Web Donation Form (form elements) - NextAfter
Jewish Voice Ministries

Web Donation Form (form elements)

Experiment ID: #4990

Jewish Voice Ministries

JVM’s mission is two-fold: Proclaiming the Gospel to the Jew first, and also to the Nations (Romans 1:16), and equipping the Church—providing education about the Hebraic roots of Christianity, the Church’s responsibility to Israel and the Jewish People, and how to share Messiah with the Jewish People.

Research Question

Will compressing the form elements increase conversion?

Design

C: Original
T1: Variation #1

Results

  Treatment Name Conv. Rate Relative Difference Confidence Average Gift
C: Original 56.6% $97.60
T1: Variation #1 46.4% -18.1% 90.8% $83.62

This experiment has a required sample size of 183 in order to be valid. Since the experiment had a total sample size of 268, and the level of confidence is not above 95% the experiment results are not valid.

Key Learnings

This experiment tells us that our donors prefer form elements to be one per line.


Experiment Documented by Jeff Giddens
Jeff Giddens is President of NextAfter.

Question about experiment #4990

If you have any questions about this experiment or would like additional details not discussed above, please feel free to contact them directly.