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Experiments Round 2
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Sort by:
Most recent
Highest Lift
90.9% lift
How ad creative affected clickthrough rate and follow-on conversion rate
January 4, 2018
Element tested: Key Metrics | Conversion Rate
View the experiment
90.9
1515024904
Not Valid
How the length of copy affects the follow on conversion
January 4, 2018
View the experiment
-3.1
1515024942
-28.2% drop
How creating a “shortcut” to the donation form affects conversion
March 28, 2018
Element tested: Donation Pages Key Metrics | Revenue
View the experiment
-28.2
1522266632
-12.6% drop
How point-of-donation upgrading affects conversion rate
January 4, 2018
View the experiment
-12.6
1515024982
191.8% lift
Email invoking disgust and sadness vs. Email highlighting betrayal of GOP leadership
January 4, 2018
Element tested: Key Metrics | Revenue
View the experiment
191.8
1515024997
Not Valid
How Donation Page copy test between pro-life vs. fiscal angle on defunding Planned Parenthood
April 20, 2019
Element tested: Donation Pages Key Metrics | Revenue
View the experiment
-1000000.0
1555732286
Not Valid
Personal Note email vs. Quick Donate email
January 4, 2018
Element tested: Key Metrics | Conversion Rate Key Metrics | Revenue
View the experiment
12.1
1515025038
214.7% lift
How text on a call-to-action button affects engagement and clickthrough rate.
January 4, 2018
View the experiment
214.7
1515025065
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