NextAfter
How using mystery in the subject line affects email open rate on a cohort invite
Experiment ID: #87716
NextAfter
Experiment Summary
Timeframe: 03/02/2022 - 03/02/2022
It had been a while since we’d run a test using mystery vs. clarity in an email subject line. In this test, we wanted to see whether being clear that the email was an invitation to the next certification cohort or creating a mystery around a “new learning opportunity” would be more effective.
The control subject line read “An email fundraising cohort for you” and the treatment read “A new learning opportunity for you.”
Both emails were exactly the same otherwise.
Research Question
We believe that creating mystery around the learning opportunity for our general subscribers will achieve more email opens than explicitly saying what the opportunity is.
Design
C: Control
Array
(
[0] => Array
(
[ID] => 28483
[id] => 28483
[title] => 1
[filename] => 1-3.png
[filesize] => 0
[url] => https://www.nextafter.com/wp-content/uploads/1-3.png
[link] => https://www.nextafter.com/experiments/how-using-mystery-in-the-subject-line-affects-email-open-rate-on-a-cohort-invite/attachment/1-3/
[alt] =>
[author] => 3
[description] =>
[caption] =>
[name] => 1-3
[status] => inherit
[uploaded_to] => 26734
[date] => 2022-05-02 17:02:15
[modified] => 2022-05-02 17:02:15
[menu_order] => 0
[mime_type] => image/png
[type] => image
[subtype] => png
[icon] => https://www.nextafter.com/wp-includes/images/media/default.png
[width] => 938
[height] => 612
[sizes] => Array
(
[thumbnail] => https://www.nextafter.com/wp-content/uploads/1-3-150x150.png
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://www.nextafter.com/wp-content/uploads/1-3-300x196.png
[medium-width] => 300
[medium-height] => 196
[medium_large] => https://www.nextafter.com/wp-content/uploads/1-3-768x501.png
[medium_large-width] => 640
[medium_large-height] => 418
[large] => https://www.nextafter.com/wp-content/uploads/1-3.png
[large-width] => 640
[large-height] => 418
[1536x1536] => https://www.nextafter.com/wp-content/uploads/1-3.png
[1536x1536-width] => 938
[1536x1536-height] => 612
[2048x2048] => https://www.nextafter.com/wp-content/uploads/1-3.png
[2048x2048-width] => 938
[2048x2048-height] => 612
[tp-image-grid] => https://www.nextafter.com/wp-content/uploads/1-3.png
[tp-image-grid-width] => 700
[tp-image-grid-height] => 457
[post-thumbnail] => https://www.nextafter.com/wp-content/uploads/1-3-150x150.png
[post-thumbnail-width] => 150
[post-thumbnail-height] => 150
[admin] => https://www.nextafter.com/wp-content/uploads/1-3-50x33.png
[admin-width] => 50
[admin-height] => 33
[full] => https://www.nextafter.com/wp-content/uploads/1-3.png
[full-width] => 938
[full-height] => 612
[thumb_372] => https://www.nextafter.com/wp-content/uploads/1-3-372x243.png
[thumb_372-width] => 372
[thumb_372-height] => 243
[single_post_thumbnail] => https://www.nextafter.com/wp-content/uploads/1-3.png
[single_post_thumbnail-width] => 938
[single_post_thumbnail-height] => 612
[thumb_32_32] => https://www.nextafter.com/wp-content/uploads/1-3-32x21.png
[thumb_32_32-width] => 32
[thumb_32_32-height] => 21
[thumb_48_48] => https://www.nextafter.com/wp-content/uploads/1-3-48x31.png
[thumb_48_48-width] => 48
[thumb_48_48-height] => 31
[thumb_64_64] => https://www.nextafter.com/wp-content/uploads/1-3-64x42.png
[thumb_64_64-width] => 64
[thumb_64_64-height] => 42
[thumb_128_128] => https://www.nextafter.com/wp-content/uploads/1-3-128x84.png
[thumb_128_128-width] => 128
[thumb_128_128-height] => 84
[thumb_122_67] => https://www.nextafter.com/wp-content/uploads/1-3-103x67.png
[thumb_122_67-width] => 103
[thumb_122_67-height] => 67
[thumb_153_153] => https://www.nextafter.com/wp-content/uploads/1-3-153x100.png
[thumb_153_153-width] => 153
[thumb_153_153-height] => 100
[thumb_130_163] => https://www.nextafter.com/wp-content/uploads/1-3-130x85.png
[thumb_130_163-width] => 130
[thumb_130_163-height] => 85
[thumb_232_177] => https://www.nextafter.com/wp-content/uploads/1-3-232x151.png
[thumb_232_177-width] => 232
[thumb_232_177-height] => 151
[thumb_272_325] => https://www.nextafter.com/wp-content/uploads/1-3-544x355.png
[thumb_272_325-width] => 544
[thumb_272_325-height] => 355
[thumb_271_346] => https://www.nextafter.com/wp-content/uploads/1-3-271x177.png
[thumb_271_346-width] => 271
[thumb_271_346-height] => 177
[thumb_271_271] => https://www.nextafter.com/wp-content/uploads/1-3-271x177.png
[thumb_271_271-width] => 271
[thumb_271_271-height] => 177
[thumb_272_172] => https://www.nextafter.com/wp-content/uploads/1-3-264x172.png
[thumb_272_172-width] => 264
[thumb_272_172-height] => 172
[thumb_372_461] => https://www.nextafter.com/wp-content/uploads/1-3-372x243.png
[thumb_372_461-width] => 372
[thumb_372_461-height] => 243
[thumb_372_500] => https://www.nextafter.com/wp-content/uploads/1-3-372x243.png
[thumb_372_500-width] => 372
[thumb_372_500-height] => 243
[thumb_385_270] => https://www.nextafter.com/wp-content/uploads/1-3-385x251.png
[thumb_385_270-width] => 385
[thumb_385_270-height] => 251
[thumb_416_241] => https://www.nextafter.com/wp-content/uploads/1-3-369x241.png
[thumb_416_241-width] => 369
[thumb_416_241-height] => 241
[thumb_448_410] => https://www.nextafter.com/wp-content/uploads/1-3-448x292.png
[thumb_448_410-width] => 448
[thumb_448_410-height] => 292
[thumb_448_410_retina] => https://www.nextafter.com/wp-content/uploads/1-3-896x585.png
[thumb_448_410_retina-width] => 896
[thumb_448_410_retina-height] => 585
[thumb_574_382] => https://www.nextafter.com/wp-content/uploads/1-3-574x375.png
[thumb_574_382-width] => 574
[thumb_574_382-height] => 375
[thumb_776_395] => https://www.nextafter.com/wp-content/uploads/1-3-605x395.png
[thumb_776_395-width] => 605
[thumb_776_395-height] => 395
[gform-image-choice-sm] => https://www.nextafter.com/wp-content/uploads/1-3.png
[gform-image-choice-sm-width] => 300
[gform-image-choice-sm-height] => 196
[gform-image-choice-md] => https://www.nextafter.com/wp-content/uploads/1-3.png
[gform-image-choice-md-width] => 400
[gform-image-choice-md-height] => 261
[gform-image-choice-lg] => https://www.nextafter.com/wp-content/uploads/1-3.png
[gform-image-choice-lg-width] => 600
[gform-image-choice-lg-height] => 391
)
)
[1] => Array
(
[ID] => 28484
[id] => 28484
[title] => 2
[filename] => 2-4.png
[filesize] => 0
[url] => https://www.nextafter.com/wp-content/uploads/2-4.png
[link] => https://www.nextafter.com/experiments/how-using-mystery-in-the-subject-line-affects-email-open-rate-on-a-cohort-invite/attachment/2-5/
[alt] =>
[author] => 3
[description] =>
[caption] =>
[name] => 2-5
[status] => inherit
[uploaded_to] => 26734
[date] => 2022-05-02 17:02:56
[modified] => 2022-05-02 17:02:56
[menu_order] => 0
[mime_type] => image/png
[type] => image
[subtype] => png
[icon] => https://www.nextafter.com/wp-includes/images/media/default.png
[width] => 976
[height] => 614
[sizes] => Array
(
[thumbnail] => https://www.nextafter.com/wp-content/uploads/2-4-150x150.png
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://www.nextafter.com/wp-content/uploads/2-4-300x189.png
[medium-width] => 300
[medium-height] => 189
[medium_large] => https://www.nextafter.com/wp-content/uploads/2-4-768x483.png
[medium_large-width] => 640
[medium_large-height] => 403
[large] => https://www.nextafter.com/wp-content/uploads/2-4.png
[large-width] => 640
[large-height] => 403
[1536x1536] => https://www.nextafter.com/wp-content/uploads/2-4.png
[1536x1536-width] => 976
[1536x1536-height] => 614
[2048x2048] => https://www.nextafter.com/wp-content/uploads/2-4.png
[2048x2048-width] => 976
[2048x2048-height] => 614
[tp-image-grid] => https://www.nextafter.com/wp-content/uploads/2-4.png
[tp-image-grid-width] => 700
[tp-image-grid-height] => 440
[post-thumbnail] => https://www.nextafter.com/wp-content/uploads/2-4-150x150.png
[post-thumbnail-width] => 150
[post-thumbnail-height] => 150
[admin] => https://www.nextafter.com/wp-content/uploads/2-4-50x31.png
[admin-width] => 50
[admin-height] => 31
[full] => https://www.nextafter.com/wp-content/uploads/2-4.png
[full-width] => 976
[full-height] => 614
[thumb_372] => https://www.nextafter.com/wp-content/uploads/2-4-372x234.png
[thumb_372-width] => 372
[thumb_372-height] => 234
[single_post_thumbnail] => https://www.nextafter.com/wp-content/uploads/2-4.png
[single_post_thumbnail-width] => 976
[single_post_thumbnail-height] => 614
[thumb_32_32] => https://www.nextafter.com/wp-content/uploads/2-4-32x20.png
[thumb_32_32-width] => 32
[thumb_32_32-height] => 20
[thumb_48_48] => https://www.nextafter.com/wp-content/uploads/2-4-48x30.png
[thumb_48_48-width] => 48
[thumb_48_48-height] => 30
[thumb_64_64] => https://www.nextafter.com/wp-content/uploads/2-4-64x40.png
[thumb_64_64-width] => 64
[thumb_64_64-height] => 40
[thumb_128_128] => https://www.nextafter.com/wp-content/uploads/2-4-128x81.png
[thumb_128_128-width] => 128
[thumb_128_128-height] => 81
[thumb_122_67] => https://www.nextafter.com/wp-content/uploads/2-4-107x67.png
[thumb_122_67-width] => 107
[thumb_122_67-height] => 67
[thumb_153_153] => https://www.nextafter.com/wp-content/uploads/2-4-153x96.png
[thumb_153_153-width] => 153
[thumb_153_153-height] => 96
[thumb_130_163] => https://www.nextafter.com/wp-content/uploads/2-4-130x82.png
[thumb_130_163-width] => 130
[thumb_130_163-height] => 82
[thumb_232_177] => https://www.nextafter.com/wp-content/uploads/2-4-232x146.png
[thumb_232_177-width] => 232
[thumb_232_177-height] => 146
[thumb_272_325] => https://www.nextafter.com/wp-content/uploads/2-4-544x342.png
[thumb_272_325-width] => 544
[thumb_272_325-height] => 342
[thumb_271_346] => https://www.nextafter.com/wp-content/uploads/2-4-271x170.png
[thumb_271_346-width] => 271
[thumb_271_346-height] => 170
[thumb_271_271] => https://www.nextafter.com/wp-content/uploads/2-4-271x170.png
[thumb_271_271-width] => 271
[thumb_271_271-height] => 170
[thumb_272_172] => https://www.nextafter.com/wp-content/uploads/2-4-272x172.png
[thumb_272_172-width] => 272
[thumb_272_172-height] => 172
[thumb_372_461] => https://www.nextafter.com/wp-content/uploads/2-4-372x234.png
[thumb_372_461-width] => 372
[thumb_372_461-height] => 234
[thumb_372_500] => https://www.nextafter.com/wp-content/uploads/2-4-372x234.png
[thumb_372_500-width] => 372
[thumb_372_500-height] => 234
[thumb_385_270] => https://www.nextafter.com/wp-content/uploads/2-4-385x242.png
[thumb_385_270-width] => 385
[thumb_385_270-height] => 242
[thumb_416_241] => https://www.nextafter.com/wp-content/uploads/2-4-383x241.png
[thumb_416_241-width] => 383
[thumb_416_241-height] => 241
[thumb_448_410] => https://www.nextafter.com/wp-content/uploads/2-4-448x282.png
[thumb_448_410-width] => 448
[thumb_448_410-height] => 282
[thumb_448_410_retina] => https://www.nextafter.com/wp-content/uploads/2-4-896x564.png
[thumb_448_410_retina-width] => 896
[thumb_448_410_retina-height] => 564
[thumb_574_382] => https://www.nextafter.com/wp-content/uploads/2-4-574x361.png
[thumb_574_382-width] => 574
[thumb_574_382-height] => 361
[thumb_776_395] => https://www.nextafter.com/wp-content/uploads/2-4-628x395.png
[thumb_776_395-width] => 628
[thumb_776_395-height] => 395
[gform-image-choice-sm] => https://www.nextafter.com/wp-content/uploads/2-4.png
[gform-image-choice-sm-width] => 300
[gform-image-choice-sm-height] => 189
[gform-image-choice-md] => https://www.nextafter.com/wp-content/uploads/2-4.png
[gform-image-choice-md-width] => 400
[gform-image-choice-md-height] => 252
[gform-image-choice-lg] => https://www.nextafter.com/wp-content/uploads/2-4.png
[gform-image-choice-lg-width] => 600
[gform-image-choice-lg-height] => 377
)
)
)
T1: Treatment #1
Array
(
[0] => Array
(
[ID] => 28483
[id] => 28483
[title] => 1
[filename] => 1-3.png
[filesize] => 0
[url] => https://www.nextafter.com/wp-content/uploads/1-3.png
[link] => https://www.nextafter.com/experiments/how-using-mystery-in-the-subject-line-affects-email-open-rate-on-a-cohort-invite/attachment/1-3/
[alt] =>
[author] => 3
[description] =>
[caption] =>
[name] => 1-3
[status] => inherit
[uploaded_to] => 26734
[date] => 2022-05-02 17:02:15
[modified] => 2022-05-02 17:02:15
[menu_order] => 0
[mime_type] => image/png
[type] => image
[subtype] => png
[icon] => https://www.nextafter.com/wp-includes/images/media/default.png
[width] => 938
[height] => 612
[sizes] => Array
(
[thumbnail] => https://www.nextafter.com/wp-content/uploads/1-3-150x150.png
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://www.nextafter.com/wp-content/uploads/1-3-300x196.png
[medium-width] => 300
[medium-height] => 196
[medium_large] => https://www.nextafter.com/wp-content/uploads/1-3-768x501.png
[medium_large-width] => 640
[medium_large-height] => 418
[large] => https://www.nextafter.com/wp-content/uploads/1-3.png
[large-width] => 640
[large-height] => 418
[1536x1536] => https://www.nextafter.com/wp-content/uploads/1-3.png
[1536x1536-width] => 938
[1536x1536-height] => 612
[2048x2048] => https://www.nextafter.com/wp-content/uploads/1-3.png
[2048x2048-width] => 938
[2048x2048-height] => 612
[tp-image-grid] => https://www.nextafter.com/wp-content/uploads/1-3.png
[tp-image-grid-width] => 700
[tp-image-grid-height] => 457
[post-thumbnail] => https://www.nextafter.com/wp-content/uploads/1-3-150x150.png
[post-thumbnail-width] => 150
[post-thumbnail-height] => 150
[admin] => https://www.nextafter.com/wp-content/uploads/1-3-50x33.png
[admin-width] => 50
[admin-height] => 33
[full] => https://www.nextafter.com/wp-content/uploads/1-3.png
[full-width] => 938
[full-height] => 612
[thumb_372] => https://www.nextafter.com/wp-content/uploads/1-3-372x243.png
[thumb_372-width] => 372
[thumb_372-height] => 243
[single_post_thumbnail] => https://www.nextafter.com/wp-content/uploads/1-3.png
[single_post_thumbnail-width] => 938
[single_post_thumbnail-height] => 612
[thumb_32_32] => https://www.nextafter.com/wp-content/uploads/1-3-32x21.png
[thumb_32_32-width] => 32
[thumb_32_32-height] => 21
[thumb_48_48] => https://www.nextafter.com/wp-content/uploads/1-3-48x31.png
[thumb_48_48-width] => 48
[thumb_48_48-height] => 31
[thumb_64_64] => https://www.nextafter.com/wp-content/uploads/1-3-64x42.png
[thumb_64_64-width] => 64
[thumb_64_64-height] => 42
[thumb_128_128] => https://www.nextafter.com/wp-content/uploads/1-3-128x84.png
[thumb_128_128-width] => 128
[thumb_128_128-height] => 84
[thumb_122_67] => https://www.nextafter.com/wp-content/uploads/1-3-103x67.png
[thumb_122_67-width] => 103
[thumb_122_67-height] => 67
[thumb_153_153] => https://www.nextafter.com/wp-content/uploads/1-3-153x100.png
[thumb_153_153-width] => 153
[thumb_153_153-height] => 100
[thumb_130_163] => https://www.nextafter.com/wp-content/uploads/1-3-130x85.png
[thumb_130_163-width] => 130
[thumb_130_163-height] => 85
[thumb_232_177] => https://www.nextafter.com/wp-content/uploads/1-3-232x151.png
[thumb_232_177-width] => 232
[thumb_232_177-height] => 151
[thumb_272_325] => https://www.nextafter.com/wp-content/uploads/1-3-544x355.png
[thumb_272_325-width] => 544
[thumb_272_325-height] => 355
[thumb_271_346] => https://www.nextafter.com/wp-content/uploads/1-3-271x177.png
[thumb_271_346-width] => 271
[thumb_271_346-height] => 177
[thumb_271_271] => https://www.nextafter.com/wp-content/uploads/1-3-271x177.png
[thumb_271_271-width] => 271
[thumb_271_271-height] => 177
[thumb_272_172] => https://www.nextafter.com/wp-content/uploads/1-3-264x172.png
[thumb_272_172-width] => 264
[thumb_272_172-height] => 172
[thumb_372_461] => https://www.nextafter.com/wp-content/uploads/1-3-372x243.png
[thumb_372_461-width] => 372
[thumb_372_461-height] => 243
[thumb_372_500] => https://www.nextafter.com/wp-content/uploads/1-3-372x243.png
[thumb_372_500-width] => 372
[thumb_372_500-height] => 243
[thumb_385_270] => https://www.nextafter.com/wp-content/uploads/1-3-385x251.png
[thumb_385_270-width] => 385
[thumb_385_270-height] => 251
[thumb_416_241] => https://www.nextafter.com/wp-content/uploads/1-3-369x241.png
[thumb_416_241-width] => 369
[thumb_416_241-height] => 241
[thumb_448_410] => https://www.nextafter.com/wp-content/uploads/1-3-448x292.png
[thumb_448_410-width] => 448
[thumb_448_410-height] => 292
[thumb_448_410_retina] => https://www.nextafter.com/wp-content/uploads/1-3-896x585.png
[thumb_448_410_retina-width] => 896
[thumb_448_410_retina-height] => 585
[thumb_574_382] => https://www.nextafter.com/wp-content/uploads/1-3-574x375.png
[thumb_574_382-width] => 574
[thumb_574_382-height] => 375
[thumb_776_395] => https://www.nextafter.com/wp-content/uploads/1-3-605x395.png
[thumb_776_395-width] => 605
[thumb_776_395-height] => 395
[gform-image-choice-sm] => https://www.nextafter.com/wp-content/uploads/1-3.png
[gform-image-choice-sm-width] => 300
[gform-image-choice-sm-height] => 196
[gform-image-choice-md] => https://www.nextafter.com/wp-content/uploads/1-3.png
[gform-image-choice-md-width] => 400
[gform-image-choice-md-height] => 261
[gform-image-choice-lg] => https://www.nextafter.com/wp-content/uploads/1-3.png
[gform-image-choice-lg-width] => 600
[gform-image-choice-lg-height] => 391
)
)
[1] => Array
(
[ID] => 28484
[id] => 28484
[title] => 2
[filename] => 2-4.png
[filesize] => 0
[url] => https://www.nextafter.com/wp-content/uploads/2-4.png
[link] => https://www.nextafter.com/experiments/how-using-mystery-in-the-subject-line-affects-email-open-rate-on-a-cohort-invite/attachment/2-5/
[alt] =>
[author] => 3
[description] =>
[caption] =>
[name] => 2-5
[status] => inherit
[uploaded_to] => 26734
[date] => 2022-05-02 17:02:56
[modified] => 2022-05-02 17:02:56
[menu_order] => 0
[mime_type] => image/png
[type] => image
[subtype] => png
[icon] => https://www.nextafter.com/wp-includes/images/media/default.png
[width] => 976
[height] => 614
[sizes] => Array
(
[thumbnail] => https://www.nextafter.com/wp-content/uploads/2-4-150x150.png
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://www.nextafter.com/wp-content/uploads/2-4-300x189.png
[medium-width] => 300
[medium-height] => 189
[medium_large] => https://www.nextafter.com/wp-content/uploads/2-4-768x483.png
[medium_large-width] => 640
[medium_large-height] => 403
[large] => https://www.nextafter.com/wp-content/uploads/2-4.png
[large-width] => 640
[large-height] => 403
[1536x1536] => https://www.nextafter.com/wp-content/uploads/2-4.png
[1536x1536-width] => 976
[1536x1536-height] => 614
[2048x2048] => https://www.nextafter.com/wp-content/uploads/2-4.png
[2048x2048-width] => 976
[2048x2048-height] => 614
[tp-image-grid] => https://www.nextafter.com/wp-content/uploads/2-4.png
[tp-image-grid-width] => 700
[tp-image-grid-height] => 440
[post-thumbnail] => https://www.nextafter.com/wp-content/uploads/2-4-150x150.png
[post-thumbnail-width] => 150
[post-thumbnail-height] => 150
[admin] => https://www.nextafter.com/wp-content/uploads/2-4-50x31.png
[admin-width] => 50
[admin-height] => 31
[full] => https://www.nextafter.com/wp-content/uploads/2-4.png
[full-width] => 976
[full-height] => 614
[thumb_372] => https://www.nextafter.com/wp-content/uploads/2-4-372x234.png
[thumb_372-width] => 372
[thumb_372-height] => 234
[single_post_thumbnail] => https://www.nextafter.com/wp-content/uploads/2-4.png
[single_post_thumbnail-width] => 976
[single_post_thumbnail-height] => 614
[thumb_32_32] => https://www.nextafter.com/wp-content/uploads/2-4-32x20.png
[thumb_32_32-width] => 32
[thumb_32_32-height] => 20
[thumb_48_48] => https://www.nextafter.com/wp-content/uploads/2-4-48x30.png
[thumb_48_48-width] => 48
[thumb_48_48-height] => 30
[thumb_64_64] => https://www.nextafter.com/wp-content/uploads/2-4-64x40.png
[thumb_64_64-width] => 64
[thumb_64_64-height] => 40
[thumb_128_128] => https://www.nextafter.com/wp-content/uploads/2-4-128x81.png
[thumb_128_128-width] => 128
[thumb_128_128-height] => 81
[thumb_122_67] => https://www.nextafter.com/wp-content/uploads/2-4-107x67.png
[thumb_122_67-width] => 107
[thumb_122_67-height] => 67
[thumb_153_153] => https://www.nextafter.com/wp-content/uploads/2-4-153x96.png
[thumb_153_153-width] => 153
[thumb_153_153-height] => 96
[thumb_130_163] => https://www.nextafter.com/wp-content/uploads/2-4-130x82.png
[thumb_130_163-width] => 130
[thumb_130_163-height] => 82
[thumb_232_177] => https://www.nextafter.com/wp-content/uploads/2-4-232x146.png
[thumb_232_177-width] => 232
[thumb_232_177-height] => 146
[thumb_272_325] => https://www.nextafter.com/wp-content/uploads/2-4-544x342.png
[thumb_272_325-width] => 544
[thumb_272_325-height] => 342
[thumb_271_346] => https://www.nextafter.com/wp-content/uploads/2-4-271x170.png
[thumb_271_346-width] => 271
[thumb_271_346-height] => 170
[thumb_271_271] => https://www.nextafter.com/wp-content/uploads/2-4-271x170.png
[thumb_271_271-width] => 271
[thumb_271_271-height] => 170
[thumb_272_172] => https://www.nextafter.com/wp-content/uploads/2-4-272x172.png
[thumb_272_172-width] => 272
[thumb_272_172-height] => 172
[thumb_372_461] => https://www.nextafter.com/wp-content/uploads/2-4-372x234.png
[thumb_372_461-width] => 372
[thumb_372_461-height] => 234
[thumb_372_500] => https://www.nextafter.com/wp-content/uploads/2-4-372x234.png
[thumb_372_500-width] => 372
[thumb_372_500-height] => 234
[thumb_385_270] => https://www.nextafter.com/wp-content/uploads/2-4-385x242.png
[thumb_385_270-width] => 385
[thumb_385_270-height] => 242
[thumb_416_241] => https://www.nextafter.com/wp-content/uploads/2-4-383x241.png
[thumb_416_241-width] => 383
[thumb_416_241-height] => 241
[thumb_448_410] => https://www.nextafter.com/wp-content/uploads/2-4-448x282.png
[thumb_448_410-width] => 448
[thumb_448_410-height] => 282
[thumb_448_410_retina] => https://www.nextafter.com/wp-content/uploads/2-4-896x564.png
[thumb_448_410_retina-width] => 896
[thumb_448_410_retina-height] => 564
[thumb_574_382] => https://www.nextafter.com/wp-content/uploads/2-4-574x361.png
[thumb_574_382-width] => 574
[thumb_574_382-height] => 361
[thumb_776_395] => https://www.nextafter.com/wp-content/uploads/2-4-628x395.png
[thumb_776_395-width] => 628
[thumb_776_395-height] => 395
[gform-image-choice-sm] => https://www.nextafter.com/wp-content/uploads/2-4.png
[gform-image-choice-sm-width] => 300
[gform-image-choice-sm-height] => 189
[gform-image-choice-md] => https://www.nextafter.com/wp-content/uploads/2-4.png
[gform-image-choice-md-width] => 400
[gform-image-choice-md-height] => 252
[gform-image-choice-lg] => https://www.nextafter.com/wp-content/uploads/2-4.png
[gform-image-choice-lg-width] => 600
[gform-image-choice-lg-height] => 377
)
)
)
Results
| |
Treatment Name |
Open Rate |
Relative Difference |
Confidence |
| C: |
Control
|
26.2% |
|
|
| T1: |
Treatment #1
|
25.6% |
-2.5% |
84.6%
|
This experiment has a required sample size of
33,096 in order to be valid. Since the experiment had a total sample size of
34,971, and
the level of confidence is not above 95%
the experiment results are
not valid.
Key Learnings
This experiment did not validate. There was hardly a change between the control and treatment results. Requires more testing.