IAS – General Email – February 2021
Timeframe: 02/23/2021 - 03/09/2021
Control was our normal, fully designed newsletter format from I Am Second.
Treatment #1 was a fully plain-text email coming from Doug.
We believe that changing sender and using plain-text for our general list will achieve a higher open rate.
|Treatment Name||Open Rate||Relative Difference||Confidence|
This experiment has a required sample size of 59 in order to be valid. Since the experiment had a total sample size of 22,590, and the level of confidence is above 95% the experiment results are valid.
Flux Metrics Affected
The Flux Metrics analyze the three primary metrics that affect revenue (traffic, conversion rate, and average gift). This experiment produced the following results:
66.6% increase in traffic
× 0% increase in conversion rate
× 0% increase in average gift
Open rate was higher on Treatment #1, but Click-through late was much higher on the control. We will continue testing this to see if it changes.
Question about experiment #63519
If you have any questions about this experiment or would like additional details not discussed above, please feel free to contact them directly.