IAS – General Email – March 2021
Ended On: 06/09/2021
Control was a fully designed, normal Newsletter format coming from I Am Second.
Treatment #1 was a completely plain-text and personalized Newsletter coming from Doug Bender
We believe that changing the sender and using plain text for our general list will achieve a higher open rate.
|Treatment Name||Open Rate||Relative Difference||Confidence|
This experiment has a required sample size of 182 in order to be valid. Since the experiment had a total sample size of 31,123, and the level of confidence is above 95% the experiment results are valid.
Flux Metrics Affected
The Flux Metrics analyze the three primary metrics that affect revenue (traffic, conversion rate, and average gift). This experiment produced the following results:
48.9% increase in traffic
× 0% increase in conversion rate
× 0% increase in average gift
Treatment #1 increased the open rate, as was hypothesized. Click-through rate was higher in the fully-designed email. We moved forward by testing a combination of a plain-text email with more visuals against the control in the next General newsletter.
Question about experiment #63518
If you have any questions about this experiment or would like additional details not discussed above, please feel free to contact them directly.