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Luther Seminary

132.0% lift

How removing thank you from the header on the instant donation page affects donor conversion rate

November 10, 2022 Element tested: Donation Pages | Design donor conversion header
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132.0
Not Valid

How sticking to urgency in the final email of a high urgency campaign affects donor conversion rate

November 4, 2022 Element tested: donor conversion Email Fundraising | Copy urgency
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-6.6
Not Valid

How distinguishing between two topics in an email affects donor conversion rate

November 4, 2022 Element tested: donor conversion Email Fundraising | Copy
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3.8
54.9% lift

How adding a premium can help increase average gift and ICR

June 7, 2021 Element tested: Donation Pages incentive
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54.9
Approaching Validity

How adding a goal thermometer to a campaign donation page affects donor conversion rate

November 3, 2022 Element tested: Donation Pages | Design donor conversion
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-19.5
Not Valid

How adding a deadline to a pop-up affects donor conversion rate

November 3, 2022 Element tested: donor conversion pop-up urgency
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8.7
-20.2% drop

How adding a countdown clock to a campaign donation page affects donor conversion rate

October 31, 2022 Element tested: Donation Pages | Design donor conversion
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-20.2
Not Valid

How sending users to a campaign specific donation page during a high urgency campaign affects donor conversion rate

November 3, 2022 Element tested: Donation Pages | Copy donor conversion high urgency
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-3.8
-45.5% drop

How lowering the gift array options for an acquisition offer affects donor conversion rate

November 3, 2022 Element tested: gift array Revenue
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-45.5