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The Navigators

Not Valid

How adding clarity to a landing page headline and copy impacted sign-up rate

June 28, 2024 Element tested: clarity Email Acquisition | Copy headline landing page
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-2.4
Not Valid

How a sticky donate button affects donor conversion rates on main pages on a website

June 28, 2024 Element tested: donor conversion landing page Sticky Bar
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28.0
Not Valid

How emphasizing the impact of a gift impacts donor conversion metrics

July 1, 2024 Element tested: donor conversion Email Fundraising | Copy
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69.0
100.0% lift

How a donation interrupter impacts recurring giving during a high urgency campaign

July 19, 2024 Element tested: high urgency pop-up Recurring Giving
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100.0
Not Valid

How a recurring interrupter with a dynamic ask impacts recurring donor conversion metrics

July 19, 2024 Element tested: donor conversion pop-up Recurring Giving
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-2.5
124.8% lift

How adding clarity and impact to the homepage slide impacts user engagement and donor conversion metrics

July 19, 2024 Element tested: clarity donor conversion pop-up
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124.8
Not Valid

How including a staff testimonial video within an email impacts donor acquisition metrics

July 29, 2024 Element tested: donor conversion Email Fundraising | Design
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44.5
Not Valid

How yes/no “autonomy” language on a sticky bar impacts conversion rate during a high urgency campaign

August 5, 2024 Element tested: donor conversion high urgency Sticky Bar
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19.5
Not Valid

How adding social proof to a high-urgency donation page through a slide out affects donor conversion rate

August 7, 2024 Element tested: Donation Pages | Design donor conversion high urgency
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-4.3