No_Banner-372x518.png
[thumb_372-width] => 372
[thumb_372-height] => 518
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Instant_Free_Access_-_No_Banner-449x625.png
[single_post_thumbnail-width] => 449
[single_post_thumbnail-height] => 625
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Instant_Free_Access_-_No_Banner-23x32.png
[thumb_32_32-width] => 23
[thumb_32_32-height] => 32
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Instant_Free_Access_-_No_Banner-34x48.png
[thumb_48_48-width] => 34
[thumb_48_48-height] => 48
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Instant_Free_Access_-_No_Banner-46x64.png
[thumb_64_64-width] => 46
[thumb_64_64-height] => 64
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Instant_Free_Access_-_No_Banner-92x128.png
[thumb_128_128-width] => 92
[thumb_128_128-height] => 128
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Instant_Free_Access_-_No_Banner-48x67.png
[thumb_122_67-width] => 48
[thumb_122_67-height] => 67
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Instant_Free_Access_-_No_Banner-110x153.png
[thumb_153_153-width] => 110
[thumb_153_153-height] => 153
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Instant_Free_Access_-_No_Banner-117x163.png
[thumb_130_163-width] => 117
[thumb_130_163-height] => 163
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Instant_Free_Access_-_No_Banner-127x177.png
[thumb_232_177-width] => 127
[thumb_232_177-height] => 177
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Instant_Free_Access_-_No_Banner-467x650.png
[thumb_272_325-width] => 467
[thumb_272_325-height] => 650
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Instant_Free_Access_-_No_Banner-249x346.png
[thumb_271_346-width] => 249
[thumb_271_346-height] => 346
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Instant_Free_Access_-_No_Banner-195x271.png
[thumb_271_271-width] => 195
[thumb_271_271-height] => 271
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Instant_Free_Access_-_No_Banner-124x172.png
[thumb_272_172-width] => 124
[thumb_272_172-height] => 172
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Instant_Free_Access_-_No_Banner-331x461.png
[thumb_372_461-width] => 331
[thumb_372_461-height] => 461
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Instant_Free_Access_-_No_Banner-359x500.png
[thumb_372_500-width] => 359
[thumb_372_500-height] => 500
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Instant_Free_Access_-_No_Banner-194x270.png
[thumb_385_270-width] => 194
[thumb_385_270-height] => 270
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Instant_Free_Access_-_No_Banner-173x241.png
[thumb_416_241-width] => 173
[thumb_416_241-height] => 241
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Instant_Free_Access_-_No_Banner-295x410.png
[thumb_448_410-width] => 295
[thumb_448_410-height] => 410
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Instant_Free_Access_-_No_Banner-589x820.png
[thumb_448_410_retina-width] => 589
[thumb_448_410_retina-height] => 820
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Instant_Free_Access_-_No_Banner-274x382.png
[thumb_574_382-width] => 274
[thumb_574_382-height] => 382
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Instant_Free_Access_-_No_Banner-284x395.png
[thumb_776_395-width] => 284
[thumb_776_395-height] => 395
) ) [2] => Array
(
[ID] => 12267
[id] => 12267
[title] => Know_the_constitution_-_No_Banner.png
[filename] => Know_the_constitution_-_No_Banner.png
[filesize] => 0
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Know_the_constitution_-_No_Banner.png
[link] => https://www.nextafter.com/experiments/how-clarifying-the-value-proposition-affects-email-acquisition-rate/attachment/know_the_constitution_-_no_banner-png/
[alt] =>
[author] => 6
[description] =>
[caption] =>
[name] => know_the_constitution_-_no_banner-png
[status] => inherit
[uploaded_to] => 12264
[date] => 2021-02-24 21:44:49
[modified] => 2021-02-24 21:44:49
[menu_order] => 0
[mime_type] => image/png
[type] => image
[subtype] => png
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 1440
[height] => 1954
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Know_the_constitution_-_No_Banner-150x150.png
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Know_the_constitution_-_No_Banner-221x300.png
[medium-width] => 221
[medium-height] => 300
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Know_the_constitution_-_No_Banner-768x1042.png
[medium_large-width] => 640
[medium_large-height] => 868
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Know_the_constitution_-_No_Banner-755x1024.png
[large-width] => 640
[large-height] => 868
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Know_the_constitution_-_No_Banner-1132x1536.png
[1536x1536-width] => 1132
[1536x1536-height] => 1536
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Know_the_constitution_-_No_Banner.png
[2048x2048-width] => 1440
[2048x2048-height] => 1954
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Know_the_constitution_-_No_Banner-600x400.png
[ab-block-post-grid-landscape-width] => 600
[ab-block-post-grid-landscape-height] => 400
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Know_the_constitution_-_No_Banner-600x600.png
[ab-block-post-grid-square-width] => 600
[ab-block-post-grid-square-height] => 600
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Know_the_constitution_-_No_Banner.png
[tp-image-grid-width] => 516
[tp-image-grid-height] => 700
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Know_the_constitution_-_No_Banner-150x150.png
[post-thumbnail-width] => 150
[post-thumbnail-height] => 150
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Know_the_constitution_-_No_Banner-37x50.png
[admin-width] => 37
[admin-height] => 50
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Know_the_constitution_-_No_Banner.png
[full-width] => 1440
[full-height] => 1954
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Know_the_constitution_-_No_Banner-372x505.png
[thumb_372-width] => 372
[thumb_372-height] => 505
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Know_the_constitution_-_No_Banner-461x625.png
[single_post_thumbnail-width] => 461
[single_post_thumbnail-height] => 625
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Know_the_constitution_-_No_Banner-24x32.png
[thumb_32_32-width] => 24
[thumb_32_32-height] => 32
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Know_the_constitution_-_No_Banner-35x48.png
[thumb_48_48-width] => 35
[thumb_48_48-height] => 48
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Know_the_constitution_-_No_Banner-47x64.png
[thumb_64_64-width] => 47
[thumb_64_64-height] => 64
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Know_the_constitution_-_No_Banner-94x128.png
[thumb_128_128-width] => 94
[thumb_128_128-height] => 128
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Know_the_constitution_-_No_Banner-49x67.png
[thumb_122_67-width] => 49
[thumb_122_67-height] => 67
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Know_the_constitution_-_No_Banner-113x153.png
[thumb_153_153-width] => 113
[thumb_153_153-height] => 153
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Know_the_constitution_-_No_Banner-120x163.png
[thumb_130_163-width] => 120
[thumb_130_163-height] => 163
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Know_the_constitution_-_No_Banner-130x177.png
[thumb_232_177-width] => 130
[thumb_232_177-height] => 177
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Know_the_constitution_-_No_Banner-479x650.png
[thumb_272_325-width] => 479
[thumb_272_325-height] => 650
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Know_the_constitution_-_No_Banner-255x346.png
[thumb_271_346-width] => 255
[thumb_271_346-height] => 346
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Know_the_constitution_-_No_Banner-200x271.png
[thumb_271_271-width] => 200
[thumb_271_271-height] => 271
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Know_the_constitution_-_No_Banner-127x172.png
[thumb_272_172-width] => 127
[thumb_272_172-height] => 172
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Know_the_constitution_-_No_Banner-340x461.png
[thumb_372_461-width] => 340
[thumb_372_461-height] => 461
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Know_the_constitution_-_No_Banner-368x500.png
[thumb_372_500-width] => 368
[thumb_372_500-height] => 500
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Know_the_constitution_-_No_Banner-199x270.png
[thumb_385_270-width] => 199
[thumb_385_270-height] => 270
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Know_the_constitution_-_No_Banner-178x241.png
[thumb_416_241-width] => 178
[thumb_416_241-height] => 241
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Know_the_constitution_-_No_Banner-302x410.png
[thumb_448_410-width] => 302
[thumb_448_410-height] => 410
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Know_the_constitution_-_No_Banner-604x820.png
[thumb_448_410_retina-width] => 604
[thumb_448_410_retina-height] => 820
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Know_the_constitution_-_No_Banner-282x382.png
[thumb_574_382-width] => 282
[thumb_574_382-height] => 382
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Know_the_constitution_-_No_Banner-291x395.png
[thumb_776_395-width] => 291
[thumb_776_395-height] => 395
) ) )
T2: Know the constitution - No Banner
Array
(
[0] => Array
(
[ID] => 12265
[id] => 12265
[title] => Control_-_Banner__Know.png
[filename] => Control_-_Banner__Know.png
[filesize] => 0
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Banner__Know.png
[link] => https://www.nextafter.com/experiments/how-clarifying-the-value-proposition-affects-email-acquisition-rate/attachment/control_-_banner__know-png/
[alt] =>
[author] => 6
[description] =>
[caption] =>
[name] => control_-_banner__know-png
[status] => inherit
[uploaded_to] => 12264
[date] => 2021-02-24 21:40:24
[modified] => 2021-02-24 21:40:24
[menu_order] => 0
[mime_type] => image/png
[type] => image
[subtype] => png
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 1440
[height] => 2053
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Banner__Know-150x150.png
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Banner__Know-210x300.png
[medium-width] => 210
[medium-height] => 300
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Banner__Know-768x1095.png
[medium_large-width] => 640
[medium_large-height] => 913
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Banner__Know-718x1024.png
[large-width] => 640
[large-height] => 913
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Banner__Know-1077x1536.png
[1536x1536-width] => 1077
[1536x1536-height] => 1536
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Banner__Know-1436x2048.png
[2048x2048-width] => 1436
[2048x2048-height] => 2048
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Banner__Know-600x400.png
[ab-block-post-grid-landscape-width] => 600
[ab-block-post-grid-landscape-height] => 400
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Banner__Know-600x600.png
[ab-block-post-grid-square-width] => 600
[ab-block-post-grid-square-height] => 600
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Banner__Know.png
[tp-image-grid-width] => 491
[tp-image-grid-height] => 700
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Banner__Know-150x150.png
[post-thumbnail-width] => 150
[post-thumbnail-height] => 150
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Banner__Know-35x50.png
[admin-width] => 35
[admin-height] => 50
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Banner__Know.png
[full-width] => 1440
[full-height] => 2053
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Banner__Know-372x530.png
[thumb_372-width] => 372
[thumb_372-height] => 530
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Banner__Know-438x625.png
[single_post_thumbnail-width] => 438
[single_post_thumbnail-height] => 625
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Banner__Know-22x32.png
[thumb_32_32-width] => 22
[thumb_32_32-height] => 32
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Banner__Know-34x48.png
[thumb_48_48-width] => 34
[thumb_48_48-height] => 48
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Banner__Know-45x64.png
[thumb_64_64-width] => 45
[thumb_64_64-height] => 64
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Banner__Know-90x128.png
[thumb_128_128-width] => 90
[thumb_128_128-height] => 128
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Banner__Know-47x67.png
[thumb_122_67-width] => 47
[thumb_122_67-height] => 67
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Banner__Know-107x153.png
[thumb_153_153-width] => 107
[thumb_153_153-height] => 153
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Banner__Know-114x163.png
[thumb_130_163-width] => 114
[thumb_130_163-height] => 163
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Banner__Know-124x177.png
[thumb_232_177-width] => 124
[thumb_232_177-height] => 177
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Banner__Know-456x650.png
[thumb_272_325-width] => 456
[thumb_272_325-height] => 650
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Banner__Know-243x346.png
[thumb_271_346-width] => 243
[thumb_271_346-height] => 346
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Banner__Know-190x271.png
[thumb_271_271-width] => 190
[thumb_271_271-height] => 271
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Banner__Know-121x172.png
[thumb_272_172-width] => 121
[thumb_272_172-height] => 172
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Banner__Know-323x461.png
[thumb_372_461-width] => 323
[thumb_372_461-height] => 461
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Banner__Know-351x500.png
[thumb_372_500-width] => 351
[thumb_372_500-height] => 500
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Banner__Know-189x270.png
[thumb_385_270-width] => 189
[thumb_385_270-height] => 270
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Banner__Know-169x241.png
[thumb_416_241-width] => 169
[thumb_416_241-height] => 241
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Banner__Know-288x410.png
[thumb_448_410-width] => 288
[thumb_448_410-height] => 410
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Banner__Know-575x820.png
[thumb_448_410_retina-width] => 575
[thumb_448_410_retina-height] => 820
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Banner__Know-268x382.png
[thumb_574_382-width] => 268
[thumb_574_382-height] => 382
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_-_Banner__Know-277x395.png
[thumb_776_395-width] => 277
[thumb_776_395-height] => 395
) ) [1] => Array
(
[ID] => 12266
[id] => 12266
[title] => Instant_Free_Access_-_No_Banner.png
[filename] => Instant_Free_Access_-_No_Banner.png
[filesize] => 0
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Instant_Free_Access_-_No_Banner.png
[link] => https://www.nextafter.com/experiments/how-clarifying-the-value-proposition-affects-email-acquisition-rate/attachment/instant_free_access_-_no_banner-png/
[alt] =>
[author] => 6
[description] =>
[caption] =>
[name] => instant_free_access_-_no_banner-png
[status] => inherit
[uploaded_to] => 12264
[date] => 2021-02-24 21:44:36
[modified] => 2021-02-24 21:44:36
[menu_order] => 0
[mime_type] => image/png
[type] => image
[subtype] => png
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 1440
[height] => 2004
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Instant_Free_Access_-_No_Banner-150x150.png
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Instant_Free_Access_-_No_Banner-216x300.png
[medium-width] => 216
[medium-height] => 300
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Instant_Free_Access_-_No_Banner-768x1069.png
[medium_large-width] => 640
[medium_large-height] => 891
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Instant_Free_Access_-_No_Banner-736x1024.png
[large-width] => 640
[large-height] => 890
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Instant_Free_Access_-_No_Banner-1104x1536.png
[1536x1536-width] => 1104
[1536x1536-height] => 1536
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Instant_Free_Access_-_No_Banner.png
[2048x2048-width] => 1440
[2048x2048-height] => 2004
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Instant_Free_Access_-_No_Banner-600x400.png
[ab-block-post-grid-landscape-width] => 600
[ab-block-post-grid-landscape-height] => 400
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Instant_Free_Access_-_No_Banner-600x600.png
[ab-block-post-grid-square-width] => 600
[ab-block-post-grid-square-height] => 600
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Instant_Free_Access_-_No_Banner.png
[tp-image-grid-width] => 503
[tp-image-grid-height] => 700
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Instant_Free_Access_-_No_Banner-150x150.png
[post-thumbnail-width] => 150
[post-thumbnail-height] => 150
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Instant_Free_Access_-_No_Banner-36x50.png
[admin-width] => 36
[admin-height] => 50
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Instant_Free_Access_-_No_Banner.png
[full-width] => 1440
[full-height] => 2004
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Instant_Free_Access_-_No_Banner-372x518.png
[thumb_372-width] => 372
[thumb_372-height] => 518
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Instant_Free_Access_-_No_Banner-449x625.png
[single_post_thumbnail-width] => 449
[single_post_thumbnail-height] => 625
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Instant_Free_Access_-_No_Banner-23x32.png
[thumb_32_32-width] => 23
[thumb_32_32-height] => 32
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Instant_Free_Access_-_No_Banner-34x48.png
[thumb_48_48-width] => 34
[thumb_48_48-height] => 48
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Instant_Free_Access_-_No_Banner-46x64.png
[thumb_64_64-width] => 46
[thumb_64_64-height] => 64
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Instant_Free_Access_-_No_Banner-92x128.png
[thumb_128_128-width] => 92
[thumb_128_128-height] => 128
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Instant_Free_Access_-_No_Banner-48x67.png
[thumb_122_67-width] => 48
[thumb_122_67-height] => 67
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Instant_Free_Access_-_No_Banner-110x153.png
[thumb_153_153-width] => 110
[thumb_153_153-height] => 153
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Instant_Free_Access_-_No_Banner-117x163.png
[thumb_130_163-width] => 117
[thumb_130_163-height] => 163
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Instant_Free_Access_-_No_Banner-127x177.png
[thumb_232_177-width] => 127
[thumb_232_177-height] => 177
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Instant_Free_Access_-_No_Banner-467x650.png
[thumb_272_325-width] => 467
[thumb_272_325-height] => 650
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Instant_Free_Access_-_No_Banner-249x346.png
[thumb_271_346-width] => 249
[thumb_271_346-height] => 346
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Instant_Free_Access_-_No_Banner-195x271.png
[thumb_271_271-width] => 195
[thumb_271_271-height] => 271
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Instant_Free_Access_-_No_Banner-124x172.png
[thumb_272_172-width] => 124
[thumb_272_172-height] => 172
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Instant_Free_Access_-_No_Banner-331x461.png
[thumb_372_461-width] => 331
[thumb_372_461-height] => 461
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Instant_Free_Access_-_No_Banner-359x500.png
[thumb_372_500-width] => 359
[thumb_372_500-height] => 500
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Instant_Free_Access_-_No_Banner-194x270.png
[thumb_385_270-width] => 194
[thumb_385_270-height] => 270
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Instant_Free_Access_-_No_Banner-173x241.png
[thumb_416_241-width] => 173
[thumb_416_241-height] => 241
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Instant_Free_Access_-_No_Banner-295x410.png
[thumb_448_410-width] => 295
[thumb_448_410-height] => 410
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Instant_Free_Access_-_No_Banner-589x820.png
[thumb_448_410_retina-width] => 589
[thumb_448_410_retina-height] => 820
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Instant_Free_Access_-_No_Banner-274x382.png
[thumb_574_382-width] => 274
[thumb_574_382-height] => 382
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Instant_Free_Access_-_No_Banner-284x395.png
[thumb_776_395-width] => 284
[thumb_776_395-height] => 395
) ) [2] => Array
(
[ID] => 12267
[id] => 12267
[title] => Know_the_constitution_-_No_Banner.png
[filename] => Know_the_constitution_-_No_Banner.png
[filesize] => 0
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Know_the_constitution_-_No_Banner.png
[link] => https://www.nextafter.com/experiments/how-clarifying-the-value-proposition-affects-email-acquisition-rate/attachment/know_the_constitution_-_no_banner-png/
[alt] =>
[author] => 6
[description] =>
[caption] =>
[name] => know_the_constitution_-_no_banner-png
[status] => inherit
[uploaded_to] => 12264
[date] => 2021-02-24 21:44:49
[modified] => 2021-02-24 21:44:49
[menu_order] => 0
[mime_type] => image/png
[type] => image
[subtype] => png
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 1440
[height] => 1954
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Know_the_constitution_-_No_Banner-150x150.png
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Know_the_constitution_-_No_Banner-221x300.png
[medium-width] => 221
[medium-height] => 300
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Know_the_constitution_-_No_Banner-768x1042.png
[medium_large-width] => 640
[medium_large-height] => 868
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Know_the_constitution_-_No_Banner-755x1024.png
[large-width] => 640
[large-height] => 868
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Know_the_constitution_-_No_Banner-1132x1536.png
[1536x1536-width] => 1132
[1536x1536-height] => 1536
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Know_the_constitution_-_No_Banner.png
[2048x2048-width] => 1440
[2048x2048-height] => 1954
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Know_the_constitution_-_No_Banner-600x400.png
[ab-block-post-grid-landscape-width] => 600
[ab-block-post-grid-landscape-height] => 400
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Know_the_constitution_-_No_Banner-600x600.png
[ab-block-post-grid-square-width] => 600
[ab-block-post-grid-square-height] => 600
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Know_the_constitution_-_No_Banner.png
[tp-image-grid-width] => 516
[tp-image-grid-height] => 700
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Know_the_constitution_-_No_Banner-150x150.png
[post-thumbnail-width] => 150
[post-thumbnail-height] => 150
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Know_the_constitution_-_No_Banner-37x50.png
[admin-width] => 37
[admin-height] => 50
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Know_the_constitution_-_No_Banner.png
[full-width] => 1440
[full-height] => 1954
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Know_the_constitution_-_No_Banner-372x505.png
[thumb_372-width] => 372
[thumb_372-height] => 505
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Know_the_constitution_-_No_Banner-461x625.png
[single_post_thumbnail-width] => 461
[single_post_thumbnail-height] => 625
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Know_the_constitution_-_No_Banner-24x32.png
[thumb_32_32-width] => 24
[thumb_32_32-height] => 32
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Know_the_constitution_-_No_Banner-35x48.png
[thumb_48_48-width] => 35
[thumb_48_48-height] => 48
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Know_the_constitution_-_No_Banner-47x64.png
[thumb_64_64-width] => 47
[thumb_64_64-height] => 64
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Know_the_constitution_-_No_Banner-94x128.png
[thumb_128_128-width] => 94
[thumb_128_128-height] => 128
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Know_the_constitution_-_No_Banner-49x67.png
[thumb_122_67-width] => 49
[thumb_122_67-height] => 67
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Know_the_constitution_-_No_Banner-113x153.png
[thumb_153_153-width] => 113
[thumb_153_153-height] => 153
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Know_the_constitution_-_No_Banner-120x163.png
[thumb_130_163-width] => 120
[thumb_130_163-height] => 163
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Know_the_constitution_-_No_Banner-130x177.png
[thumb_232_177-width] => 130
[thumb_232_177-height] => 177
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Know_the_constitution_-_No_Banner-479x650.png
[thumb_272_325-width] => 479
[thumb_272_325-height] => 650
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Know_the_constitution_-_No_Banner-255x346.png
[thumb_271_346-width] => 255
[thumb_271_346-height] => 346
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Know_the_constitution_-_No_Banner-200x271.png
[thumb_271_271-width] => 200
[thumb_271_271-height] => 271
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Know_the_constitution_-_No_Banner-127x172.png
[thumb_272_172-width] => 127
[thumb_272_172-height] => 172
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Know_the_constitution_-_No_Banner-340x461.png
[thumb_372_461-width] => 340
[thumb_372_461-height] => 461
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Know_the_constitution_-_No_Banner-368x500.png
[thumb_372_500-width] => 368
[thumb_372_500-height] => 500
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Know_the_constitution_-_No_Banner-199x270.png
[thumb_385_270-width] => 199
[thumb_385_270-height] => 270
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Know_the_constitution_-_No_Banner-178x241.png
[thumb_416_241-width] => 178
[thumb_416_241-height] => 241
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Know_the_constitution_-_No_Banner-302x410.png
[thumb_448_410-width] => 302
[thumb_448_410-height] => 410
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Know_the_constitution_-_No_Banner-604x820.png
[thumb_448_410_retina-width] => 604
[thumb_448_410_retina-height] => 820
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Know_the_constitution_-_No_Banner-282x382.png
[thumb_574_382-width] => 282
[thumb_574_382-height] => 382
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Know_the_constitution_-_No_Banner-291x395.png
[thumb_776_395-width] => 291
[thumb_776_395-height] => 395
) ) )
Results
| Treatment Name | Conv. Rate | Relative Difference | Confidence | |
|---|---|---|---|---|
| C: | Control - Banner & Know the Constitution | 37.5% | ||
| T1: | Instant Free Access - No Banner | 40.0% | 6.6% | 92.5% |
| T2: | Know the constitution - No Banner | 41.0% | 9.2% | 98.7% |
This experiment has a required sample size of 2,327 in order to be valid. Since the experiment had a total sample size of 7,473, and the level of confidence is above 95% the experiment results are valid.
Flux Metrics Affected
The Flux Metrics analyze the three primary metrics that affect revenue (traffic, conversion rate, and average gift). This experiment produced the following results:
0% increase in traffic
× 9.2% increase in conversion rate
× 0% increase in average gift
Key Learnings
Hillsdale saw a 9.2% lift in email acquisition from these simple design changes, showing that proximity matters to visitors. If we separate the attention-grabbing headline too far from the body copy, it reduces the likelihood that they visitors will read both. Additionally, there were friction factors at work as well — reducing the overall height of the page brought the signup form closer to the top of the page, which led to reduced scrolling without affecting the amount of value proposition copy on the page.