How presenting the gift frequency as a tabbed form impacts donor conversion
Experiment ID: #55555
Focus on the Family
Focus on the Family is a global Christian ministry dedicated to helping families thrive. We provide help and resources for couples to build healthy marriages that reflect God's design, and for parents to raise their children according to morals and values grounded in biblical principles.
Experiment Summary
Timeframe: 03/25/2021 - 04/25/2021
As Focus on the Family continued on their quest to optimize the way the gift frequency section was presented, they wanted to test into a tabbed form. This tabbed form would show the gift frequency options as their own form and presented as the first option a donor had to select on the giving form. This changed the order of the donation pathway. Since we recently tested into having the gift frequency as a checkbox, this variation was the control. We also developed two different treatment variations – one that included just the tabbed form and another that included the tabbed form AND the steps to make a donation.
Research Question
What is the impact a tabbed giving form will have on conversion?
Design
C: Control (Recurring Checkbox)
Array
(
[0] => Array
(
[ID] => 39551
[id] => 39551
[title] => Control_(Recurring_Checkbox).png
[filename] => Control_Recurring_Checkbox-10.png
[filesize] => 138249
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_Recurring_Checkbox-10.png
[link] => https://www.nextafter.com/experiments/how-presenting-the-gift-frequency-as-a-tabbed-form-impacts-donor-conversion/attachment/control_recurring_checkbox-png-12/
[alt] =>
[author] => 0
[description] =>
[caption] =>
[name] => control_recurring_checkbox-png-12
[status] => inherit
[uploaded_to] => 20095
[date] => 2022-10-20 19:45:57
[modified] => 2022-10-20 19:45:57
[menu_order] => 0
[mime_type] => image/png
[type] => image
[subtype] => png
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 512
[height] => 1112
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_Recurring_Checkbox-10-150x150.png
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_Recurring_Checkbox-10-138x300.png
[medium-width] => 138
[medium-height] => 300
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_Recurring_Checkbox-10.png
[medium_large-width] => 512
[medium_large-height] => 1112
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_Recurring_Checkbox-10-471x1024.png
[large-width] => 471
[large-height] => 1024
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_Recurring_Checkbox-10.png
[1536x1536-width] => 512
[1536x1536-height] => 1112
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_Recurring_Checkbox-10.png
[2048x2048-width] => 512
[2048x2048-height] => 1112
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_Recurring_Checkbox-10-512x400.png
[ab-block-post-grid-landscape-width] => 512
[ab-block-post-grid-landscape-height] => 400
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_Recurring_Checkbox-10-512x600.png
[ab-block-post-grid-square-width] => 512
[ab-block-post-grid-square-height] => 600
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_Recurring_Checkbox-10.png
[tp-image-grid-width] => 322
[tp-image-grid-height] => 700
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_Recurring_Checkbox-10-150x150.png
[post-thumbnail-width] => 150
[post-thumbnail-height] => 150
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_Recurring_Checkbox-10-23x50.png
[admin-width] => 23
[admin-height] => 50
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_Recurring_Checkbox-10.png
[full-width] => 512
[full-height] => 1112
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_Recurring_Checkbox-10-372x808.png
[thumb_372-width] => 372
[thumb_372-height] => 808
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_Recurring_Checkbox-10-288x625.png
[single_post_thumbnail-width] => 288
[single_post_thumbnail-height] => 625
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_Recurring_Checkbox-10-15x32.png
[thumb_32_32-width] => 15
[thumb_32_32-height] => 32
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_Recurring_Checkbox-10-22x48.png
[thumb_48_48-width] => 22
[thumb_48_48-height] => 48
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_Recurring_Checkbox-10-29x64.png
[thumb_64_64-width] => 29
[thumb_64_64-height] => 64
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_Recurring_Checkbox-10-59x128.png
[thumb_128_128-width] => 59
[thumb_128_128-height] => 128
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_Recurring_Checkbox-10-31x67.png
[thumb_122_67-width] => 31
[thumb_122_67-height] => 67
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_Recurring_Checkbox-10-70x153.png
[thumb_153_153-width] => 70
[thumb_153_153-height] => 153
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_Recurring_Checkbox-10-75x163.png
[thumb_130_163-width] => 75
[thumb_130_163-height] => 163
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_Recurring_Checkbox-10-81x177.png
[thumb_232_177-width] => 81
[thumb_232_177-height] => 177
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_Recurring_Checkbox-10-299x650.png
[thumb_272_325-width] => 299
[thumb_272_325-height] => 650
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_Recurring_Checkbox-10-159x346.png
[thumb_271_346-width] => 159
[thumb_271_346-height] => 346
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_Recurring_Checkbox-10-125x271.png
[thumb_271_271-width] => 125
[thumb_271_271-height] => 271
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_Recurring_Checkbox-10-79x172.png
[thumb_272_172-width] => 79
[thumb_272_172-height] => 172
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_Recurring_Checkbox-10-212x461.png
[thumb_372_461-width] => 212
[thumb_372_461-height] => 461
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_Recurring_Checkbox-10-230x500.png
[thumb_372_500-width] => 230
[thumb_372_500-height] => 500
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_Recurring_Checkbox-10-124x270.png
[thumb_385_270-width] => 124
[thumb_385_270-height] => 270
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_Recurring_Checkbox-10-111x241.png
[thumb_416_241-width] => 111
[thumb_416_241-height] => 241
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_Recurring_Checkbox-10-189x410.png
[thumb_448_410-width] => 189
[thumb_448_410-height] => 410
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_Recurring_Checkbox-10-378x820.png
[thumb_448_410_retina-width] => 378
[thumb_448_410_retina-height] => 820
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_Recurring_Checkbox-10-176x382.png
[thumb_574_382-width] => 176
[thumb_574_382-height] => 382
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_Recurring_Checkbox-10-182x395.png
[thumb_776_395-width] => 182
[thumb_776_395-height] => 395
) ) [1] => Array
(
[ID] => 39554
[id] => 39554
[title] => Tabbed_Donation_Form_+_No_Steps.png
[filename] => Tabbed_Donation_Form__No_Steps-10.png
[filesize] => 76579
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__No_Steps-10.png
[link] => https://www.nextafter.com/experiments/how-presenting-the-gift-frequency-as-a-tabbed-form-impacts-donor-conversion/attachment/tabbed_donation_form__no_steps-png-12/
[alt] =>
[author] => 0
[description] =>
[caption] =>
[name] => tabbed_donation_form__no_steps-png-12
[status] => inherit
[uploaded_to] => 20095
[date] => 2022-10-20 19:46:35
[modified] => 2022-10-20 19:46:35
[menu_order] => 0
[mime_type] => image/png
[type] => image
[subtype] => png
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 500
[height] => 1010
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__No_Steps-10-150x150.png
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__No_Steps-10-149x300.png
[medium-width] => 149
[medium-height] => 300
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__No_Steps-10.png
[medium_large-width] => 500
[medium_large-height] => 1010
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__No_Steps-10.png
[large-width] => 500
[large-height] => 1010
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__No_Steps-10.png
[1536x1536-width] => 500
[1536x1536-height] => 1010
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__No_Steps-10.png
[2048x2048-width] => 500
[2048x2048-height] => 1010
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__No_Steps-10-500x400.png
[ab-block-post-grid-landscape-width] => 500
[ab-block-post-grid-landscape-height] => 400
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__No_Steps-10-500x600.png
[ab-block-post-grid-square-width] => 500
[ab-block-post-grid-square-height] => 600
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__No_Steps-10.png
[tp-image-grid-width] => 347
[tp-image-grid-height] => 700
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__No_Steps-10-150x150.png
[post-thumbnail-width] => 150
[post-thumbnail-height] => 150
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__No_Steps-10-25x50.png
[admin-width] => 25
[admin-height] => 50
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__No_Steps-10.png
[full-width] => 500
[full-height] => 1010
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__No_Steps-10-372x751.png
[thumb_372-width] => 372
[thumb_372-height] => 751
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__No_Steps-10-309x625.png
[single_post_thumbnail-width] => 309
[single_post_thumbnail-height] => 625
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__No_Steps-10-16x32.png
[thumb_32_32-width] => 16
[thumb_32_32-height] => 32
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__No_Steps-10-24x48.png
[thumb_48_48-width] => 24
[thumb_48_48-height] => 48
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__No_Steps-10-32x64.png
[thumb_64_64-width] => 32
[thumb_64_64-height] => 64
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__No_Steps-10-63x128.png
[thumb_128_128-width] => 63
[thumb_128_128-height] => 128
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__No_Steps-10-33x67.png
[thumb_122_67-width] => 33
[thumb_122_67-height] => 67
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__No_Steps-10-76x153.png
[thumb_153_153-width] => 76
[thumb_153_153-height] => 153
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__No_Steps-10-81x163.png
[thumb_130_163-width] => 81
[thumb_130_163-height] => 163
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__No_Steps-10-88x177.png
[thumb_232_177-width] => 88
[thumb_232_177-height] => 177
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__No_Steps-10-322x650.png
[thumb_272_325-width] => 322
[thumb_272_325-height] => 650
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__No_Steps-10-171x346.png
[thumb_271_346-width] => 171
[thumb_271_346-height] => 346
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__No_Steps-10-134x271.png
[thumb_271_271-width] => 134
[thumb_271_271-height] => 271
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__No_Steps-10-85x172.png
[thumb_272_172-width] => 85
[thumb_272_172-height] => 172
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__No_Steps-10-228x461.png
[thumb_372_461-width] => 228
[thumb_372_461-height] => 461
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__No_Steps-10-248x500.png
[thumb_372_500-width] => 248
[thumb_372_500-height] => 500
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__No_Steps-10-134x270.png
[thumb_385_270-width] => 134
[thumb_385_270-height] => 270
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__No_Steps-10-119x241.png
[thumb_416_241-width] => 119
[thumb_416_241-height] => 241
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__No_Steps-10-203x410.png
[thumb_448_410-width] => 203
[thumb_448_410-height] => 410
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__No_Steps-10-406x820.png
[thumb_448_410_retina-width] => 406
[thumb_448_410_retina-height] => 820
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__No_Steps-10-189x382.png
[thumb_574_382-width] => 189
[thumb_574_382-height] => 382
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__No_Steps-10-196x395.png
[thumb_776_395-width] => 196
[thumb_776_395-height] => 395
) ) [2] => Array
(
[ID] => 20113
[id] => 20113
[title] => Tabbed_Donation_Form_+_Steps.png
[filename] => Tabbed_Donation_Form__Steps-5.png
[filesize] => 0
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__Steps-5.png
[link] => https://www.nextafter.com/experiments/how-presenting-the-gift-frequency-as-a-tabbed-form-impacts-donor-conversion/attachment/tabbed_donation_form__steps-png-6/
[alt] =>
[author] => 0
[description] =>
[caption] =>
[name] => tabbed_donation_form__steps-png-6
[status] => inherit
[uploaded_to] => 20095
[date] => 2021-08-03 11:43:20
[modified] => 2021-08-03 11:43:20
[menu_order] => 0
[mime_type] => image/png
[type] => image
[subtype] => png
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 496
[height] => 1194
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__Steps-5-150x150.png
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__Steps-5-125x300.png
[medium-width] => 125
[medium-height] => 300
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__Steps-5.png
[medium_large-width] => 496
[medium_large-height] => 1194
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__Steps-5-425x1024.png
[large-width] => 425
[large-height] => 1024
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__Steps-5.png
[1536x1536-width] => 496
[1536x1536-height] => 1194
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__Steps-5.png
[2048x2048-width] => 496
[2048x2048-height] => 1194
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__Steps-5-496x400.png
[ab-block-post-grid-landscape-width] => 496
[ab-block-post-grid-landscape-height] => 400
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__Steps-5-496x600.png
[ab-block-post-grid-square-width] => 496
[ab-block-post-grid-square-height] => 600
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__Steps-5.png
[tp-image-grid-width] => 291
[tp-image-grid-height] => 700
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__Steps-5-150x150.png
[post-thumbnail-width] => 150
[post-thumbnail-height] => 150
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__Steps-5-21x50.png
[admin-width] => 21
[admin-height] => 50
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__Steps-5.png
[full-width] => 496
[full-height] => 1194
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__Steps-5-372x896.png
[thumb_372-width] => 372
[thumb_372-height] => 896
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__Steps-5-260x625.png
[single_post_thumbnail-width] => 260
[single_post_thumbnail-height] => 625
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__Steps-5-13x32.png
[thumb_32_32-width] => 13
[thumb_32_32-height] => 32
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__Steps-5-20x48.png
[thumb_48_48-width] => 20
[thumb_48_48-height] => 48
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__Steps-5-27x64.png
[thumb_64_64-width] => 27
[thumb_64_64-height] => 64
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__Steps-5-53x128.png
[thumb_128_128-width] => 53
[thumb_128_128-height] => 128
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__Steps-5-28x67.png
[thumb_122_67-width] => 28
[thumb_122_67-height] => 67
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__Steps-5-64x153.png
[thumb_153_153-width] => 64
[thumb_153_153-height] => 153
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__Steps-5-68x163.png
[thumb_130_163-width] => 68
[thumb_130_163-height] => 163
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__Steps-5-74x177.png
[thumb_232_177-width] => 74
[thumb_232_177-height] => 177
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__Steps-5-270x650.png
[thumb_272_325-width] => 270
[thumb_272_325-height] => 650
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__Steps-5-144x346.png
[thumb_271_346-width] => 144
[thumb_271_346-height] => 346
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__Steps-5-113x271.png
[thumb_271_271-width] => 113
[thumb_271_271-height] => 271
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__Steps-5-71x172.png
[thumb_272_172-width] => 71
[thumb_272_172-height] => 172
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__Steps-5-192x461.png
[thumb_372_461-width] => 192
[thumb_372_461-height] => 461
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__Steps-5-208x500.png
[thumb_372_500-width] => 208
[thumb_372_500-height] => 500
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__Steps-5-112x270.png
[thumb_385_270-width] => 112
[thumb_385_270-height] => 270
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__Steps-5-100x241.png
[thumb_416_241-width] => 100
[thumb_416_241-height] => 241
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__Steps-5-170x410.png
[thumb_448_410-width] => 170
[thumb_448_410-height] => 410
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__Steps-5-341x820.png
[thumb_448_410_retina-width] => 341
[thumb_448_410_retina-height] => 820
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__Steps-5-159x382.png
[thumb_574_382-width] => 159
[thumb_574_382-height] => 382
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__Steps-5-164x395.png
[thumb_776_395-width] => 164
[thumb_776_395-height] => 395
) ) )
T1: Tabbed Donation Form + No Steps
Array
(
[0] => Array
(
[ID] => 39551
[id] => 39551
[title] => Control_(Recurring_Checkbox).png
[filename] => Control_Recurring_Checkbox-10.png
[filesize] => 138249
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_Recurring_Checkbox-10.png
[link] => https://www.nextafter.com/experiments/how-presenting-the-gift-frequency-as-a-tabbed-form-impacts-donor-conversion/attachment/control_recurring_checkbox-png-12/
[alt] =>
[author] => 0
[description] =>
[caption] =>
[name] => control_recurring_checkbox-png-12
[status] => inherit
[uploaded_to] => 20095
[date] => 2022-10-20 19:45:57
[modified] => 2022-10-20 19:45:57
[menu_order] => 0
[mime_type] => image/png
[type] => image
[subtype] => png
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 512
[height] => 1112
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_Recurring_Checkbox-10-150x150.png
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_Recurring_Checkbox-10-138x300.png
[medium-width] => 138
[medium-height] => 300
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_Recurring_Checkbox-10.png
[medium_large-width] => 512
[medium_large-height] => 1112
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_Recurring_Checkbox-10-471x1024.png
[large-width] => 471
[large-height] => 1024
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_Recurring_Checkbox-10.png
[1536x1536-width] => 512
[1536x1536-height] => 1112
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_Recurring_Checkbox-10.png
[2048x2048-width] => 512
[2048x2048-height] => 1112
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_Recurring_Checkbox-10-512x400.png
[ab-block-post-grid-landscape-width] => 512
[ab-block-post-grid-landscape-height] => 400
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_Recurring_Checkbox-10-512x600.png
[ab-block-post-grid-square-width] => 512
[ab-block-post-grid-square-height] => 600
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_Recurring_Checkbox-10.png
[tp-image-grid-width] => 322
[tp-image-grid-height] => 700
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_Recurring_Checkbox-10-150x150.png
[post-thumbnail-width] => 150
[post-thumbnail-height] => 150
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_Recurring_Checkbox-10-23x50.png
[admin-width] => 23
[admin-height] => 50
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_Recurring_Checkbox-10.png
[full-width] => 512
[full-height] => 1112
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_Recurring_Checkbox-10-372x808.png
[thumb_372-width] => 372
[thumb_372-height] => 808
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_Recurring_Checkbox-10-288x625.png
[single_post_thumbnail-width] => 288
[single_post_thumbnail-height] => 625
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_Recurring_Checkbox-10-15x32.png
[thumb_32_32-width] => 15
[thumb_32_32-height] => 32
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_Recurring_Checkbox-10-22x48.png
[thumb_48_48-width] => 22
[thumb_48_48-height] => 48
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_Recurring_Checkbox-10-29x64.png
[thumb_64_64-width] => 29
[thumb_64_64-height] => 64
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_Recurring_Checkbox-10-59x128.png
[thumb_128_128-width] => 59
[thumb_128_128-height] => 128
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_Recurring_Checkbox-10-31x67.png
[thumb_122_67-width] => 31
[thumb_122_67-height] => 67
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_Recurring_Checkbox-10-70x153.png
[thumb_153_153-width] => 70
[thumb_153_153-height] => 153
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_Recurring_Checkbox-10-75x163.png
[thumb_130_163-width] => 75
[thumb_130_163-height] => 163
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_Recurring_Checkbox-10-81x177.png
[thumb_232_177-width] => 81
[thumb_232_177-height] => 177
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_Recurring_Checkbox-10-299x650.png
[thumb_272_325-width] => 299
[thumb_272_325-height] => 650
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_Recurring_Checkbox-10-159x346.png
[thumb_271_346-width] => 159
[thumb_271_346-height] => 346
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_Recurring_Checkbox-10-125x271.png
[thumb_271_271-width] => 125
[thumb_271_271-height] => 271
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_Recurring_Checkbox-10-79x172.png
[thumb_272_172-width] => 79
[thumb_272_172-height] => 172
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_Recurring_Checkbox-10-212x461.png
[thumb_372_461-width] => 212
[thumb_372_461-height] => 461
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_Recurring_Checkbox-10-230x500.png
[thumb_372_500-width] => 230
[thumb_372_500-height] => 500
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_Recurring_Checkbox-10-124x270.png
[thumb_385_270-width] => 124
[thumb_385_270-height] => 270
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_Recurring_Checkbox-10-111x241.png
[thumb_416_241-width] => 111
[thumb_416_241-height] => 241
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_Recurring_Checkbox-10-189x410.png
[thumb_448_410-width] => 189
[thumb_448_410-height] => 410
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_Recurring_Checkbox-10-378x820.png
[thumb_448_410_retina-width] => 378
[thumb_448_410_retina-height] => 820
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_Recurring_Checkbox-10-176x382.png
[thumb_574_382-width] => 176
[thumb_574_382-height] => 382
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_Recurring_Checkbox-10-182x395.png
[thumb_776_395-width] => 182
[thumb_776_395-height] => 395
) ) [1] => Array
(
[ID] => 39554
[id] => 39554
[title] => Tabbed_Donation_Form_+_No_Steps.png
[filename] => Tabbed_Donation_Form__No_Steps-10.png
[filesize] => 76579
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__No_Steps-10.png
[link] => https://www.nextafter.com/experiments/how-presenting-the-gift-frequency-as-a-tabbed-form-impacts-donor-conversion/attachment/tabbed_donation_form__no_steps-png-12/
[alt] =>
[author] => 0
[description] =>
[caption] =>
[name] => tabbed_donation_form__no_steps-png-12
[status] => inherit
[uploaded_to] => 20095
[date] => 2022-10-20 19:46:35
[modified] => 2022-10-20 19:46:35
[menu_order] => 0
[mime_type] => image/png
[type] => image
[subtype] => png
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 500
[height] => 1010
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__No_Steps-10-150x150.png
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__No_Steps-10-149x300.png
[medium-width] => 149
[medium-height] => 300
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__No_Steps-10.png
[medium_large-width] => 500
[medium_large-height] => 1010
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__No_Steps-10.png
[large-width] => 500
[large-height] => 1010
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__No_Steps-10.png
[1536x1536-width] => 500
[1536x1536-height] => 1010
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__No_Steps-10.png
[2048x2048-width] => 500
[2048x2048-height] => 1010
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__No_Steps-10-500x400.png
[ab-block-post-grid-landscape-width] => 500
[ab-block-post-grid-landscape-height] => 400
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__No_Steps-10-500x600.png
[ab-block-post-grid-square-width] => 500
[ab-block-post-grid-square-height] => 600
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__No_Steps-10.png
[tp-image-grid-width] => 347
[tp-image-grid-height] => 700
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__No_Steps-10-150x150.png
[post-thumbnail-width] => 150
[post-thumbnail-height] => 150
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__No_Steps-10-25x50.png
[admin-width] => 25
[admin-height] => 50
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__No_Steps-10.png
[full-width] => 500
[full-height] => 1010
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__No_Steps-10-372x751.png
[thumb_372-width] => 372
[thumb_372-height] => 751
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__No_Steps-10-309x625.png
[single_post_thumbnail-width] => 309
[single_post_thumbnail-height] => 625
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__No_Steps-10-16x32.png
[thumb_32_32-width] => 16
[thumb_32_32-height] => 32
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__No_Steps-10-24x48.png
[thumb_48_48-width] => 24
[thumb_48_48-height] => 48
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__No_Steps-10-32x64.png
[thumb_64_64-width] => 32
[thumb_64_64-height] => 64
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__No_Steps-10-63x128.png
[thumb_128_128-width] => 63
[thumb_128_128-height] => 128
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__No_Steps-10-33x67.png
[thumb_122_67-width] => 33
[thumb_122_67-height] => 67
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__No_Steps-10-76x153.png
[thumb_153_153-width] => 76
[thumb_153_153-height] => 153
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__No_Steps-10-81x163.png
[thumb_130_163-width] => 81
[thumb_130_163-height] => 163
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__No_Steps-10-88x177.png
[thumb_232_177-width] => 88
[thumb_232_177-height] => 177
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__No_Steps-10-322x650.png
[thumb_272_325-width] => 322
[thumb_272_325-height] => 650
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__No_Steps-10-171x346.png
[thumb_271_346-width] => 171
[thumb_271_346-height] => 346
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__No_Steps-10-134x271.png
[thumb_271_271-width] => 134
[thumb_271_271-height] => 271
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__No_Steps-10-85x172.png
[thumb_272_172-width] => 85
[thumb_272_172-height] => 172
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__No_Steps-10-228x461.png
[thumb_372_461-width] => 228
[thumb_372_461-height] => 461
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__No_Steps-10-248x500.png
[thumb_372_500-width] => 248
[thumb_372_500-height] => 500
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__No_Steps-10-134x270.png
[thumb_385_270-width] => 134
[thumb_385_270-height] => 270
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__No_Steps-10-119x241.png
[thumb_416_241-width] => 119
[thumb_416_241-height] => 241
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__No_Steps-10-203x410.png
[thumb_448_410-width] => 203
[thumb_448_410-height] => 410
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__No_Steps-10-406x820.png
[thumb_448_410_retina-width] => 406
[thumb_448_410_retina-height] => 820
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__No_Steps-10-189x382.png
[thumb_574_382-width] => 189
[thumb_574_382-height] => 382
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__No_Steps-10-196x395.png
[thumb_776_395-width] => 196
[thumb_776_395-height] => 395
) ) [2] => Array
(
[ID] => 20113
[id] => 20113
[title] => Tabbed_Donation_Form_+_Steps.png
[filename] => Tabbed_Donation_Form__Steps-5.png
[filesize] => 0
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__Steps-5.png
[link] => https://www.nextafter.com/experiments/how-presenting-the-gift-frequency-as-a-tabbed-form-impacts-donor-conversion/attachment/tabbed_donation_form__steps-png-6/
[alt] =>
[author] => 0
[description] =>
[caption] =>
[name] => tabbed_donation_form__steps-png-6
[status] => inherit
[uploaded_to] => 20095
[date] => 2021-08-03 11:43:20
[modified] => 2021-08-03 11:43:20
[menu_order] => 0
[mime_type] => image/png
[type] => image
[subtype] => png
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 496
[height] => 1194
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__Steps-5-150x150.png
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__Steps-5-125x300.png
[medium-width] => 125
[medium-height] => 300
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__Steps-5.png
[medium_large-width] => 496
[medium_large-height] => 1194
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__Steps-5-425x1024.png
[large-width] => 425
[large-height] => 1024
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__Steps-5.png
[1536x1536-width] => 496
[1536x1536-height] => 1194
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__Steps-5.png
[2048x2048-width] => 496
[2048x2048-height] => 1194
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__Steps-5-496x400.png
[ab-block-post-grid-landscape-width] => 496
[ab-block-post-grid-landscape-height] => 400
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__Steps-5-496x600.png
[ab-block-post-grid-square-width] => 496
[ab-block-post-grid-square-height] => 600
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__Steps-5.png
[tp-image-grid-width] => 291
[tp-image-grid-height] => 700
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__Steps-5-150x150.png
[post-thumbnail-width] => 150
[post-thumbnail-height] => 150
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__Steps-5-21x50.png
[admin-width] => 21
[admin-height] => 50
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__Steps-5.png
[full-width] => 496
[full-height] => 1194
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__Steps-5-372x896.png
[thumb_372-width] => 372
[thumb_372-height] => 896
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__Steps-5-260x625.png
[single_post_thumbnail-width] => 260
[single_post_thumbnail-height] => 625
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__Steps-5-13x32.png
[thumb_32_32-width] => 13
[thumb_32_32-height] => 32
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__Steps-5-20x48.png
[thumb_48_48-width] => 20
[thumb_48_48-height] => 48
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__Steps-5-27x64.png
[thumb_64_64-width] => 27
[thumb_64_64-height] => 64
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__Steps-5-53x128.png
[thumb_128_128-width] => 53
[thumb_128_128-height] => 128
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__Steps-5-28x67.png
[thumb_122_67-width] => 28
[thumb_122_67-height] => 67
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__Steps-5-64x153.png
[thumb_153_153-width] => 64
[thumb_153_153-height] => 153
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__Steps-5-68x163.png
[thumb_130_163-width] => 68
[thumb_130_163-height] => 163
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__Steps-5-74x177.png
[thumb_232_177-width] => 74
[thumb_232_177-height] => 177
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__Steps-5-270x650.png
[thumb_272_325-width] => 270
[thumb_272_325-height] => 650
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__Steps-5-144x346.png
[thumb_271_346-width] => 144
[thumb_271_346-height] => 346
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__Steps-5-113x271.png
[thumb_271_271-width] => 113
[thumb_271_271-height] => 271
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__Steps-5-71x172.png
[thumb_272_172-width] => 71
[thumb_272_172-height] => 172
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__Steps-5-192x461.png
[thumb_372_461-width] => 192
[thumb_372_461-height] => 461
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__Steps-5-208x500.png
[thumb_372_500-width] => 208
[thumb_372_500-height] => 500
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__Steps-5-112x270.png
[thumb_385_270-width] => 112
[thumb_385_270-height] => 270
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__Steps-5-100x241.png
[thumb_416_241-width] => 100
[thumb_416_241-height] => 241
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__Steps-5-170x410.png
[thumb_448_410-width] => 170
[thumb_448_410-height] => 410
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__Steps-5-341x820.png
[thumb_448_410_retina-width] => 341
[thumb_448_410_retina-height] => 820
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__Steps-5-159x382.png
[thumb_574_382-width] => 159
[thumb_574_382-height] => 382
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__Steps-5-164x395.png
[thumb_776_395-width] => 164
[thumb_776_395-height] => 395
) ) )
T2: Tabbed Donation Form + Steps
Array
(
[0] => Array
(
[ID] => 39551
[id] => 39551
[title] => Control_(Recurring_Checkbox).png
[filename] => Control_Recurring_Checkbox-10.png
[filesize] => 138249
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_Recurring_Checkbox-10.png
[link] => https://www.nextafter.com/experiments/how-presenting-the-gift-frequency-as-a-tabbed-form-impacts-donor-conversion/attachment/control_recurring_checkbox-png-12/
[alt] =>
[author] => 0
[description] =>
[caption] =>
[name] => control_recurring_checkbox-png-12
[status] => inherit
[uploaded_to] => 20095
[date] => 2022-10-20 19:45:57
[modified] => 2022-10-20 19:45:57
[menu_order] => 0
[mime_type] => image/png
[type] => image
[subtype] => png
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 512
[height] => 1112
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_Recurring_Checkbox-10-150x150.png
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_Recurring_Checkbox-10-138x300.png
[medium-width] => 138
[medium-height] => 300
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_Recurring_Checkbox-10.png
[medium_large-width] => 512
[medium_large-height] => 1112
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_Recurring_Checkbox-10-471x1024.png
[large-width] => 471
[large-height] => 1024
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_Recurring_Checkbox-10.png
[1536x1536-width] => 512
[1536x1536-height] => 1112
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_Recurring_Checkbox-10.png
[2048x2048-width] => 512
[2048x2048-height] => 1112
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_Recurring_Checkbox-10-512x400.png
[ab-block-post-grid-landscape-width] => 512
[ab-block-post-grid-landscape-height] => 400
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_Recurring_Checkbox-10-512x600.png
[ab-block-post-grid-square-width] => 512
[ab-block-post-grid-square-height] => 600
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_Recurring_Checkbox-10.png
[tp-image-grid-width] => 322
[tp-image-grid-height] => 700
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_Recurring_Checkbox-10-150x150.png
[post-thumbnail-width] => 150
[post-thumbnail-height] => 150
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_Recurring_Checkbox-10-23x50.png
[admin-width] => 23
[admin-height] => 50
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_Recurring_Checkbox-10.png
[full-width] => 512
[full-height] => 1112
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_Recurring_Checkbox-10-372x808.png
[thumb_372-width] => 372
[thumb_372-height] => 808
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_Recurring_Checkbox-10-288x625.png
[single_post_thumbnail-width] => 288
[single_post_thumbnail-height] => 625
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_Recurring_Checkbox-10-15x32.png
[thumb_32_32-width] => 15
[thumb_32_32-height] => 32
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_Recurring_Checkbox-10-22x48.png
[thumb_48_48-width] => 22
[thumb_48_48-height] => 48
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_Recurring_Checkbox-10-29x64.png
[thumb_64_64-width] => 29
[thumb_64_64-height] => 64
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_Recurring_Checkbox-10-59x128.png
[thumb_128_128-width] => 59
[thumb_128_128-height] => 128
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_Recurring_Checkbox-10-31x67.png
[thumb_122_67-width] => 31
[thumb_122_67-height] => 67
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_Recurring_Checkbox-10-70x153.png
[thumb_153_153-width] => 70
[thumb_153_153-height] => 153
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_Recurring_Checkbox-10-75x163.png
[thumb_130_163-width] => 75
[thumb_130_163-height] => 163
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_Recurring_Checkbox-10-81x177.png
[thumb_232_177-width] => 81
[thumb_232_177-height] => 177
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_Recurring_Checkbox-10-299x650.png
[thumb_272_325-width] => 299
[thumb_272_325-height] => 650
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_Recurring_Checkbox-10-159x346.png
[thumb_271_346-width] => 159
[thumb_271_346-height] => 346
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_Recurring_Checkbox-10-125x271.png
[thumb_271_271-width] => 125
[thumb_271_271-height] => 271
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_Recurring_Checkbox-10-79x172.png
[thumb_272_172-width] => 79
[thumb_272_172-height] => 172
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_Recurring_Checkbox-10-212x461.png
[thumb_372_461-width] => 212
[thumb_372_461-height] => 461
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_Recurring_Checkbox-10-230x500.png
[thumb_372_500-width] => 230
[thumb_372_500-height] => 500
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_Recurring_Checkbox-10-124x270.png
[thumb_385_270-width] => 124
[thumb_385_270-height] => 270
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_Recurring_Checkbox-10-111x241.png
[thumb_416_241-width] => 111
[thumb_416_241-height] => 241
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_Recurring_Checkbox-10-189x410.png
[thumb_448_410-width] => 189
[thumb_448_410-height] => 410
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_Recurring_Checkbox-10-378x820.png
[thumb_448_410_retina-width] => 378
[thumb_448_410_retina-height] => 820
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_Recurring_Checkbox-10-176x382.png
[thumb_574_382-width] => 176
[thumb_574_382-height] => 382
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control_Recurring_Checkbox-10-182x395.png
[thumb_776_395-width] => 182
[thumb_776_395-height] => 395
) ) [1] => Array
(
[ID] => 39554
[id] => 39554
[title] => Tabbed_Donation_Form_+_No_Steps.png
[filename] => Tabbed_Donation_Form__No_Steps-10.png
[filesize] => 76579
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__No_Steps-10.png
[link] => https://www.nextafter.com/experiments/how-presenting-the-gift-frequency-as-a-tabbed-form-impacts-donor-conversion/attachment/tabbed_donation_form__no_steps-png-12/
[alt] =>
[author] => 0
[description] =>
[caption] =>
[name] => tabbed_donation_form__no_steps-png-12
[status] => inherit
[uploaded_to] => 20095
[date] => 2022-10-20 19:46:35
[modified] => 2022-10-20 19:46:35
[menu_order] => 0
[mime_type] => image/png
[type] => image
[subtype] => png
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 500
[height] => 1010
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__No_Steps-10-150x150.png
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__No_Steps-10-149x300.png
[medium-width] => 149
[medium-height] => 300
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__No_Steps-10.png
[medium_large-width] => 500
[medium_large-height] => 1010
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__No_Steps-10.png
[large-width] => 500
[large-height] => 1010
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__No_Steps-10.png
[1536x1536-width] => 500
[1536x1536-height] => 1010
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__No_Steps-10.png
[2048x2048-width] => 500
[2048x2048-height] => 1010
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__No_Steps-10-500x400.png
[ab-block-post-grid-landscape-width] => 500
[ab-block-post-grid-landscape-height] => 400
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__No_Steps-10-500x600.png
[ab-block-post-grid-square-width] => 500
[ab-block-post-grid-square-height] => 600
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__No_Steps-10.png
[tp-image-grid-width] => 347
[tp-image-grid-height] => 700
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__No_Steps-10-150x150.png
[post-thumbnail-width] => 150
[post-thumbnail-height] => 150
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__No_Steps-10-25x50.png
[admin-width] => 25
[admin-height] => 50
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__No_Steps-10.png
[full-width] => 500
[full-height] => 1010
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__No_Steps-10-372x751.png
[thumb_372-width] => 372
[thumb_372-height] => 751
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__No_Steps-10-309x625.png
[single_post_thumbnail-width] => 309
[single_post_thumbnail-height] => 625
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__No_Steps-10-16x32.png
[thumb_32_32-width] => 16
[thumb_32_32-height] => 32
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__No_Steps-10-24x48.png
[thumb_48_48-width] => 24
[thumb_48_48-height] => 48
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__No_Steps-10-32x64.png
[thumb_64_64-width] => 32
[thumb_64_64-height] => 64
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__No_Steps-10-63x128.png
[thumb_128_128-width] => 63
[thumb_128_128-height] => 128
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__No_Steps-10-33x67.png
[thumb_122_67-width] => 33
[thumb_122_67-height] => 67
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__No_Steps-10-76x153.png
[thumb_153_153-width] => 76
[thumb_153_153-height] => 153
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__No_Steps-10-81x163.png
[thumb_130_163-width] => 81
[thumb_130_163-height] => 163
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__No_Steps-10-88x177.png
[thumb_232_177-width] => 88
[thumb_232_177-height] => 177
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__No_Steps-10-322x650.png
[thumb_272_325-width] => 322
[thumb_272_325-height] => 650
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__No_Steps-10-171x346.png
[thumb_271_346-width] => 171
[thumb_271_346-height] => 346
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__No_Steps-10-134x271.png
[thumb_271_271-width] => 134
[thumb_271_271-height] => 271
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__No_Steps-10-85x172.png
[thumb_272_172-width] => 85
[thumb_272_172-height] => 172
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__No_Steps-10-228x461.png
[thumb_372_461-width] => 228
[thumb_372_461-height] => 461
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__No_Steps-10-248x500.png
[thumb_372_500-width] => 248
[thumb_372_500-height] => 500
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__No_Steps-10-134x270.png
[thumb_385_270-width] => 134
[thumb_385_270-height] => 270
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__No_Steps-10-119x241.png
[thumb_416_241-width] => 119
[thumb_416_241-height] => 241
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__No_Steps-10-203x410.png
[thumb_448_410-width] => 203
[thumb_448_410-height] => 410
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__No_Steps-10-406x820.png
[thumb_448_410_retina-width] => 406
[thumb_448_410_retina-height] => 820
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__No_Steps-10-189x382.png
[thumb_574_382-width] => 189
[thumb_574_382-height] => 382
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__No_Steps-10-196x395.png
[thumb_776_395-width] => 196
[thumb_776_395-height] => 395
) ) [2] => Array
(
[ID] => 20113
[id] => 20113
[title] => Tabbed_Donation_Form_+_Steps.png
[filename] => Tabbed_Donation_Form__Steps-5.png
[filesize] => 0
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__Steps-5.png
[link] => https://www.nextafter.com/experiments/how-presenting-the-gift-frequency-as-a-tabbed-form-impacts-donor-conversion/attachment/tabbed_donation_form__steps-png-6/
[alt] =>
[author] => 0
[description] =>
[caption] =>
[name] => tabbed_donation_form__steps-png-6
[status] => inherit
[uploaded_to] => 20095
[date] => 2021-08-03 11:43:20
[modified] => 2021-08-03 11:43:20
[menu_order] => 0
[mime_type] => image/png
[type] => image
[subtype] => png
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 496
[height] => 1194
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__Steps-5-150x150.png
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__Steps-5-125x300.png
[medium-width] => 125
[medium-height] => 300
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__Steps-5.png
[medium_large-width] => 496
[medium_large-height] => 1194
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__Steps-5-425x1024.png
[large-width] => 425
[large-height] => 1024
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__Steps-5.png
[1536x1536-width] => 496
[1536x1536-height] => 1194
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__Steps-5.png
[2048x2048-width] => 496
[2048x2048-height] => 1194
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__Steps-5-496x400.png
[ab-block-post-grid-landscape-width] => 496
[ab-block-post-grid-landscape-height] => 400
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__Steps-5-496x600.png
[ab-block-post-grid-square-width] => 496
[ab-block-post-grid-square-height] => 600
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__Steps-5.png
[tp-image-grid-width] => 291
[tp-image-grid-height] => 700
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__Steps-5-150x150.png
[post-thumbnail-width] => 150
[post-thumbnail-height] => 150
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__Steps-5-21x50.png
[admin-width] => 21
[admin-height] => 50
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__Steps-5.png
[full-width] => 496
[full-height] => 1194
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__Steps-5-372x896.png
[thumb_372-width] => 372
[thumb_372-height] => 896
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__Steps-5-260x625.png
[single_post_thumbnail-width] => 260
[single_post_thumbnail-height] => 625
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__Steps-5-13x32.png
[thumb_32_32-width] => 13
[thumb_32_32-height] => 32
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__Steps-5-20x48.png
[thumb_48_48-width] => 20
[thumb_48_48-height] => 48
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__Steps-5-27x64.png
[thumb_64_64-width] => 27
[thumb_64_64-height] => 64
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__Steps-5-53x128.png
[thumb_128_128-width] => 53
[thumb_128_128-height] => 128
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__Steps-5-28x67.png
[thumb_122_67-width] => 28
[thumb_122_67-height] => 67
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__Steps-5-64x153.png
[thumb_153_153-width] => 64
[thumb_153_153-height] => 153
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__Steps-5-68x163.png
[thumb_130_163-width] => 68
[thumb_130_163-height] => 163
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__Steps-5-74x177.png
[thumb_232_177-width] => 74
[thumb_232_177-height] => 177
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__Steps-5-270x650.png
[thumb_272_325-width] => 270
[thumb_272_325-height] => 650
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__Steps-5-144x346.png
[thumb_271_346-width] => 144
[thumb_271_346-height] => 346
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__Steps-5-113x271.png
[thumb_271_271-width] => 113
[thumb_271_271-height] => 271
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__Steps-5-71x172.png
[thumb_272_172-width] => 71
[thumb_272_172-height] => 172
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__Steps-5-192x461.png
[thumb_372_461-width] => 192
[thumb_372_461-height] => 461
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__Steps-5-208x500.png
[thumb_372_500-width] => 208
[thumb_372_500-height] => 500
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__Steps-5-112x270.png
[thumb_385_270-width] => 112
[thumb_385_270-height] => 270
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__Steps-5-100x241.png
[thumb_416_241-width] => 100
[thumb_416_241-height] => 241
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__Steps-5-170x410.png
[thumb_448_410-width] => 170
[thumb_448_410-height] => 410
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__Steps-5-341x820.png
[thumb_448_410_retina-width] => 341
[thumb_448_410_retina-height] => 820
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__Steps-5-159x382.png
[thumb_574_382-width] => 159
[thumb_574_382-height] => 382
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Tabbed_Donation_Form__Steps-5-164x395.png
[thumb_776_395-width] => 164
[thumb_776_395-height] => 395
) ) )
Results
| Treatment Name | Conv. Rate | Relative Difference | Confidence | Average Gift | |
|---|---|---|---|---|---|
| C: | Control (Recurring Checkbox) | 20.8% | $0.00 | ||
| T1: | Tabbed Donation Form + No Steps | 21.3% | 2.3% | 24.0% | $0.00 |
| T2: | Tabbed Donation Form + Steps | 24.0% | 15.4% | 95.8% | $0.00 |
This experiment has a required sample size of 1,925 in order to be valid. Since the experiment had a total sample size of 4,149, and the level of confidence is above 95% the experiment results are valid.
Flux Metrics Affected
The Flux Metrics analyze the three primary metrics that affect revenue (traffic, conversion rate, and average gift). This experiment produced the following results:
0% increase in traffic
× 15.4% increase in conversion rate
× 0% increase in average gift
Key Learnings
The tabbed form with the steps increased donor conversion by 15%. Interestingly, the tabbed form without the steps didn’t have a positive or negative impact on conversion. Because the steps were included in the control, this tells us that the tabbed form by itself isn’t the element that causes the increase in conversion, but when you pair the tabbed form WITH the steps it does. People still need the clarity provided in the steps in order to make their gift. The tabbed form pushes the gift frequency/type to the top of the donation pathway. This reduces friction in the giving process as a person has momentum in moving down the form.