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Canadian Taxpayers Federation
A not-for-profit citizen's advocacy group dedicated to lower taxes, less waste and accountable government.
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Experiments Round 2
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Most recent
Highest Lift
Not Valid
How social proof vs. credibility impacted donations
June 26, 2023
Element tested: credibility Donation Pages | Copy donor conversion social proof
View the experiment
-53.8
1687785499
58.0% lift
How removing lead-in copy from a survey impacted email acquisition
June 30, 2023
Element tested: Email Acquisition | Copy
View the experiment
58.0
1688152451
53.4% lift
How a radical redesign impacted instant donor conversion
June 26, 2023
Element tested: Donation Pages | Design donor conversion
View the experiment
53.4
1687787424
63.9% lift
How the principle of scarcity impacted donations from petition signers
July 7, 2023
Element tested: Donation Pages | Copy donor conversion
View the experiment
63.9
1688760016
Not Valid
How a humanized donation page impacted gifts from survey takers
July 7, 2023
Element tested: Donation Pages | Copy donor conversion
View the experiment
-12.5
1688760631
Not Valid
How having short direct copy impacted donor conversion
January 22, 2024
Element tested: Donation Pages | Copy donor conversion
View the experiment
-16.3
1705936775
Not Valid
How preselecting the first amount on the gift array impacted donations
January 22, 2024
Element tested: donor conversion gift array
View the experiment
12.8
1705936162
126.5% lift
How adding clarity to the headline for a Dear Reader impacted email acquisition
March 4, 2024
Element tested: clarity Email Acquisition | Copy Email Acquisition | Headline
View the experiment
126.5
1709521463
28.5% lift
How eliminating the highest gift array option from a donation form impacted conversion
March 8, 2024
Element tested: Donation Pages | Form donor conversion gift array
View the experiment
28.5
1709938080
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