Web Donation Form (form elements)
Experiment ID: #4990
Jewish Voice Ministries
JVM’s mission is two-fold: Proclaiming the Gospel to the Jew first, and also to the Nations (Romans 1:16), and equipping the Church—providing education about the Hebraic roots of Christianity, the Church’s responsibility to Israel and the Jewish People, and how to share Messiah with the Jewish People.
Research Question
Will compressing the form elements increase conversion?
Design
C: Original
T1: Variation #1
Results
| Treatment Name | Conv. Rate | Relative Difference | Confidence | Average Gift | |
|---|---|---|---|---|---|
| C: | Original | 56.6% | $97.60 | ||
| T1: | Variation #1 | 46.4% | -18.1% | 90.8% | $83.62 |
This experiment has a required sample size of 183 in order to be valid. Since the experiment had a total sample size of 268, and the level of confidence is not above 95% the experiment results are not valid.
Key Learnings
This experiment tells us that our donors prefer form elements to be one per line.