Violent picture vs No picture (E-Appeal)
Experiment ID: #2977
Jewish Voice Ministries
Experiment Summary
Timeframe: 01/05/2016 - 01/12/2016
We wanted to see if removing a picture, in this case, of a violent child, would increase donations.
Research Question
Will removing the picture of the violent child produce more donations?
Design
C: Control
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Results
| Treatment Name | Conv. Rate | Relative Difference | Confidence | |
|---|---|---|---|---|
| C: | Control | 0.00% | ||
| T1: | Treatment 1 | 0.05% | 100.0% | 95.5% |
This experiment has a required sample size of 7,598 in order to be valid. Since the experiment had a total sample size of 16,009, and the level of confidence is above 95% the experiment results are valid.
Flux Metrics Affected
The Flux Metrics analyze the three primary metrics that affect revenue (traffic, conversion rate, and average gift). This experiment produced the following results:
0% increase in traffic
× 100.0% increase in conversion rate
× 0% increase in average gift
Key Learnings
By removing the image, we received a 97.7% confidence that the violent image